Madwire Executive and Leadership Team

Jb Kellogg, the Co-Founder & Chief Executive Officer at Madwire, directs the overarching corporate strategy and long-term vision for the organization. By aligning internal resources with the evolving needs of small business clients, Kellogg ensures the delivery of high-impact marketing and design agency services. This leadership role involves constant evaluation of market trends to maintain a competitive edge in the digital landscape. Jb Kellogg actively fosters a culture of innovation, pushing the company to refine SMS marketing, social media strategies, and conversion rate optimization offerings. Through consistent engagement with the board and senior leadership, the Chief Executive Officer secures the necessary capital and operational support to scale services across North American markets. Ultimately, the strategic direction provided by Kellogg enables the firm to sustain growth while delivering measurable value to a diverse client base seeking professional digital transformation.

Jerry Kelly, the Chief Marketing Officer at Madwire, architects the brand positioning and lead generation strategies that define the company's market presence. Overseeing the execution of multi-channel campaigns, the Chief Marketing Officer manages public relations, content creation, and email marketing initiatives to drive client acquisition. Jerry Kelly analyzes performance metrics to optimize conversion rates, ensuring that every marketing dollar spent yields maximum return for the agency and its partners. This role requires close collaboration with the sales and product teams to synchronize messaging across all digital touchpoints. By expanding the reach of marketing services into new regional sectors, Kelly strengthens the firm's reputation as a leader in the agency space. Through rigorous testing and data-driven decision-making, the Chief Marketing Officer maintains a robust pipeline of opportunities, directly supporting the company's mission to provide comprehensive, results-oriented marketing solutions for small businesses.

Brad Thorne, the Chief Technology Officer at Madwire, directs the development and maintenance of the proprietary software infrastructure that powers the company's marketing and design services. Overseeing the engineering teams, the Chief Technology Officer ensures the stability and scalability of platforms used for SMS marketing, social media management, and event planning tools. Brad Thorne architects secure, high-performance systems that allow the agency to deliver seamless digital experiences to clients across various industries. This leadership role involves constant innovation in automation and data analytics to improve operational efficiency. By integrating cutting-edge technology into the core service offerings, Thorne enables the firm to stay ahead of technical shifts in the digital marketing sector. Through strategic oversight of the technical roadmap, the Chief Technology Officer guarantees that the company's digital assets remain reliable, secure, and capable of supporting rapid business expansion in competitive global markets.

Amanda Hoffman, the Chief Operations Officer at Madwire, directs the internal processes and service delivery workflows that sustain the company's daily operations. Overseeing the coordination between design, content, and client support teams, the Chief Operations Officer ensures that every project meets strict quality standards and deadlines. Amanda Hoffman optimizes resource allocation to improve service efficiency, directly impacting the firm's ability to handle high-volume client demands. This leadership role involves streamlining communication channels and implementing operational best practices to enhance overall productivity. By managing the logistical complexities of event marketing and planning, Hoffman maintains the high service levels expected by the company's diverse client base. Through continuous process improvement and cross-departmental alignment, the Chief Operations Officer supports the firm's growth objectives, ensuring that internal operations remain agile and responsive to the dynamic requirements of the digital marketing industry.