Freeman Executive and Leadership Team

September, 2026

Leadership Overview

Freeman has 10 executives leading key functions including operations, financial strategy, legal oversight, and strategic initiatives.

Focused on delivering transformative live experiences, Freeman designs and executes global trade shows and corporate events that connect brands with audiences through integrated production, creative design, and logistics.

Leadership Roles at Freeman

  • Chief Financial Officer - Sandra Freeman
  • Executive Vice President & Chief Financial Officer - John Herrold
  • Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer - Taylor Thornton
  • Chief Operating Officer - Manuel Delbosquewoo
  • Chief Operating Officer, Event & Exhibit Services - Christopher Schimek
  • President - Nora Freeman
  • President - Justin Freeman
  • Operations Director, Human Resources & Executive & Chief of Staff - Chelsea Burch
  • Executive Vice President & Chief Legal Officer - Cara Milligan
  • Executive Vice President - Daniel Steenstrup
  • Sandra Freeman - Chief Financial Officer

    Sandra Freeman, the Chief Financial Officer at Freeman, oversees the financial health and fiscal strategy of the organization. Freeman manages capital allocation, budgeting, and long-term financial planning to support the company's expansion in the global events market. By analyzing market trends and operational costs, the Chief Financial Officer provides the strategic insights necessary for sustainable growth. Sandra Freeman collaborates with the executive team to evaluate investment opportunities in event technology and creative design services. This leadership role involves maintaining robust financial controls and ensuring transparency in all corporate reporting. By optimizing the balance sheet and managing risk, the Chief Financial Officer strengthens the company's ability to deliver large-scale conferences and exhibits. Freeman drives financial performance through disciplined oversight of revenue streams and cost management initiatives. Ultimately, the Chief Financial Officer secures the fiscal stability required to maintain the company's position as a leader in the live experience industry.

    John Herrold - Executive Vice President & Chief Financial Officer

    John Herrold, the Executive Vice President & Chief Financial Officer at Freeman, directs the financial architecture and strategic investment initiatives for the firm. Herrold manages the fiscal framework that supports the design and delivery of global trade shows and audiovisual productions. By overseeing financial reporting and corporate treasury functions, the Executive Vice President & Chief Financial Officer ensures that the company maintains the liquidity needed for large-scale event logistics. John Herrold works with the board to align financial objectives with the company's mission of connecting businesses with their audiences. This role involves evaluating the profitability of various service lines, including exhibit design and event marketing. By implementing rigorous financial modeling, the Executive Vice President & Chief Financial Officer drives operational efficiency and supports long-term value creation. Herrold maintains a focus on fiscal discipline while enabling the creative teams to innovate. Ultimately, the Executive Vice President & Chief Financial Officer secures the financial foundation necessary for continued market leadership.

    Taylor Thornton - Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer

    Taylor Thornton, the Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer at Freeman, directs the execution of high-priority projects that bridge financial strategy and operational implementation. Thornton manages the alignment of strategic initiatives with the company's broader goals of delivering world-class live experiences. By facilitating communication between the Chief Financial Officer and various departments, the Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer ensures that organizational resources support key growth objectives. Taylor Thornton analyzes performance metrics to identify opportunities for process improvement in event management and production. This role involves coordinating cross-functional teams to drive the successful launch of new service offerings. By streamlining internal workflows and supporting executive decision-making, the Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer enhances the company's agility. Ultimately, Thornton ensures that strategic plans translate into measurable business outcomes for the firm.
    Taylor Thornton

    Manuel Delbosquewoo - Chief Operating Officer

    Manuel Delbosquewoo, the Chief Operating Officer at Freeman, directs the internal infrastructure and global operational workflows required to deliver complex live experiences. Delbosquewoo manages the integration of audiovisual production and logistics across international markets, ensuring that every trade show and conference meets rigorous quality standards. By optimizing resource allocation and streamlining project management processes, the Chief Operating Officer drives efficiency throughout the organization. Manuel Delbosquewoo maintains close alignment with the executive leadership team to scale service delivery capabilities in response to evolving client needs. This operational focus supports the broader mission of creating impactful brand experiences. Through the implementation of advanced technology and standardized operational protocols, Delbosquewoo secures the scalability of the company's service model. Ultimately, the Chief Operating Officer ensures that Freeman maintains a competitive edge in the global events industry by delivering consistent, high-quality results for diverse corporate clients.

    Christopher Schimek - Chief Operating Officer, Event & Exhibit Services

    Christopher Schimek, the Chief Operating Officer, Event & Exhibit Services at Freeman, directs the specialized delivery of exhibit design, installation, and attendee engagement services. Schimek oversees the operational execution of trade shows and corporate exhibits, ensuring that every physical environment aligns with client brand objectives. By managing the logistics of complex exhibit builds and onsite production, the Chief Operating Officer, Event & Exhibit Services drives the successful implementation of high-stakes live experiences. Christopher Schimek coordinates with creative and technical teams to integrate audiovisual elements into physical exhibit spaces. This leadership role involves optimizing the supply chain for exhibit materials and ensuring safety and compliance across all event sites. By focusing on the operational excellence of the exhibit division, Schimek supports the company's reputation for delivering high-impact brand experiences. Ultimately, the Chief Operating Officer, Event & Exhibit Services ensures that Freeman provides seamless, end-to-end support for organizations hosting major industry conferences and trade shows.

