aCommerce Executive and Leadership Team

July, 2026

Leadership Overview

aCommerce has 7 executives leading key functions including strategy, finance, technology, operations, and regional market management.

Driven by localized retail excellence, aCommerce delivers comprehensive brand ecommerce solutions, shaping the future of digital commerce across Southeast Asia.

Leadership Roles at aCommerce

  • Chief Executive Officer - Antonius Adang
  • Co-Founder & Chief Executive Officer (Thailand) - Phensiri Sathianvongnusar
  • Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development - Tom Srivorakul
  • Chief Executive Officer (Singapore & Malaysia) - Janet Pik
  • Group Chief Financial Officer - Pongchit Ekaraphanich
  • Group Chief Operating Officer - Luca Altomare
  • Group Chief Technology Officer - Mark Rachelski
  • Antonius Adang - Chief Executive Officer

    Antonius Adang, the Chief Executive Officer at aCommerce, directs the overarching corporate strategy and global operational framework. This leadership position involves aligning all business units with the company's core mission of providing localized retail, distribution, and marketing solutions. Adang oversees the integration of new technologies and market expansion initiatives, ensuring a cohesive approach to brand enablement across diverse markets. The Chief Executive Officer's responsibilities extend to fostering key stakeholder relationships and driving long-term sustainable growth. By focusing on market-specific nuances, Antonius Adang ensures aCommerce maintains its competitive edge in the dynamic ecommerce landscape. This role demands a keen understanding of global business trends and their application to regional ecommerce challenges, ultimately shaping the company's strategic direction and market positioning.

    Phensiri Sathianvongnusar - Co-Founder & Chief Executive Officer (Thailand)

    Phensiri Sathianvongnusar, the Co-Founder & Chief Executive Officer (Thailand) at aCommerce, spearheads the strategic direction and operational execution within the Thai market. This executive role involves driving localized retail, distribution, and marketing initiatives tailored to Thailand's unique consumer landscape. Sathianvongnusar oversees the development and implementation of innovative ecommerce solutions that enhance brand presence and sales performance for clients. The Chief Executive Officer (Thailand) works closely with regional teams to ensure seamless integration of global strategies with local market demands. Phensiri Sathianvongnusar's leadership focuses on expanding market share and optimizing operational efficiency within Thailand, reinforcing aCommerce's position as a leading brand ecommerce enabler. This critical function ensures that the company's offerings resonate deeply with the Thai market, fostering strong client partnerships and driving revenue growth.

    Tom Srivorakul - Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development

    Tom Srivorakul, the Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development at aCommerce, drives strategic growth and business development initiatives across the region, with a specific focus on Thailand. This executive position involves identifying and capitalizing on new market opportunities, forging strategic partnerships, and expanding the company's service offerings in retail, distribution, and marketing solutions. Srivorakul oversees the development of robust business pipelines and ensures alignment with aCommerce's overall expansion goals. The Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development plays a pivotal role in shaping the company's market penetration strategies. Tom Srivorakul's leadership is instrumental in cultivating client relationships and driving revenue generation through innovative business development approaches, solidifying aCommerce's presence in key Southeast Asian markets.

    Janet Pik - Chief Executive Officer (Singapore & Malaysia)

    Janet Pik, the Chief Executive Officer (Singapore & Malaysia) at aCommerce, leads the strategic operations and market development within Singapore and Malaysia. This executive role focuses on expanding the company's footprint by delivering tailored brand ecommerce solutions, encompassing localized retail, distribution, and marketing services. Pik oversees the execution of market-specific strategies designed to enhance client performance and drive revenue growth in these key territories. The Chief Executive Officer (Singapore & Malaysia) works to foster strong client relationships and ensure operational excellence. Janet Pik's leadership is pivotal in adapting aCommerce's global capabilities to the unique demands of the Singaporean and Malaysian markets, reinforcing the company's regional leadership.

    Pongchit Ekaraphanich - Group Chief Financial Officer

    Pongchit Ekaraphanich, the Group Chief Financial Officer at aCommerce, directs all financial operations and strategic financial planning for the organization. This executive role encompasses managing corporate finance, accounting, treasury, and investor relations, ensuring robust financial health and compliance across all regions. Ekaraphanich oversees the development and execution of financial strategies that support the company's growth objectives and operational efficiency in delivering localized retail, distribution, and marketing solutions. The Group Chief Financial Officer provides critical financial insights and guidance to the executive team, influencing key business decisions. Pongchit Ekaraphanich's leadership ensures fiscal discipline, optimizes capital allocation, and drives profitability, underpinning aCommerce's expansion and market leadership in the ecommerce enabler space.

    Luca Altomare - Group Chief Operating Officer

    Luca Altomare, the Group Chief Operating Officer at aCommerce, directs the company's global operational functions and process optimization. This executive role involves ensuring the efficient and effective delivery of aCommerce's comprehensive brand ecommerce solutions, including localized retail, distribution, and marketing services across all operating regions. Altomare oversees supply chain management, logistics, and customer service operations, driving improvements in efficiency and client satisfaction. The Group Chief Operating Officer plays a critical part in scaling operations to meet market demand and maintaining high standards of service delivery. Luca Altomare's leadership focuses on streamlining workflows and enhancing operational resilience, directly contributing to aCommerce's ability to provide seamless and impactful ecommerce enablement for its clients.

    Mark Rachelski - Group Chief Technology Officer

    Mark Rachelski, the Group Chief Technology Officer at aCommerce, architects and oversees the company's entire technology strategy and infrastructure. This leadership position involves driving innovation in technology solutions that enhance aCommerce's brand ecommerce enablement capabilities, including localized retail, distribution, and marketing platforms. Rachelski directs the development and implementation of scalable, secure, and cutting-edge technological systems that support operational efficiency and client success across Southeast Asia. The Group Chief Technology Officer ensures that technology investments align with business objectives and foster competitive advantage. Mark Rachelski's expertise is crucial in leveraging digital transformation to optimize service delivery and explore new technological frontiers, solidifying aCommerce's position as a forward-thinking industry leader.

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    Frequently Asked Questions Regarding aCommerce Top Executives and Leadership Team

    Who leads aCommerce?
    aCommerce is led by Antonius Adang (Chief Executive Officer), along with executives such as Phensiri Sathianvongnusar (Co-Founder & Chief Executive Officer (Thailand)) and Tom Srivorakul (Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development).
    Who is part of aCommerce’s executive team?
    The executive team of aCommerce includes leaders such as Antonius Adang (Chief Executive Officer), Phensiri Sathianvongnusar (Co-Founder & Chief Executive Officer (Thailand)), Tom Srivorakul (Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development) and other senior executives.
    How many executives does aCommerce have?
    aCommerce has 7 executives leading key business areas.
    What roles are included in aCommerce’s leadership team?
    The leadership team of aCommerce includes roles such as Chief Executive Officer, Co-Founder & Chief Executive Officer (Thailand), Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development, Chief Executive Officer (Singapore & Malaysia), Group Chief Financial Officer.