PRO EM Executive and Leadership Team

Erna Mackic, the Chief Executive Officer at PRO EM, directs the overarching strategic vision for the organization. Mackic architects high-level growth initiatives that solidify the company position as a premier full-service event management provider. By overseeing the alignment of internal resources with client requirements, the Chief Executive Officer ensures seamless execution for events of any scale. This leadership role involves constant evaluation of market trends to maintain competitive advantages within the hospitality sector. Erna Mackic drives operational excellence by fostering collaboration across all departments, ensuring that every project meets rigorous quality standards. Through the implementation of scalable management frameworks, the Chief Executive Officer optimizes resource allocation across North American markets. Ultimately, Mackic secures long-term stability by prioritizing client satisfaction and operational efficiency, ensuring that the company remains the primary choice for complex event logistics and rental services.

Brady Castro, the President & Chief Executive Officer at PRO EM, manages the daily business operations and long-term corporate development. Castro executes complex logistical strategies that support the company mission of providing comprehensive event rental services. Overseeing the integration of new technologies into the event management workflow, the President & Chief Executive Officer ensures that the organization remains at the forefront of industry innovation. This leadership role requires constant coordination with the board to refine business models and expand market reach across diverse regional territories. Brady Castro drives revenue growth by identifying new opportunities within the hospitality landscape and optimizing service delivery models. By maintaining strict oversight of financial performance and operational output, the President & Chief Executive Officer guarantees that the company delivers consistent value to clients. Through decisive leadership, Castro strengthens the organizational foundation and promotes sustainable expansion in the competitive event services market.

Peter Daly, the President at PRO EM, oversees the tactical execution of event management projects and rental operations. Daly architects field-level strategies that ensure the successful delivery of services for events of any size. By managing the deployment of equipment and personnel, the President ensures that the company meets the specific logistical needs of every client. This leadership role involves direct engagement with operational teams to maintain high service standards and resolve complex project challenges. Peter Daly drives efficiency by optimizing the supply chain and rental inventory management processes. Through the coordination of regional operations, the President ensures that the company maintains a consistent presence and reliable service delivery across all markets. By focusing on the practical application of event management expertise, Daly supports the company mission of serving as a single, dependable source for all event requirements, ultimately enhancing the overall client experience and project success.

Tora Reiner, the Chief Administrative Officer at PRO EM, directs the internal infrastructure and corporate governance functions. Reiner architects robust administrative policies that support the seamless operation of the full-service event management business. Overseeing human resources, compliance, and internal communications, the Chief Administrative Officer ensures that the company maintains a high standard of professional conduct and operational readiness. This leadership role involves streamlining cross-departmental workflows to enhance productivity and reduce overhead costs. Tora Reiner drives organizational health by implementing systems that facilitate effective communication and resource management across all regional teams. By aligning administrative processes with the broader corporate strategy, the Chief Administrative Officer supports the company goal of providing reliable, high-quality event solutions. Through meticulous oversight of internal systems, Reiner ensures that the organization remains agile and capable of scaling operations to meet the demands of large-scale events throughout the country.