PT Pegadaian Executive and Leadership Team

July, 2026

Leadership Overview

PT Pegadaian has 4 executives leading key functions including strategy, marketing, governance, and employee relations.

Driven by a commitment to stakeholder value, PT Pegadaian focuses on developing its core business and expanding MSME services through Ultra Micro synergy to enhance customer and stakeholder value propositions.

Leadership Roles at PT Pegadaian

  • Chief Executive Officer - Aziz Aripuddin
  • President & Commissioner - Loto Ginting
  • President - Pegadaian Workers' Union - Mufri Yandi
  • Chief Marketing Officer - Liza Alatas
  • Aziz Aripuddin - Chief Executive Officer

    Aziz Aripuddin, the Chief Executive Officer at PT Pegadaian, directs the company's overall strategic vision and operational execution. This leadership role involves steering PT Pegadaian towards achieving optimal benefits and profits for all stakeholders by developing its core financial brokerage business. Aziz Aripuddin oversees the expansion of MSME services, integrating Ultra Micro synergy to significantly enhance the value proposition for customers and stakeholders alike. The Chief Executive Officer ensures alignment across all departments, driving initiatives that solidify PT Pegadaian's market position in Indonesia's finance sector. This executive's focus remains on sustainable growth and maximizing stakeholder returns through robust financial strategies and operational efficiencies. The Chief Executive Officer's mandate includes fostering innovation within the financial services landscape, ensuring PT Pegadaian remains a leader in providing accessible financial solutions.

    Loto Ginting - President & Commissioner

    Loto Ginting, the President & Commissioner at PT Pegadaian, provides critical oversight and strategic guidance, ensuring the company adheres to its mission and governance standards. This position involves supervising the executive leadership team and affirming that PT Pegadaian's operations align with its commitment to delivering optimal benefits and profits for all stakeholders. Loto Ginting plays a key part in shaping the long-term strategic direction, particularly concerning the development of the core business and the expansion of MSME services through Ultra Micro synergy. The President & Commissioner's responsibilities include ensuring robust corporate governance, risk management, and compliance frameworks are maintained. Ginting's influence supports the enhancement of the value proposition to customers and stakeholders, reinforcing PT Pegadaian's standing in the Indonesian financial sector. This leadership ensures sustained value creation and ethical business practices.

    Mufri Yandi - President - Pegadaian Workers' Union

    Mufri Yandi, the President - Pegadaian Workers' Union, champions the interests and welfare of the company's workforce, fostering a collaborative environment between employees and management. This role is crucial in ensuring that the development of PT Pegadaian's core business and the expansion of MSME services through Ultra Micro synergy are supported by a motivated and engaged employee base. Mufri Yandi advocates for fair labor practices and employee development programs, contributing to the overall operational efficiency and stability of the organization. The President - Pegadaian Workers' Union facilitates communication channels, ensuring employee feedback is considered in strategic decisions that impact stakeholders. Yandi's leadership helps maintain positive industrial relations, which is vital for achieving PT Pegadaian's objectives of providing optimal benefits and enhancing its value proposition to customers and stakeholders. This executive's focus is on workforce empowerment and alignment with company goals.

    Liza Alatas - Chief Marketing Officer

    Liza Alatas, the Chief Marketing Officer at PT Pegadaian, architects and executes comprehensive marketing strategies to amplify the company's reach and impact. This role is pivotal in communicating the value proposition of PT Pegadaian's core business and its expanded MSME services, particularly through Ultra Micro synergy. Liza Alatas drives initiatives that enhance customer engagement and brand loyalty, ensuring the company's offerings resonate with diverse market segments across Indonesia. The Chief Marketing Officer oversees all aspects of brand management, advertising, and digital marketing campaigns, directly contributing to customer acquisition and retention goals. By analyzing market trends and customer feedback, Alatas refines marketing approaches to maximize impact and support the company's objective of providing optimal benefits to stakeholders. This executive's leadership ensures PT Pegadaian's financial solutions are effectively communicated and accessible to a broad customer base.

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    Frequently Asked Questions Regarding PT Pegadaian Top Executives and Leadership Team

    Who leads PT Pegadaian?
    PT Pegadaian is led by Aziz Aripuddin (Chief Executive Officer), along with executives such as Loto Ginting (President & Commissioner) and Mufri Yandi (President - Pegadaian Workers' Union).
    Who is part of PT Pegadaian’s executive team?
    The executive team of PT Pegadaian includes leaders such as Aziz Aripuddin (Chief Executive Officer), Loto Ginting (President & Commissioner), Mufri Yandi (President - Pegadaian Workers' Union) and other senior executives.
    How many executives does PT Pegadaian have?
    PT Pegadaian has 4 executives leading key business areas.
    What roles are included in PT Pegadaian’s leadership team?
    The leadership team of PT Pegadaian includes roles such as Chief Executive Officer, President & Commissioner, President - Pegadaian Workers' Union, Chief Marketing Officer.