Trulieve Executive and Leadership Team

Nilyum Jhala, the Chief Technology Officer at Trulieve, directs the digital transformation of cultivation and distribution workflows. Overseeing the integration of advanced automation within production facilities, the Chief Technology Officer ensures that technical infrastructure supports rapid market expansion. Nilyum Jhala architects scalable software solutions that manage complex supply chain logistics across North American operations. By aligning technical roadmaps with regulatory compliance requirements, the Chief Technology Officer maintains operational integrity throughout the entire cannabis lifecycle. This leadership role involves constant evaluation of emerging technologies to optimize yield and distribution efficiency. Through the implementation of robust data analytics, the Chief Technology Officer drives informed decision-making across all subsidiaries. Jhala secures the technological foundation necessary for sustained growth in the medical cannabis sector, ensuring that digital systems remain resilient against evolving industry demands and operational challenges.

Elias Aguilera, the Chief Marketing Officer at Trulieve, manages brand positioning and consumer engagement strategies across all retail channels. Overseeing the development of educational campaigns, the Chief Marketing Officer ensures that patients understand the therapeutic benefits of medical cannabis products. Elias Aguilera architects comprehensive outreach programs that drive brand loyalty in competitive regional markets. By analyzing consumer behavior data, the Chief Marketing Officer optimizes product placement and promotional activities to maximize market penetration. This leadership role involves close collaboration with retail operations to ensure consistent messaging across all physical and digital touchpoints. Aguilera drives the expansion of the company footprint by crafting narratives that emphasize quality and safety. Through strategic partnerships and community engagement, the Chief Marketing Officer strengthens the market presence of the organization, ensuring that the brand remains the preferred choice for medical cannabis patients nationwide.

Jason Pernell, the Chief Information Officer at Trulieve, governs the enterprise data architecture and cybersecurity frameworks. Overseeing the protection of sensitive patient information, the Chief Information Officer ensures full compliance with strict industry privacy regulations. Jason Pernell architects secure network environments that facilitate seamless communication between cultivation sites and retail distribution centers. By managing the internal IT ecosystem, the Chief Information Officer supports the operational needs of a large-scale holding company. This leadership role involves the continuous monitoring of system performance to prevent downtime and ensure data accuracy. Pernell drives the adoption of cloud-based tools that enhance cross-departmental collaboration and reporting capabilities. Through the strategic deployment of information technology, the Chief Information Officer enables the organization to scale efficiently while maintaining rigorous security standards. Pernell secures the digital assets that underpin the entire medical cannabis distribution network.

Michiel de Zwaan, the Chief Human Resources Officer at Trulieve, designs talent acquisition and organizational development strategies. Overseeing the cultivation of a high-performance culture, the Chief Human Resources Officer ensures that the workforce remains aligned with the mission of providing medical cannabis. Michiel de Zwaan architects comprehensive training programs that equip employees with the necessary skills for specialized roles in cultivation and retail. By managing compensation structures and performance management systems, the Chief Human Resources Officer drives employee retention and engagement. This leadership role involves fostering an inclusive environment that supports diverse teams across various regional operations. De Zwaan drives the implementation of human capital policies that promote safety and professional growth. Through strategic workforce planning, the Chief Human Resources Officer ensures that the organization possesses the talent required to meet increasing demand, ultimately supporting the long-term stability and success of the company.

Tim Morey, the Chief Sales Officer at Trulieve, executes revenue growth strategies across the retail portfolio. Overseeing the performance of all distribution outlets, the Chief Sales Officer ensures that inventory levels meet patient demand in every market. Tim Morey architects sales initiatives that optimize the customer experience within retail locations. By analyzing regional sales trends, the Chief Sales Officer drives the expansion of product offerings to better serve diverse patient needs. This leadership role involves coordinating with supply chain teams to ensure that high-quality medical cannabis reaches the market consistently. Morey drives the development of sales training protocols that emphasize product knowledge and regulatory compliance. Through the management of retail operations, the Chief Sales Officer secures the financial health of the organization. Morey ensures that sales targets are met through disciplined execution and a deep understanding of the medical cannabis landscape.