Merkle Executive and Leadership Team

Juan Suarez, the Chief Executive Officer & Cxm & Solutions Chief & Officer (Latin America) at Merkle, directs all regional business operations across Latin American markets. Suarez architects comprehensive customer experience management strategies that integrate data-driven insights with advanced technology solutions. By aligning local market needs with global service standards, the Chief Executive Officer & Cxm & Solutions Chief & Officer (Latin America) drives significant growth in performance media and CRM software adoption. This leadership role involves managing complex client relationships and ensuring the delivery of personalized advertising solutions. Juan Suarez maintains a focus on operational excellence, fostering innovation within the regional team to enhance competitive positioning. Through the implementation of scalable B2B marketing frameworks, the Chief Executive Officer & Cxm & Solutions Chief & Officer (Latin America) secures long-term value for clients while expanding the footprint of the organization throughout the region.

Carrie Tsai, the Chief Executive Officer, Taiwan at Merkle, directs all business operations and strategic initiatives within the Taiwan market. Tsai architects localized service delivery models that leverage the company's global expertise in data and analytics. By overseeing the expansion of performance creative and loyalty marketing services, the Chief Executive Officer, Taiwan drives significant market penetration. This role involves managing local client relationships and ensuring that all service offerings meet the specific needs of the regional market. Carrie Tsai maintains a focus on operational growth, fostering innovation within the local team to enhance competitive positioning. Through the implementation of regional business strategies, the Chief Executive Officer, Taiwan secures long-term value for clients while expanding the footprint of the organization in the region. Tsai drives excellence in customer experience management, ensuring that all local operations align with the global mission of making advertising more addressable and personal.

Thomas Meisner, the Chief Financial Officer at Merkle, manages the global financial health and fiscal strategy of the organization. Meisner oversees capital allocation, financial planning, and rigorous reporting standards to support the company's data-centric business model. By analyzing performance metrics across performance media and enterprise technology divisions, the Chief Financial Officer ensures optimal resource distribution. This role involves close collaboration with the executive board to evaluate investment opportunities in loyalty marketing and customer experience platforms. Thomas Meisner drives financial transparency and accountability, providing the necessary data to guide long-term corporate decision-making. Through the management of complex budgetary frameworks, the Chief Financial Officer strengthens the balance sheet and supports sustainable growth initiatives. Meisner maintains a focus on fiscal discipline, ensuring that all financial operations align with the broader mission of delivering personalized, data-driven advertising solutions to a diverse global client base.

Missy Foristall, the Chief Operating Officer at Merkle, directs the internal operational infrastructure and service delivery processes. Foristall architects efficient workflows that integrate performance creative and B2B marketing solutions into the core business model. By streamlining cross-functional collaboration, the Chief Operating Officer ensures that client projects meet high standards of quality and speed. This leadership role involves optimizing the deployment of enterprise technology and CRM software to enhance overall service delivery. Missy Foristall drives operational agility, allowing the organization to adapt quickly to shifting market demands in the customer experience sector. Through the implementation of standardized operational protocols, the Chief Operating Officer improves productivity and supports the scaling of global service offerings. Foristall maintains a focus on operational excellence, ensuring that all internal systems support the company's commitment to making advertising more addressable and customer relationships more personal.

Deana Derocha, the Global Chief Operating Officer, Promotion, Loyalty & CRM at Merkle, directs the operational delivery of loyalty marketing and CRM software solutions. Derocha architects scalable service frameworks that enable clients to manage customer relationships with precision and personalization. By overseeing the integration of data and technology into loyalty programs, the Global Chief Operating Officer, Promotion, Loyalty & CRM drives enhanced customer engagement and retention. This role involves managing global delivery teams and ensuring that all promotional strategies align with the company's performance-driven approach. Deana Derocha maintains a focus on operational excellence, fostering innovation in CRM and loyalty marketing to maintain a competitive edge. Through the implementation of standardized delivery protocols, the Global Chief Operating Officer, Promotion, Loyalty & CRM improves service quality and supports the scaling of global offerings. Derocha drives efficiency, ensuring that all loyalty and CRM operations support the broader mission of delivering personalized customer experiences.

