Leadership Overview
AutoCanada has 4 executives leading key functions including strategy, operations, collision services, and dealership management.
Driven by a commitment to customer satisfaction, AutoCanada focuses on delivering exceptional automotive retail experiences, encompassing new and used vehicle sales, alongside comprehensive parts and servicing solutions.
Driven by a commitment to customer satisfaction, AutoCanada focuses on delivering exceptional automotive retail experiences, encompassing new and used vehicle sales, alongside comprehensive parts and servicing solutions.
Leadership Roles at AutoCanada
Samuel Cochrane - Chief Executive Officer
Samuel Cochrane, the Chief Executive Officer at AutoCanada, directs the overarching corporate strategy and operational framework. Cochrane guides the company's expansion initiatives and market positioning within the automotive retail sector. This leadership role involves fostering innovation across all business units, ensuring alignment with long-term financial objectives and stakeholder value. Overseeing the executive team, Cochrane drives performance metrics and champions a culture of accountability. The Chief Executive Officer's purview extends to strategic partnerships and capital allocation, solidifying AutoCanada's competitive edge. Samuel Cochrane's strategic vision shapes the company's trajectory, focusing on sustainable growth and operational excellence in both new and used vehicle sales, as well as parts and servicing.

Fade Bouras - Chief Operating Officer
Fade Bouras, the Chief Operating Officer at AutoCanada, executes the day-to-day operational strategies across the dealership network. Bouras optimizes business processes to enhance efficiency and customer service in parts and servicing departments. This role involves managing operational budgets and resource allocation to support sales targets for new and used vehicles. The Chief Operating Officer ensures seamless integration of operational best practices throughout the company's Canadian footprint. Bouras's focus remains on driving operational improvements that directly impact profitability and customer retention. Fade Bouras oversees the implementation of standardized procedures, ensuring consistent service delivery and operational integrity across all AutoCanada locations.
Arthur Crawford - President, Collision Operations
Arthur Crawford, the President, Collision Operations at AutoCanada, spearheads the strategic direction and operational management of all collision repair centers. Crawford ensures the delivery of high-quality repair services, maintaining stringent standards for customer satisfaction and vehicle integrity. This leadership position involves overseeing the integration of advanced repair technologies and efficient workflow management within the collision division. The President, Collision Operations drives performance improvements and profitability for the collision services segment. Arthur Crawford's expertise is critical in managing relationships with insurance partners and suppliers, ensuring competitive pricing and service excellence. Crawford's mandate includes expanding the collision network's capabilities and market share.

Mikel Pestrak - Interim President, Dealership Operations
Mikel Pestrak, the Interim President, Dealership Operations at AutoCanada, manages the performance and strategic initiatives of the company's new and used vehicle dealerships. Pestrak focuses on driving sales volume and optimizing the customer journey from initial inquiry through vehicle delivery. This role involves overseeing dealership management teams, ensuring adherence to sales targets and operational standards. The Interim President, Dealership Operations plays a key part in implementing sales strategies and marketing campaigns to enhance market penetration. Mikel Pestrak's leadership supports the growth of the dealership network, emphasizing customer loyalty and revenue generation. Pestrak's responsibilities include fostering a high-performance sales culture and ensuring operational efficiency across all dealership functions.
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