Onewater Marine Executive and Leadership Team

May, 2026

Leadership Overview

OneWater Marine has 4 executives leading key functions including operations, finance, and brand strategy.

Driven by a commitment to excellence, Onewater Marine operates a diversified business model spanning the entire marine ownership lifecycle, selling a broad range of new and pre-owned recreational boats and representing many of the industrys most iconic brands.

Leadership Roles at Onewater Marine

  • Chief Executive Officer, One Water Brands - Rubin Hanan
  • Chief Financial Officer - Jeffrey Barocas
  • Chief Financial Officer & Chief Operating Officer - Jack Ezzell
  • Chief Operating Officer - William Dudman
  • Rubin Hanan - Chief Executive Officer, One Water Brands

    Rubin Hanan, the Chief Executive Officer, One Water Brands at Onewater Marine, spearheads the strategic direction and brand development for the company's proprietary and partner brands. Hanan directs the cultivation of brand equity and market positioning, ensuring alignment with the company's overall retail strategy. This leadership function involves identifying emerging market trends and opportunities for brand expansion within the recreational marine sector. Rubin Hanan's vision drives the innovation and growth of the One Water Brands portfolio. The Chief Executive Officer, One Water Brands oversees product development, marketing initiatives, and strategic partnerships that enhance brand value. By fostering strong relationships with iconic boat manufacturers, Hanan ensures OneWater Marine offers a premier selection of vessels. This dedicated brand leadership is fundamental to the company's success in the premium boat retail market.

    Jeffrey Barocas - Chief Financial Officer

    Jeffrey Barocas, the Chief Financial Officer at Onewater Marine, manages the company's financial strategy and operations. Barocas oversees all fiscal activities, including financial planning, risk management, and capital allocation, ensuring robust financial health. This executive guides investment decisions and financial reporting, providing critical insights to support strategic growth initiatives. Jeffrey Barocas's responsibilities extend to optimizing the company's balance sheet and driving profitability across its diverse business segments. The Chief Financial Officer plays a pivotal role in maintaining investor confidence and securing resources for expansion. By meticulously analyzing market trends and financial performance, Barocas ensures OneWater Marine capitalizes on opportunities while mitigating financial risks. This financial acumen is essential for sustaining the company's status as a fast-growing premium recreational boat retailer.

    Jack Ezzell - Chief Financial Officer & Chief Operating Officer

    Jack Ezzell, the Chief Financial Officer & Chief Operating Officer at Onewater Marine, provides dual leadership across critical financial and operational domains. Ezzell directs the integration of financial strategy with operational execution, ensuring cohesive business performance. This executive oversees both the fiscal health and the day-to-day efficiency of the company's extensive retail network. Jack Ezzell's comprehensive oversight supports OneWater Marine's rapid expansion and market leadership. The Chief Financial Officer & Chief Operating Officer is instrumental in optimizing resource allocation and streamlining operational processes to enhance profitability and customer satisfaction. By managing financial resources effectively and driving operational excellence, Ezzell ensures the company's sustained growth and competitive advantage in the premium recreational boat market. This dual role underscores a commitment to integrated strategic management.
    Jack Ezzell

    William Dudman - Chief Operating Officer

    William Dudman, the Chief Operating Officer at Onewater Marine, directs the company's extensive operational network. Dudman oversees the day-to-day activities across all retail locations, ensuring seamless execution of sales and service processes. This leadership role involves optimizing operational efficiency and driving best practices throughout the organization, directly impacting customer satisfaction and the company's overall performance. William Dudman's focus remains on scaling operations to support OneWater Marine's rapid growth trajectory. The Chief Operating Officer ensures that inventory management, logistics, and dealership operations align with corporate objectives. By refining internal workflows, Dudman enhances the customer experience from initial purchase through ongoing ownership. This strategic oversight is critical for maintaining OneWater Marine's position as a leading premium recreational boat retailer.

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    Frequently Asked Questions Regarding Onewater Marine Top Executives and Leadership Team

    Who leads Onewater Marine?
    Onewater Marine is led by Rubin Hanan (Chief Executive Officer, One Water Brands), along with executives such as Jeffrey Barocas (Chief Financial Officer) and Jack Ezzell (Chief Financial Officer & Chief Operating Officer).
    Who is part of Onewater Marine’s executive team?
    The executive team of Onewater Marine includes leaders such as Rubin Hanan (Chief Executive Officer, One Water Brands), Jeffrey Barocas (Chief Financial Officer), Jack Ezzell (Chief Financial Officer & Chief Operating Officer) and other senior executives.
    How many executives does Onewater Marine have?
    Onewater Marine has 4 executives leading key business areas.
    What roles are included in Onewater Marine’s leadership team?
    The leadership team of Onewater Marine includes roles such as Chief Executive Officer, One Water Brands, Chief Financial Officer, Chief Financial Officer & Chief Operating Officer, Chief Operating Officer.