Madwire Executive and Leadership Team

Jb Kellogg, the Co-Founder & Chief Executive Officer at Madwire, directs the overarching corporate strategy and long-term vision for the organization. Kellogg architects the high-level business model, ensuring the company maintains a competitive edge in the marketing and design agency landscape. By aligning internal resources with external market demands, the Co-Founder & Chief Executive Officer fosters a culture of innovation and rapid scaling. Jb Kellogg maintains constant communication with the Board to secure financial health and operational excellence. This leadership role involves identifying new growth opportunities within the digital services sector while maintaining the core mission of supporting small business success. Through rigorous oversight of organizational performance, the Co-Founder & Chief Executive Officer drives the company toward sustained profitability. Ultimately, Kellogg secures the future trajectory of the firm by balancing aggressive expansion with consistent service quality across all client-facing departments.

Brad Thorne, the Chief Technology Officer at Madwire, manages the development and maintenance of proprietary software platforms that power marketing and design services. Thorne architects scalable cloud infrastructure to support high-volume SMS, email, and social media marketing campaigns for a diverse client base. By integrating advanced data analytics into the service delivery model, the Chief Technology Officer ensures that conversion rate optimization tools remain at the forefront of industry standards. Brad Thorne collaborates with the executive team to align technical roadmaps with broader business objectives, facilitating seamless digital experiences. This role involves overseeing engineering teams to ensure system reliability and security across all platforms. Through the implementation of cutting-edge automation, the Chief Technology Officer drives operational efficiency and enhances the value proposition for small business clients. Thorne maintains a focus on technological agility to adapt to the rapidly evolving digital marketing landscape.

Jerry Kelly, the Chief Marketing Officer at Madwire, designs and executes comprehensive brand strategies to expand the company's market presence. Kelly oversees the development of public relations, event marketing, and content creation initiatives that define the firm's reputation in the competitive agency space. By analyzing market trends and consumer behavior, the Chief Marketing Officer optimizes lead generation funnels to attract small business clients across North America. Jerry Kelly coordinates with the sales and product teams to ensure consistent messaging and brand alignment across all digital channels. This leadership role involves managing high-impact campaigns that demonstrate the efficacy of the company's marketing services. Through the strategic deployment of social media and email marketing assets, the Chief Marketing Officer drives significant growth in client acquisition. Kelly maintains a focus on data-driven decision-making to maximize return on investment for both the firm and the clients served.

Amanda Hoffman, the Chief Operations Officer at Madwire, manages the daily execution of marketing and design agency services to ensure high-quality client outcomes. Hoffman architects streamlined workflows that integrate SMS marketing, social media management, and event planning into a cohesive service delivery framework. By optimizing internal processes, the Chief Operations Officer enhances productivity and ensures that project timelines meet client expectations. Amanda Hoffman collaborates with department heads to resolve operational bottlenecks and improve resource allocation across the organization. This leadership role involves maintaining rigorous quality control standards to support the company's reputation for excellence. Through the implementation of scalable operational systems, the Chief Operations Officer drives efficiency and supports the firm's growth objectives. Hoffman focuses on creating a robust operational foundation that allows the company to handle increasing demand while maintaining the personalized service levels essential for small business success.