Meritage Homes Executive and Leadership Team

September, 2026

Leadership Overview

Meritage Homes has 10 executives leading key functions including marketing, financial strategy, regional operations, and corporate development.

Focused on delivering energy-efficient residential communities, Meritage Homes prioritizes sustainable building practices and innovative design to enhance the everyday living experience for homeowners across the United States.

Leadership Roles at Meritage Homes

  • Chief Financial Officer & Executive Vice President - Hilla Sferruzza
  • Division President - Lucas Lauritzen
  • Division President - Scott Roylance
  • Region President - Jeff Grobstein
  • Division President - David Aughinbaugh
  • Division President - Veronica Perez
  • Area President - Rebecca Lundberg
  • Division President - Nicholas Emsiek
  • Chief Marketing Officer - Tracy Tannenbaum
  • Executive VP, Corporate Operations & Strategy - Austin Woffinden
  • Hilla Sferruzza - Chief Financial Officer & Executive Vice President

    Hilla Sferruzza, the Chief Financial Officer & Executive Vice President at Meritage Homes, manages the fiscal health and capital allocation strategies of the organization. Overseeing financial reporting, investor relations, and treasury functions, the Chief Financial Officer & Executive Vice President ensures that the company maintains a robust balance sheet to support ongoing land development and construction projects. This leadership role involves rigorous oversight of operational budgets and long-term financial planning to mitigate risks associated with the cyclical nature of the housing market. By optimizing capital structure and liquidity, Hilla Sferruzza supports the strategic expansion of residential communities across various geographic regions. The Chief Financial Officer & Executive Vice President works closely with the board to communicate financial performance and growth objectives. Through disciplined fiscal management, Sferruzza provides the necessary resources to sustain the company's commitment to innovation and high-quality homebuilding standards.
    Hilla Sferruzza

    Lucas Lauritzen - Division President

    Lucas Lauritzen, the Division President at Meritage Homes, oversees land acquisition and residential development within a specific geographic territory. Managing the end-to-end construction lifecycle, the Division President ensures that every project adheres to the company's high standards for energy efficiency and modern design. This leadership role involves coordinating with local contractors, municipal authorities, and internal teams to streamline the building process and maintain project timelines. By focusing on operational excellence, Lucas Lauritzen drives the successful delivery of high-quality communities that meet the specific needs of local homeowners. The Division President monitors construction costs and quality control metrics to ensure profitability and customer satisfaction. Through effective management of regional resources, Lauritzen supports the broader corporate goal of expanding the company's footprint. This role requires constant attention to market demand and regulatory requirements to ensure that all developments align with the company's commitment to sustainable living.

    Scott Roylance - Division President

    Scott Roylance, the Division President at Meritage Homes, manages the operational execution of residential construction projects within a designated market area. Overseeing the entire development pipeline, the Division President ensures that land development and home construction activities remain synchronized with corporate sustainability goals. This leadership role involves managing relationships with trade partners and local suppliers to maintain a consistent supply chain for energy-efficient materials. By optimizing construction workflows, Scott Roylance drives efficiency and reduces waste across all active job sites. The Division President monitors local market dynamics to adjust product offerings and pricing strategies, ensuring that the company remains competitive. Through rigorous oversight of project budgets and timelines, Roylance delivers high-quality homes that enhance the value of residential communities. This role requires a deep understanding of regional construction standards and a commitment to the company's philosophy of delivering thoughtfully designed, modern living spaces.

    Jeff Grobstein - Region President

    Jeff Grobstein, the Region President at Meritage Homes, directs the strategic operations and growth initiatives across a broad multi-state territory. Overseeing multiple divisions, the Region President ensures that regional performance aligns with the company's overarching mission of delivering energy-efficient and high-quality residential communities. This leadership role involves evaluating land acquisition opportunities and overseeing the performance of division-level leadership to maintain consistent operational standards. By fostering a culture of excellence and innovation, Jeff Grobstein drives regional profitability and market share expansion. The Region President coordinates with corporate leadership to implement standardized building practices and customer service protocols across the entire region. Through strategic oversight of regional resources, Grobstein ensures that all communities reflect the company's commitment to sustainability and modern design. This role requires balancing local market nuances with corporate objectives to achieve long-term growth and operational stability in the residential real estate sector.

    David Aughinbaugh - Division President

    David Aughinbaugh, the Division President at Meritage Homes, manages the planning and execution of residential community developments within a specific region. Overseeing the integration of energy-efficient features into new home designs, the Division President ensures that all construction projects meet the company's rigorous quality standards. This leadership role involves managing the local team of project managers and sales professionals to ensure a seamless customer experience from initial purchase to final delivery. By focusing on operational efficiency and cost management, David Aughinbaugh drives the successful completion of residential projects that align with the company's built-for-living approach. The Division President monitors local market trends to identify opportunities for growth and community enhancement. Through effective leadership and coordination with corporate departments, Aughinbaugh ensures that all developments contribute to the company's reputation for craftsmanship and innovation in the residential real estate market.

