Freeman Executive and Leadership Team

June, 2026

Leadership Overview

Freeman has 10 executives leading key functions including operations, finance, human resources, strategy, legal, and market leadership.

Driven by a commitment to innovation, Freeman provides integrated services for experiential marketing, leveraging deep insights and industry trends to shape market engagement.

Leadership Roles at Freeman

  • Chief Financial Officer - Sandra Freeman
  • Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer - Taylor Thornton
  • Executive Vice President & Chief Financial Officer - John Herrold
  • Chief Operating Officer - Manuel Delbosquewoo
  • President - Victor Seaton
  • President - Nora Freeman
  • Operations Director, Human Resources & Executive & Chief of Staff - Chelsea Burch
  • Executive Vice President & Chief People Officer - Amy Wynn-Steffek
  • Executive Vice President & Chief Legal Officer - Cara Milligan
  • Executive Vice President - Daniel Steenstrup
  • Sandra Freeman - Chief Financial Officer

    Sandra Freeman, the Chief Financial Officer at Freeman, manages the company's financial strategy and fiscal operations. Overseeing all aspects of financial planning, budgeting, and reporting, Freeman ensures robust financial health and supports strategic growth initiatives. This critical role involves analyzing market performance, managing investments, and maintaining strong relationships with financial stakeholders. By guiding financial decisions, Sandra Freeman directly contributes to the company's long-term stability and profitability. The Chief Financial Officer's expertise is essential in navigating the complex financial landscape of the experiential marketing industry, ensuring resources are allocated effectively to drive innovation and client success.

    Taylor Thornton - Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer

    Taylor Thornton, the Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer at Freeman, spearheads key strategic projects and provides critical support to executive leadership. Overseeing initiatives that drive business growth and operational enhancement, Thornton ensures alignment with the company's overarching goals. This role involves rigorous analysis of market trends and development of actionable plans to capitalize on emerging opportunities. By bridging strategic planning with financial oversight, Taylor Thornton directly influences the company's competitive positioning and long-term viability. The Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer's contributions are vital for navigating the dynamic experiential marketing sector and achieving sustained success.
    Taylor Thornton

    John Herrold - Executive Vice President & Chief Financial Officer

    John Herrold, the Executive Vice President & Chief Financial Officer at Freeman, directs the company's comprehensive financial strategy and management. Overseeing all fiscal operations, Herrold ensures financial integrity and drives strategic resource allocation to support Freeman's market leadership in experiential marketing. This senior role involves rigorous financial analysis, risk management, and the development of robust budgeting frameworks. By guiding financial planning and investment, John Herrold directly impacts the company's profitability and sustainable growth. The Executive Vice President & Chief Financial Officer's expertise is paramount in navigating economic complexities and optimizing financial performance across all business units.

    Manuel Delbosquewoo - Chief Operating Officer

    Manuel Delbosquewoo, the Chief Operating Officer at Freeman, directs all operational facets of the company's integrated services for experiential marketing. Overseeing the execution of client strategies, Delbosquewoo ensures seamless delivery across diverse projects, aligning internal resources with market demands. This leadership role involves optimizing workflows and enhancing operational efficiency to support Freeman's industry-leading position. By managing the day-to-day activities, Manuel Delbosquewoo directly impacts the company's ability to scale and adapt to evolving industry trends. The Chief Operating Officer's focus remains on driving operational excellence and fostering a culture of continuous improvement throughout the organization.

    Victor Seaton - President

    Victor Seaton, the President at Freeman, drives the company's overall strategic direction and market leadership in experiential marketing. Overseeing all business units, Seaton ensures cohesive execution of initiatives that enhance client engagement and expand market reach. This executive role involves fostering innovation, cultivating key partnerships, and guiding the organization toward sustained growth. By setting the vision and leading operational strategies, Victor Seaton directly impacts Freeman's ability to deliver cutting-edge solutions. The President's leadership is instrumental in maintaining the company's reputation for excellence and adapting to the evolving demands of the global marketplace.

