Leadership Overview
Master Group has 9 executives leading key functions including strategy, finance, technology, and sales.
Driven by a legacy of excellence, Master Group is dedicated to advancing the HVAC/R sector through unparalleled distribution and service, fostering innovation and customer success across Canada.
Driven by a legacy of excellence, Master Group is dedicated to advancing the HVAC/R sector through unparalleled distribution and service, fostering innovation and customer success across Canada.
Leadership Roles at Master Group
Elias António - Chief Executive Officer
Elias António, the Chief Executive Officer at Master Group, directs the overarching strategic vision and operational execution for the company. António guides the enterprise through its extensive network of over 50 branches and 4 distribution centers, ensuring seamless service delivery across Canada. This leadership role involves fostering a culture of innovation and customer-centricity, aligning all departments with the company's long-standing commitment to excellence in the heating, ventilation, air conditioning, and refrigeration sector. Elias António's focus remains on sustainable growth and maintaining the company's position as Canada's largest private HVAC/R distributor. The Chief Executive Officer ensures robust market penetration and operational efficiency, building upon the company's 70-year legacy. António's strategic directives empower the more than 1,000 devoted employees to excel in their roles, driving the company's continued success and industry leadership.
Khaled Fenniche - Chief Executive Officer & Producer
Khaled Fenniche, the Chief Executive Officer & Producer at Master Group, spearheads strategic initiatives and production oversight within the organization. Fenniche drives the company's expansion and operational effectiveness, leveraging deep industry knowledge to enhance service offerings and market reach. This executive role involves cultivating strategic partnerships and ensuring the efficient deployment of resources across the extensive distribution network. Khaled Fenniche's leadership ensures that Master Group continues to set industry benchmarks for quality and reliability in the HVAC/R sector. The Chief Executive Officer & Producer focuses on optimizing supply chain logistics and product availability, supporting the company's vast customer base from British Columbia to the Atlantic Provinces. By championing operational excellence, Fenniche contributes significantly to the company's sustained competitive advantage and its reputation as a leader in the Canadian market.
Selvin Chetty - Group Chief Executive Officer
Selvin Chetty, the Group Chief Executive Officer at Master Group, orchestrates the strategic direction and overall performance of the organization. Chetty guides the company's extensive operations, encompassing over 50 branches and 4 distribution centers, ensuring consistent service delivery and market leadership across Canada. This executive position demands a comprehensive understanding of the HVAC/R industry, driving initiatives that enhance operational efficiency and customer satisfaction. Selvin Chetty's leadership is pivotal in maintaining Master Group's status as one of Canada's Best Managed Companies since 1952. The Group Chief Executive Officer focuses on long-term strategic planning, market expansion, and fostering a high-performance culture among the company's 1,000+ employees. Chetty's vision ensures the continued growth and dominance of Master Group as the largest private HVAC/R distributor in Canada.
Farabi Sunny - Chief Executive Officer & Co-Founder
Farabi Sunny, the Chief Executive Officer & Co-Founder at Master Group, sets the strategic course and embodies the founding principles of the company. Sunny oversees the integration of innovative solutions within the HVAC/R sector, driving the company's mission to provide exceptional service and products. This leadership role involves guiding the expansion and operational management of the extensive network of branches and distribution centers across Canada. Farabi Sunny's commitment to excellence has been a cornerstone of Master Group's success for over 70 years. The Chief Executive Officer & Co-Founder focuses on nurturing strategic growth opportunities and maintaining the company's competitive edge in the market. Sunny's influence ensures that Master Group continues to lead as the largest private HVAC/R distributor, upholding its legacy of quality and reliability.
Rémy Langelier - Chief Financial Officer
Rémy Langelier, the Chief Financial Officer at Master Group, directs all financial operations and strategic fiscal planning for the organization. Langelier oversees the financial health of the company, managing budgets, investments, and financial reporting across its extensive network of over 50 branches and 4 distribution centers. This critical role ensures the financial stability and sustainable growth of Master Group, supporting its position as Canada's largest private HVAC/R distributor. Rémy Langelier's expertise is vital in navigating market dynamics and optimizing financial performance. The Chief Financial Officer focuses on maximizing profitability, managing risk, and ensuring compliance with all financial regulations. Langelier's strategic financial insights empower the company to make informed decisions, reinforcing its long-standing reputation for operational excellence and fiscal responsibility.
Eric Tolbert - Chief Financial Officer, Operations (US)
Eric Tolbert, the Chief Financial Officer, Operations (US) at Master Group, manages the financial operations and fiscal strategy specifically for the company's United States operations. Tolbert oversees budgeting, financial analysis, and resource allocation to ensure the profitability and efficiency of US-based activities within the HVAC/R sector. This role is critical for supporting Master Group's expansion and operational effectiveness in the American market. Eric Tolbert's financial acumen guides strategic investment decisions and risk management for the US division. The Chief Financial Officer, Operations (US) ensures robust financial controls and reporting, contributing to the overall financial health of the company. Tolbert's leadership strengthens Master Group's financial foundation, enabling continued growth and operational success in the United States.
Michael Hendershott - President, Operations (US)
Michael Hendershott, the President, Operations (US) at Master Group, directs the comprehensive operational strategy and execution for the company's United States division. Hendershott oversees all aspects of business operations, ensuring efficiency, quality, and customer satisfaction across US facilities within the HVAC/R industry. This leadership position is key to driving Master Group's growth and market presence in the US. Michael Hendershott's focus is on optimizing operational workflows and expanding the company's service capabilities. The President, Operations (US) leads teams responsible for logistics, supply chain management, and service delivery, ensuring seamless integration with the broader company objectives. Hendershott's strategic oversight strengthens Master Group's operational footprint and commitment to excellence in the US market.
Meheriar Patel - Group Chief Technology Officer & Director, Information Technology
Meheriar Patel, the Group Chief Technology Officer & Director, Information Technology at Master Group, architects the company's technology strategy and oversees all IT infrastructure. Patel drives digital transformation initiatives, ensuring that technology solutions enhance operational efficiency and support the company's extensive distribution network across Canada. This leadership position is crucial for maintaining Master Group's competitive advantage in the HVAC/R sector. Meheriar Patel's focus is on implementing robust IT systems that support over 1,000 employees and more than 50 branches. The Group Chief Technology Officer & Director, Information Technology ensures data security, system reliability, and the integration of innovative technologies to streamline business processes. Patel's strategic technology vision fortifies Master Group's operational capabilities and its commitment to industry leadership.
Maiya Awad - Chief Sales Officer (CSO)
Maiya Awad, the Chief Sales Officer (CSO) at Master Group, leads all sales strategies and revenue generation efforts across the organization. Awad directs the sales teams operating from over 50 branches and 4 distribution centers, driving market penetration and customer acquisition within the HVAC/R sector. This executive role is fundamental to expanding Master Group's market share and reinforcing its status as Canada's largest private distributor. Maiya Awad's leadership focuses on developing effective sales channels and fostering strong customer relationships nationwide. The Chief Sales Officer (CSO) oversees sales performance, implements strategic sales initiatives, and ensures alignment with the company's overall business objectives. Awad's dedication to sales excellence directly contributes to Master Group's sustained growth and industry prominence.
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