DAC Executive and Leadership Team

May, 2026

Leadership Overview

DAC has 5 executives leading key functions including strategy, operations, and market development.

Driven by a commitment to innovation, DAC is dedicated to empowering businesses through comprehensive digital marketing solutions, fostering significant growth and market presence for clients globally.

Leadership Roles at DAC

  • Chief Executive Officer & Managing Partner - Norman Hagarty
  • President & Chief Executive Officer & Founder & Managing Director - Dave Keeler,
  • Partner, President - Michelle Mabry
  • President - Richard Desautels
  • President - Alan Christopher
  • Norman Hagarty - Chief Executive Officer & Managing Partner

    Norman Hagarty, the Chief Executive Officer & Managing Partner at DAC, directs the overarching strategic vision and operational execution for the global digital marketing agency. Hagarty architects DAC's growth initiatives, ensuring alignment with market demands and client objectives. This leadership role involves guiding the company's expansion across multiple media outlets, leveraging data-driven insights to optimize advertising performance. Norman Hagarty oversees key partnerships and stakeholder relationships, fostering an environment of continuous innovation and client success. The Chief Executive Officer & Managing Partner drives the company's mission to deliver measurable results and significant growth for clients, solidifying DAC's position as a leader in the digital marketing landscape. This executive's focus remains on enhancing service offerings and expanding market reach through strategic planning and robust execution.
    Norman Hagarty

    Dave Keeler, - President & Chief Executive Officer & Founder & Managing Director

    Dave Keeler,, the President & Chief Executive Officer & Founder & Managing Director at DAC, spearheads the company's foundational principles and long-term strategic direction. Keeler, drives the core mission of fostering client growth through innovative advertising strategies across diverse media platforms. As Founder, Dave Keeler, imbues the organization with its entrepreneurial spirit and commitment to pioneering digital marketing solutions. The President & Chief Executive Officer & Founder & Managing Director ensures operational excellence and cultivates a culture of performance, directly impacting the agency's ability to deliver exceptional value. This leadership position involves setting ambitious goals for market penetration and client acquisition, building upon the company's established reputation. Keeler, maintains a critical oversight of business development and strategic alliances, reinforcing DAC's global presence and impact.

    Michelle Mabry - Partner, President

    Michelle Mabry, the Partner, President at DAC, manages critical operational facets and drives strategic initiatives that enhance client service delivery. Mabry oversees the integration of advertising efforts across various media channels, ensuring cohesive and impactful campaigns. This role involves close collaboration with executive leadership to refine service offerings and expand the agency's capabilities in digital marketing. Michelle Mabry champions operational efficiency, implementing best practices that support the company's growth objectives and client retention strategies. The Partner, President focuses on optimizing internal processes and fostering cross-departmental synergy to achieve superior market outcomes. Mabry's leadership ensures that DAC consistently meets and exceeds client expectations through innovative and results-oriented advertising solutions.

    Richard Desautels - President

    Richard Desautels, the President at DAC, directs key operational strategies and oversees the execution of client-focused advertising campaigns. Desautels manages the deployment of digital marketing initiatives across multiple media outlets, ensuring maximum reach and impact for clients. This leadership position involves fostering strong client relationships and driving business development efforts to expand DAC's market share. Richard Desautels is instrumental in aligning departmental functions with the company's overarching goals of driving client growth and revenue. The President focuses on enhancing the agency's service portfolio and ensuring the effective implementation of cutting-edge marketing technologies. Desautels's strategic oversight guarantees that DAC remains at the forefront of the digital advertising industry.

    Alan Christopher - President

    Alan Christopher, the President at DAC, leads critical strategic planning and operational management for the digital marketing agency. Christopher oversees the development and implementation of advertising strategies across a spectrum of media platforms, aiming to maximize client growth and market penetration. This executive role involves driving innovation in digital advertising techniques and ensuring the agency's services remain competitive and effective. Alan Christopher focuses on enhancing operational efficiencies and fostering a collaborative environment among teams to deliver exceptional campaign results. The President is dedicated to expanding DAC's client base and reinforcing its reputation for delivering measurable advertising success. Christopher's leadership ensures the continuous evolution of the agency's offerings to meet dynamic market demands.

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    Frequently Asked Questions Regarding DAC Top Executives and Leadership Team

    Who leads DAC?
    DAC is led by Norman Hagarty (Chief Executive Officer & Managing Partner), along with executives such as Dave Keeler, (President & Chief Executive Officer & Founder & Managing Director) and Michelle Mabry (Partner, President).
    Who is part of DAC’s executive team?
    The executive team of DAC includes leaders such as Norman Hagarty (Chief Executive Officer & Managing Partner), Dave Keeler, (President & Chief Executive Officer & Founder & Managing Director), Michelle Mabry (Partner, President) and other senior executives.
    How many executives does DAC have?
    DAC has 5 executives leading key business areas.
    What roles are included in DAC’s leadership team?
    The leadership team of DAC includes roles such as Chief Executive Officer & Managing Partner, President & Chief Executive Officer & Founder & Managing Director, Partner, President, President, President.