Broward Health Executive and Leadership Team

James Thaw, the Chief Executive Officer at Broward Health, directs the overarching strategic vision for this nonprofit community health system. Thaw oversees the integration of clinical services across the entire network, ensuring that patient care standards remain consistent with the mission established in 1938. By aligning departmental goals with long-term financial sustainability, the Chief Executive Officer drives operational excellence throughout the organization. James Thaw collaborates with the Board to expand healthcare access, focusing on the evolving needs of the Fort Lauderdale community and surrounding regions. This leadership role involves managing complex stakeholder relationships and fostering a culture of continuous improvement. Through rigorous oversight of system-wide performance metrics, the Chief Executive Officer ensures that the organization remains a pillar of health for the public. Ultimately, Thaw secures the future of the system by prioritizing high-quality, accessible medical services for all patients.

Dane Ficco, the Group Chief Executive Officer, Broward Health Medical & Healthpoint at Broward Health, manages the daily clinical and administrative functions of these specific facilities. Ficco coordinates the delivery of specialized healthcare services, ensuring that medical teams maintain high standards of patient safety and clinical efficacy. The Group Chief Executive Officer, Broward Health Medical & Healthpoint oversees the allocation of resources to optimize patient throughput and service quality within these critical units. By streamlining workflows between the medical center and healthpoint clinics, Dane Ficco enhances the overall patient experience. This leadership role requires constant coordination with department heads to address emerging healthcare challenges and operational bottlenecks. Through the implementation of evidence-based practices, the Group Chief Executive Officer, Broward Health Medical & Healthpoint drives significant improvements in clinical outcomes. Ficco maintains a focus on operational efficiency to support the broader mission of the health system.

Alfredo Guevara, the Chief Financial Officer at Broward Health, manages the fiscal health and long-term economic stability of the nonprofit system. Guevara oversees the budgeting process, revenue cycle management, and capital investment strategies that allow the organization to expand its medical services. The Chief Financial Officer drives financial transparency and accountability, ensuring that resources are allocated effectively to support patient care initiatives. By analyzing market trends and operational costs, Alfredo Guevara identifies opportunities for efficiency and growth within the competitive healthcare landscape. This leadership role involves working closely with the executive team to balance fiscal responsibility with the mission of providing community-wide health services. Through rigorous financial planning and risk management, the Chief Financial Officer secures the capital necessary for facility upgrades and technological advancements. Guevara maintains a focus on sustainable growth to ensure the system continues to serve the public effectively for years to come.

Madison Workman, the Chief Operating Officer, Broward Health (North) at Broward Health, directs the daily operations and facility management for the northern region of the health system. Workman oversees the coordination of clinical departments, support services, and administrative functions to ensure smooth patient flow and high-quality care delivery. The Chief Operating Officer, Broward Health (North) drives initiatives to improve operational efficiency and reduce wait times within the emergency and outpatient departments. By optimizing staffing levels and resource utilization, Madison Workman enhances the overall performance of the northern facilities. This leadership role involves collaborating with medical directors to implement standardized protocols that improve patient safety and satisfaction. Through the effective management of daily logistics, the Chief Operating Officer, Broward Health (North) supports the broader organizational goal of providing accessible healthcare. Workman ensures that the northern region remains responsive to the specific health needs of the local community.

Thomas Kester, the Chief Nursing Officer & Chief Operating Officer at Broward Health, manages the professional standards of nursing practice while overseeing broader operational workflows. Kester directs the recruitment, training, and retention of nursing staff to ensure high-quality patient care across all units. As the Chief Nursing Officer & Chief Operating Officer, Kester drives the integration of clinical nursing expertise into the operational decision-making process. By aligning nursing protocols with administrative goals, Thomas Kester improves patient outcomes and operational efficiency simultaneously. This leadership role involves fostering a collaborative environment where clinical staff and management work together to address patient needs. Through the implementation of evidence-based nursing practices, the Chief Nursing Officer & Chief Operating Officer enhances the quality of care provided throughout the system. Kester maintains a focus on professional development and staff engagement to support the long-term success of the organization's clinical teams.

