RealTruck Executive and Leadership Team

Kelly Kneifl, the Chief Operating Officer at RealTruck, directs all internal supply chain logistics and manufacturing workflows. Overseeing the production of tonneau covers, running boards, and suspension components, the Chief Operating Officer ensures that product quality meets rigorous automotive standards. This leadership role involves optimizing distribution networks across North American markets to improve delivery speed for dealers and retail partners. By streamlining inventory management and warehouse operations, Kelly Kneifl directly impacts the efficiency of the entire aftermarket supply chain. Kneifl coordinates with the executive team to align production capacity with shifting consumer demand for truck and SUV accessories. Through the implementation of lean manufacturing principles, the Chief Operating Officer maintains high output levels while reducing operational waste. Ultimately, Kneifl secures the logistical foundation necessary for the company to scale its diverse product portfolio effectively.

Filippo Robotti, the President, International Sales at RealTruck, directs all global market expansion and international distribution partnerships. Overseeing the introduction of truck, Jeep, and SUV accessories into diverse global territories, the President, International Sales ensures that the brand maintains a strong presence in emerging automotive markets. This leadership role involves negotiating complex agreements with international distributors and automotive partners to broaden the reach of the company's product catalog. By analyzing regional market trends and consumer preferences, Filippo Robotti directly impacts the company's global revenue growth. Robotti coordinates with domestic manufacturing teams to ensure that product offerings meet the specific regulatory and functional requirements of international customers. Through the development of localized sales strategies, the President, International Sales drives brand awareness and market penetration across multiple continents. Ultimately, Robotti secures the company's position as a leading global provider of premium vehicle protection and appearance solutions.

Eric Firer, the Chief Information Officer at RealTruck, architects the digital infrastructure supporting the company's extensive online and retail sales channels. Overseeing cybersecurity protocols and data analytics platforms, the Chief Information Officer ensures that customer information remains secure while providing actionable insights into consumer purchasing behavior. This leadership role involves integrating advanced e-commerce systems to enhance the digital shopping experience for truck and Jeep enthusiasts. By modernizing internal software ecosystems, Eric Firer directly impacts the speed and reliability of the company's digital storefronts. Firer collaborates with other C-suite leaders to leverage technology for improved inventory visibility and supply chain transparency. Through the deployment of scalable cloud solutions, the Chief Information Officer supports the rapid growth of the brand across diverse digital marketplaces. Ultimately, Firer drives the technological innovation required to maintain a competitive edge in the automotive aftermarket industry.

Tammy Bohen, the Chief Human Resources Officer at RealTruck, directs all talent acquisition, organizational development, and employee engagement initiatives. Overseeing the cultivation of a high-performance culture, the Chief Human Resources Officer ensures that the workforce remains aligned with the company's mission to provide top-tier off-road vehicle accessories. This leadership role involves designing comprehensive training programs that empower staff to excel in manufacturing, design, and customer service functions. By fostering an inclusive and innovative work environment, Tammy Bohen directly impacts the retention of top industry talent. Bohen collaborates with the executive team to implement strategic workforce planning that supports the company's expansion into new automotive segments. Through the management of performance evaluation systems and compensation structures, the Chief Human Resources Officer drives organizational excellence across all regional operations. Ultimately, Bohen secures the human capital necessary to sustain long-term growth and operational success.