Freeman Executive and Leadership Team

Sandra Freeman, the Chief Financial Officer at Freeman, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures that investments in experiential marketing technology align with long-term growth objectives. This leadership role involves managing complex budgetary frameworks across North American operations to maximize shareholder value. By optimizing revenue streams and controlling operational costs, Sandra Freeman directly impacts the financial stability of the enterprise. The Chief Financial Officer collaborates with the board to refine fiscal policies, ensuring that Freeman maintains a competitive edge in the hospitality and events sector. Through rigorous financial analysis and risk management, the Chief Financial Officer secures the resources necessary for sustained market expansion and service innovation, ultimately driving the overall profitability of the company.

John Herrold, the Executive Vice President & Chief Financial Officer at Freeman, architects the long-term financial strategy and corporate development initiatives. Overseeing the integration of financial planning with strategic business goals, the Executive Vice President & Chief Financial Officer ensures that capital deployment supports the company's mission of experiential innovation. This leadership role involves managing investor relations and overseeing the financial performance of international business units. By driving fiscal discipline and identifying new revenue opportunities, John Herrold directly impacts the strategic trajectory of the organization. The Executive Vice President & Chief Financial Officer works closely with the executive team to evaluate market trends and adjust financial models accordingly. Through meticulous oversight of corporate assets, the Executive Vice President & Chief Financial Officer maintains the financial integrity required to support the expansive service portfolio of Freeman.

Taylor Thornton, the Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer at Freeman, executes high-level projects that bridge the gap between financial strategy and operational execution. Overseeing the alignment of strategic initiatives with the priorities of the Chief Financial Officer, the Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer ensures that organizational goals remain synchronized. This leadership role involves facilitating communication between executive departments to streamline decision-making processes. By managing complex cross-functional projects, Taylor Thornton directly impacts the efficiency of the leadership team. The Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer monitors progress on key performance indicators to ensure that Freeman achieves its strategic objectives. Through proactive coordination and analytical support, the Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer enhances the overall effectiveness of the executive office.

Manuel Delbosquewoo, the Chief Operating Officer at Freeman, manages the internal infrastructure and logistical execution of experiential marketing projects. Overseeing the daily operational workflows, the Chief Operating Officer ensures that service delivery meets the high standards required for global event production. This leadership role involves streamlining cross-departmental processes to improve efficiency and client satisfaction across diverse market segments. By implementing scalable operational models, Manuel Delbosquewoo directly impacts the speed and quality of project delivery. The Chief Operating Officer coordinates with regional teams to ensure consistent performance and operational excellence. Through the application of data-driven insights, the Chief Operating Officer optimizes resource allocation, ensuring that Freeman remains agile in a fast-paced industry. This focus on operational precision supports the broader mission of delivering impactful brand experiences for clients worldwide.

Christopher Schimek, the Chief Operating Officer, Event & Exhibit Services at Freeman, directs the production and delivery of physical event environments and exhibit solutions. Overseeing the operational execution of large-scale trade shows and corporate events, the Chief Operating Officer, Event & Exhibit Services ensures that every client interaction reflects the company's commitment to quality. This leadership role involves managing the logistics of exhibit fabrication and on-site installation across major market hubs. By optimizing the supply chain for event materials, Christopher Schimek directly impacts the reliability and visual impact of client projects. The Chief Operating Officer, Event & Exhibit Services collaborates with design teams to translate creative concepts into tangible experiences. Through the management of field operations, the Chief Operating Officer, Event & Exhibit Services ensures that Freeman maintains its reputation for excellence in the competitive event services landscape.

Paul Fletcher, the Chief Operating Officer, AV & Event Technology at Freeman, architects the technological infrastructure required for modern experiential marketing. Overseeing the deployment of audiovisual systems and digital event platforms, the Chief Operating Officer, AV & Event Technology ensures that clients leverage cutting-edge tools to engage audiences. This leadership role involves managing the technical teams responsible for complex event setups and digital integration. By driving innovation in event technology, Paul Fletcher directly impacts the immersive quality of the experiences provided by the company. The Chief Operating Officer, AV & Event Technology works to integrate new hardware and software solutions into the existing service framework. Through the strategic management of technical assets, the Chief Operating Officer, AV & Event Technology ensures that Freeman remains at the forefront of the digital transformation within the global events industry.

Anderson Freeman, the President at Freeman, provides the overarching vision and strategic direction for the entire organization. Overseeing the alignment of all business units with the company's core mission, the President ensures that the firm continues to lead in experiential marketing and industry trends. This leadership role involves engaging with key stakeholders and guiding the executive team toward long-term growth. By fostering a culture of innovation and client-centric service, Anderson Freeman directly impacts the market position of the company. The President evaluates new business opportunities and oversees the expansion of service offerings to meet evolving market demands. Through the consistent application of leadership principles, the President ensures that Freeman maintains its legacy of excellence while adapting to the future of the hospitality and events sector, ultimately securing the company's status as an industry leader.

Nora Freeman, the President at Freeman, drives the strategic initiatives that define the company's approach to experiential marketing and client engagement. Overseeing the development of new service models, the President ensures that the organization remains responsive to the changing needs of the global events market. This leadership role involves managing high-level partnerships and ensuring that the company's values are reflected in every client interaction. By championing innovation and operational excellence, Nora Freeman directly impacts the brand reputation of the firm. The President collaborates with the executive team to refine the company's long-term strategy and ensure sustainable growth. Through the oversight of key business functions, the President ensures that Freeman continues to deliver high-impact experiences that resonate with audiences, ultimately strengthening the company's influence and market presence across the hospitality and events industry.

Chelsea Burch, the Operations Director, Human Resources & Executive & Chief of Staff at Freeman, manages the intersection of human capital strategy and executive operations. Overseeing the development of talent management programs, the Operations Director, Human Resources & Executive & Chief of Staff ensures that the workforce remains aligned with the company's experiential marketing mission. This leadership role involves coordinating executive communications and optimizing the operational flow within the leadership team. By fostering a culture of excellence and professional development, Chelsea Burch directly impacts employee engagement and organizational productivity. The Operations Director, Human Resources & Executive & Chief of Staff works to integrate HR policies with broader business objectives to support the growth of Freeman. Through the implementation of strategic staffing initiatives, the Operations Director, Human Resources & Executive & Chief of Staff ensures that the company retains the expertise necessary to lead the industry.

Daniel Steenstrup, the Executive Vice President at Freeman, manages the execution of major corporate strategies and oversees key business development efforts. Overseeing the expansion of service capabilities, the Executive Vice President ensures that the company effectively addresses the complex requirements of its diverse client base. This leadership role involves coordinating with senior management to implement initiatives that enhance service delivery and operational efficiency. By driving growth in key market segments, Daniel Steenstrup directly impacts the revenue performance of the organization. The Executive Vice President works to align departmental goals with the broader corporate vision, ensuring that Freeman maintains its competitive advantage. Through the strategic oversight of critical business functions, the Executive Vice President ensures that the company remains a leader in the experiential marketing space, consistently delivering value through innovative solutions and professional service excellence.