Freeman Executive and Leadership Team

July, 2026

Leadership Overview

Freeman has 10 executives leading key functions including operations, finance, and strategy.

Driven by a commitment to innovation, Freeman provides integrated services for experiential marketing, leveraging deep insights and industry trends to shape impactful events.

Leadership Roles at Freeman

  • Chief Financial Officer - Sandra Freeman
  • Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer - Taylor Thornton
  • Executive Vice President & Chief Financial Officer - John Herrold
  • Chief Operating Officer - Manuel Delbosquewoo
  • Chief Operating Officer, AV & Event Technology - Paul Fletcher
  • Chief Operating Officer, Event & Exhibit Services - Christopher Schimek
  • President - Victor Seaton
  • President - Anderson Freeman
  • President - Nora Freeman
  • Operations Director, Human Resources & Executive & Chief of Staff - Chelsea Burch
  • Sandra Freeman - Chief Financial Officer

    Sandra Freeman, the Chief Financial Officer at Freeman, directs the company's financial strategy and fiscal operations. Overseeing all financial planning, reporting, and investment activities, Freeman ensures robust financial health and sustainable growth. This critical role involves managing capital allocation, risk assessment, and investor relations to support the company's long-term objectives. By maintaining stringent financial controls and identifying strategic investment opportunities, Sandra Freeman strengthens Freeman's market position. The Chief Financial Officer's responsibilities extend to optimizing financial performance and ensuring compliance with all regulatory requirements. Freeman's financial acumen guides the organization's economic trajectory, underpinning its capacity to deliver innovative experiential marketing solutions.

    Taylor Thornton - Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer

    Taylor Thornton, the Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer at Freeman, spearheads critical strategic projects and provides direct support to executive leadership. Overseeing the development and implementation of key initiatives, Thornton ensures alignment with Freeman's overarching business goals. This multifaceted role involves driving cross-departmental collaboration and facilitating the execution of complex strategic plans. By analyzing market trends and identifying growth opportunities, Taylor Thornton contributes significantly to Freeman's competitive advantage. The Senior Director's focus on strategic planning and operational efficiency supports both the Chief of Staff and the Chief Financial Officer in achieving organizational objectives. Thornton's leadership ensures that strategic endeavors translate into tangible business outcomes and sustained market impact.
    Taylor Thornton

    John Herrold - Executive Vice President & Chief Financial Officer

    John Herrold, the Executive Vice President & Chief Financial Officer at Freeman, directs the company's comprehensive financial strategy and fiscal management. Overseeing all financial planning, analysis, and reporting, Herrold ensures the financial integrity and strategic growth of the organization. This senior leadership role involves managing capital investments, optimizing financial performance, and mitigating financial risks. By providing critical financial insights and guidance, John Herrold supports executive decision-making and drives shareholder value. The Executive Vice President & Chief Financial Officer's responsibilities extend to fostering strong relationships with financial institutions and stakeholders. Herrold's financial leadership is instrumental in navigating complex market dynamics and securing Freeman's long-term economic stability.

    Manuel Delbosquewoo - Chief Operating Officer

    Manuel Delbosquewoo, the Chief Operating Officer at Freeman, directs the operational execution of core business functions. Overseeing day-to-day activities, Delbosquewoo ensures seamless service delivery across all operational touchpoints. This leadership role involves optimizing resource allocation and streamlining workflows to enhance efficiency and client satisfaction. By focusing on operational excellence, Manuel Delbosquewoo drives the company's ability to execute complex experiential marketing strategies. The Chief Operating Officer's purview includes managing cross-functional teams to achieve strategic objectives and maintain high standards of service quality. Delbosquewoo's strategic oversight guarantees that operational capabilities align with market demands and company growth targets, reinforcing Freeman's position as a leader in the industry.

