Finish Line Executive and Leadership Team

August, 2026

Leadership Overview

Finish Line has 9 executives leading key functions including financial strategy, retail operations, technology infrastructure, and philanthropic initiatives.

Committed to delivering premium athletic merchandise, Finish Line prioritizes a seamless shopping experience across physical malls and digital platforms to empower fitness enthusiasts and casual consumers nationwide.

Leadership Roles at Finish Line

  • Executive VP & Chief Financial Officer - Edward Wilhelm
  • President - David Nett
  • President - Tony Murphy
  • President Foundation - Marty Posch
  • President - Kevin Estes
  • President - Glenn Lyon
  • Owner and President - James Stevens
  • President - Dan Cox
  • Chief Information Technology Officer - Todd Steiner
  • Edward Wilhelm - Executive VP & Chief Financial Officer

    Edward Wilhelm, the Executive VP & Chief Financial Officer at Finish Line, manages the entire fiscal architecture of the organization. Overseeing capital allocation, financial reporting, and long-term investment strategies, the Chief Financial Officer ensures the retailer maintains robust liquidity to support expansion across U.S. markets. Wilhelm directs the integration of financial data with retail performance metrics to optimize inventory turnover and margin growth. By collaborating with the Board on risk management and shareholder value initiatives, the Chief Financial Officer secures the economic foundation necessary for competitive positioning in the athletic apparel sector. Edward Wilhelm maintains rigorous oversight of budgetary controls, ensuring that every dollar spent aligns with the broader mission of providing premium sports footwear and accessories. Through precise financial planning, the Chief Financial Officer drives sustainable profitability while navigating the complexities of the modern retail landscape.
    Edward Wilhelm

    David Nett - President

    David Nett, the President at Finish Line, directs the operational execution of the company's brick-and-mortar retail strategy. Focusing on the performance of branded locations within U.S. malls, the President optimizes store-level productivity and customer engagement protocols. Nett coordinates with regional managers to ensure consistent service standards and inventory availability across the national footprint. By refining the in-store shopping experience, the President enhances the brand's connection with fitness enthusiasts seeking high-quality athletic gear. David Nett monitors key performance indicators to adjust staffing and merchandising tactics in real-time, ensuring that physical retail operations remain a primary driver of revenue. This leadership role involves constant evaluation of market trends to maintain the retailer's status as a premier destination for sports apparel. Through strategic oversight of store operations, the President sustains the company's competitive edge in the highly dynamic athletic footwear market.

    Tony Murphy - President

    Tony Murphy, the President at Finish Line, oversees the strategic expansion and operational integration of the company's presence within Macy's department stores. By managing these specialized retail partnerships, the President ensures that the brand's premium athletic footwear and apparel reach a broader demographic of casual consumers. Murphy directs the merchandising strategy for these shop-in-shop locations, aligning product assortments with the specific needs of department store shoppers. The President coordinates with external retail partners to maintain brand integrity and operational efficiency across all shared spaces. Tony Murphy evaluates regional sales data to refine product placement and promotional activities, maximizing the impact of the company's footprint. This leadership role requires constant collaboration with internal supply chain teams to ensure inventory levels meet consumer demand. Through focused management of these strategic partnerships, the President drives significant growth and strengthens the overall market presence of the organization.
    Tony Murphy

    Marty Posch - President Foundation

    Marty Posch, the President Foundation at Finish Line, directs the philanthropic mission and community engagement initiatives of the organization. By architecting programs that support youth fitness and wellness, the President Foundation ensures the company contributes positively to the communities where it operates. Posch manages partnerships with non-profit organizations to distribute athletic resources and promote active lifestyles among diverse populations. The President Foundation aligns these charitable efforts with the company's core values, fostering a culture of social responsibility that resonates with both employees and customers. Marty Posch oversees the allocation of grants and the execution of community-based events, measuring the impact of these programs on local health outcomes. This leadership role involves building long-term relationships with community leaders to identify areas where the retailer can provide meaningful support. Through dedicated advocacy, the President Foundation strengthens the brand's reputation as a socially conscious leader in the athletic retail industry.
    Marty Posch

    Kevin Estes - President

    Kevin Estes, the President at Finish Line, leads the strategic development of the company's e-commerce platform and digital sales channels. By overseeing the online shopping experience at finishline.com, the President ensures that digital consumers receive the same premium service as those visiting physical locations. Estes directs the integration of mobile technology and web-based tools to simplify the purchasing process for athletic footwear and apparel. The President coordinates with marketing and logistics teams to optimize the digital supply chain, ensuring fast and reliable delivery to customers across the country. Kevin Estes analyzes user behavior data to refine the website interface and personalize product recommendations, driving higher conversion rates and customer loyalty. This leadership role involves constant innovation to keep the digital platform competitive in a crowded e-commerce market. Through strategic management of online operations, the President expands the company's reach and enhances the overall accessibility of the brand's premium product selection.

