Leadership Overview
Painting with a Twist has 8 executives leading key functions including corporate strategy, financial oversight, and franchise operations.
Dedicated to fostering creativity through social art experiences, Painting with a Twist empowers guests to produce personalized artwork while building community connections across a vast network of nationwide studio locations.
Dedicated to fostering creativity through social art experiences, Painting with a Twist empowers guests to produce personalized artwork while building community connections across a vast network of nationwide studio locations.
Leadership Roles at Painting with a Twist
Brian Gummel - Chief Executive Officer
Brian Gummel, the Chief Executive Officer at Painting with a Twist, directs the overarching corporate strategy for the largest paint and sip organization in the industry. The Chief Executive Officer manages high-level relationships with independent franchisees to ensure brand consistency across all nationwide studio locations. By optimizing the operational framework for these creative events, Gummel drives sustainable growth and market expansion. The Chief Executive Officer coordinates with the leadership team to refine the guest experience, ensuring that every two-hour session delivers high-quality artistic instruction. Brian Gummel maintains a focus on scaling the business model while upholding the core mission of accessible, social creativity. Through rigorous analysis of market trends, the Chief Executive Officer identifies new opportunities for brand development. This leadership role requires constant alignment with regional studio performance metrics to maintain the competitive advantage of the company within the hospitality and amusement sector.
Brittany Graff - Co-Chief Executive Officer
Brittany Graff, the Co-Chief Executive Officer at Painting with a Twist, architects the strategic vision for national brand engagement and studio innovation. The Co-Chief Executive Officer oversees the development of new artistic programs that enhance the two-hour guest experience. By fostering collaboration between corporate headquarters and independent studio owners, Graff ensures that every location provides a consistent, high-quality environment for creative expression. The Co-Chief Executive Officer monitors operational efficiency to support the nationwide footprint of the company. Brittany Graff drives initiatives that strengthen the market position of the brand, focusing on customer retention and community building. This leadership role involves evaluating the effectiveness of current art supply procurement and studio management protocols. Through the implementation of refined operational standards, the Co-Chief Executive Officer secures the long-term viability of the franchise model while promoting the unique value proposition of the paint and sip industry.
Renee Maloney - Co-Owner and Founder and Chief Executive Officer
Renee Maloney, the Co-Owner and Founder and Chief Executive Officer at Painting with a Twist, drives the foundational mission and long-term cultural direction of the organization. The Co-Owner and Founder and Chief Executive Officer shapes the creative philosophy that defines the guest experience in every studio. By maintaining deep ties to the original vision of the company, Maloney ensures that the brand remains the leader in the paint and sip industry. The Co-Owner and Founder and Chief Executive Officer oversees the integration of new artistic techniques into the standard event curriculum. Renee Maloney collaborates with the executive team to refine the franchise support system, ensuring that independent owners possess the tools necessary for success. This leadership role involves championing the brand identity across all regional markets. Through consistent focus on quality and accessibility, the Co-Owner and Founder and Chief Executive Officer sustains the growth of the company while fostering a nationwide community of artists and guests.
Doug Arlington - Owner- Chief Financial Officer
Doug Arlington, the Owner- Chief Financial Officer at Painting with a Twist, manages the fiscal health and capital allocation for the entire organization. The Owner- Chief Financial Officer oversees financial reporting, budgeting, and investment strategies that support the expansion of studio locations nationwide. By analyzing revenue streams from independent franchisees, Arlington ensures the financial stability of the company. The Owner- Chief Financial Officer coordinates with the executive team to allocate resources toward marketing and operational improvements. Doug Arlington monitors the economic performance of the brand to identify areas for cost optimization and revenue growth. This leadership role requires precise oversight of the financial infrastructure that sustains the paint and sip business model. Through diligent management of assets and liabilities, the Owner- Chief Financial Officer supports the strategic goals of the company, ensuring that the organization maintains its status as the largest entity in the industry.
Sherry Reed - President
Sherry Reed, the President at Painting with a Twist, directs the day-to-day operational execution and franchise support systems. The President oversees the implementation of standardized procedures across all nationwide studios to ensure a uniform guest experience. By managing the relationship between corporate leadership and independent franchisees, Reed facilitates the smooth operation of local events. The President drives initiatives focused on improving studio efficiency and service delivery. Sherry Reed collaborates with other executives to refine the operational playbook, ensuring that every location provides high-quality art supplies and expert instruction. This leadership role involves monitoring regional performance and addressing operational challenges to maintain the market dominance of the company. Through the application of rigorous management standards, the President supports the growth of the brand. Reed ensures that the operational framework remains scalable, allowing the company to continue providing creative experiences to guests across the country.
Jeffrey Asman - President & Owner
Jeffrey Asman, the President & Owner at Painting with a Twist, architects the growth strategy for regional studio development and market penetration. The President & Owner oversees the expansion of the brand into new territories, ensuring that each location adheres to the core mission of the company. By focusing on the development of independent franchisee partnerships, Asman drives the nationwide footprint of the organization. The President & Owner coordinates with the leadership team to enhance the competitive positioning of the brand within the hospitality sector. Jeffrey Asman monitors the success of local studios to ensure that the business model remains profitable and sustainable. This leadership role involves identifying new market opportunities and refining the service offerings to meet evolving guest preferences. Through strategic oversight of regional operations, the President & Owner secures the long-term success of the company, maintaining its status as the premier provider of paint and sip experiences.
George Minasidis - President
George Minasidis, the President at Painting with a Twist, directs the technological and digital infrastructure supporting the nationwide studio network. The President oversees the integration of booking systems and digital marketing tools that connect guests with local studios. By optimizing the online presence of the company, Minasidis drives customer acquisition and event attendance. The President collaborates with the executive team to ensure that digital platforms align with the overall brand strategy. George Minasidis monitors the performance of online booking channels to improve the user experience for guests. This leadership role involves managing the technical requirements of the franchise model, ensuring that independent owners have access to robust digital resources. Through the implementation of innovative technology solutions, the President supports the operational efficiency of the company. Minasidis ensures that the brand remains at the forefront of the industry by leveraging digital tools to enhance the accessibility of creative events.
Ronald Besser - President
Ronald Besser, the President at Painting with a Twist, directs the supply chain and logistics operations required to support nationwide studio events. The President oversees the procurement and distribution of art supplies, ensuring that every location maintains the necessary inventory for high-quality guest experiences. By managing relationships with vendors, Besser optimizes the cost structure of the supply chain. The President coordinates with the executive team to ensure that logistics support the rapid growth of the franchise network. Ronald Besser monitors inventory levels and distribution efficiency to prevent disruptions in studio operations. This leadership role involves refining the supply chain strategy to maintain the competitive advantage of the company. Through the implementation of streamlined logistics processes, the President supports the operational goals of the organization. Besser ensures that the brand consistently delivers the materials needed for guests to create personalized artwork in every studio across the country.
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