    Veronica Perez - Division President

    Veronica Perez, the Division President at Meritage Homes, oversees the development and construction of residential communities within a key market area. Managing the local operational team, the Division President ensures that all projects adhere to the company's standards for energy efficiency and modern design. This leadership role involves coordinating land development activities and managing relationships with local stakeholders to facilitate smooth project execution. By focusing on quality craftsmanship and customer service excellence, Veronica Perez drives the successful delivery of homes that enhance everyday life for residents. The Division President monitors project budgets and construction timelines to ensure that all developments remain profitable and on schedule. Through effective management of regional resources, Perez supports the company's broader mission of providing sustainable and thoughtfully designed living spaces. This role requires a deep commitment to operational excellence and a proactive approach to addressing the unique needs of the local housing market.

    Rebecca Lundberg - Area President

    Rebecca Lundberg, the Area President at Meritage Homes, directs the operational and strategic activities across a significant geographic area. Overseeing multiple divisions, the Area President ensures that all residential projects align with the company's commitment to energy efficiency and high-quality construction. This leadership role involves managing the performance of division-level teams and ensuring that corporate standards for land development and customer service are consistently met. By optimizing regional operations, Rebecca Lundberg drives growth and profitability in a competitive market environment. The Area President coordinates with corporate leadership to implement new building practices and sustainability initiatives across the area. Through effective oversight of regional resources, Lundberg ensures that all communities reflect the company's philosophy of delivering modern, thoughtfully designed homes. This role requires balancing local market demands with corporate objectives to achieve long-term success and maintain the company's reputation for excellence in the residential real estate sector.

    Nicholas Emsiek - Division President

    Nicholas Emsiek, the Division President at Meritage Homes, manages the end-to-end development and construction process for residential communities within a designated territory. Overseeing the local project management and construction teams, the Division President ensures that all homes are built to the company's high standards for energy efficiency and modern design. This leadership role involves managing relationships with local trade partners and ensuring that all construction activities comply with regional regulations and corporate sustainability goals. By focusing on operational efficiency and quality control, Nicholas Emsiek drives the successful delivery of residential projects that meet the needs of modern homeowners. The Division President monitors local market dynamics to adjust development strategies and ensure continued growth. Through effective leadership and coordination with corporate departments, Emsiek ensures that all communities contribute to the company's reputation for craftsmanship and innovation in the residential real estate market.

    Tracy Tannenbaum - Chief Marketing Officer

    Tracy Tannenbaum, the Chief Marketing Officer at Meritage Homes, directs all brand positioning and consumer engagement strategies. Overseeing digital outreach and community promotion, the Chief Marketing Officer ensures that the value proposition of energy-efficient, modern residential design reaches target demographics effectively. This leadership role involves analyzing market trends to refine advertising campaigns that highlight the unique sustainability features inherent in every build. By aligning marketing initiatives with the broader corporate mission of quality craftsmanship, Tracy Tannenbaum drives brand awareness and customer acquisition across diverse regional markets. The Chief Marketing Officer collaborates with sales teams to optimize lead generation, ensuring that the messaging resonates with prospective buyers seeking high-quality, thoughtfully designed homes. Through data-driven insights, Tannenbaum continuously improves the effectiveness of promotional efforts, securing a competitive advantage for the company in the residential real estate sector.
    Tracy Tannenbaum

    Austin Woffinden - Executive VP, Corporate Operations & Strategy

    Austin Woffinden, the Executive VP, Corporate Operations & Strategy at Meritage Homes, architects the long-term operational framework and strategic direction of the company. Overseeing cross-functional initiatives, the Executive VP, Corporate Operations & Strategy ensures that internal processes support the company's commitment to innovation and sustainable building practices. This leadership role involves analyzing enterprise-wide performance data to identify opportunities for process improvement and efficiency gains. By aligning corporate resources with market opportunities, Austin Woffinden drives the execution of strategic growth plans that enhance the company's competitive position. The Executive VP, Corporate Operations & Strategy collaborates with other C-suite leaders to integrate advanced building technologies and environmentally responsible solutions into the core business model. Through rigorous strategic planning, Woffinden ensures that the organization remains agile and responsive to changing market conditions, ultimately supporting the delivery of high-quality residential communities that meet the evolving needs of homeowners.

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    Frequently Asked Questions Regarding Meritage Homes Top Executives and Leadership Team

    Who leads Meritage Homes?
    Meritage Homes is led by Hilla Sferruzza (Chief Financial Officer & Executive Vice President), along with executives such as Lucas Lauritzen (Division President) and Scott Roylance (Division President).
    Who is part of Meritage Homes’s executive team?
    The executive team of Meritage Homes includes leaders such as Hilla Sferruzza (Chief Financial Officer & Executive Vice President), Lucas Lauritzen (Division President), Scott Roylance (Division President) and other senior executives.
    How many executives does Meritage Homes have?
    Meritage Homes has 10 executives leading key business areas.
    What roles are included in Meritage Homes’s leadership team?
    The leadership team of Meritage Homes includes roles such as Chief Financial Officer & Executive Vice President, Division President, Division President, Region President, Division President.