Madwire Executive and Leadership Team

July, 2026

Leadership Overview

Madwire has 4 executives leading key functions including strategy, marketing, technology, and operations.

Driven by a commitment to client success, Madwire delivers comprehensive marketing and design agency services, focusing on impactful digital solutions and strategic growth for businesses.

Leadership Roles at Madwire

  • Co-Founder & Chief Executive Officer - Jb Kellogg
  • Chief Marketing Officer - Jerry Kelly
  • Chief Technology Officer - Brad Thorne
  • Chief Operations Officer - Amanda Hoffman
  • Jb Kellogg - Co-Founder & Chief Executive Officer

    Jb Kellogg, the Co-Founder & Chief Executive Officer at Madwire, directs the overarching company strategy and vision. Kellogg guides the firm's expansion in marketing and design agency services, ensuring alignment with client objectives. Overseeing all facets of the business, Kellogg drives innovation in SMS marketing, social media marketing, email marketing, public relations, content creation, event marketing and planning, and conversion rate optimization. This leadership role involves fostering a culture of excellence and client-centricity across all departments. By championing new service offerings and refining existing ones, Jb Kellogg ensures Madwire maintains its competitive edge in the dynamic digital landscape. The Chief Executive Officer's focus remains on sustainable growth and maximizing client ROI through integrated marketing solutions.

    Jerry Kelly - Chief Marketing Officer

    Jerry Kelly, the Chief Marketing Officer at Madwire, spearheads all marketing initiatives and brand strategy. Kelly directs the execution of diverse marketing campaigns, including SMS, social media, and email marketing, to enhance client visibility and engagement. Overseeing content creation and public relations efforts, the Chief Marketing Officer ensures consistent brand messaging and positive market perception. This role involves analyzing market trends and consumer behavior to inform strategic planning and campaign optimization. By developing innovative approaches to event marketing and planning, Kelly drives client acquisition and retention. The Chief Marketing Officer's efforts are critical in demonstrating Madwire's value proposition and expanding its market reach. Jerry Kelly focuses on leveraging data analytics to refine marketing strategies and achieve measurable business outcomes for clients.

    Brad Thorne - Chief Technology Officer

    Brad Thorne, the Chief Technology Officer at Madwire, architects the company's technological infrastructure and innovation roadmap. Thorne directs the development and implementation of cutting-edge solutions across all service areas, including conversion rate optimization and digital platform enhancements. Overseeing the technology teams, the Chief Technology Officer ensures the scalability, security, and efficiency of Madwire's digital tools and client-facing platforms. This role involves evaluating emerging technologies and integrating them to provide clients with advanced marketing capabilities. By driving advancements in data analytics and automation, Brad Thorne enhances the effectiveness of marketing campaigns. The Chief Technology Officer's strategic vision is crucial for maintaining Madwire's technological leadership and delivering superior digital experiences. Thorne focuses on leveraging technology to unlock new opportunities for client growth and operational excellence.
    Brad Thorne

    Amanda Hoffman - Chief Operations Officer

    Amanda Hoffman, the Chief Operations Officer at Madwire, optimizes internal processes and service delivery to ensure maximum efficiency and client satisfaction. Hoffman directs the seamless execution of marketing and design agency services, overseeing project management and resource allocation across all departments. Overseeing the operational workflows, the Chief Operations Officer ensures that client projects, from content creation to event planning, are delivered on time and to the highest standard. This role involves identifying and implementing process improvements to enhance productivity and reduce operational costs. By fostering cross-functional collaboration, Amanda Hoffman ensures cohesive service delivery and client support. The Chief Operations Officer's focus is on operational excellence and scaling the business to meet growing client demands. Hoffman drives initiatives that streamline operations and elevate the overall client experience.
    Amanda Hoffman

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    Frequently Asked Questions Regarding Madwire Top Executives and Leadership Team

    Who leads Madwire?
    Madwire is led by Jb Kellogg (Co-Founder & Chief Executive Officer), along with executives such as Jerry Kelly (Chief Marketing Officer) and Brad Thorne (Chief Technology Officer).
    Who is part of Madwire’s executive team?
    The executive team of Madwire includes leaders such as Jb Kellogg (Co-Founder & Chief Executive Officer), Jerry Kelly (Chief Marketing Officer), Brad Thorne (Chief Technology Officer) and other senior executives.
    How many executives does Madwire have?
    Madwire has 4 executives leading key business areas.
    What roles are included in Madwire’s leadership team?
    The leadership team of Madwire includes roles such as Co-Founder & Chief Executive Officer, Chief Marketing Officer, Chief Technology Officer, Chief Operations Officer.