Broward Health Executive and Leadership Team

James Thaw, the Chief Executive Officer at Broward Health, directs the overarching strategic vision for this nonprofit community health system. Overseeing the entire organizational structure, the Chief Executive Officer ensures alignment between clinical excellence and long-term financial sustainability. This leadership role involves navigating complex healthcare regulations while expanding access to high-quality medical services throughout the Florida market. By fostering partnerships with regional stakeholders, James Thaw drives initiatives that improve patient outcomes and operational efficiency. The Chief Executive Officer maintains constant communication with the Board to refine corporate goals and address evolving public health needs. Through rigorous oversight of all hospital facilities, Thaw secures the stability of the system. This executive leadership ensures that the mission of providing comprehensive care remains the primary focus of every department within the organization, ultimately strengthening the health infrastructure for the entire community.

Dane Ficco, the Group Chief Executive Officer, Broward Health Medical & Healthpoint at Broward Health, manages the daily clinical and administrative operations for these specific facilities. Overseeing the integration of medical services, the Group Chief Executive Officer, Broward Health Medical & Healthpoint ensures that patient care standards meet rigorous quality benchmarks. This leadership role involves coordinating with department heads to optimize resource allocation and improve service delivery across the medical campus. By implementing advanced clinical protocols, Dane Ficco drives improvements in patient throughput and satisfaction. The Group Chief Executive Officer, Broward Health Medical & Healthpoint maintains a focus on operational excellence to support the broader mission of the health system. Through consistent monitoring of performance metrics, Ficco identifies opportunities for growth and service expansion. This executive leadership ensures that the medical center remains a cornerstone of the regional healthcare network, providing essential services to the diverse population served by the organization.

Michael Cornehls, the Chief Financial Officer at Broward Health, manages the fiscal health and capital allocation strategies for the entire nonprofit system. Overseeing the budgeting process and revenue cycle management, the Chief Financial Officer ensures that financial resources support the expansion of essential healthcare services. This leadership role involves analyzing market trends to optimize cost structures and improve the overall financial performance of the organization. By directing financial planning and reporting, Michael Cornehls drives the sustainability of the health system. The Chief Financial Officer works closely with the Board to ensure transparency and compliance with regulatory standards. Through strategic investment in medical technology and facility upgrades, Cornehls supports the long-term growth of the network. This executive leadership ensures that the organization maintains a strong balance sheet, allowing for the continued provision of high-quality medical care to the community while navigating the complexities of the healthcare industry.

Krystle Martin, the Chief Financial Officer, Ambulatory at Broward Health, manages the financial operations and revenue strategies for the ambulatory care division. Overseeing the budgeting and financial performance of outpatient services, the Chief Financial Officer, Ambulatory ensures that these clinics remain financially viable and accessible to the community. This leadership role involves analyzing the profitability of various outpatient programs and optimizing the revenue cycle for ambulatory services. By directing financial planning for the outpatient network, Krystle Martin drives the growth of the ambulatory division. The Chief Financial Officer, Ambulatory collaborates with clinical directors to ensure that financial resources are allocated effectively to support patient care. Through the monitoring of financial metrics, Martin identifies opportunities to expand outpatient services and improve service delivery. This executive leadership ensures that the ambulatory division contributes to the overall financial health of the organization while providing essential, convenient care options to the public.

Madison Workman, the Chief Operating Officer, Broward Health (North) at Broward Health, manages the daily operational functions and facility logistics for the northern campus. Overseeing the coordination of clinical departments and support services, the Chief Operating Officer, Broward Health (North) ensures that the facility operates with maximum efficiency. This leadership role involves optimizing patient flow and resource utilization to maintain high standards of care. By directing the implementation of operational policies, Madison Workman drives improvements in service delivery and facility performance. The Chief Operating Officer, Broward Health (North) works with clinical leadership to ensure that the northern campus meets the specific health needs of the local population. Through rigorous monitoring of operational metrics, Workman identifies areas for process improvement and service enhancement. This executive leadership ensures that the northern facility remains a vital component of the health system, providing reliable and accessible medical services to the surrounding community.