Emily Gouwens, the Chief Operating Officer, Performance Media at Merkle, directs the operational execution of all performance media services. Gouwens architects data-driven media buying strategies that maximize advertising addressability and return on investment for clients. By overseeing the performance media team and optimizing the use of enterprise technology, the Chief Operating Officer, Performance Media drives campaign effectiveness and efficiency. This role involves managing complex media portfolios and ensuring that all advertising efforts align with the company's commitment to personalized customer experiences. Emily Gouwens maintains a focus on operational excellence, fostering innovation in media planning and execution to stay ahead of industry trends. Through the implementation of advanced analytics, the Chief Operating Officer, Performance Media improves campaign performance and supports the scaling of media services. Gouwens drives results, ensuring that all performance media operations support the broader mission of delivering data-backed, personalized advertising solutions to a global client base.

Cathy Wei, the Chief Marketing Officer at Merkle, leads the global brand strategy and market positioning efforts. Wei architects comprehensive marketing campaigns that highlight the company's expertise in data, technology, and analytics. By overseeing the development of thought leadership content and market-facing communications, the Chief Marketing Officer drives brand awareness and client acquisition. This role involves aligning marketing initiatives with the company's core services, including performance media and loyalty marketing. Cathy Wei maintains a focus on demonstrating the value of personalized customer experiences to prospective enterprise clients. Through the analysis of market trends and competitive intelligence, the Chief Marketing Officer refines the brand narrative to ensure resonance with global audiences. Wei drives engagement across digital channels, ensuring that the organization remains a leader in the customer experience management space. This leadership role supports the overall growth strategy by effectively communicating the impact of data-driven advertising solutions.

Devan Spencer, the Senior Chief Revenue Officer & Manager at Merkle, directs the global revenue generation strategy and sales operations. Spencer architects high-impact sales frameworks that focus on expanding the adoption of CRM software and performance media services. By managing the sales pipeline and fostering key client partnerships, the Senior Chief Revenue Officer & Manager drives consistent revenue growth across diverse industry verticals. This role involves coordinating with the executive team to identify new market opportunities and refine pricing models for B2B marketing solutions. Devan Spencer maintains a focus on maximizing client lifetime value through strategic account management and cross-selling initiatives. Through the implementation of data-backed sales methodologies, the Senior Chief Revenue Officer & Manager ensures that revenue targets align with the company's long-term financial objectives. Spencer drives performance across the sales organization, ensuring that all revenue-generating activities support the broader mission of delivering personalized customer experiences.

Samantha O'Neil, the Global Chief of Staff, CXM at Merkle, directs the strategic alignment of internal initiatives and executive priorities. O'Neil architects communication frameworks that ensure the seamless execution of customer experience management strategies across global teams. By facilitating collaboration between the C-suite and department heads, the Global Chief of Staff, CXM drives organizational efficiency and focus. This role involves managing high-priority projects that integrate enterprise technology and data analytics into daily operations. Samantha O'Neil maintains a focus on operational cohesion, ensuring that all business units work toward the same strategic goals. Through the oversight of cross-functional initiatives, the Global Chief of Staff, CXM supports the company's mission of delivering personalized customer relationships. O'Neil drives clarity in decision-making processes, providing the necessary support to ensure that all leadership activities remain aligned with the company's commitment to data-driven advertising and performance excellence.

Timothy Perlstein, the Chief Marketing Officer (Americas) at Merkle, directs the regional marketing strategy and brand presence across the Americas. Perlstein architects targeted marketing campaigns that showcase the company's capabilities in performance media and B2B marketing solutions. By overseeing regional demand generation and client engagement efforts, the Chief Marketing Officer (Americas) drives brand visibility and lead acquisition. This role involves collaborating with regional sales teams to ensure that marketing initiatives directly support revenue growth objectives. Timothy Perlstein maintains a focus on demonstrating the value of data-driven advertising to enterprise clients throughout the region. Through the analysis of regional market dynamics, the Chief Marketing Officer (Americas) refines the brand message to ensure relevance and impact. Perlstein drives engagement across digital and traditional channels, ensuring that the organization remains a preferred partner for customer experience management in the Americas. This leadership role supports the overall growth strategy by effectively communicating the company's unique value proposition.