Master Group Executive and Leadership Team

Elias António, the Chief Executive Officer at Master Group, directs the overarching corporate strategy for the largest private HVAC/R distributor in Canada. António architects long-term growth initiatives by aligning branch operations with evolving market demands across the country. By overseeing the integration of new technologies within the distribution network, the Chief Executive Officer ensures that the company maintains a competitive edge in heating and cooling solutions. Elias António monitors performance metrics across all fifty branches to guarantee consistent service quality. This leadership role involves constant collaboration with the board to refine the organizational vision. Through rigorous analysis of industry trends, the Chief Executive Officer optimizes supply chain logistics to support the expansive Canadian footprint. Ultimately, António drives the company toward sustained profitability while upholding the high standards established over seven decades of industry presence.

Farabi Sunny, the Chief Executive Officer & Co-Founder at Master Group, shapes the foundational mission and cultural identity of the organization. Sunny drives the strategic vision that defines the company as a premier HVAC/R distributor. By fostering deep relationships with key industry partners, the Chief Executive Officer & Co-Founder secures the market position of the firm across diverse Canadian provinces. Farabi Sunny evaluates new business opportunities to expand the reach of the distribution centers. This executive role requires balancing immediate operational needs with the long-term sustainability goals of the enterprise. Through consistent engagement with the leadership team, the Chief Executive Officer & Co-Founder ensures that the core values of the company remain central to every business decision. Sunny maintains a focus on innovation to address the complex requirements of the heating and ventilation sector, ensuring the organization remains a leader in the industry.

Mohamed Lashin, the Group Chief Executive Officer at Master Group, manages the complex operational structure of the entire distribution network. Lashin directs the synchronization of activities across four major distribution centers to ensure seamless product availability for clients. By overseeing the implementation of standardized processes, the Group Chief Executive Officer enhances efficiency throughout the organization. Mohamed Lashin coordinates with regional managers to address specific market challenges from British Columbia to the Atlantic Provinces. This leadership position involves managing the high-level financial health of the group while identifying areas for operational improvement. Through the application of data-driven insights, the Group Chief Executive Officer optimizes inventory management to meet the high volume of HVAC/R demand. Lashin ensures that the company continues to provide reliable service, reinforcing the reputation of the firm as a cornerstone of the Canadian heating and cooling industry.

Khaled Fenniche, the Chief Executive Officer & Producer at Master Group, oversees the development and production-related strategies that support the company's extensive HVAC/R inventory. Fenniche directs the procurement and quality assurance protocols that define the product offerings available at the fifty branches. By managing the technical specifications of the equipment, the Chief Executive Officer & Producer ensures that all distributed goods meet rigorous industry standards. Khaled Fenniche collaborates with engineering teams to refine the product portfolio, adapting to the changing needs of the Canadian market. This role involves analyzing supply chain reliability to prevent disruptions in the distribution network. Through strategic oversight of production partnerships, the Chief Executive Officer & Producer maintains the high quality expected of the brand. Fenniche drives the company to adopt advanced technologies, ensuring that the organization remains at the forefront of the heating and ventilation sector.

Abanob Shaker, the Deputy Chief Executive Officer at Master Group, supports the execution of corporate strategy and daily operational management. Shaker directs internal initiatives aimed at streamlining communication between the distribution centers and the corporate headquarters. By overseeing the implementation of cross-functional projects, the Deputy Chief Executive Officer ensures that the organization remains agile in a competitive market. Abanob Shaker monitors the performance of various departments to identify bottlenecks and implement effective solutions. This leadership role involves assisting the executive team in the development of policies that govern the daily activities of over 1,000 employees. Through the coordination of resources, the Deputy Chief Executive Officer facilitates the achievement of quarterly growth targets. Shaker maintains a focus on operational excellence, ensuring that the company continues to serve the HVAC/R industry with precision and reliability across all Canadian regions.

Rémy Langelier, the Chief Financial Officer at Master Group, manages the fiscal health and capital allocation strategies of the organization. Langelier directs the financial planning, budgeting, and reporting processes that support the company's expansive distribution network. By overseeing the financial risk management framework, the Chief Financial Officer ensures the long-term stability of the firm. Rémy Langelier analyzes market trends to provide actionable insights for the executive team regarding investment opportunities in the HVAC/R sector. This role involves maintaining strong relationships with financial institutions and stakeholders to secure the necessary capital for growth. Through the implementation of robust accounting controls, the Chief Financial Officer guarantees transparency and compliance across all fifty branches. Langelier drives the company toward improved profitability by optimizing cost structures and enhancing financial performance, ensuring that the organization remains a leader in the Canadian market.

Eric Tolbert, the Chief Financial Officer, Operations (US) at Master Group, oversees the financial performance and operational efficiency of the company's expansion into the United States market. Tolbert directs the fiscal strategies required to scale operations while maintaining the high standards of the brand. By managing the financial integration of new US-based assets, the Chief Financial Officer, Operations (US) ensures that the company achieves its growth objectives in the competitive American HVAC/R landscape. Eric Tolbert monitors regional economic indicators to adjust financial forecasts and resource allocation. This leadership role involves collaborating with the broader executive team to align US operations with the overall corporate mission. Through the application of rigorous financial analysis, the Chief Financial Officer, Operations (US) optimizes the supply chain and distribution costs. Tolbert drives the company toward sustainable success by ensuring that the US operations contribute effectively to the overall financial health of the organization.

Michael Hendershott, the President, Operations (US) at Master Group, directs the day-to-day activities and strategic expansion of the company's operations within the United States. Hendershott architects the operational framework that allows the firm to effectively serve the American HVAC/R market. By overseeing the logistics and distribution processes in the US, the President, Operations (US) ensures that the company maintains its reputation for reliability and service excellence. Michael Hendershott coordinates with regional teams to address specific market challenges and capitalize on growth opportunities. This leadership role involves managing the integration of new branches into the existing network to ensure consistency in service delivery. Through the application of operational best practices, the President, Operations (US) optimizes the supply chain to meet the high demand for heating and cooling solutions. Hendershott drives the company toward a stronger presence in the US, ensuring that the organization remains a leader in the industry.

Isabelle Perreault, the Chief Human Resources Officer at Master Group, directs the talent acquisition, development, and retention strategies for the company's 1,000 employees. Perreault architects programs that foster a culture of excellence and dedication across all fifty branches. By overseeing the implementation of training initiatives, the Chief Human Resources Officer ensures that the workforce remains highly skilled in the technical aspects of the HVAC/R industry. Isabelle Perreault manages the organizational structure to support the company's growth and operational needs. This leadership role involves developing compensation and benefits packages that attract top talent in the competitive Canadian market. Through the promotion of inclusive workplace policies, the Chief Human Resources Officer enhances employee engagement and productivity. Perreault drives the company toward a high-performance culture, ensuring that the staff remains aligned with the core mission of providing superior service to the industry.

Maiya Awad, the Chief Sales Officer (CSO) at Master Group, directs the sales strategy and revenue generation efforts across the entire distribution network. Awad architects the sales processes that connect the company's HVAC/R products with a diverse client base. By overseeing the performance of the sales teams at each of the fifty branches, the Chief Sales Officer (CSO) ensures that the company meets its ambitious revenue targets. Maiya Awad analyzes customer feedback and market data to refine the sales approach and improve service delivery. This leadership role involves coordinating with the marketing and operations departments to ensure that the sales strategy aligns with product availability. Through the development of strong client relationships, the Chief Sales Officer (CSO) secures the company's position as the largest private HVAC/R distributor in Canada. Awad drives the company toward increased market share by implementing effective sales initiatives and fostering a customer-centric culture.