Freeman Executive and Leadership Team

May, 2026

Leadership Overview

Freeman has 10 executives leading key functions including finance, marketing, operations, human resources, and strategy.

Driven by a commitment to innovation, Freeman provides integrated services for experiential marketing, leveraging deep insights and industry trends to shape impactful events and brand experiences.

Leadership Roles at Freeman

  • Chief Financial Officer - Sandra Freeman
  • Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer - Taylor Thornton
  • Executive Vice President & Chief Financial Officer - John Herrold
  • Chief Operating Officer - Manuel Delbosquewoo
  • President - Jonathan O'Connell
  • President - Nora Freeman
  • Chief Marketing Officer - Michael Wilson
  • Operations Director, Human Resources & Executive & Chief of Staff - Chelsea Burch
  • Executive Vice President & Chief People Officer - Amy Wynn-Steffek
  • Executive Vice President - Daniel Steenstrup
  • Sandra Freeman - Chief Financial Officer

    Sandra Freeman, the Chief Financial Officer at Freeman, directs the company's financial strategy and fiscal operations. This leadership role involves managing all aspects of financial planning, budgeting, and reporting, ensuring robust financial health and sustainable growth. Sandra Freeman oversees investment strategies and capital allocation, aligning financial decisions with the company's overarching business objectives. The Chief Financial Officer's responsibilities extend to risk management and compliance, safeguarding the company's assets and ensuring adherence to regulatory standards. This executive drives financial performance by optimizing resource utilization and identifying opportunities for cost efficiencies across all departments. The financial oversight provided by the Chief Financial Officer is critical for maintaining investor confidence and supporting Freeman's expansion initiatives in the experiential marketing sector.

    Taylor Thornton - Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer

    Taylor Thornton, the Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer at Freeman, spearheads critical strategic projects and provides direct support to executive leadership. This role involves identifying and developing new business opportunities, analyzing market trends, and driving initiatives that enhance operational efficiency and financial performance. Taylor Thornton collaborates closely with the Chief of Staff and Chief Financial Officer to ensure strategic alignment and effective execution of key corporate objectives. The Senior Director's responsibilities include conducting in-depth research, developing business cases, and managing project timelines to achieve desired outcomes. This position is instrumental in translating strategic vision into actionable plans, contributing significantly to Freeman's growth and market leadership in experiential marketing.
    Taylor Thornton

    John Herrold - Executive Vice President & Chief Financial Officer

    John Herrold, the Executive Vice President & Chief Financial Officer at Freeman, holds a pivotal position in guiding the company's financial direction and stability. This executive oversees comprehensive financial planning, analysis, and reporting, ensuring fiscal discipline and strategic resource allocation. John Herrold's leadership extends to managing capital investments, optimizing financial structures, and mitigating financial risks across the organization. The Executive Vice President & Chief Financial Officer role involves close collaboration with other C-suite executives to align financial strategies with business growth objectives. This position is critical for maintaining strong relationships with financial institutions and stakeholders, securing the necessary capital for expansion and innovation. John Herrold's financial acumen drives profitability and ensures the long-term financial health of Freeman.

    Manuel Delbosquewoo - Chief Operating Officer

    Manuel Delbosquewoo, the Chief Operating Officer at Freeman, oversees the company's extensive operational infrastructure and service delivery. This executive directs the execution of all client projects, ensuring seamless integration of services and adherence to quality standards. Manuel Delbosquewoo manages operational efficiency, optimizing workflows and resource allocation to maximize productivity and client satisfaction. The Chief Operating Officer's purview includes supply chain management, technology integration, and the deployment of field operations across various markets. This leadership role is pivotal in scaling operations to meet evolving client demands and industry shifts. By driving operational excellence, the Chief Operating Officer ensures Freeman consistently delivers exceptional experiences and maintains its competitive edge in the experiential marketing landscape.

    Jonathan O'Connell - President

    Jonathan O'Connell, the President at Freeman, directs the overall strategic vision and operational execution of the company. This executive leads key business units, driving growth and ensuring alignment with Freeman's mission to deliver exceptional experiential marketing services. Jonathan O'Connell oversees major client relationships and strategic partnerships, fostering collaboration and innovation across the organization. The President's role involves setting performance targets, managing P&L responsibilities for designated areas, and championing a culture of excellence. This leadership position requires a deep understanding of market dynamics and client needs to drive competitive advantage. By guiding strategic initiatives and operational priorities, Jonathan O'Connell ensures Freeman maintains its position as an industry leader.

