Leadership Overview
Maurices has 4 executives leading key functions including marketing, operations, financial planning, and corporate strategy.
Focused on delivering accessible fashion to small-town communities, Maurices maintains a commitment to empowering women through versatile clothing options while expanding its retail footprint across North America.
Focused on delivering accessible fashion to small-town communities, Maurices maintains a commitment to empowering women through versatile clothing options while expanding its retail footprint across North America.
Leadership Roles at Maurices
Brent Hickman - Senior Vice President, Chief Financial Officer
Brent Hickman, the Senior Vice President, Chief Financial Officer at Maurices, directs all fiscal planning, capital allocation, and financial reporting processes. Overseeing the budgeting and forecasting functions, the Senior Vice President, Chief Financial Officer ensures the long-term financial health of the organization. This leadership role involves managing investor relations and providing strategic insights to the board regarding market performance and economic trends. By maintaining strict financial discipline, Brent Hickman directly impacts the company's ability to invest in new store openings and digital infrastructure. The Senior Vice President, Chief Financial Officer collaborates with other executives to evaluate the profitability of various retail segments across the United States and Canada. Through precise financial oversight and risk management, Hickman secures the necessary resources to sustain growth and operational stability for the entire retail chain.
Brian Thun - Chief Operating Officer
Brian Thun, the Chief Operating Officer at Maurices, manages the complex logistics and supply chain infrastructure supporting the retail network. Overseeing daily store operations and inventory distribution, the Chief Operating Officer ensures seamless product availability across all North American markets. This leadership role involves optimizing warehouse efficiency and streamlining the flow of merchandise from suppliers to storefronts. By implementing rigorous operational standards, Brian Thun directly impacts the profitability and scalability of the business model. The Chief Operating Officer coordinates with regional managers to maintain high service levels in shopping malls and smaller town locations. Through the continuous refinement of operational workflows, Thun drives cost-effective solutions that support the company's expansion goals while maintaining the high quality standards expected by the customer base.

Maureen Boerboon - President
Maureen Boerboon, the President at Maurices, architects the overarching corporate strategy and guides the long-term vision for the retail chain. Overseeing the integration of all business units, the President ensures alignment between merchandising, marketing, and operational departments. This leadership role involves fostering a culture of innovation and excellence across the entire organization. By driving strategic initiatives that expand the company's presence in North American markets, Maureen Boerboon directly impacts the overall success and market influence of the brand. The President works closely with the executive team to navigate the evolving retail landscape and address the specific needs of customers in smaller towns. Through decisive leadership and a focus on sustainable growth, Boerboon maintains the company's reputation as a leader in women's fashion while steering the business toward future milestones.
Kristine Koetter - Chief Marketing Officer
Kristine Koetter, the Chief Marketing Officer at Maurices, directs all brand positioning and customer engagement initiatives across the retail chain. Overseeing digital marketing campaigns and in-store promotional strategies, the Chief Marketing Officer ensures consistent brand messaging throughout the United States and Canada. This leadership role involves analyzing consumer behavior data to refine product visibility and drive traffic to over 1,000 locations. By leveraging omnichannel marketing tactics, Kristine Koetter directly impacts the company's ability to connect with shoppers in smaller towns. The Chief Marketing Officer collaborates with the executive team to align seasonal collections with market trends, ultimately strengthening the competitive position of the brand. Through targeted advertising and community-focused outreach, Koetter secures long-term customer loyalty and supports the overarching growth objectives of the organization.
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