    Nora Freeman - President

    Nora Freeman, the President at Freeman, guides the company's vision and strategic expansion within the experiential marketing industry. Overseeing key operational and market development efforts, Freeman ensures Freeman remains at the forefront of innovation and client service. This leadership position involves fostering strong relationships with stakeholders and driving initiatives that enhance the company's competitive advantage. By championing strategic growth and operational excellence, Nora Freeman directly contributes to Freeman's market impact and long-term success. The President's focus on industry trends and client needs solidifies the company's commitment to delivering exceptional experiences.

    Chelsea Burch - Operations Director, Human Resources & Executive & Chief of Staff

    Chelsea Burch, the Operations Director, Human Resources & Executive & Chief of Staff at Freeman, orchestrates critical support functions essential for organizational effectiveness. Overseeing human resources and providing executive operational direction, Burch ensures alignment between personnel strategy and business objectives. This multifaceted role involves managing talent acquisition, employee development, and executive support to facilitate strategic decision-making. By bridging operational execution with human capital management, Chelsea Burch directly enhances the company's capacity to deliver exceptional experiential marketing services. The Operations Director, Human Resources & Executive & Chief of Staff's comprehensive oversight guarantees that Freeman's internal infrastructure robustly supports its external market impact.

    Amy Wynn-Steffek - Executive Vice President & Chief People Officer

    Amy Wynn-Steffek, the Executive Vice President & Chief People Officer at Freeman, leads the company's human capital strategy and organizational development. Overseeing all aspects of talent management, employee engagement, and culture initiatives, Wynn-Steffek ensures Freeman cultivates a high-performing and supportive work environment. This pivotal role involves developing programs that attract, retain, and develop top talent, crucial for delivering innovative experiential marketing solutions. By championing people-centric strategies, Amy Wynn-Steffek directly enhances employee satisfaction and drives organizational effectiveness. The Executive Vice President & Chief People Officer's leadership is fundamental to fostering a dynamic culture that fuels client success and industry innovation.
    Amy Wynn-Steffek
    Cara Milligan, the Executive Vice President & Chief Legal Officer at Freeman, provides strategic legal counsel and oversees all legal affairs for the company. Directing the legal department, Milligan ensures compliance with all relevant regulations and manages risk across Freeman's extensive operations in experiential marketing. This senior position involves advising on contracts, corporate governance, and intellectual property matters to safeguard the company's interests. By navigating complex legal landscapes, Cara Milligan directly supports the company's strategic objectives and operational integrity. The Executive Vice President & Chief Legal Officer's guidance is essential for maintaining ethical standards and fostering trust with clients and partners.

    Daniel Steenstrup - Executive Vice President

    Daniel Steenstrup, the Executive Vice President at Freeman, plays a key role in advancing the company's strategic objectives and operational capabilities. Overseeing critical business functions, Steenstrup ensures the effective implementation of initiatives designed to enhance service delivery and client satisfaction within the experiential marketing sector. This senior leadership position involves driving cross-functional collaboration and optimizing resource allocation to achieve market-leading outcomes. By focusing on operational excellence and strategic development, Daniel Steenstrup directly contributes to Freeman's sustained success and industry influence. The Executive Vice President's dedication to innovation supports the company's mission to create impactful brand experiences.

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    Frequently Asked Questions Regarding Freeman Top Executives and Leadership Team

    Who leads Freeman?
    Freeman is led by Sandra Freeman (Chief Financial Officer), along with executives such as Taylor Thornton (Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer) and John Herrold (Executive Vice President & Chief Financial Officer).
    Who is part of Freeman’s executive team?
    The executive team of Freeman includes leaders such as Sandra Freeman (Chief Financial Officer), Taylor Thornton (Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer), John Herrold (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does Freeman have?
    Freeman has 10 executives leading key business areas.
    What roles are included in Freeman’s leadership team?
    The leadership team of Freeman includes roles such as Chief Financial Officer, Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer, President.