Leadership Overview
Finish Line has 9 executives leading key functions including finance, operations, and technology.
Driven by a commitment to athletic excellence, Finish Line provides specialized athletic merchandise with a premium shopping experience for sports and fitness consumers, impacting market trends through curated product selections and accessible retail channels.
Driven by a commitment to athletic excellence, Finish Line provides specialized athletic merchandise with a premium shopping experience for sports and fitness consumers, impacting market trends through curated product selections and accessible retail channels.
Leadership Roles at Finish Line
Edward Wilhelm - Executive VP & Chief Financial Officer
Edward Wilhelm, the Executive VP & Chief Financial Officer at Finish Line, directs all financial operations and fiscal strategy. Overseeing budgeting, forecasting, and financial reporting, Wilhelm ensures robust fiscal health across the organization. This leadership role involves managing capital allocation and driving profitability through strategic financial planning. By optimizing the company's financial structure, Edward Wilhelm directly supports Finish Line's expansion and operational efficiency. The Chief Financial Officer's oversight extends to investment strategies and risk management, securing long-term financial stability and enabling growth initiatives within the competitive retail landscape.

David Nett - President
David Nett, the President at Finish Line, spearheads strategic initiatives and operational oversight. This executive role involves driving market penetration and enhancing customer engagement across all retail channels. Nett's leadership focuses on optimizing the company's presence within U.S. malls and Macy's department stores, ensuring a premium shopping experience. The President's responsibilities include fostering strong relationships with major athletic brands to secure exclusive product offerings. By directing cross-functional teams, David Nett ensures seamless execution of business objectives and supports Finish Line's mission to provide specialized athletic merchandise to fitness enthusiasts and casual consumers alike.
James Stevens - Owner and President
James Stevens, the Owner and President at Finish Line, provides overarching strategic direction and executive leadership. This pivotal role involves guiding the company's vision and ensuring alignment with its core mission of delivering premium athletic footwear, apparel, and accessories. Stevens's leadership focuses on expanding market reach and reinforcing Finish Line's brand identity within the retail sector. The Owner and President oversees key business development opportunities and strategic partnerships that enhance the company's competitive position. By driving a culture of excellence, James Stevens ensures that Finish Line continues to cater effectively to sports and fitness consumers across its physical and digital platforms.
Martin Posch - President Foundation
Martin Posch, the President Foundation at Finish Line, directs the strategic operations and philanthropic initiatives of the company's foundation. This executive position involves overseeing programs that support community engagement and promote athletic participation. Posch's leadership focuses on leveraging the foundation's resources to create positive social impact aligned with Finish Line's brand values. The President Foundation works to foster partnerships that enhance the foundation's reach and effectiveness. By guiding charitable endeavors, Martin Posch ensures the foundation contributes meaningfully to the broader community and reinforces Finish Line's commitment to social responsibility.
Glenn Lyon - President
Glenn Lyon, the President at Finish Line, drives the strategic direction and operational execution across the retail network. This executive role involves optimizing the performance of numerous branded locations within U.S. malls and inside Macy's department stores. Lyon's leadership emphasizes enhancing the premium shopping experience for athletic footwear and apparel consumers. The President's responsibilities include managing inventory, merchandising, and customer service standards to meet evolving market demands. By fostering a customer-centric approach, Glenn Lyon ensures Finish Line remains a premier destination for sports and fitness enthusiasts seeking specialized merchandise.
Tony Murphy - President
Tony Murphy, the President at Finish Line, oversees critical aspects of the company's operational strategy and market presence. This leadership position involves driving initiatives to enhance product selection and customer accessibility across both physical retail spaces and the e-commerce platform. Murphy's focus is on ensuring Finish Line consistently delivers a wide array of athletic shoes, apparel, and accessories from major brands. The President's role includes optimizing supply chain logistics and retail operations to meet consumer needs effectively. Through strategic oversight, Tony Murphy supports Finish Line's commitment to providing specialized athletic merchandise and a superior shopping experience.
Dan Cox - President
Dan Cox, the President at Finish Line, directs key strategic operations and market development initiatives. This executive role involves enhancing the company's competitive edge in the athletic retail sector by focusing on product innovation and customer acquisition. Cox's leadership prioritizes the expansion of Finish Line's offerings, ensuring a comprehensive selection of athletic shoes, apparel, and accessories. The President's responsibilities include fostering collaborations with leading athletic brands to bring the latest merchandise to consumers. By driving strategic growth, Dan Cox supports Finish Line's mission to provide a premium experience for sports and fitness enthusiasts.
Kevin Estes - President
Kevin Estes, the President at Finish Line, leads critical operational functions and strategic planning for market growth. This executive position involves overseeing the integration of physical retail and e-commerce platforms to provide a seamless customer journey. Estes's focus is on ensuring Finish Line offers a curated selection of athletic footwear, apparel, and accessories that resonate with fitness enthusiasts and casual consumers. The President's responsibilities include driving operational efficiencies and enhancing the overall shopping experience. By championing strategic initiatives, Kevin Estes supports Finish Line's commitment to delivering specialized athletic merchandise and maintaining its premium market position.
Todd Steiner - Chief Information Technology Officer
Todd Steiner, the Chief Information Technology Officer at Finish Line, architects and manages the company's technology infrastructure. This critical role involves overseeing all aspects of IT operations, including e-commerce platform development, data security, and system integration. Steiner drives innovation in technology to enhance the customer shopping experience, both online at finishline.com and within physical retail locations. The Chief Information Technology Officer ensures the reliability and scalability of IT systems, supporting the company's specialized athletic merchandise offerings. By implementing cutting-edge technological solutions, Todd Steiner directly contributes to Finish Line's operational efficiency and market competitiveness.
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