Painting with a Twist Executive and Leadership Team

September, 2026

Leadership Overview

Painting with a Twist has 10 executives leading key functions including strategy, franchise operations, financial oversight, and brand expansion.

Committed to fostering creative social experiences, Painting with a Twist delivers accessible art instruction through a nationwide network of independent studios, ensuring every guest leaves with a personalized masterpiece.

Leadership Roles at Painting with a Twist

  • Chief Executive Officer - Gordon Voegeli
  • Co-Owner and Founder and Chief Executive Officer - Renee Maloney
  • Co-Chief Executive Officer - Brittany Graff
  • Chief Executive Officer & President - J. Corona
  • Owner- Chief Financial Officer - Doug Arlington
  • President, Operations - Lauren Stephans
  • President & Owner - Jeffrey Asman
  • President - George Minasidis
  • President - Marge Parkhurst
  • President - Victor Santana
  • Gordon Voegeli - Chief Executive Officer

    Gordon Voegeli, the Chief Executive Officer at Painting with a Twist, directs the overarching corporate strategy for the largest paint and sip organization in the industry. Voegeli manages the expansion of the franchise network across North American markets, ensuring consistent brand standards within every local studio. By aligning corporate goals with the needs of independent franchisees, the Chief Executive Officer optimizes the business model for long-term scalability. Gordon Voegeli monitors market trends to maintain the company's competitive edge in the hospitality and amusement sector. This leadership role involves constant collaboration with the board to refine operational efficiency and drive revenue growth. Through rigorous oversight of studio performance metrics, the Chief Executive Officer guarantees that the creative mission remains central to all business activities. Ultimately, Voegeli secures the financial health of the organization while fostering a culture of artistic engagement and community connection across all nationwide locations.

    Renee Maloney - Co-Owner and Founder and Chief Executive Officer

    Renee Maloney, the Co-Owner and Founder and Chief Executive Officer at Painting with a Twist, architects the foundational vision and strategic direction for the entire brand. Maloney oversees the integration of artistic innovation with the franchise business model, ensuring that every studio maintains the high-quality guest experience synonymous with the company. As a primary leader, the Co-Owner and Founder and Chief Executive Officer drives initiatives that support independent studio owners in their local markets. Renee Maloney evaluates new opportunities for brand growth, focusing on enhancing the two-hour event structure that defines the paint and sip industry. This executive role requires balancing creative development with operational excellence to sustain market leadership. By championing the core mission of accessible art, Maloney ensures that the company continues to provide comprehensive art supplies and expert guidance to guests nationwide. The Co-Owner and Founder and Chief Executive Officer maintains the integrity of the brand while scaling operations to reach broader audiences.

    Brittany Graff - Co-Chief Executive Officer

    Brittany Graff, the Co-Chief Executive Officer at Painting with a Twist, executes high-level operational strategies to maintain the company's status as the leader in the paint and sip industry. Graff manages the complex relationships between the corporate office and the nationwide network of independent franchisees. By streamlining communication and support systems, the Co-Chief Executive Officer ensures that every studio artist receives the necessary resources to guide guests through personalized painting sessions. Brittany Graff focuses on optimizing the guest experience to drive repeat attendance and brand loyalty across diverse regional markets. This leadership position involves analyzing performance data to identify areas for operational improvement and revenue enhancement. Through strategic planning, the Co-Chief Executive Officer aligns internal processes with the company's mission of providing accessible, creative entertainment. Graff drives the organization toward sustainable growth by fostering strong partnerships with franchisees and maintaining a focus on the quality of the two-hour event experience.

    J. Corona - Chief Executive Officer & President

    J. Corona, the Chief Executive Officer & President at Painting with a Twist, directs the daily business operations and long-term strategic planning for the organization. Corona oversees the implementation of corporate policies across all independent studio locations, ensuring that the brand's reputation for quality remains consistent nationwide. As the Chief Executive Officer & President, J. Corona manages the executive team to ensure alignment on key growth initiatives and financial targets. This role involves navigating the competitive landscape of the hospitality and amusement industry to secure a dominant market position. By focusing on operational efficiency, the Chief Executive Officer & President optimizes the supply chain for art materials and supports the success of individual franchisees. Corona drives the company's mission by fostering an environment where creativity and business success intersect. Through proactive leadership, the Chief Executive Officer & President ensures that the organization remains agile and responsive to the evolving needs of guests and studio owners alike.

    Doug Arlington - Owner- Chief Financial Officer

    Doug Arlington, the Owner- Chief Financial Officer at Painting with a Twist, manages the fiscal health and capital allocation for the entire franchise network. Arlington oversees all financial reporting, budgeting, and investment strategies to ensure the company maintains its position as the largest entity in the paint and sip industry. As the Owner- Chief Financial Officer, Doug Arlington evaluates the profitability of studio operations and provides guidance to independent franchisees on financial management. This executive role involves monitoring revenue streams from nationwide events and optimizing the cost structure for art supplies. By maintaining rigorous financial controls, the Owner- Chief Financial Officer supports the strategic growth initiatives directed by the executive leadership team. Arlington ensures that the company's financial foundation remains robust, allowing for continued investment in brand development and studio expansion. Through precise fiscal oversight, the Owner- Chief Financial Officer secures the long-term viability of the business model while supporting the creative mission of the organization.