    Paul Fletcher - Chief Operating Officer, AV & Event Technology

    Paul Fletcher, the Chief Operating Officer, AV & Event Technology at Freeman, directs the strategic deployment and operational management of audio-visual and event technology solutions. Overseeing all aspects of technology integration and service delivery, Fletcher ensures cutting-edge technical support for experiential marketing events. This leadership position involves managing technology infrastructure, driving innovation in AV capabilities, and optimizing event technology workflows. By ensuring the seamless execution of complex technical requirements, Paul Fletcher enhances the client experience and reinforces Freeman's technological leadership. The Chief Operating Officer's focus on AV and event technology guarantees that clients receive state-of-the-art solutions that elevate their brand presence. Fletcher's expertise drives operational excellence in a rapidly evolving technological landscape.
    Paul Fletcher

    Christopher Schimek - Chief Operating Officer, Event & Exhibit Services

    Christopher Schimek, the Chief Operating Officer, Event & Exhibit Services at Freeman, leads the operational execution of comprehensive event and exhibit solutions. Overseeing the delivery of services for trade shows, conferences, and corporate events, Schimek ensures exceptional client experiences. This role involves managing project timelines, coordinating logistics, and optimizing resource deployment for exhibit services. By driving efficiency in service delivery and maintaining high standards of quality, Christopher Schimek enhances Freeman's reputation for reliability. The Chief Operating Officer's focus on event and exhibit services ensures that client needs are met with precision and professionalism. Schimek's operational leadership underpins the successful execution of complex event strategies, contributing directly to client satisfaction and business growth.

    Victor Seaton - President

    Victor Seaton, the President at Freeman, leads the strategic direction and overall business operations of the company. Overseeing key initiatives and driving market growth, Seaton ensures Freeman's continued leadership in experiential marketing. This executive role involves setting organizational priorities, fostering a culture of innovation, and managing relationships with key stakeholders. By championing strategic objectives and guiding operational execution, Victor Seaton enhances Freeman's market impact. The President's purview includes driving revenue generation and expanding the company's service offerings. Seaton's leadership ensures that Freeman remains at the forefront of industry trends, delivering exceptional value to clients.

    Anderson Freeman - President

    Anderson Freeman, the President at Freeman, directs the company's strategic vision and operational excellence across its diverse service lines. Overseeing critical business functions and market development, Freeman ensures the sustained growth and success of the organization. This leadership position involves guiding strategic planning, fostering innovation, and cultivating strong client partnerships. By driving operational efficiencies and championing new market opportunities, Anderson Freeman strengthens Freeman's competitive edge. The President's responsibilities encompass ensuring alignment between strategic goals and day-to-day operations. Freeman's leadership cultivates a dynamic environment focused on delivering unparalleled experiential marketing solutions.

    Nora Freeman - President

    Nora Freeman, the President at Freeman, leads the strategic development and execution of the company's core business objectives. Overseeing key market initiatives and driving organizational performance, Freeman ensures Freeman's continued prominence in the experiential marketing sector. This executive role involves shaping the company's future direction, fostering a collaborative work environment, and enhancing client engagement. By guiding strategic investments and optimizing operational frameworks, Nora Freeman reinforces Freeman's commitment to innovation and service excellence. The President's focus on strategic leadership ensures that the company adapts to evolving market demands. Freeman's vision propels the organization forward, solidifying its position as an industry leader.

    Chelsea Burch - Operations Director, Human Resources & Executive & Chief of Staff

    Chelsea Burch, the Operations Director, Human Resources & Executive & Chief of Staff at Freeman, directs operational strategies for human resources and provides critical support to executive leadership. Overseeing HR functions and facilitating executive operations, Burch ensures organizational efficiency and alignment with strategic goals. This role involves managing talent acquisition, employee development, and executive support functions. By optimizing HR processes and streamlining executive communications, Chelsea Burch enhances Freeman's internal operations. The Operations Director's dual focus ensures that both human capital and executive initiatives are managed effectively. Burch's leadership contributes to a cohesive and high-performing organizational structure, supporting Freeman's mission to deliver exceptional experiential marketing services.

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    Frequently Asked Questions Regarding Freeman Top Executives and Leadership Team

    Who leads Freeman?
    Freeman is led by Sandra Freeman (Chief Financial Officer), along with executives such as Taylor Thornton (Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer) and John Herrold (Executive Vice President & Chief Financial Officer).
    Who is part of Freeman’s executive team?
    The executive team of Freeman includes leaders such as Sandra Freeman (Chief Financial Officer), Taylor Thornton (Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer), John Herrold (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does Freeman have?
    Freeman has 10 executives leading key business areas.
    What roles are included in Freeman’s leadership team?
    The leadership team of Freeman includes roles such as Chief Financial Officer, Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer, Chief Operating Officer, AV & Event Technology.