aCommerce Executive and Leadership Team

August, 2026

Leadership Overview

aCommerce has 7 executives leading key functions including strategy, regional operations, business development, technology, and financial management.

Focused on empowering brands through localized retail and distribution, aCommerce delivers comprehensive ecommerce solutions across Southeast Asia to drive sustainable growth and digital market dominance.

Leadership Roles at aCommerce

  • Chief Executive Officer - Antonius Adang
  • Co-Founder & Chief Executive Officer (Thailand) - Phensiri Sathianvongnusar
  • Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development - Tom Srivorakul
  • Chief Executive Officer (Singapore & Malaysia) - Janet Pik
  • Group Chief Financial Officer - Pongchit Ekaraphanich
  • Group Chief Operating Officer - Luca Altomare
  • Group Chief Technology Officer - Mark Rachelski
  • Antonius Adang - Chief Executive Officer

    Antonius Adang, the Chief Executive Officer at aCommerce, directs the overarching corporate strategy and long-term vision for the organization. Adang oversees the alignment of regional retail solutions with the evolving needs of global brands entering the Southeast Asian market. By prioritizing scalable distribution frameworks, the Chief Executive Officer ensures that the company maintains a competitive edge in the complex ecommerce landscape. This leadership role involves constant collaboration with the board to refine market entry tactics and optimize service delivery. Antonius Adang drives the expansion of localized marketing initiatives, ensuring that every brand partner achieves maximum visibility and conversion. Through rigorous oversight of operational performance, the Chief Executive Officer secures the financial health and market reputation of the firm. Adang remains committed to fostering innovation within the retail sector, ultimately positioning the company as the premier partner for digital commerce success across the entire region.

    Phensiri Sathianvongnusar - Co-Founder & Chief Executive Officer (Thailand)

    Phensiri Sathianvongnusar, the Co-Founder & Chief Executive Officer (Thailand) at aCommerce, manages the core retail and distribution operations within the Thai market. Sathianvongnusar architects localized strategies that bridge the gap between international brands and regional consumer preferences. Overseeing the daily execution of ecommerce logistics, the Co-Founder & Chief Executive Officer (Thailand) ensures seamless integration of marketing and fulfillment services. This leadership role requires deep engagement with local stakeholders to navigate the unique regulatory and cultural nuances of the Thai retail environment. By optimizing supply chain efficiency, Phensiri Sathianvongnusar directly impacts the speed and reliability of brand delivery systems. Sathianvongnusar drives the development of high-impact retail solutions that enhance brand equity and consumer engagement. Through consistent focus on operational excellence, the Co-Founder & Chief Executive Officer (Thailand) maintains the company's status as a market leader in the region, ensuring that all client objectives align with broader corporate goals.

    Tom Srivorakul - Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development

    Tom Srivorakul, the Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development at aCommerce, spearheads the pursuit of new market opportunities and strategic partnerships across the region. Srivorakul identifies emerging trends in digital retail to expand the company's service portfolio and client base. Overseeing the business development pipeline, the Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development ensures that the firm captures significant market share through innovative outreach and relationship management. This leadership role involves coordinating with regional teams to synchronize growth efforts and capitalize on cross-border ecommerce potential. Tom Srivorakul drives the strategic vision for business expansion, ensuring that the company remains at the forefront of the industry. By fostering strong connections with key industry players, Srivorakul secures long-term revenue streams and enhances the firm's competitive positioning. The Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development consistently delivers results that support the company's mission of providing comprehensive, localized retail solutions.

    Janet Pik - Chief Executive Officer (Singapore & Malaysia)

    Janet Pik, the Chief Executive Officer (Singapore & Malaysia) at aCommerce, directs the retail and distribution operations within the Singaporean and Malaysian markets. Pik architects localized strategies that address the specific consumer behaviors and digital trends prevalent in these regions. Overseeing the regional teams, the Chief Executive Officer (Singapore & Malaysia) ensures that brand partners receive tailored solutions that maximize market penetration and sales performance. This leadership role involves navigating the competitive landscape of these mature ecommerce markets to identify growth opportunities and operational efficiencies. Janet Pik drives the execution of marketing and distribution initiatives that enhance brand visibility and consumer loyalty. By fostering strong relationships with local partners and clients, Pik secures the company's footprint in these key territories. The Chief Executive Officer (Singapore & Malaysia) consistently aligns regional activities with the broader corporate mission, ensuring that the firm remains the preferred partner for brands seeking to succeed in the digital economy.

