Finish Line Executive and Leadership Team

Edward Wilhelm, the Executive VP & Chief Financial Officer at Finish Line, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Executive VP & Chief Financial Officer manages investor relations and ensures rigorous compliance with reporting standards. This leadership role involves analyzing market trends to optimize inventory investment across the national footprint of mall-based stores and Macy's locations. By maintaining strict budgetary controls, Edward Wilhelm supports the long-term profitability of the athletic retail business model. Wilhelm monitors cash flow and capital expenditures to facilitate sustainable growth in the competitive sports apparel sector. Through precise financial modeling, the Executive VP & Chief Financial Officer provides the necessary data to guide executive decision-making, ensuring the company remains agile while navigating the complexities of the modern retail landscape and evolving consumer demand for premium athletic merchandise.

Tony Murphy, the President at Finish Line, oversees the core retail operations and strategic execution of the brand's physical store network. Managing the daily performance of numerous locations throughout U.S. malls, the President drives operational excellence to ensure a premium shopping experience for every customer. This leadership role involves coordinating with supply chain partners to maintain a diverse selection of high-performance footwear and apparel. By optimizing store-level productivity, Tony Murphy directly impacts the overall revenue growth of the organization. Murphy monitors regional performance metrics to identify opportunities for expansion and efficiency improvements within the national retail footprint. Through consistent focus on customer engagement and brand positioning, the President ensures that the company remains a top destination for fitness enthusiasts. Murphy aligns store operations with the broader corporate mission, fostering a culture of service and quality that defines the market presence of the retailer.

David Nett, the President at Finish Line, directs the strategic development of the e-commerce platform and digital customer experience. Overseeing the integration of online sales channels with physical retail operations, the President ensures a seamless omnichannel journey for consumers seeking athletic gear. This leadership role involves leveraging data analytics to personalize marketing efforts and improve conversion rates across the digital storefront. By refining the online shopping interface, David Nett enhances the accessibility of premium sports footwear for a broad demographic. Nett manages the digital roadmap to align with evolving consumer preferences for convenience and speed. Through the implementation of advanced e-commerce technologies, the President supports the company's goal of maintaining a dominant market position in the digital space. Nett drives innovation in online merchandising, ensuring that the digital presence reflects the high standards of the brand while maximizing revenue potential across all virtual touchpoints.

Dan Cox, the President at Finish Line, manages the strategic partnerships with major athletic brands to ensure a competitive product assortment. Overseeing the procurement and merchandising functions, the President secures exclusive inventory that differentiates the company in the crowded retail market. This leadership role involves negotiating terms with key suppliers to maintain favorable margins and product availability. By analyzing consumer behavior and athletic trends, Dan Cox curates a selection of apparel and footwear that meets the specific needs of fitness enthusiasts. Cox coordinates with the marketing team to launch high-impact campaigns that highlight new product arrivals and seasonal collections. Through the cultivation of strong vendor relationships, the President ensures that the company remains at the forefront of sports fashion. Cox drives the merchandising strategy, focusing on high-demand items that attract casual consumers and dedicated athletes alike, thereby strengthening the overall market impact of the brand.

Glenn Lyon, the President at Finish Line, leads the long-term strategic vision and corporate governance initiatives. Overseeing the alignment of departmental goals with the overarching mission of the company, the President ensures that all business units operate with a unified focus on growth and excellence. This leadership role involves collaborating with the board to define the future direction of the retail enterprise. By fostering a culture of accountability and performance, Glenn Lyon drives the organization toward achieving its financial and operational objectives. Lyon monitors the competitive landscape to identify emerging opportunities for market penetration and brand development. Through the implementation of robust management frameworks, the President supports the stability and scalability of the business. Lyon provides the necessary guidance to executive teams, ensuring that the company maintains its reputation as a premier provider of athletic merchandise while navigating the challenges of the evolving retail industry.

James Stevens, the Owner and President at Finish Line, provides the foundational leadership and strategic oversight for the entire organization. Overseeing the preservation of the company's core values and mission, the Owner and President ensures that the business remains committed to providing a premium shopping experience. This leadership role involves setting the high-level objectives that guide the company's growth and market expansion. By maintaining a long-term perspective, James Stevens supports the stability of the brand in a volatile retail environment. Stevens coordinates with senior leadership to ensure that the company's operations remain aligned with its heritage as a specialist in athletic footwear and apparel. Through the stewardship of the brand identity, the Owner and President fosters a culture of excellence that permeates every level of the organization. Stevens drives the strategic vision, ensuring that the company continues to meet the needs of fitness enthusiasts and casual consumers.

Marty Posch, the President Foundation at Finish Line, directs the philanthropic efforts and community engagement initiatives of the company. Overseeing the charitable partnerships and social responsibility programs, the President Foundation ensures that the brand makes a positive impact on the communities it serves. This leadership role involves managing the allocation of resources to support youth fitness and sports-related causes. By connecting the company with local organizations, Marty Posch enhances the brand's reputation and fosters deeper connections with consumers. Posch coordinates with internal teams to integrate social impact goals into the broader corporate strategy. Through the development of meaningful community programs, the President Foundation supports the company's commitment to promoting active lifestyles. Posch drives the philanthropic agenda, ensuring that the organization contributes to the well-being of the public while reinforcing the values that define the company's presence in the athletic retail market.

Kevin Estes, the President at Finish Line, oversees the expansion of the retail footprint and the optimization of store-level performance. Managing the strategic placement of new locations and the renovation of existing sites, the President ensures that the brand maintains a strong presence in key markets. This leadership role involves analyzing demographic data to identify high-potential areas for growth. By refining the store layout and visual merchandising, Kevin Estes enhances the shopping experience for customers seeking athletic apparel and accessories. Estes coordinates with regional managers to ensure consistent service standards across the national network. Through the implementation of efficient operational processes, the President supports the profitability of the retail locations. Estes drives the growth strategy, focusing on maximizing the impact of the physical store presence to attract fitness enthusiasts and casual consumers, thereby strengthening the overall market position of the company.

Todd Steiner, the Chief Information Technology Officer at Finish Line, architects the scalable technology infrastructure that supports both physical and digital retail operations. Overseeing the cybersecurity and data management systems, the Chief Information Technology Officer ensures the integrity and security of customer information across all platforms. This leadership role involves implementing advanced software solutions to streamline inventory management and point-of-sale processes. By modernizing the technical stack, Todd Steiner enhances the efficiency of the supply chain and improves the speed of service for consumers. Steiner manages the IT department to support the digital transformation of the company, ensuring that all systems remain reliable and responsive to market demands. Through the deployment of innovative tech tools, the Chief Information Technology Officer enables the organization to leverage data for better decision-making. Steiner drives the technological strategy, ensuring that the company remains at the cutting edge of retail innovation.