    Lauren Stephans - President, Operations

    Lauren Stephans, the President, Operations at Painting with a Twist, directs the functional execution of the company's business model across all studio locations. Stephans oversees the standardization of the two-hour event format, ensuring that every guest receives a consistent and high-quality experience. As the President, Operations, Lauren Stephans manages the support systems provided to independent franchisees, including training programs for studio artists and supply chain logistics. This leadership role involves identifying operational bottlenecks and implementing solutions to improve efficiency across the nationwide network. By focusing on the day-to-day performance of studios, the President, Operations ensures that the company's creative mission translates into tangible business results. Stephans collaborates with other executives to align operational capabilities with the broader strategic goals of the organization. Through meticulous attention to detail, the President, Operations maintains the operational excellence required to sustain the company's status as the industry leader in the paint and sip market.

    Jeffrey Asman - President & Owner

    Jeffrey Asman, the President & Owner at Painting with a Twist, drives the strategic vision and local market execution for the brand. Asman oversees the development of regional initiatives that enhance the company's presence in the hospitality and amusement sector. As the President & Owner, Jeffrey Asman works closely with independent franchisees to ensure that the core mission of providing personalized painting experiences remains the focus of every studio. This leadership role involves evaluating market opportunities and implementing growth strategies that leverage the company's nationwide scale. By fostering strong relationships with studio owners, the President & Owner ensures that the brand's values are upheld in every community. Asman manages the integration of new artistic concepts into the event offerings, keeping the guest experience fresh and engaging. Through dedicated leadership, the President & Owner supports the overall success of the organization, ensuring that the business model remains profitable and aligned with the company's long-term objectives.
    Jeffrey Asman

    George Minasidis - President

    George Minasidis, the President at Painting with a Twist, directs the expansion and performance of studio operations within specific regional markets. Minasidis oversees the implementation of corporate programs designed to increase guest engagement and studio profitability. As the President, George Minasidis monitors the competitive landscape to ensure that the company's paint and sip events remain the preferred choice for creative entertainment. This leadership role involves providing direct support to franchisees, helping them navigate operational challenges and optimize their local business performance. By focusing on the quality of the two-hour event experience, the President ensures that the brand's reputation for excellence is maintained across all managed locations. Minasidis collaborates with the executive team to refine the company's service offerings and improve the efficiency of art supply distribution. Through strategic oversight, the President drives the growth of the organization, ensuring that the business model continues to deliver value to both guests and independent studio owners.

    Marge Parkhurst - President

    Marge Parkhurst, the President at Painting with a Twist, manages the strategic alignment of studio operations with the company's overarching mission of creative social engagement. Parkhurst oversees the development of training protocols for studio artists, ensuring that every guest receives expert guidance during their painting sessions. As the President, Marge Parkhurst focuses on enhancing the guest experience to drive brand loyalty and increase market share in the hospitality industry. This leadership role involves analyzing regional performance data to identify opportunities for operational improvement and revenue growth. By supporting independent franchisees, the President ensures that each studio maintains the high standards expected of the brand. Parkhurst collaborates with other executives to implement new event formats and artistic offerings that keep the company at the forefront of the paint and sip industry. Through proactive management, the President secures the operational success of the organization while fostering a vibrant community of artists and guests.
    Marge Parkhurst

    Victor Santana - President

    Victor Santana, the President at Painting with a Twist, directs the strategic initiatives aimed at scaling the company's footprint in the amusement and hospitality sector. Santana oversees the operational integration of new studio locations, ensuring that each franchisee is equipped to deliver the signature paint and sip experience. As the President, Victor Santana manages the relationships with key stakeholders to support the company's long-term growth objectives. This leadership role involves optimizing the delivery of art supplies and event resources to studios nationwide. By focusing on operational efficiency and guest satisfaction, the President ensures that the brand remains the industry leader. Santana collaborates with the executive team to refine the business model and adapt to changing market conditions. Through strategic planning and execution, the President drives the organization's success, ensuring that the company continues to provide high-quality, personalized painting events to guests across the country while maintaining strong support for independent studio owners.

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    Frequently Asked Questions Regarding Painting with a Twist Top Executives and Leadership Team

    Who leads Painting with a Twist?
    Painting with a Twist is led by Gordon Voegeli (Chief Executive Officer), along with executives such as Renee Maloney (Co-Owner and Founder and Chief Executive Officer) and Brittany Graff (Co-Chief Executive Officer).
    Who is part of Painting with a Twist’s executive team?
    The executive team of Painting with a Twist includes leaders such as Gordon Voegeli (Chief Executive Officer), Renee Maloney (Co-Owner and Founder and Chief Executive Officer), Brittany Graff (Co-Chief Executive Officer) and other senior executives.
    How many executives does Painting with a Twist have?
    Painting with a Twist has 10 executives leading key business areas.
    What roles are included in Painting with a Twist’s leadership team?
    The leadership team of Painting with a Twist includes roles such as Chief Executive Officer, Co-Owner and Founder and Chief Executive Officer, Co-Chief Executive Officer, Chief Executive Officer & President, Owner- Chief Financial Officer.