Merkle Executive and Leadership Team

Carrie Tsai, the Chief Executive Officer, Taiwan at Merkle, directs all business operations and strategic growth initiatives within the Taiwan market. Tsai architects local service delivery models that leverage the global expertise of the firm in data, technology, and analytics. By overseeing the expansion of performance media and customer experience management services, the Chief Executive Officer, Taiwan ensures that local brands benefit from advanced marketing solutions. Carrie Tsai manages the regional team to maintain high standards of service and client satisfaction. This leadership role involves navigating the unique dynamics of the local market to drive adoption of CRM software and loyalty marketing tools. Through the implementation of global best practices, Tsai strengthens the competitive position of the company in the region. The Chief Executive Officer, Taiwan monitors market trends to identify new opportunities for growth. By fostering local partnerships, Tsai ensures that the firm remains a leader in customer experience management.

Thomas Meisner, the Chief Financial Officer at Merkle, manages the fiscal health and capital allocation strategies of the organization. Meisner architects financial models that support the expansion of performance media and enterprise technology services. By overseeing budgeting, forecasting, and financial reporting, the Chief Financial Officer ensures the company maintains the resources necessary for continuous innovation in customer experience management. Thomas Meisner collaborates with the executive team to evaluate investment opportunities in CRM software and data analytics capabilities. This leadership role involves maintaining rigorous financial controls to support sustainable growth across global operations. Through precise fiscal management, Meisner provides the stability required to execute long-term business objectives. The Chief Financial Officer monitors revenue streams from loyalty marketing and B2B solutions to optimize profitability. By aligning financial performance with strategic goals, Meisner secures the future of the firm and ensures the delivery of high-impact client services.

Missy Foristall, the Chief Operating Officer at Merkle, directs internal business processes to ensure seamless delivery of customer experience management services. Foristall architects scalable operational frameworks that integrate data, technology, and analytics across the enterprise. By optimizing internal workflows, the Chief Operating Officer supports the company mission of making advertising more addressable. Missy Foristall manages cross-functional teams to maintain high standards in performance media and CRM software deployment. This leadership role involves aligning operational capacity with the evolving demands of global clients. Through rigorous oversight of internal systems, Foristall drives efficiency and maintains the competitive edge of the organization. The Chief Operating Officer ensures that all departments function in harmony to deliver personalized customer experiences. By streamlining complex service delivery models, Foristall secures long-term operational excellence and supports the broader strategic goals of the firm.

Emily Gouwens, the Chief Operating Officer, Performance Media at Merkle, directs the execution of media strategies that leverage data and analytics to improve advertising addressability. Gouwens architects operational processes that enhance the performance of digital campaigns for enterprise clients. By overseeing the integration of media buying and performance creative, the Chief Operating Officer, Performance Media ensures that every client interaction remains highly personalized. Emily Gouwens manages the technical infrastructure required to deliver measurable results in a competitive landscape. This leadership role involves coordinating with data science teams to refine targeting capabilities and maximize return on investment. Through the optimization of media operations, Gouwens drives significant growth in the performance media division. The Chief Operating Officer, Performance Media maintains a focus on scaling service delivery to meet the needs of a diverse global client base. By fostering innovation in media technology, Gouwens strengthens the market position of the company.

Deana Derocha, the Global Chief Operating Officer, Promotion, Loyalty & CRM at Merkle, directs the operational delivery of loyalty marketing and customer relationship management services. Derocha architects frameworks that enable brands to build deeper connections with consumers through personalized experiences. By overseeing the implementation of CRM software and promotional strategies, the Global Chief Operating Officer, Promotion, Loyalty & CRM ensures that clients achieve measurable improvements in customer retention. Deana Derocha manages global teams to maintain consistency in service quality across diverse markets. This leadership role involves integrating data-driven insights into loyalty programs to enhance consumer engagement. Through the optimization of CRM operations, Derocha drives value for enterprise clients seeking to improve their customer experience management. The Global Chief Operating Officer, Promotion, Loyalty & CRM monitors performance metrics to ensure that loyalty initiatives align with broader business goals. By scaling these specialized services, Derocha strengthens the reputation of the firm.

