Leadership Overview
GreatAmerica has 7 executives leading key functions including strategy, technology, finance, revenue, corporate leadership, human resources, and office technology.
Driven by a commitment to commercial equipment finance excellence, GreatAmerica delivers specialized financing and consulting services to empower business growth across the United States.
Driven by a commitment to commercial equipment finance excellence, GreatAmerica delivers specialized financing and consulting services to empower business growth across the United States.
Leadership Roles at GreatAmerica
Martin Golobic - Chief Executive Officer
Martin Golobic, the Chief Executive Officer at GreatAmerica, directs the overarching strategic vision for the commercial equipment finance organization. Overseeing long-term growth initiatives, the Chief Executive Officer ensures alignment between financial service offerings and evolving market demands. This leadership role involves cultivating partnerships with equipment vendors and end-users to maintain a competitive edge in the finance sector. By prioritizing operational excellence and client-centric consulting, Martin Golobic drives the company toward sustainable profitability. Golobic manages the executive team to ensure consistent delivery of value across all business units. Through rigorous oversight of corporate governance and risk management, the Chief Executive Officer secures the stability of the firm. Ultimately, Golobic fosters a culture of innovation that supports the broader mission of providing flexible financing solutions to businesses nationwide, ensuring that the organization remains a leader in the equipment finance industry.

Emily Wilcox - Chief of Staff To the Chief Executive Officer, Corporate Leadership
Emily Wilcox, the Chief of Staff To the Chief Executive Officer, Corporate Leadership at GreatAmerica, coordinates the strategic initiatives and operational workflows for the executive office. Overseeing the execution of corporate priorities, the Chief of Staff To the Chief Executive Officer, Corporate Leadership ensures that the leadership team remains focused on the core mission of providing commercial equipment finance and consulting services. This leadership role involves facilitating communication between departments to streamline decision-making processes. By managing special projects and cross-functional programs, Emily Wilcox drives organizational efficiency. Wilcox supports the Chief Executive Officer in preparing for board meetings and high-level stakeholder engagements. Through the alignment of internal resources with strategic goals, the Chief of Staff To the Chief Executive Officer, Corporate Leadership ensures that the firm operates with agility. Ultimately, Wilcox maintains the operational rhythm of the company, ensuring that all corporate leadership efforts contribute to the overall success of the business.
Joseph Terfler - Chief Financial Officer
Joseph Terfler, the Chief Financial Officer at GreatAmerica, manages the fiscal health and capital allocation strategies for the commercial equipment finance firm. Overseeing treasury operations and financial reporting, the Chief Financial Officer ensures that the company maintains the liquidity necessary to fund diverse equipment portfolios. This leadership role involves analyzing market trends to mitigate financial risk while identifying opportunities for revenue expansion. By directing capital planning and budgeting processes, Joseph Terfler drives the financial stability of the organization. Terfler collaborates with the executive team to evaluate the performance of various financing products and consulting services. Through the maintenance of strong relationships with banking partners and investors, the Chief Financial Officer secures the funding required for ongoing operations. Ultimately, Terfler provides the financial oversight needed to support long-term growth, ensuring that the firm remains a reliable partner for businesses seeking equipment financing solutions.

Jennie Fisher - Group President, Office Technology
Jennie Fisher, the Group President, Office Technology at GreatAmerica, manages the specialized financing and consulting services tailored for the office technology sector. Overseeing the growth of this specific business unit, the Group President, Office Technology ensures that the company provides innovative financial solutions that meet the unique needs of office equipment dealers and their customers. This leadership role involves developing strategic partnerships within the technology industry to expand the firm's market reach. By directing the product development and service delivery for this division, Jennie Fisher drives revenue and client satisfaction. Fisher coordinates with the sales and finance teams to ensure that the office technology portfolio remains profitable and aligned with corporate goals. Through the analysis of industry trends, the Group President, Office Technology identifies new opportunities for service expansion. Ultimately, Fisher secures the success of the office technology division, ensuring that the firm remains a premier provider of financing solutions for this critical market.
Arvind Rao - Chief Technology Officer
Arvind Rao, the Chief Technology Officer at GreatAmerica, architects the digital infrastructure required to support complex commercial equipment finance operations. Overseeing the development of proprietary software platforms, the Chief Technology Officer ensures that financing and consulting services remain accessible and efficient for all clients. This leadership role involves integrating advanced data analytics to streamline credit decisioning and portfolio management processes. By modernizing the technological stack, Arvind Rao drives digital transformation across the enterprise. Rao manages the engineering teams to ensure robust cybersecurity and system reliability, which are critical for maintaining client trust. Through the implementation of scalable cloud solutions, the Chief Technology Officer supports the company's expansion into new market segments. Ultimately, Rao optimizes the technological ecosystem to enhance the overall customer experience, ensuring that the firm leverages cutting-edge tools to maintain a dominant position within the competitive finance landscape.
Brian Bjella - Chief Revenue Officer
Brian Bjella, the Chief Revenue Officer at GreatAmerica, directs the sales and business development strategies for the commercial equipment finance company. Overseeing the expansion of market share, the Chief Revenue Officer ensures that financing and consulting services reach a broad base of equipment vendors and end-users. This leadership role involves designing incentive structures and sales methodologies that drive consistent revenue growth across all regions. By managing the sales pipeline and client acquisition efforts, Brian Bjella drives the company's commercial success. Bjella coordinates with the marketing and product teams to align service offerings with specific industry needs. Through the implementation of data-driven sales strategies, the Chief Revenue Officer optimizes the conversion of leads into long-term financing partnerships. Ultimately, Bjella secures the revenue streams necessary for the firm to continue providing high-quality financial solutions, ensuring that the organization maintains a strong competitive presence in the equipment finance market.

Lisa Lefebure - Chief Human Resources Officer
Lisa Lefebure, the Chief Human Resources Officer at GreatAmerica, directs the talent acquisition, development, and retention strategies for the commercial equipment finance organization. Overseeing the cultivation of a high-performance culture, the Chief Human Resources Officer ensures that the workforce possesses the skills necessary to deliver exceptional financing and consulting services. This leadership role involves designing compensation and benefits programs that attract top industry talent. By managing employee engagement initiatives and professional development pathways, Lisa Lefebure drives organizational growth through human capital. Lefebure collaborates with the executive team to ensure that the company's values are reflected in all personnel policies. Through the implementation of robust performance management systems, the Chief Human Resources Officer supports the professional advancement of staff members. Ultimately, Lefebure fosters an environment that empowers employees to contribute to the firm's mission, ensuring that the organization maintains a talented and motivated team to serve its clients.
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