Leadership Overview
aCommerce has 6 executives leading key functions including strategy, regional business development, market-specific operations, group operations, technology infrastructure, and financial management.
Focused on empowering brands through localized retail and distribution, aCommerce delivers comprehensive ecommerce solutions that drive growth across Southeast Asian markets while maintaining operational excellence.
Focused on empowering brands through localized retail and distribution, aCommerce delivers comprehensive ecommerce solutions that drive growth across Southeast Asian markets while maintaining operational excellence.
Leadership Roles at aCommerce
Antonius Adang - Chief Executive Officer
Antonius Adang, the Chief Executive Officer at aCommerce, directs the overarching corporate strategy and long-term vision for the brand ecommerce enabler. Adang oversees the integration of retail, distribution, and marketing solutions to ensure consistent value delivery for clients across Southeast Asia. By aligning internal resources with evolving market demands, the Chief Executive Officer maintains a competitive edge in the digital commerce landscape. Adang fosters collaboration across regional leadership teams to optimize service delivery and expand market reach. This executive role involves constant evaluation of business performance metrics to drive sustainable growth and operational efficiency. Antonius Adang prioritizes the development of scalable frameworks that support brand partners in navigating complex retail environments. Through rigorous oversight of corporate initiatives, the Chief Executive Officer secures the company's position as a leader in the regional ecommerce ecosystem.
Tom Srivorakul - Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development
Tom Srivorakul, the Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development at aCommerce, drives strategic growth initiatives and business development efforts within the Thai market. Srivorakul architects partnerships that enhance the company's retail and distribution capabilities, ensuring alignment with regional ecommerce trends. Overseeing the expansion of client portfolios, the Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development identifies new opportunities for market penetration and service diversification. Tom Srivorakul manages high-level stakeholder relationships to bolster the company's reputation as a premier ecommerce enabler. By leveraging deep industry expertise, Srivorakul optimizes the delivery of marketing solutions tailored to local consumer behaviors. This leadership role involves coordinating with cross-functional teams to execute complex business development projects. Ultimately, the Chief Executive Officer (Thailand) & Regional Co-Founder, Business Development ensures that regional operations remain agile and responsive to the dynamic needs of brand partners.
Henrika Fellizar - Chief Executive Officer (Philippines)
Henrika Fellizar, the Chief Executive Officer (Philippines) at aCommerce, manages all retail, distribution, and marketing operations within the Philippine market. Fellizar directs local teams to implement ecommerce solutions that meet the specific requirements of brand partners operating in this region. Overseeing the execution of localized retail strategies, the Chief Executive Officer (Philippines) ensures that service delivery aligns with the company's broader mission of enabling digital commerce. Henrika Fellizar monitors operational performance and identifies areas for process improvement to enhance client satisfaction and market share. This leadership role involves close collaboration with regional counterparts to share best practices and maintain consistent service standards. By driving local initiatives, Fellizar supports the company's growth objectives and strengthens the brand's presence in the Philippines. The Chief Executive Officer (Philippines) remains dedicated to optimizing the end-to-end ecommerce experience for all partners.
Pongchit Ekaraphanich - Group Chief Financial Officer
Pongchit Ekaraphanich, the Group Chief Financial Officer at aCommerce, manages the financial health and fiscal strategy of the organization. Ekaraphanich oversees budgeting, financial reporting, and capital allocation to ensure the company maintains a strong position for growth. By directing financial planning and analysis, the Group Chief Financial Officer provides the insights necessary for informed decision-making across all regional business units. Pongchit Ekaraphanich coordinates with the Board and executive leadership to align financial resources with strategic priorities. This leadership role involves managing risk, optimizing cash flow, and ensuring compliance with regulatory requirements in all operating jurisdictions. Through rigorous financial oversight, Ekaraphanich supports the company's ability to invest in new retail and marketing solutions. The Group Chief Financial Officer remains committed to driving long-term profitability and financial stability, ensuring that the company possesses the resources required to scale its ecommerce operations effectively.
Luca Altomare - Group Chief Operating Officer
Luca Altomare, the Group Chief Operating Officer at aCommerce, manages the day-to-day operational functions across all regional markets. Altomare architects scalable processes for retail and distribution, ensuring that the company's infrastructure supports high-volume ecommerce activities. Overseeing the efficiency of supply chain and logistics operations, the Group Chief Operating Officer drives improvements in service delivery speed and reliability. Luca Altomare coordinates with other C-suite leaders to align operational capabilities with the company's strategic goals. This leadership role involves implementing standardized procedures that enhance productivity and reduce costs across the organization. By monitoring key performance indicators, Altomare ensures that operational output meets the rigorous demands of brand partners. The Group Chief Operating Officer maintains a focus on continuous improvement, fostering an environment where operational excellence supports the company's long-term growth and market impact.
Mark Rachelski - Group Chief Technology Officer
Mark Rachelski, the Group Chief Technology Officer at aCommerce, directs the development and maintenance of the company's proprietary ecommerce technology stack. Rachelski oversees the engineering teams responsible for building scalable platforms that power retail, distribution, and marketing solutions. By architecting robust digital infrastructure, the Group Chief Technology Officer ensures that brand partners receive reliable and high-performing tools for their online operations. Mark Rachelski collaborates with the executive team to integrate emerging technologies that enhance the company's competitive advantage. This leadership role involves managing cybersecurity protocols and data integrity to protect sensitive client information. Through the implementation of innovative software solutions, Rachelski drives digital transformation across all regional operations. The Group Chief Technology Officer remains focused on building a resilient technical foundation that supports the company's mission of enabling seamless ecommerce experiences for brands throughout the region.
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Frequently Asked Questions Regarding aCommerce Top Executives and Leadership Team
