Leadership Overview
aCommerce has 7 executives leading key functions including strategy, regional operations, financial management, technology, and operational logistics.
Focused on empowering brands through localized retail and distribution, aCommerce delivers comprehensive ecommerce solutions that drive market growth and digital transformation across Southeast Asia.
Focused on empowering brands through localized retail and distribution, aCommerce delivers comprehensive ecommerce solutions that drive market growth and digital transformation across Southeast Asia.
Leadership Roles at aCommerce
Antonius Adang - Chief Executive Officer
Antonius Adang, the Chief Executive Officer at aCommerce, directs the overarching corporate strategy and long-term vision for the brand ecommerce enabler. Adang architects high-level growth initiatives that align localized retail solutions with the evolving demands of the Southeast Asian digital marketplace. By overseeing the integration of distribution and marketing services, the Chief Executive Officer ensures that the company maintains a competitive edge in the regional ecommerce landscape. Antonius Adang fosters collaboration across all departments to optimize service delivery and enhance client outcomes. This leadership role involves constant evaluation of market trends to refine the business model and expand the reach of the organization. Through rigorous oversight of corporate performance, the Chief Executive Officer drives sustainable value for stakeholders while maintaining the operational excellence required to support complex brand requirements across diverse markets.
Phensiri Sathianvongnusar - Co-Founder & Chief Executive Officer (Thailand)
Phensiri Sathianvongnusar, the Co-Founder & Chief Executive Officer (Thailand) at aCommerce, manages the strategic direction and operational execution within the Thai market. Sathianvongnusar drives the development of localized retail and distribution frameworks that allow brands to scale effectively within the region. By overseeing the implementation of marketing solutions, the Co-Founder & Chief Executive Officer (Thailand) ensures that client campaigns resonate with local consumer behaviors and preferences. Phensiri Sathianvongnusar coordinates with regional leadership to align local initiatives with the broader corporate mission of providing end-to-end ecommerce enablement. This role requires constant monitoring of market dynamics to adjust service offerings and maintain high standards of operational efficiency. Through the application of deep industry expertise, the Co-Founder & Chief Executive Officer (Thailand) secures the company's position as a leader in the Thai ecommerce sector while fostering innovation in retail distribution.
Henrika Fellizar - Chief Executive Officer (Philippines)
Henrika Fellizar, the Chief Executive Officer (Philippines) at aCommerce, directs all business operations and strategic expansion efforts within the Philippine market. Fellizar architects localized retail and distribution strategies that address the unique logistical and consumer challenges present in the archipelago. By overseeing the deployment of marketing solutions, the Chief Executive Officer (Philippines) ensures that brands achieve maximum visibility and conversion rates across digital channels. Henrika Fellizar manages cross-functional teams to deliver seamless ecommerce experiences that align with the company's regional standards. This leadership role involves building strong partnerships with local retailers and distributors to enhance the overall service ecosystem. Through the optimization of operational workflows, the Chief Executive Officer (Philippines) drives revenue growth and strengthens the company's market presence, ensuring that all local initiatives contribute directly to the broader success of the organization.
Tom Srivorakul - Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development
Tom Srivorakul, the Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development at aCommerce, leads the expansion of business partnerships and strategic growth initiatives across the region. Srivorakul architects the framework for new client acquisition and long-term business development, ensuring that the company remains at the forefront of the ecommerce enablement industry. By overseeing the alignment of regional business goals with local market opportunities, the Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development drives the adoption of advanced retail and distribution solutions. Tom Srivorakul collaborates with the executive team to refine the company's value proposition and penetrate new market segments. This role involves constant engagement with industry stakeholders to identify emerging trends and capitalize on them. Through the execution of high-impact business development strategies, the Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development secures the company's long-term growth trajectory.
Pongchit Ekaraphanich - Group Chief Financial Officer
Pongchit Ekaraphanich, the Group Chief Financial Officer at aCommerce, directs the financial strategy, capital allocation, and fiscal planning for the entire organization. Ekaraphanich architects robust financial reporting systems that provide transparency and support data-driven decision-making across all regional operations. By overseeing the management of budgets and investment portfolios, the Group Chief Financial Officer ensures that the company maintains the liquidity and stability required to fund ongoing expansion. Pongchit Ekaraphanich collaborates with the executive leadership to evaluate the financial viability of new retail and distribution projects. This role involves rigorous risk management and the implementation of internal controls to protect corporate assets. Through the optimization of financial performance, the Group Chief Financial Officer drives profitability and ensures that the company's fiscal health remains aligned with its ambitious growth objectives in the competitive ecommerce enablement sector.
Luca Altomare - Group Chief Operating Officer
Luca Altomare, the Group Chief Operating Officer at aCommerce, directs the day-to-day operational activities and supply chain logistics that underpin the company's retail and distribution services. Altomare architects efficient workflows that streamline the movement of goods and the execution of marketing campaigns across the region. By overseeing the operational performance of all regional hubs, the Group Chief Operating Officer ensures that service delivery meets the high standards expected by global brands. Luca Altomare collaborates with the technology and finance teams to optimize resource allocation and improve overall productivity. This role involves constant monitoring of operational metrics to identify bottlenecks and implement process improvements. Through the rigorous management of logistics and fulfillment operations, the Group Chief Operating Officer drives operational excellence and ensures that the company consistently delivers value to its clients in the fast-paced ecommerce environment.
Mark Rachelski - Group Chief Technology Officer
Mark Rachelski, the Group Chief Technology Officer at aCommerce, directs the development and maintenance of the technological infrastructure that powers the company's ecommerce enablement services. Rachelski architects scalable software solutions and digital platforms that facilitate seamless retail, distribution, and marketing operations for clients. By overseeing the engineering and data teams, the Group Chief Technology Officer ensures that the company's systems remain secure, efficient, and capable of handling high-volume transactions across diverse markets. Mark Rachelski collaborates with other C-suite leaders to integrate innovative technologies that enhance the user experience and improve operational performance. This role involves constant evaluation of emerging tech trends to maintain a competitive advantage in the digital space. Through the continuous improvement of the company's technical stack, the Group Chief Technology Officer drives digital transformation and supports the overall mission of delivering superior ecommerce solutions.
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Frequently Asked Questions Regarding aCommerce Top Executives and Leadership Team