    Nora Freeman - President

    Nora Freeman, the President at Freeman, directs the overall strategic vision and operational performance of the organization. Freeman manages the company's commitment to delivering high-quality live experiences, trade shows, and conferences. By overseeing the integration of creative design, production, and logistics, the President ensures that the company maintains its reputation for excellence in the events industry. Nora Freeman leads the executive team in developing strategies that support client objectives and drive business growth. This role involves fostering a culture of innovation and ensuring that the company's services remain at the forefront of the market. By focusing on long-term sustainability and client satisfaction, the President guides the organization through complex industry challenges. Ultimately, Freeman drives the company's mission to connect businesses with their audiences through transformative brand experiences, ensuring that the firm remains a trusted partner for organizations seeking to make a lasting impact.

    Justin Freeman - President

    Justin Freeman, the President at Freeman, directs the strategic initiatives and operational focus of the company's service divisions. Freeman manages the development of integrated event solutions, including exhibit services and audiovisual production, to meet the needs of a global client base. By overseeing the execution of corporate events and trade shows, the President ensures that the company delivers consistent value and impactful results. Justin Freeman collaborates with the leadership team to refine the company's service model and enhance its creative capabilities. This role involves driving operational improvements and ensuring that the company's resources are aligned with market demands. By focusing on client engagement and service quality, the President supports the company's growth and market position. Ultimately, Freeman leads the organization in its mission to provide comprehensive event management services that help businesses achieve their objectives through powerful, face-to-face connections and immersive brand experiences.

    Chelsea Burch - Operations Director, Human Resources & Executive & Chief of Staff

    Chelsea Burch, the Operations Director, Human Resources & Executive & Chief of Staff at Freeman, directs the operational integration of human capital strategies and executive office functions. Burch manages the alignment of talent management with the company's mission to deliver exceptional live experiences. By overseeing the administrative and operational workflows of the executive team, the Operations Director, Human Resources & Executive & Chief of Staff ensures that leadership remains focused on strategic growth. Chelsea Burch coordinates internal communications and organizational development initiatives that support the company's diverse workforce. This role involves optimizing HR processes to attract and retain the talent necessary for complex event production and creative design. By fostering a culture of operational excellence, the Operations Director, Human Resources & Executive & Chief of Staff drives employee engagement and productivity. Ultimately, Burch ensures that the organizational structure supports the company's ability to deliver high-quality services to clients across all industries.
    Cara Milligan, the Executive Vice President & Chief Legal Officer at Freeman, directs the legal strategy and corporate governance framework for the organization. Milligan manages the legal risks associated with global event production, trade show logistics, and audiovisual services. By overseeing contract negotiations and regulatory compliance, the Executive Vice President & Chief Legal Officer ensures that the company operates within the legal requirements of every market served. Cara Milligan provides counsel to the executive team on matters of intellectual property, liability, and corporate policy. This leadership role involves protecting the company's interests while enabling the creative and operational teams to deliver innovative brand experiences. By establishing robust legal protocols, the Executive Vice President & Chief Legal Officer supports the company's commitment to professional integrity and operational safety. Ultimately, Milligan secures the legal foundation that allows Freeman to execute complex projects for organizations worldwide with confidence and stability.

    Daniel Steenstrup - Executive Vice President

    Daniel Steenstrup, the Executive Vice President at Freeman, directs the expansion of the company's market presence and the development of new client relationships. Steenstrup oversees the strategic growth of the firm's event management and production services, focusing on large-scale corporate conferences and brand experiences. By identifying emerging opportunities in the global events industry, the Executive Vice President drives the company's competitive strategy. Daniel Steenstrup collaborates with other senior leaders to ensure that service delivery remains aligned with the evolving needs of organizations across various sectors. This role involves managing high-level partnerships and ensuring that the company's creative and technical capabilities are effectively utilized. By focusing on market penetration and client retention, the Executive Vice President supports the company's long-term revenue objectives. Ultimately, Steenstrup ensures that Freeman continues to deliver innovative and impactful experiences that connect businesses with their target audiences on a global scale.

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    Frequently Asked Questions Regarding Freeman Top Executives and Leadership Team

    Who leads Freeman?
    Freeman is led by Sandra Freeman (Chief Financial Officer), along with executives such as John Herrold (Executive Vice President & Chief Financial Officer) and Taylor Thornton (Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer).
    Who is part of Freeman’s executive team?
    The executive team of Freeman includes leaders such as Sandra Freeman (Chief Financial Officer), John Herrold (Executive Vice President & Chief Financial Officer), Taylor Thornton (Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer) and other senior executives.
    How many executives does Freeman have?
    Freeman has 10 executives leading key business areas.
    What roles are included in Freeman’s leadership team?
    The leadership team of Freeman includes roles such as Chief Financial Officer, Executive Vice President & Chief Financial Officer, Senior Director, Strategic Initiatives & To The Chief of Staff & Chief Financial Officer, Chief Operating Officer, Chief Operating Officer, Event & Exhibit Services.