Finish Line Executive and Leadership Team

June, 2026

Leadership Overview

Finish Line has 8 executives leading key functions including finance, operations, and technology.

Driven by a commitment to athletic excellence, Finish Line provides specialized athletic merchandise with a premium shopping experience for sports and fitness consumers, impacting market presence through both physical retail and e-commerce channels.

Leadership Roles at Finish Line

  • Executive VP & Chief Financial Officer - Edward Wilhelm
  • President - David Nett
  • President - Glenn Lyon
  • President - Kevin Estes
  • President Foundation - Martin Posch
  • Owner and President - James Stevens
  • President - Dan Cox
  • Chief Information Technology Officer - Todd Steiner
  • Edward Wilhelm - Executive VP & Chief Financial Officer

    Edward Wilhelm, the Executive VP & Chief Financial Officer at Finish Line, directs all financial operations and strategic fiscal planning. Overseeing the company's financial health, Wilhelm ensures robust capital management and drives profitability through meticulous budget oversight and resource allocation. This leadership role involves managing accounting, treasury, and investor relations, directly supporting Finish Line's market position as a premium athletic retailer. By optimizing financial strategies, Edward Wilhelm strengthens the company's ability to invest in inventory, technology, and customer experience across its numerous U.S. mall locations and e-commerce platform. The Chief Financial Officer's guidance is critical for sustaining growth and ensuring long-term financial stability in the competitive retail landscape.
    Edward Wilhelm

    David Nett - President

    David Nett, the President at Finish Line, spearheads strategic initiatives and operational execution across the retail network. Overseeing the day-to-day management of the company's extensive physical footprint within U.S. malls and its integration with Macy's department stores, Nett drives performance and customer engagement. This critical role involves aligning operational strategies with the company's mission to provide specialized athletic merchandise and a premium shopping experience. By focusing on efficient store operations and inventory management, David Nett ensures that Finish Line consistently meets the demands of fitness enthusiasts and casual consumers alike. The President's leadership is vital for maintaining Finish Line's competitive edge and expanding its reach through both brick-and-mortar and online channels.

    Glenn Lyon - President

    Glenn Lyon, the President at Finish Line, directs overarching business strategy and market expansion efforts. Overseeing the company's comprehensive retail operations, Lyon focuses on enhancing the customer journey across all touchpoints, from in-mall locations to the finishline.com e-commerce platform. This leadership position involves fostering strong relationships with major athletic brands to ensure a diverse and high-quality selection of footwear, apparel, and accessories. By driving innovation in retail experiences and supply chain efficiency, Glenn Lyon supports Finish Line's commitment to providing specialized athletic merchandise. The President's strategic vision is essential for navigating the dynamic retail environment and reinforcing Finish Line's status as a premier destination for sports and fitness consumers.

    Kevin Estes - President

    Kevin Estes, the President at Finish Line, drives operational excellence and strategic growth within the company's retail divisions. Overseeing key aspects of the business, Estes focuses on optimizing the performance of numerous branded locations situated throughout U.S. malls and enhancing the collaborative presence within Macy's department stores. This role is central to ensuring a seamless and premium shopping experience for customers seeking athletic shoes, apparel, and accessories. By implementing effective merchandising strategies and operational efficiencies, Kevin Estes supports Finish Line's mission to cater to both dedicated fitness enthusiasts and general consumers. The President's leadership is instrumental in maintaining product availability and elevating the brand's market impact.

    Martin Posch - President Foundation

    Martin Posch, the President Foundation at Finish Line, leads the company's philanthropic initiatives and community engagement efforts. Overseeing the strategic direction and operational execution of the foundation, Posch works to extend Finish Line's commitment beyond retail by supporting community programs and charitable causes. This role involves developing partnerships and allocating resources to maximize social impact, aligning with the company's broader mission to serve its customers and communities. By fostering a culture of giving and social responsibility, Martin Posch enhances Finish Line's brand reputation and strengthens its connection with consumers. The President Foundation's dedication is crucial for building a positive legacy and contributing to the well-being of the areas Finish Line serves.
    Martin Posch

    James Stevens - Owner and President

    James Stevens, the Owner and President at Finish Line, directs the overall strategic vision and ownership responsibilities for the company. Overseeing all facets of the business, Stevens guides the company's direction in athletic footwear, apparel, and accessories, ensuring alignment with its premium retail positioning. This comprehensive leadership role involves making critical decisions regarding market strategy, brand partnerships, and operational investments across both physical stores and the e-commerce platform. By maintaining a strong focus on product quality and customer satisfaction, James Stevens upholds Finish Line's reputation for excellence. The Owner and President's stewardship is fundamental to the company's sustained success and its ability to meet the evolving needs of sports and fitness consumers.

    Dan Cox - President

    Dan Cox, the President at Finish Line, drives strategic growth and operational efficiency across the organization. Overseeing key business units, Cox focuses on enhancing the company's market presence through innovative retail strategies and a superior customer experience. This leadership role involves managing cross-functional teams to ensure the seamless integration of product offerings, from athletic shoes to apparel and accessories, across all sales channels. By championing initiatives that improve inventory management and supply chain logistics, Dan Cox supports Finish Line's commitment to providing specialized merchandise. The President's dedication to operational excellence is vital for maintaining Finish Line's competitive advantage and its appeal to fitness enthusiasts and casual shoppers.

    Todd Steiner - Chief Information Technology Officer

    Todd Steiner, the Chief Information Technology Officer at Finish Line, architects and directs the company's technology infrastructure and digital transformation initiatives. Overseeing all aspects of IT operations, Steiner ensures the reliability, security, and scalability of systems supporting both the physical retail network and the finishline.com e-commerce platform. This critical role involves implementing cutting-edge technology solutions to enhance customer experience, streamline operations, and drive business intelligence. By focusing on data analytics and digital innovation, Todd Steiner supports Finish Line's mission to provide specialized athletic merchandise with a premium shopping experience. The Chief Information Technology Officer's strategic guidance is essential for maintaining a competitive technological edge in the retail sector.

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    Frequently Asked Questions Regarding Finish Line Top Executives and Leadership Team

    Who leads Finish Line?
    Finish Line is led by Edward Wilhelm (Executive VP & Chief Financial Officer), along with executives such as David Nett (President) and Glenn Lyon (President).
    Who is part of Finish Line’s executive team?
    The executive team of Finish Line includes leaders such as Edward Wilhelm (Executive VP & Chief Financial Officer), David Nett (President), Glenn Lyon (President) and other senior executives.
    How many executives does Finish Line have?
    Finish Line has 8 executives leading key business areas.
    What roles are included in Finish Line’s leadership team?
    The leadership team of Finish Line includes roles such as Executive VP & Chief Financial Officer, President, President, President, President Foundation.