    Pongchit Ekaraphanich - Group Chief Financial Officer

    Pongchit Ekaraphanich, the Group Chief Financial Officer at aCommerce, manages the financial health, capital allocation, and fiscal strategy of the organization. Ekaraphanich architects comprehensive financial models that support the company's expansion into new markets and service lines. Overseeing the accounting, treasury, and financial planning departments, the Group Chief Financial Officer ensures that all fiscal operations align with the firm's long-term growth objectives. This leadership role involves rigorous monitoring of revenue streams and cost structures to maintain profitability in a competitive retail environment. Pongchit Ekaraphanich drives the financial reporting processes that provide transparency to stakeholders and the board. By optimizing cash flow and managing investment risks, Ekaraphanich secures the resources necessary for the company to innovate and scale. The Group Chief Financial Officer consistently delivers the financial oversight required to sustain the firm's market position, ensuring that all strategic initiatives remain grounded in fiscal responsibility and long-term value creation.

    Luca Altomare - Group Chief Operating Officer

    Luca Altomare, the Group Chief Operating Officer at aCommerce, manages the end-to-end operational infrastructure that supports the company's diverse retail and distribution services. Altomare architects scalable processes that streamline fulfillment, warehousing, and logistics across all regional markets. Overseeing the daily performance of operational teams, the Group Chief Operating Officer ensures that service delivery meets the high standards required by global brand partners. This leadership role involves constant refinement of internal workflows to improve efficiency and reduce costs. Luca Altomare drives the implementation of standardized operational protocols that allow the company to maintain consistency while scaling across different countries. By monitoring key performance indicators, Altomare identifies bottlenecks and executes corrective actions to maintain seamless service flow. The Group Chief Operating Officer plays a vital role in ensuring that the company's operational capacity matches the ambitious growth targets set by the executive team, ultimately securing the firm's reputation for reliability and excellence.

    Mark Rachelski - Group Chief Technology Officer

    Mark Rachelski, the Group Chief Technology Officer at aCommerce, directs the development and maintenance of the proprietary technology stack that powers the company's ecommerce solutions. Rachelski architects robust digital platforms that integrate marketing, retail, and distribution data for brand partners. Overseeing the engineering and data science teams, the Group Chief Technology Officer ensures that the company's software remains at the cutting edge of industry standards. This leadership role involves aligning technical capabilities with the specific needs of the retail market to provide actionable insights and seamless user experiences. Mark Rachelski drives the digital transformation of the firm's service offerings, enabling brands to optimize their online presence and sales performance. By implementing advanced analytics and automation, Rachelski enhances the efficiency of the entire ecommerce ecosystem. The Group Chief Technology Officer secures the company's technological advantage, ensuring that all digital infrastructure supports the firm's mission of delivering superior, localized retail solutions across the region.

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    Frequently Asked Questions Regarding aCommerce Top Executives and Leadership Team

    Who leads aCommerce?
    aCommerce is led by Antonius Adang (Chief Executive Officer), along with executives such as Phensiri Sathianvongnusar (Co-Founder & Chief Executive Officer (Thailand)) and Tom Srivorakul (Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development).
    Who is part of aCommerce’s executive team?
    The executive team of aCommerce includes leaders such as Antonius Adang (Chief Executive Officer), Phensiri Sathianvongnusar (Co-Founder & Chief Executive Officer (Thailand)), Tom Srivorakul (Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development) and other senior executives.
    How many executives does aCommerce have?
    aCommerce has 7 executives leading key business areas.
    What roles are included in aCommerce’s leadership team?
    The leadership team of aCommerce includes roles such as Chief Executive Officer, Co-Founder & Chief Executive Officer (Thailand), Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development, Chief Executive Officer (Singapore & Malaysia), Group Chief Financial Officer.