Cathy Wei, the Chief Marketing Officer at Merkle, leads the global brand strategy to elevate the company position in the customer experience management sector. Wei architects comprehensive marketing initiatives that highlight the value of data-driven advertising and personalized customer relationships. By overseeing the development of performance creative and loyalty marketing campaigns, the Chief Marketing Officer ensures consistent messaging across all channels. Cathy Wei collaborates with technology teams to demonstrate how CRM software and enterprise solutions drive business growth for clients. This leadership role involves analyzing market trends to refine the service offerings of the organization. Through strategic positioning, Wei expands the reach of the firm into new market segments. The Chief Marketing Officer maintains a focus on B2B marketing solutions that resonate with enterprise-level decision makers. By championing innovation in marketing technology, Wei directly impacts the ability of the company to attract and retain high-value partnerships.

Samantha O'Neil, the Global Chief of Staff, CXM at Merkle, coordinates strategic initiatives across the customer experience management division to ensure alignment with corporate objectives. O'Neil architects communication channels between leadership and operational teams to facilitate the rapid deployment of CRM software and loyalty marketing solutions. By overseeing cross-departmental projects, the Global Chief of Staff, CXM ensures that data and technology resources are utilized effectively to improve client outcomes. Samantha O'Neil manages the execution of high-priority business programs that support the mission of making advertising more addressable. This leadership role involves synthesizing complex information to assist the executive team in making informed decisions. Through the facilitation of organizational synergy, O'Neil drives operational efficiency and project success. The Global Chief of Staff, CXM monitors the progress of key initiatives to ensure that the firm remains at the forefront of the customer experience industry. By streamlining internal processes, O'Neil supports the overall growth strategy.

Timothy Perlstein, the Chief Marketing Officer (Americas) at Merkle, leads the regional marketing strategy to drive growth across the North American market. Perlstein architects campaigns that showcase the expertise of the firm in performance media and B2B marketing solutions. By overseeing regional brand positioning, the Chief Marketing Officer (Americas) ensures that the value proposition of the company resonates with local enterprise clients. Timothy Perlstein collaborates with global leadership to adapt marketing technology and data analytics services for the specific needs of the Americas region. This leadership role involves managing regional marketing budgets and performance metrics to ensure high-impact results. Through the development of targeted outreach programs, Perlstein expands the client base and strengthens market presence. The Chief Marketing Officer (Americas) maintains a focus on delivering personalized customer experiences that reflect the core mission of the organization. By driving regional innovation, Perlstein contributes to the overall success of the firm.

Devan Spencer, the Senior Chief Revenue Officer & Manager at Merkle, directs the revenue generation strategy and manages key client relationships to drive business growth. Spencer architects sales processes that highlight the value of performance media, enterprise technology, and CRM software. By overseeing the sales pipeline, the Senior Chief Revenue Officer & Manager ensures that the company meets its financial targets while delivering personalized customer experiences. Devan Spencer collaborates with the executive team to identify new market opportunities and refine the service offerings of the firm. This leadership role involves managing high-level negotiations and ensuring that client needs are met with tailored B2B marketing solutions. Through the optimization of revenue operations, Spencer secures the financial future of the organization. The Senior Chief Revenue Officer & Manager monitors market demand to align sales efforts with the overall mission of the company. By driving consistent revenue growth, Spencer supports the long-term success of the firm.

Keith Lippiatt, the Chief Operations Officer at Merkle, directs the overarching operational strategy to ensure the firm delivers high-quality customer experience management services. Lippiatt architects the infrastructure required to support the integration of data, technology, and analytics across all service lines. By overseeing the efficiency of performance creative and enterprise technology deployments, the Chief Operations Officer ensures that the company maintains a high standard of operational excellence. Keith Lippiatt manages the alignment of resources to support the global mission of making advertising more addressable. This leadership role involves coordinating with other C-suite executives to optimize business processes and drive scalability. Through the implementation of robust operational systems, Lippiatt supports the growth of the organization. The Chief Operations Officer monitors performance across all departments to ensure that client needs are met with precision. By driving operational innovation, Lippiatt strengthens the ability of the firm to deliver personalized customer experiences.