Leadership Overview
Nsight has 7 executives leading key functions including strategy, marketing, finance, human resources, and general management.
Focused on delivering superior telecommunication solutions, Nsight prioritizes regional connectivity and customer experience across Wisconsin and Upper Michigan through its diverse portfolio of residential and business services.
Focused on delivering superior telecommunication solutions, Nsight prioritizes regional connectivity and customer experience across Wisconsin and Upper Michigan through its diverse portfolio of residential and business services.
Leadership Roles at Nsight
Daryl Lacy - Chief Executive Officer
Daryl Lacy, the Chief Executive Officer at Nsight, directs the overarching strategic vision for the organization. Overseeing the integration of Nsight Telservices and Cellcom, the Chief Executive Officer ensures alignment across all regional operations in Wisconsin and Upper Michigan. This leadership role involves driving long-term growth through the expansion of high-speed Internet and advanced business Ethernet solutions. By fostering innovation in telecommunications, Daryl Lacy maintains the competitive market position of the company. The Chief Executive Officer collaborates with the Board to optimize capital allocation and operational efficiency. Through consistent focus on customer experience, the Chief Executive Officer strengthens the brand presence across the greater Pulaski, Two Rivers, Newton, Niagara, and Abrams areas. Ultimately, the Chief Executive Officer secures the future of the enterprise by adapting to evolving industry demands and technological advancements in the telecommunications sector.
Hollie Conard - Chief Financial Officer
Hollie Conard, the Chief Financial Officer at Nsight, manages the fiscal health and financial planning of the organization. Overseeing budgetary allocations for infrastructure development, the Chief Financial Officer ensures the sustainability of high-speed Internet and voice service deployments. This leadership role involves monitoring revenue streams from both residential and business segments across Wisconsin and Upper Michigan. By implementing rigorous financial controls, Hollie Conard supports the strategic objectives of the company. The Chief Financial Officer collaborates with executive leadership to evaluate investment opportunities in new telecommunication technologies. Through precise financial reporting and risk management, the Chief Financial Officer maintains the stability required for long-term growth. This role directly impacts the ability of the company to deliver exceptional customer experiences by funding necessary network upgrades. Ultimately, the Chief Financial Officer provides the financial foundation for all operational activities and expansion efforts within the regional market.

Robertson Tanner - President & Chief Financial Officer
Robertson Tanner, the President & Chief Financial Officer at Nsight, oversees the operational execution and financial integrity of the business. Directing the daily management of telecommunication services, the President & Chief Financial Officer ensures that residential and business offerings meet high performance standards. This leadership role involves balancing operational costs with the need for continuous network innovation across Wisconsin and Upper Michigan. By streamlining internal processes, Robertson Tanner improves the delivery of voice, Internet, and television services. The President & Chief Financial Officer collaborates with other executives to align financial resources with operational priorities. Through strategic oversight of capital projects, the President & Chief Financial Officer supports the expansion of transport and wavelength solutions. This dual-focus role ensures that the company remains both fiscally responsible and operationally agile. Ultimately, the President & Chief Financial Officer drives the efficiency required to maintain the market position of the company.
Tess Kastning - President & General Manager
Tess Kastning, the President & General Manager at Nsight, leads the day-to-day operations and service delivery for the organization. Overseeing the regional teams in Pulaski, Two Rivers, Newton, Niagara, and Abrams, the President & General Manager ensures that residential customers receive reliable high-speed Internet and voice services. This leadership role involves managing the local infrastructure and field operations that support the broader mission of the company. By coordinating with technical teams, Tess Kastning maintains the quality of business telephone systems and converged services. The President & General Manager collaborates with the executive team to implement service improvements that enhance the customer experience. Through hands-on management, the President & General Manager drives operational excellence across the Wisconsin and Upper Michigan footprint. Ultimately, the President & General Manager ensures that the company delivers consistent, high-quality telecommunication solutions to every customer served within the regional network.
Penny Reynolds - President
Penny Reynolds, the President at Nsight, directs the strategic implementation of business initiatives and service expansion. Overseeing the growth of the business Ethernet and transport solutions portfolio, the President ensures that the company meets the complex needs of enterprise clients. This leadership role involves fostering partnerships and identifying new market opportunities throughout Wisconsin and Upper Michigan. By aligning operational goals with the overarching mission of the company, Penny Reynolds drives the development of advanced telecommunication services. The President collaborates with the executive team to refine the service delivery model for business telephone systems and converged services. Through proactive leadership, the President ensures that the organization remains responsive to the changing demands of the telecommunications landscape. Ultimately, the President secures the long-term success of the company by focusing on innovation, service quality, and the expansion of the regional footprint.
Kova Kolondzic - Chief Marketing Officer
Kova Kolondzic, the Chief Marketing Officer at Nsight, architects the brand strategy and customer acquisition initiatives. Overseeing the promotion of residential voice, television, and Internet services, the Chief Marketing Officer ensures consistent messaging across all regional markets. This leadership role involves analyzing consumer behavior to tailor business offerings like converged services and telephone systems. By executing targeted digital campaigns, Kova Kolondzic drives market penetration throughout Wisconsin and Upper Michigan. The Chief Marketing Officer collaborates with sales teams to refine value propositions for business clients requiring transport and wavelength solutions. Through data-driven insights, the Chief Marketing Officer optimizes the customer journey to enhance retention rates. This strategic focus supports the broader mission of providing world-class telecommunication solutions. Ultimately, the Chief Marketing Officer elevates the market visibility of the company while ensuring that service offerings meet the specific needs of diverse regional demographics.
Susan Powers - Chief Human Resources Officer
Susan Powers, the Chief Human Resources Officer at Nsight, directs talent acquisition and organizational development initiatives. Overseeing the workforce strategy, the Chief Human Resources Officer ensures that the company attracts and retains professionals capable of delivering world-class telecommunication solutions. This leadership role involves fostering a culture of excellence that aligns with the mission of providing superior customer service. By implementing training programs for technical and support staff, Susan Powers enhances operational efficiency across Wisconsin and Upper Michigan. The Chief Human Resources Officer collaborates with department heads to align human capital with the evolving needs of the business, including the support of complex business Ethernet and converged services. Through effective performance management and employee engagement strategies, the Chief Human Resources Officer drives organizational productivity. Ultimately, the Chief Human Resources Officer builds the internal capabilities necessary to sustain the competitive advantage of the company in the telecommunications industry.
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