aCommerce Executive and Leadership Team

June, 2026

Leadership Overview

aCommerce has 7 executives leading key functions including strategy, operations, finance, technology, and regional management.

Driven by localized retail, distribution, and marketing solutions, aCommerce is dedicated to empowering brands in the digital landscape across Southeast Asia.

Leadership Roles at aCommerce

  • Chief Executive Officer - Antonius Adang
  • Co-Founder & Chief Executive Officer (Thailand) - Phensiri Sathianvongnusar
  • Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development - Tom Srivorakul
  • Chief Executive Officer (Singapore & Malaysia) - Janet Pik
  • Group Chief Financial Officer - Pongchit Ekaraphanich
  • Group Chief Operating Officer - Luca Altomare
  • Group Chief Technology Officer - Mark Rachelski
  • Antonius Adang - Chief Executive Officer

    Antonius Adang, the Chief Executive Officer at aCommerce, directs the overarching corporate strategy and global operational framework. This leadership position involves aligning all regional business units with the company's core mission of delivering localized retail, distribution, and marketing solutions. Adang oversees the integration of advanced technologies and data analytics to enhance brand performance in the ecommerce space. The Chief Executive Officer ensures robust financial health and sustainable growth across all markets. By fostering a culture of innovation, Antonius Adang drives the company's expansion and market leadership. This role demands constant evaluation of market trends and strategic partnerships to maintain a competitive edge in the dynamic Southeast Asian ecommerce sector.

    Phensiri Sathianvongnusar - Co-Founder & Chief Executive Officer (Thailand)

    Phensiri Sathianvongnusar, the Co-Founder & Chief Executive Officer (Thailand) at aCommerce, spearheads the strategic direction and operational execution within the Thai market. This critical role involves tailoring the company's brand ecommerce enabler services, including localized retail, distribution, and marketing solutions, to meet specific consumer demands in Thailand. Sathianvongnusar ensures seamless integration of global strategies with local market nuances, driving revenue growth and market penetration. The Chief Executive Officer (Thailand) fosters strong relationships with local partners and stakeholders, solidifying aCommerce's presence. Phensiri Sathianvongnusar's leadership focuses on optimizing the customer journey and enhancing brand visibility through innovative digital campaigns and robust distribution networks.

    Tom Srivorakul - Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development

    Tom Srivorakul, the Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development at aCommerce, drives strategic growth and partnership initiatives across the region. This multifaceted role encompasses expanding aCommerce's footprint by identifying and securing new business opportunities, particularly in the Thai market. Srivorakul focuses on developing and implementing innovative business development strategies that align with the company's mission of providing comprehensive brand ecommerce solutions. The Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development oversees the cultivation of key relationships with brands and technology partners. Tom Srivorakul's expertise in market analysis and strategic planning is crucial for navigating the evolving ecommerce landscape and ensuring sustained competitive advantage.

    Janet Pik - Chief Executive Officer (Singapore & Malaysia)

    Janet Pik, the Chief Executive Officer (Singapore & Malaysia) at aCommerce, leads the strategic development and operational management for the Singapore and Malaysia markets. This executive position involves tailoring aCommerce's brand ecommerce enabler services, including localized retail, distribution, and marketing solutions, to the specific dynamics of these key regions. Pik ensures the effective implementation of company-wide strategies while adapting to local market conditions and consumer behaviors. The Chief Executive Officer (Singapore & Malaysia) fosters growth by building strong client relationships and expanding market share. Janet Pik's leadership focuses on driving operational excellence and delivering measurable results for brands operating within these territories.

    Pongchit Ekaraphanich - Group Chief Financial Officer

    Pongchit Ekaraphanich, the Group Chief Financial Officer at aCommerce, directs all financial planning, management, and reporting activities across the organization. This executive role is responsible for ensuring the financial health and stability of aCommerce, overseeing budgeting, forecasting, and capital allocation. Ekaraphanich manages investor relations and secures funding to support the company's growth initiatives in brand ecommerce enablement. The Group Chief Financial Officer implements robust financial controls and compliance measures to mitigate risk and optimize profitability. Pongchit Ekaraphanich's strategic financial guidance is essential for sustaining aCommerce's operational expansion and market competitiveness in Southeast Asia.

    Luca Altomare - Group Chief Operating Officer

    Luca Altomare, the Group Chief Operating Officer at aCommerce, oversees the execution of operational strategies that support the company's comprehensive brand ecommerce enabler services. This leadership role is critical for optimizing the delivery of localized retail, distribution, and marketing solutions across all markets. Altomare focuses on enhancing operational efficiency, streamlining supply chain logistics, and ensuring seamless integration of technology within daily operations. The Group Chief Operating Officer drives continuous improvement initiatives to elevate service quality and client satisfaction. Luca Altomare's operational expertise is fundamental to aCommerce's ability to scale effectively and meet the evolving demands of the digital commerce landscape.

    Mark Rachelski - Group Chief Technology Officer

    Mark Rachelski, the Group Chief Technology Officer at aCommerce, architects and oversees the company's entire technology infrastructure and digital innovation roadmap. This leadership position is pivotal in developing and implementing cutting-edge solutions that support aCommerce's brand ecommerce enabler services, including advanced distribution and marketing platforms. Rachelski ensures the scalability, security, and efficiency of all technological operations across the group. The Group Chief Technology Officer drives the integration of emerging technologies, such as AI and machine learning, to optimize retail and marketing strategies for clients. Mark Rachelski's vision guides the technological evolution necessary to maintain aCommerce's position as a leader in localized ecommerce enablement.

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    Frequently Asked Questions Regarding aCommerce Top Executives and Leadership Team

    Who leads aCommerce?
    aCommerce is led by Antonius Adang (Chief Executive Officer), along with executives such as Phensiri Sathianvongnusar (Co-Founder & Chief Executive Officer (Thailand)) and Tom Srivorakul (Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development).
    Who is part of aCommerce’s executive team?
    The executive team of aCommerce includes leaders such as Antonius Adang (Chief Executive Officer), Phensiri Sathianvongnusar (Co-Founder & Chief Executive Officer (Thailand)), Tom Srivorakul (Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development) and other senior executives.
    How many executives does aCommerce have?
    aCommerce has 7 executives leading key business areas.
    What roles are included in aCommerce’s leadership team?
    The leadership team of aCommerce includes roles such as Chief Executive Officer, Co-Founder & Chief Executive Officer (Thailand), Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development, Chief Executive Officer (Singapore & Malaysia), Group Chief Financial Officer.