Reach Employment Services Executive and Leadership Team

Malik Melhem, the Chief Executive Officer at Reach Employment Services, directs the overarching corporate strategy and long-term vision for the organization. Melhem architects high-level growth initiatives that align with the UAE Vision 2030, ensuring the company maintains its status as a regional market leader. By overseeing the integration of diverse business units, the Chief Executive Officer fosters a culture of operational excellence across all public and private sector engagements. This leadership role involves constant collaboration with the Board to refine service delivery models and expand market reach. Malik Melhem drives the promotion of Emiratization, ensuring local talent development remains a core pillar of the corporate mission. Through rigorous performance monitoring and strategic resource allocation, the Chief Executive Officer secures sustainable competitive advantages, ultimately positioning the firm as a benchmark for quality and innovation in the regional business landscape.

Nidal Shomar, the Chief Executive Officer of REACH BPO at Reach Employment Services, manages the comprehensive business process outsourcing portfolio. Shomar designs scalable operational frameworks that enhance client efficiency across various industries. By overseeing the delivery of complex BPO solutions, the Chief Executive Officer of REACH BPO ensures that service quality meets international standards while addressing specific regional market demands. This role requires constant interaction with enterprise clients to customize service offerings and optimize workflows. Nidal Shomar drives the adoption of advanced technology to streamline processes, directly impacting the bottom line for partners. Through the implementation of robust management systems, the Chief Executive Officer of REACH BPO maintains high service levels, ensuring that the organization remains the preferred partner for companies seeking to outsource critical business functions within the Middle East and beyond.

Nizar Shalabi, the Chief Executive Officer of REACH Energy at Reach Employment Services, leads the strategic expansion and operational management of the energy sector division. Shalabi architects specialized solutions tailored to the unique requirements of energy clients, focusing on efficiency and sustainable growth. By overseeing regional energy projects, the Chief Executive Officer of REACH Energy ensures that all operations align with the broader corporate commitment to innovation and quality. This leadership position involves managing complex stakeholder relationships and navigating the technical nuances of the energy market. Nizar Shalabi drives the development of specialized talent pools to support the technical demands of the sector. Through the application of industry-specific expertise, the Chief Executive Officer of REACH Energy optimizes project delivery, ensuring that the firm consistently meets the evolving needs of the energy industry while maintaining strict adherence to safety and operational standards.

Mahmoud Al Salhi, the Chief Executive Officer of REACH 3C at Reach Employment Services, directs the contact center and customer experience operations. Al Salhi architects advanced communication strategies that leverage technology to elevate customer interactions for a diverse clientele. By overseeing the daily performance of contact center teams, the Chief Executive Officer of REACH 3C ensures that service delivery remains consistent and high-quality. This role involves integrating digital tools to improve response times and customer satisfaction metrics across all channels. Mahmoud Al Salhi drives the implementation of training programs that empower staff to deliver superior service, reflecting the company's dedication to excellence. Through the continuous refinement of operational processes, the Chief Executive Officer of REACH 3C maintains a competitive edge in the contact center market, ensuring that the firm provides reliable, technology-driven support to its partners.

Mohamad Jawad, the Group Chief Financial Officer at Reach Employment Services, manages the financial health and fiscal strategy of the entire organization. Jawad architects robust financial planning and analysis frameworks that support the company's growth objectives. By overseeing capital allocation, budgeting, and financial reporting, the Group Chief Financial Officer ensures that all business units maintain fiscal discipline and operational efficiency. This leadership role involves providing critical financial insights to the executive team to guide investment decisions and risk management. Mohamad Jawad drives the implementation of financial controls that protect the company's assets while enabling expansion into new markets. Through the rigorous monitoring of financial performance indicators, the Group Chief Financial Officer secures the long-term stability of the firm, ensuring that the organization possesses the necessary resources to pursue its strategic vision and maintain its market-leading position.

Feras Abusharkh, the Chief Operating Officer, REACH Digital at Reach Employment Services, directs the operational execution of digital transformation initiatives. Abusharkh architects the deployment of innovative digital solutions that enhance customer experiences and streamline business processes. By overseeing the technical teams and project delivery cycles, the Chief Operating Officer, REACH Digital ensures that all digital products meet the highest standards of quality and functionality. This role involves collaborating with other C-suite leaders to integrate digital capabilities into the broader service portfolio. Feras Abusharkh drives the adoption of emerging technologies to keep the firm at the forefront of the digital landscape. Through the optimization of development workflows and the management of digital infrastructure, the Chief Operating Officer, REACH Digital supports the company's mission to ignite transformation in organizations, ensuring that clients receive cutting-edge, reliable digital services.

Reem Majeed, the Group Chief Administrative Officer at Reach Employment Services, oversees the internal governance, human resources, and administrative infrastructure of the firm. Majeed architects efficient administrative policies that support the daily operations of all business units. By overseeing organizational development and internal compliance, the Group Chief Administrative Officer ensures that the company maintains a productive and professional work environment. This leadership role involves managing the administrative systems that underpin the firm's ability to deliver high-quality services to its clients. Reem Majeed drives the implementation of corporate policies that promote Emiratization and empower local talent, aligning internal practices with the company's core mission. Through the continuous improvement of administrative processes and the management of corporate resources, the Group Chief Administrative Officer ensures that the organization operates smoothly, allowing other leaders to focus on strategic growth and market expansion.