Merkle Executive and Leadership Team

Thomas Meisner, the Chief Financial Officer at Merkle, directs the company's financial strategy and fiscal operations. Meisner's responsibilities include financial planning, budgeting, forecasting, and managing all aspects of financial reporting to ensure the fiscal health and stability of the organization. This executive role is pivotal in guiding Merkle's investment decisions and resource allocation, aligning financial strategies with the company's growth objectives in customer experience management. The Chief Financial Officer oversees Merkle's financial performance, driving profitability and managing risk across all business units, including performance media and B2B marketing solutions. By providing strategic financial insights, Thomas Meisner supports Merkle's mission to deliver measurable results for clients and stakeholders. Meisner's leadership ensures that Merkle operates with financial discipline while pursuing opportunities for expansion and innovation in the data and analytics space.

MiHee Park, the Chief Operating Officer at Merkle, directs the operational execution of the company's strategic initiatives. Overseeing day-to-day business functions, Park ensures seamless integration of Merkle's diverse service offerings, including performance media, enterprise technology, and CRM software. This leadership role focuses on optimizing internal processes and resource allocation to enhance service delivery and client satisfaction across all operational units. Park's oversight extends to driving efficiency and scalability within the organization, directly supporting Merkle's mission to make advertising more addressable and customer experiences more personal. The Chief Operating Officer's responsibilities include managing cross-departmental collaboration to achieve unified business objectives and maintain high standards of operational excellence. By focusing on robust operational frameworks, MiHee Park ensures Merkle consistently delivers on its promise of advanced customer relationship management.

Emily Gouwens, the Chief Operating Officer, Performance Media at Merkle, directs the strategic and operational execution of Merkle's performance media division. Gouwens oversees the delivery of data-driven advertising solutions designed to maximize client ROI through precise targeting and measurable outcomes. This leadership position involves managing teams responsible for paid search, paid social, programmatic advertising, and other performance-focused channels. The Chief Operating Officer, Performance Media ensures that Merkle's performance media strategies are aligned with client business objectives and leverage the latest analytics and technology. Emily Gouwens's focus is on optimizing campaign performance, driving client growth, and enhancing the addressability of advertising through sophisticated data utilization. Gouwens's operational leadership ensures Merkle's performance media offerings consistently deliver exceptional results and maintain a competitive advantage in the digital advertising landscape.

Deana Derocha, the Global Chief Operating Officer, Promotion, Loyalty & CRM at Merkle, directs the operational excellence of Merkle's promotion, loyalty, and customer relationship management services worldwide. Derocha oversees the strategic implementation and delivery of programs designed to enhance customer engagement, foster brand loyalty, and optimize CRM initiatives. This executive role is crucial for ensuring that Merkle's clients achieve measurable improvements in customer retention and lifetime value. The Global Chief Operating Officer, Promotion, Loyalty & CRM manages cross-functional teams to deliver integrated solutions that leverage data and technology for personalized customer interactions. Deana Derocha's leadership focuses on driving operational efficiency and innovation within these key service areas, reinforcing Merkle's commitment to superior customer experience management. Derocha's operational oversight ensures consistent, high-quality service delivery across global markets.

Shawn Streett, the Chief Information Officer at Merkle, architects the company's technology infrastructure and information security strategy. Streett's purview encompasses the management of all IT systems, ensuring robust data protection and compliance with industry regulations. This critical role involves evaluating and implementing cutting-edge technologies that support Merkle's data-driven approach to customer experience management. The Chief Information Officer drives innovation in how technology enables personalized customer journeys and enhances the addressability of advertising campaigns. Streett's leadership ensures that Merkle's technological backbone is both secure and scalable, facilitating the seamless delivery of services like enterprise technology solutions and CRM software. By maintaining a forward-looking technology roadmap, Shawn Streett empowers Merkle to leverage data effectively and maintain a competitive edge in the evolving marketing landscape.

Cathy Wei, the Chief Marketing Officer at Merkle, leads the company's global marketing and brand strategy. Wei is responsible for driving market awareness, demand generation, and positioning Merkle as a leader in customer experience management. This role involves overseeing all marketing initiatives, including digital marketing, content strategy, and public relations, to communicate Merkle's value proposition effectively. The Chief Marketing Officer plays a key part in articulating how Merkle's data, technology, and analytics capabilities translate into personalized customer experiences and addressable advertising. Cathy Wei's strategic direction ensures that Merkle's marketing efforts resonate with target audiences and support the company's growth objectives across its diverse service lines, such as loyalty marketing and B2B solutions. Wei's leadership amplifies Merkle's market presence and reinforces its commitment to innovation in the marketing services industry.

Mike Gilpin, the Chief Technology Officer at Merkle, spearheads the company's technology vision and innovation roadmap. Gilpin's leadership focuses on developing and implementing advanced technological solutions that underpin Merkle's data-driven customer experience management services. This includes overseeing the architecture and development of proprietary platforms and ensuring the effective integration of third-party technologies. The Chief Technology Officer is instrumental in translating complex data and analytics into actionable insights that enhance advertising addressability and personalize customer relationships. Mike Gilpin's expertise guides Merkle's technological evolution, ensuring the company remains at the forefront of digital transformation and can deliver sophisticated solutions in areas like enterprise technology and CRM software. Gilpin's strategic technology guidance empowers Merkle to continuously innovate and provide clients with cutting-edge marketing capabilities.

Devan Spencer, the Senior Chief Revenue Officer & Manager at Merkle, drives the company's revenue generation strategies and manages key client relationships. Spencer's role involves overseeing sales operations, business development, and ensuring the alignment of Merkle's service offerings with market demand for customer experience management solutions. This executive position is critical for expanding Merkle's market share and fostering long-term partnerships across various industries. The Senior Chief Revenue Officer & Manager works closely with leadership across departments to identify new revenue streams and optimize sales processes. Devan Spencer's leadership focuses on achieving ambitious revenue targets and enhancing Merkle's position as a premier provider of data-driven marketing and advertising services. Spencer's strategic approach to revenue growth underpins Merkle's continued success and expansion in the global marketplace.

Timothy Perlstein, the Chief Marketing Officer (Americas) at Merkle, leads marketing efforts and brand strategy across the Americas region. Perlstein is responsible for driving market penetration, enhancing brand visibility, and executing integrated marketing campaigns that resonate with regional audiences. This role focuses on tailoring Merkle's customer experience management solutions to the specific needs and dynamics of the North and South American markets. The Chief Marketing Officer (Americas) collaborates with global marketing teams to ensure consistent brand messaging while adapting strategies for local impact. Timothy Perlstein's leadership ensures that Merkle effectively communicates its capabilities in data, technology, and analytics to drive business growth and client acquisition within the Americas. Perlstein's strategic marketing oversight strengthens Merkle's regional presence and market leadership.

Samantha O'Neil, the Global Chief of Staff, CXM at Merkle, provides strategic support and operational coordination for the company's global customer experience management (CXM) initiatives. O'Neil works closely with executive leadership to drive strategic planning, facilitate cross-functional collaboration, and ensure the effective execution of CXM programs worldwide. This role involves managing key projects, optimizing internal communication flows, and supporting the overall strategic direction of Merkle's CXM business. The Global Chief of Staff, CXM plays a vital part in translating high-level objectives into actionable plans and ensuring alignment across global teams. Samantha O'Neil's contributions are essential for enhancing operational effectiveness and driving innovation in Merkle's customer-centric solutions. O'Neil's strategic partnership supports Merkle's mission to deliver personalized and addressable customer experiences.