Jennifer Certo, the Group Chief Operating Officer, Broward Health Medical at Broward Health, manages the complex operational requirements of the medical center. Certo oversees the daily activities of various clinical departments, ensuring that resources are deployed effectively to meet patient demand. The Group Chief Operating Officer, Broward Health Medical drives process improvements that enhance the quality and speed of care delivery within the facility. By coordinating between medical staff and administrative teams, Jennifer Certo ensures that operational goals align with the broader mission of the health system. This leadership role involves managing facility-wide logistics and addressing operational challenges to maintain high standards of service. Through the implementation of lean management principles, the Group Chief Operating Officer, Broward Health Medical supports the organization's commitment to excellence. Certo focuses on creating a seamless environment where medical professionals can provide the best possible care to every patient.

Doris Peek aka Crain, the Chief Information Officer at Broward Health, architects the digital infrastructure necessary for modern healthcare delivery. Peek aka Crain oversees the implementation of secure electronic health records and advanced data analytics platforms that support clinical decision-making. The Chief Information Officer drives the adoption of innovative technologies to improve patient data accessibility while maintaining strict compliance with privacy regulations. By modernizing the network architecture, the Chief Information Officer ensures that medical staff have reliable access to critical information during patient care. Doris Peek aka Crain manages the cybersecurity posture of the entire system, protecting sensitive health data from evolving digital threats. This leadership role involves collaborating with clinical leaders to integrate new software solutions that enhance operational efficiency. Through the strategic deployment of information systems, the Chief Information Officer supports the organization's goal of providing seamless, high-quality care across all facilities.

Kiera Page, the Chief Human Resources Officer at Broward Health, directs the talent management and organizational development strategies for the entire health system. Page oversees the recruitment, onboarding, and professional development programs that ensure a highly skilled workforce is available to provide patient care. The Chief Human Resources Officer drives initiatives to improve employee engagement, workplace culture, and retention across all departments. By implementing competitive compensation and benefits structures, Kiera Page attracts top-tier medical and administrative talent to the organization. This leadership role involves collaborating with the executive team to align workforce planning with the long-term strategic goals of the health system. Through the development of robust training programs, the Chief Human Resources Officer ensures that staff remain proficient in the latest clinical and administrative practices. Page maintains a focus on fostering an inclusive and supportive work environment that empowers employees to deliver exceptional care to the community.

James Roach, the Chief Marketing Officer, Bhmc & Broward Health of Emergency Medicine Chief at Broward Health, directs the brand strategy and public outreach efforts for the medical center. Roach oversees the communication of service offerings to the community, ensuring that patients are aware of the full spectrum of care available. As the Chief Marketing Officer, Bhmc & Broward Health of Emergency Medicine Chief, Roach drives engagement through targeted campaigns that highlight the expertise of the emergency medicine department. By analyzing patient demographics and market needs, James Roach optimizes the visibility of the health system's specialized services. This leadership role involves coordinating with clinical leaders to promote new medical programs and facility expansions. Through the strategic use of digital and traditional media, the Chief Marketing Officer, Bhmc & Broward Health of Emergency Medicine Chief enhances the reputation of the organization. Roach ensures that the public understands the value and accessibility of the care provided.

D.O. James Roach, the Chief Marketing Officer, Bhmc & Broward Health of Emergency Medicine Chief at Broward Health, directs the strategic positioning of emergency services within the regional market. Roach oversees the development of outreach programs that educate the public on emergency preparedness and the availability of specialized care. The Chief Marketing Officer, Bhmc & Broward Health of Emergency Medicine Chief drives the growth of the emergency medicine department by highlighting clinical capabilities and physician expertise. By managing the brand identity of the medical center, D.O. James Roach ensures that the organization remains the preferred choice for urgent healthcare needs. This leadership role involves collaborating with clinical staff to showcase successful patient outcomes and innovative treatment approaches. Through the effective promotion of emergency services, the Chief Marketing Officer, Bhmc & Broward Health of Emergency Medicine Chief supports the system's mission of providing timely, life-saving care to the community.