    Glenn Lyon - President

    Glenn Lyon, the President at Finish Line, oversees the overarching corporate strategy and long-term growth initiatives of the organization. By directing the alignment of merchandising, marketing, and operational departments, the President ensures the company maintains its position as a leader in the premium athletic retail sector. Lyon coordinates with the Board to define the company's vision and execute high-level business objectives that drive market share expansion. The President evaluates competitive threats and identifies new opportunities for brand development, ensuring the retailer remains relevant to evolving consumer preferences. Glenn Lyon fosters a culture of excellence and accountability, guiding the executive team toward achieving sustainable financial and operational goals. This leadership role involves balancing immediate retail performance with the strategic necessity of long-term brand building. Through decisive leadership, the President steers the organization toward continued success, ensuring that the company remains a premier destination for sports and fitness consumers across the nation.

    James Stevens - Owner and President

    James Stevens, the Owner and President at Finish Line, provides the foundational vision and strategic direction for the entire enterprise. By overseeing the company's core mission of delivering premium athletic footwear and apparel, the Owner and President ensures that all business activities remain true to the brand's heritage. Stevens directs the high-level decision-making processes that shape the company's market position and long-term growth trajectory. The Owner and President collaborates with the executive team to refine the retail strategy, ensuring that both physical and digital channels provide a superior experience for fitness enthusiasts. James Stevens monitors the overall health of the organization, making critical adjustments to business models to adapt to changing industry dynamics. This leadership role involves maintaining the company's commitment to quality and customer service, which serves as the cornerstone of the brand's success. Through visionary guidance, the Owner and President secures the future of the organization in the competitive athletic retail market.

    Dan Cox - President

    Dan Cox, the President at Finish Line, directs the supply chain and logistics operations that support the company's extensive retail network. By managing the flow of athletic shoes, apparel, and accessories from suppliers to store shelves and digital customers, the President ensures optimal inventory availability. Cox coordinates with procurement teams to secure high-demand products from major athletic brands, maintaining the retailer's reputation for premium selection. The President oversees the distribution centers and transportation networks, optimizing delivery routes to reduce costs and improve speed. Dan Cox implements inventory management systems that minimize stockouts and maximize turnover, directly impacting the company's profitability. This leadership role involves constant collaboration with retail and e-commerce teams to align supply with consumer demand patterns. Through efficient management of the supply chain, the President ensures that the company consistently meets the needs of its fitness-focused customer base across all regional markets.

    Todd Steiner - Chief Information Technology Officer

    Todd Steiner, the Chief Information Technology Officer at Finish Line, architects the digital infrastructure that supports all retail and e-commerce operations. By managing the company's enterprise systems, the Chief Information Technology Officer ensures data security, network reliability, and seamless connectivity across all physical and digital touchpoints. Steiner directs the implementation of advanced analytics tools that provide real-time insights into inventory management and consumer purchasing patterns. The Chief Information Technology Officer collaborates with other executive leaders to deploy technology solutions that improve operational efficiency and customer service. Todd Steiner oversees the cybersecurity framework, protecting sensitive consumer information while maintaining the integrity of the company's digital assets. This leadership role involves continuous evaluation of emerging technologies to keep the retailer at the forefront of digital innovation. Through robust IT management, the Chief Information Technology Officer enables the organization to scale its operations and deliver a superior shopping experience to every customer.

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    Frequently Asked Questions Regarding Finish Line Top Executives and Leadership Team

    Who leads Finish Line?
    Finish Line is led by Edward Wilhelm (Executive VP & Chief Financial Officer), along with executives such as David Nett (President) and Tony Murphy (President).
    Who is part of Finish Line’s executive team?
    The executive team of Finish Line includes leaders such as Edward Wilhelm (Executive VP & Chief Financial Officer), David Nett (President), Tony Murphy (President) and other senior executives.
    How many executives does Finish Line have?
    Finish Line has 9 executives leading key business areas.
    What roles are included in Finish Line’s leadership team?
    The leadership team of Finish Line includes roles such as Executive VP & Chief Financial Officer, President, President, President Foundation, President.