Jennifer Certo, the Group Chief Operating Officer, Broward Health Medical at Broward Health, directs the operational strategy and service integration for the medical center. Overseeing the alignment of clinical and administrative functions, the Group Chief Operating Officer, Broward Health Medical ensures that the facility maintains high operational standards. This leadership role involves managing complex hospital workflows and coordinating with various medical departments to enhance patient care delivery. By implementing lean management principles, Jennifer Certo drives efficiency and reduces operational costs across the medical center. The Group Chief Operating Officer, Broward Health Medical collaborates with other executives to ensure that the facility supports the broader mission of the health system. Through the oversight of daily operations, Certo ensures that the medical center remains responsive to patient needs. This executive leadership ensures that the organization provides consistent, high-quality care while maintaining the operational agility required in a competitive healthcare environment.

Doris Peek aka Crain, the Chief Information Officer at Broward Health, architects the digital infrastructure necessary for modern healthcare delivery. Overseeing the security and integration of electronic health records, the Chief Information Officer ensures that clinical data remains accessible and protected across all hospital systems. This leadership role involves deploying innovative technology solutions to streamline administrative workflows and enhance diagnostic capabilities. By managing the enterprise-wide IT strategy, Doris Peek aka Crain drives digital transformation efforts that support clinical decision-making. The Chief Information Officer collaborates with other C-suite leaders to align technological investments with the long-term goals of the health system. Through the implementation of robust cybersecurity measures, Peek aka Crain safeguards sensitive patient information against emerging threats. This executive leadership ensures that the organization maintains a competitive edge by leveraging data analytics to improve patient care outcomes and operational efficiency throughout the entire Florida network.

James Roach, the Chief Marketing Officer, Bhmc & Broward Health of Emergency Medicine Chief at Broward Health, directs the brand strategy and public outreach initiatives for the medical center and emergency services. Overseeing the communication of service offerings, the Chief Marketing Officer, Bhmc & Broward Health of Emergency Medicine Chief ensures that the community understands the full spectrum of care available. This leadership role involves developing campaigns that highlight the expertise of the emergency medicine teams and the quality of hospital services. By analyzing patient demographics and market demand, James Roach drives engagement strategies that increase service utilization. The Chief Marketing Officer, Bhmc & Broward Health of Emergency Medicine Chief collaborates with clinical leaders to promote new programs and facility enhancements. Through effective brand positioning, Roach strengthens the reputation of the organization. This executive leadership ensures that the health system remains the preferred choice for emergency and specialized medical care in the region.

Marcy Mills-Matthews, the Acting Senior Vice President & Chief Human Resources Officer at Broward Health, directs the talent acquisition and workforce development strategies for the entire health system. Overseeing the recruitment of clinical and administrative staff, the Acting Senior Vice President & Chief Human Resources Officer ensures that the organization maintains a high-performing team capable of delivering exceptional patient care. This leadership role involves managing employee relations, benefits administration, and organizational culture initiatives. By implementing training programs and retention strategies, Marcy Mills-Matthews drives the professional growth of the workforce. The Acting Senior Vice President & Chief Human Resources Officer collaborates with department heads to address staffing needs and promote a safe, inclusive work environment. Through the development of competitive compensation packages, Mills-Matthews attracts top-tier medical talent to the region. This executive leadership ensures that the organization remains fully staffed and prepared to meet the evolving healthcare demands of the community.

Carl McDonald, the Chief Human Resources Officer at Broward Health, directs the strategic management of the human capital within the health system. Overseeing the development of organizational policies and employee engagement programs, the Chief Human Resources Officer ensures that the workforce remains aligned with the mission of providing quality healthcare. This leadership role involves managing labor relations, performance management systems, and leadership development initiatives. By fostering a culture of excellence and accountability, Carl McDonald drives the professional success of the staff. The Chief Human Resources Officer works with the executive team to ensure that the organization attracts and retains the best medical professionals in the industry. Through the implementation of comprehensive wellness and support programs, McDonald enhances the overall employee experience. This executive leadership ensures that the health system maintains a stable and motivated workforce, which is essential for delivering consistent patient care across all facilities in the Florida region.