Madwire Executive and Leadership Team

May, 2026

Leadership Overview

Madwire has 4 executives leading key functions including strategy, technology, marketing, and operations.

Driven by innovation, Madwire delivers comprehensive marketing and design agency services, empowering businesses through a philosophy of direct client impact and measurable results in the competitive digital landscape.

Leadership Roles at Madwire

  • Co-Founder & Chief Executive Officer - Jb Kellogg
  • Chief Technology Officer - Brad Thorne
  • Chief Marketing Officer - Jerry Kelly
  • Chief Operations Officer - Amanda Hoffman
  • Jb Kellogg - Co-Founder & Chief Executive Officer

    Jb Kellogg, the Co-Founder & Chief Executive Officer at Madwire, directs the overarching company strategy and vision. Kellogg architects the business model, ensuring alignment with market demands for comprehensive marketing and design services. This leadership role involves guiding the company's expansion and innovation in areas such as SMS marketing, social media marketing, and public relations. By focusing on conversion rate optimization and event marketing, Kellogg drives client success and company growth. The Chief Executive Officer ensures all departments operate cohesively to deliver exceptional value. Jb Kellogg's strategic direction solidifies Madwire's position as a leading agency. This executive oversees the integration of new service offerings and the refinement of existing ones to maintain a competitive edge in the dynamic marketing industry.

    Brad Thorne - Chief Technology Officer

    Brad Thorne, the Chief Technology Officer at Madwire, spearheads all technological advancements and infrastructure development. Thorne oversees the engineering teams responsible for building and maintaining the platforms that power Madwire's diverse marketing services, including SMS, social media, and email marketing solutions. This critical role ensures the scalability, security, and efficiency of the company's digital tools. By driving innovation in technology, the Chief Technology Officer supports the company's mission to provide cutting-edge marketing and design agency services. Brad Thorne's technical leadership is essential for optimizing conversion rates and enhancing the client experience through robust digital solutions. Thorne also guides the integration of new technologies to support content creation and public relations efforts, ensuring Madwire remains at the forefront of the industry.
    Brad Thorne

    Jerry Kelly - Chief Marketing Officer

    Jerry Kelly, the Chief Marketing Officer at Madwire, directs all external and internal marketing initiatives. Kelly crafts and executes strategies that amplify Madwire's brand presence and attract new clients seeking expert marketing and design agency services. This leadership position involves overseeing campaigns across social media, email marketing, and public relations to showcase the company's capabilities. The Chief Marketing Officer ensures that Madwire's own marketing efforts effectively communicate the value proposition of services like SMS marketing, content creation, and event planning. Jerry Kelly's focus on data-driven insights guides the optimization of marketing spend and the enhancement of lead generation efforts. Kelly's strategic vision supports the company's growth objectives by expanding market reach and reinforcing Madwire's reputation for delivering measurable results.

    Amanda Hoffman - Chief Operations Officer

    Amanda Hoffman, the Chief Operations Officer at Madwire, manages the day-to-day operational efficiency and service delivery. Hoffman oversees the teams responsible for executing a wide array of marketing and design agency services, including SMS marketing, social media management, and content creation. This role is pivotal in ensuring seamless project execution and client satisfaction across all service lines. The Chief Operations Officer drives process improvements to enhance the effectiveness of event marketing, public relations, and conversion rate optimization efforts. Amanda Hoffman's operational expertise ensures that Madwire consistently delivers high-quality services and maintains strong client relationships. Hoffman's leadership focuses on optimizing resource allocation and streamlining workflows to support the company's ambitious growth targets and commitment to client success.
    Amanda Hoffman

    Frequently Asked Questions Regarding Madwire Top Executives and Leadership Team

    Who leads Madwire?
    Madwire is led by Jb Kellogg (Co-Founder & Chief Executive Officer), along with executives such as Brad Thorne (Chief Technology Officer) and Jerry Kelly (Chief Marketing Officer).
    Who is part of Madwire’s executive team?
    The executive team of Madwire includes leaders such as Jb Kellogg (Co-Founder & Chief Executive Officer), Brad Thorne (Chief Technology Officer), Jerry Kelly (Chief Marketing Officer) and other senior executives.
    How many executives does Madwire have?
    Madwire has 4 executives leading key business areas.
    What roles are included in Madwire’s leadership team?
    The leadership team of Madwire includes roles such as Co-Founder & Chief Executive Officer, Chief Technology Officer, Chief Marketing Officer, Chief Operations Officer.