Master Group Executive and Leadership Team

Bharat Khatri, the Chief Executive Officer at Master Group, directs the overarching corporate strategy for the largest private HVAC/R distributor in Canada. Khatri manages the expansion of the distribution network across the country, ensuring that all 50 branches and 4 distribution centres maintain high service standards. By aligning internal resources with market demands, the Chief Executive Officer optimizes supply chain logistics to support the heating, ventilation, air conditioning, and refrigeration sector. Bharat Khatri fosters a culture of operational excellence, driving the company toward sustained growth and market leadership. Through constant evaluation of industry trends, the Chief Executive Officer identifies new opportunities for service enhancement. This leadership approach ensures that the organization remains a top-tier partner for contractors from British Columbia to the Atlantic Provinces, solidifying the reputation of the firm as a cornerstone of the Canadian HVAC/R industry.

Farabi Sunny, the Chief Executive Officer & Co-Founder at Master Group, architects the foundational vision and long-term business trajectory for the enterprise. Sunny focuses on maintaining the legacy of excellence established over seven decades while modernizing distribution capabilities to meet contemporary HVAC/R requirements. As a primary leader, Farabi Sunny oversees the integration of new technologies into the existing supply chain, ensuring that the company remains at the forefront of the industry. The Chief Executive Officer & Co-Founder collaborates with the board to refine corporate governance and ensure fiscal health across all regional operations. By prioritizing client relationships and service reliability, Sunny strengthens the market position of the firm. This strategic focus enables the organization to navigate complex market shifts effectively. Through consistent dedication to quality, the Chief Executive Officer & Co-Founder secures the future of the business as a premier distributor within the competitive Canadian landscape.

Khaled Fenniche, the Chief Executive Officer & Producer at Master Group, manages the production and procurement strategies that define the inventory excellence of the company. Fenniche oversees the relationships with global manufacturers, ensuring that the HVAC/R product catalog meets the rigorous standards required by Canadian contractors. Khaled Fenniche drives the procurement process, balancing inventory levels across the 4 distribution centres to maximize availability and minimize lead times. The Chief Executive Officer & Producer coordinates with regional managers to ensure that product offerings align with the specific climate needs of different provinces. By optimizing the supply chain, the Chief Executive Officer & Producer enhances the overall efficiency of the distribution network. This role involves constant monitoring of global market fluctuations to protect the company from supply disruptions. Through meticulous planning and execution, Fenniche ensures that the firm maintains its status as the leading private HVAC/R distributor in the country.

Rémy Langelier, the Chief Financial Officer at Master Group, directs the financial planning, reporting, and capital allocation strategies for the entire organization. Langelier monitors the fiscal health of all 50 branches, ensuring that operational budgets support the broader growth objectives of the company. Rémy Langelier manages the financial risk associated with large-scale distribution, implementing robust controls to maintain profitability. The Chief Financial Officer collaborates with executive leadership to evaluate investment opportunities in new infrastructure and technology. By analyzing revenue streams and cost structures, the Chief Financial Officer provides the insights necessary for informed decision-making. This leadership role involves overseeing the financial reporting processes that keep the company aligned with industry standards. Through disciplined fiscal management, Langelier supports the long-term stability of the firm, ensuring that resources remain available to sustain the expansive operations from British Columbia to the Atlantic Provinces while maintaining the company's status as a best-managed entity.

Eric Tolbert, the Chief Financial Officer, Operations (US) at Master Group, manages the financial frameworks and operational efficiency for the expanding United States market presence. Tolbert architects the financial systems required to scale operations across new territories, ensuring that cross-border logistics remain profitable and compliant. Eric Tolbert oversees the integration of financial data from US-based operations into the broader corporate reporting structure. The Chief Financial Officer, Operations (US) drives cost-reduction initiatives by streamlining procurement and distribution processes within the American market. By focusing on regional financial performance, the Chief Financial Officer, Operations (US) enables the company to compete effectively in the US HVAC/R sector. This role involves close coordination with the Canadian finance team to ensure consistency in fiscal policy and reporting. Through strategic financial oversight, Tolbert supports the growth of the firm, ensuring that the expansion into new geographic regions contributes positively to the overall financial health of the organization.

Michael Hendershott, the President, Operations (US) at Master Group, manages the day-to-day operational execution and infrastructure development for the US market. Hendershott oversees the establishment of new distribution hubs and the optimization of existing logistics networks to ensure timely delivery of HVAC/R equipment. Michael Hendershott drives the operational strategy, focusing on efficiency and service reliability to meet the demands of American contractors. The President, Operations (US) coordinates with the executive team to align US operations with the core mission of the firm. By managing the workforce and operational assets, the President, Operations (US) ensures that the company maintains high standards of service in every new territory. This role involves identifying operational bottlenecks and implementing solutions to improve throughput. Through consistent leadership, Hendershott builds a robust operational foundation that allows the company to scale effectively, ensuring that the expansion into the US market mirrors the success achieved in Canada.

Maiya Awad, the Chief Sales Officer (CSO) at Master Group, directs the national sales strategy and customer engagement initiatives across all Canadian provinces. Awad oversees the sales teams at the 50 branches, ensuring that the technical expertise of the staff matches the high-quality HVAC/R products offered. Maiya Awad drives the development of new client relationships, focusing on large-scale commercial contractors and residential service providers. The Chief Sales Officer (CSO) implements training programs to enhance the consultative selling capabilities of the workforce. By analyzing regional sales data, the Chief Sales Officer (CSO) identifies market trends and adjusts the sales approach to capture greater market share. This leadership role involves coordinating with the marketing and procurement departments to ensure that sales efforts are supported by the right inventory and promotional activities. Through dynamic sales management, Awad ensures that the company maintains its position as the preferred partner for HVAC/R professionals throughout the country.