Macpac Executive and Leadership Team

Alex Brandon, the Chief Executive Officer at Macpac, directs the overarching strategic vision for the outdoor equipment and clothing brand. Brandon oversees the alignment of product development with the rigorous demands of outdoor enthusiasts across international markets. By prioritizing innovation in technical apparel, the Chief Executive Officer ensures the company maintains a competitive edge in the retail sector. This leadership role involves constant collaboration with the board to drive long-term growth and operational excellence. Alex Brandon monitors global supply chain efficiency to guarantee that high-quality gear reaches customers effectively. Through the implementation of robust market strategies, the Chief Executive Officer secures the brand position as a leader in the outdoor industry. Brandon fosters a culture of performance and resilience, ensuring that every product meets the high standards expected by the Macpac community while expanding the reach of the company into new territories.

Mark Crush, the President at Macpac, leads the execution of brand strategy and market expansion initiatives for the outdoor equipment and clothing company. Crush oversees the development of product lines that cater to the specific needs of men, women, and children in diverse outdoor environments. The President drives the growth of the brand by identifying new market opportunities and strengthening relationships with key retail partners. By focusing on the intersection of design and functionality, Mark Crush ensures that the product offerings remain relevant to the evolving demands of the outdoor community. This leadership role involves coordinating with the executive team to align marketing efforts with the overall business trajectory. Crush monitors competitive dynamics to maintain the market position of the company as a premier provider of outdoor gear. Through the strategic management of brand identity and product innovation, the President supports the long-term success and sustainability of the organization.

Nick Ngo, the Chief Information Officer at Macpac, architects the digital infrastructure and technological framework supporting the global retail operations. Ngo directs the development of secure e-commerce platforms and data management systems that facilitate seamless customer experiences. The Chief Information Officer oversees the integration of advanced analytics to track inventory levels and consumer purchasing patterns across all retail touchpoints. By modernizing internal systems, Nick Ngo ensures that the company maintains a robust digital presence capable of supporting rapid growth. This leadership role involves managing cybersecurity protocols to protect sensitive consumer data while driving innovation in the digital supply chain. Ngo collaborates with other executives to align technological investments with the broader business goals of the organization. Through the deployment of scalable cloud solutions, the Chief Information Officer enhances operational efficiency and provides the necessary tools for the company to thrive in an increasingly digital-first retail environment.

Annie Andrianasolo, the Chief Administrative Officer at Macpac, manages the internal corporate functions and organizational policies that sustain the business. Andrianasolo oversees human resources, legal compliance, and facility management to ensure a productive work environment across all locations. The Chief Administrative Officer drives the development of administrative frameworks that support the company mission of providing high-quality outdoor gear. By streamlining internal communication and operational workflows, Annie Andrianasolo facilitates better collaboration between departments. This role involves managing corporate governance and ensuring that all business activities adhere to regulatory standards in the various regions of operation. Andrianasolo monitors organizational health and implements initiatives that promote employee engagement and professional development. Through the careful management of administrative resources, the Chief Administrative Officer provides the foundational support necessary for the company to execute its strategic objectives and maintain a strong, cohesive corporate culture.

Cathy Seaholme, the Managing Director at Macpac, executes the daily operational requirements and commercial objectives for the organization. Seaholme manages the integration of retail and digital sales channels to optimize customer engagement across diverse geographic regions. The Managing Director drives the implementation of business processes that enhance efficiency within the Christchurch headquarters and beyond. By overseeing the execution of regional market plans, Cathy Seaholme ensures that the brand remains responsive to shifting consumer trends in the outdoor apparel space. This role requires constant coordination with department heads to maintain fiscal discipline and operational agility. Seaholme monitors performance metrics to identify opportunities for scaling the business while upholding the quality standards synonymous with the brand. Through strategic oversight of retail operations, the Managing Director strengthens the market presence of the company and supports the achievement of ambitious revenue targets in the competitive outdoor equipment landscape.