    Nora Freeman - President

    Nora Freeman, the President at Freeman, directs the company's strategic direction and operational performance, focusing on innovation and client success. This executive leads key divisions, driving market expansion and ensuring the delivery of integrated experiential marketing solutions. Nora Freeman cultivates strong client relationships and fosters strategic alliances that enhance Freeman's market position. The President's responsibilities include overseeing P&L for assigned business units, setting performance benchmarks, and championing a culture of continuous improvement. This leadership role is essential for navigating the evolving landscape of experiential marketing and identifying new opportunities for growth. By guiding strategic initiatives and operational priorities, Nora Freeman ensures Freeman remains at the forefront of the industry.

    Michael Wilson - Chief Marketing Officer

    Michael Wilson, the Chief Marketing Officer at Freeman, architects the company's global marketing and brand strategy. This executive drives market positioning and customer engagement initiatives, ensuring Freeman's value proposition resonates across diverse client segments. Michael Wilson oversees all marketing communications, digital presence, and lead generation efforts, directly impacting revenue growth and market share expansion. The Chief Marketing Officer's role involves analyzing market trends and competitive landscapes to inform strategic marketing campaigns. This leadership position requires close collaboration with sales and product development teams to ensure cohesive go-to-market strategies. By championing innovative marketing approaches, the Chief Marketing Officer enhances brand visibility and strengthens client relationships, solidifying Freeman's leadership in experiential marketing services.
    Michael Wilson

    Chelsea Burch - Operations Director, Human Resources & Executive & Chief of Staff

    Chelsea Burch, the Operations Director, Human Resources & Executive & Chief of Staff at Freeman, provides critical operational and strategic support across key functions. This executive directs human resources initiatives, ensuring talent acquisition, development, and retention align with company goals. Chelsea Burch also manages executive operations, facilitating seamless communication and workflow between leadership and various departments. The Chief of Staff responsibilities involve driving strategic projects, coordinating cross-functional teams, and ensuring alignment with the company's mission. This multifaceted role requires a deep understanding of both operational dynamics and human capital management. By optimizing internal processes and supporting executive decision-making, Chelsea Burch significantly contributes to Freeman's overall effectiveness and strategic execution.

    Amy Wynn-Steffek - Executive Vice President & Chief People Officer

    Amy Wynn-Steffek, the Executive Vice President & Chief People Officer at Freeman, leads the company's comprehensive human capital strategy. This executive is responsible for cultivating a high-performance culture, driving talent acquisition, development, and retention initiatives. Amy Wynn-Steffek oversees all aspects of employee engagement, organizational development, and diversity and inclusion programs. The Chief People Officer's role is critical in ensuring that Freeman's workforce is equipped with the skills and support necessary to achieve strategic objectives. This leadership position involves close collaboration with senior management to align people strategies with business goals. By prioritizing employee well-being and professional growth, Amy Wynn-Steffek strengthens the organizational foundation and enhances Freeman's ability to innovate and deliver exceptional client experiences.
    Amy Wynn-Steffek

    Daniel Steenstrup - Executive Vice President

    Daniel Steenstrup, the Executive Vice President at Freeman, plays a crucial role in driving strategic growth and operational excellence across key business segments. This executive oversees significant operational areas, ensuring the effective implementation of company-wide initiatives and client service delivery. Daniel Steenstrup focuses on enhancing operational efficiency, optimizing resource allocation, and fostering innovation within the teams managed. The Executive Vice President's responsibilities include managing complex projects, developing strategic partnerships, and ensuring alignment with Freeman's core business objectives. This leadership position requires a keen understanding of market dynamics and a proactive approach to addressing industry challenges. By leading critical business functions, Daniel Steenstrup contributes significantly to Freeman's sustained success and market leadership in experiential marketing.

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    Frequently Asked Questions Regarding Freeman Top Executives and Leadership Team

    Who leads Freeman?
    Freeman is led by Sandra Freeman (Chief Financial Officer), along with executives such as Taylor Thornton (Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer) and John Herrold (Executive Vice President & Chief Financial Officer).
    Who is part of Freeman’s executive team?
    The executive team of Freeman includes leaders such as Sandra Freeman (Chief Financial Officer), Taylor Thornton (Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer), John Herrold (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does Freeman have?
    Freeman has 10 executives leading key business areas.
    What roles are included in Freeman’s leadership team?
    The leadership team of Freeman includes roles such as Chief Financial Officer, Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer, President.