Lojas Riachuelo Executive and Leadership Team

Andre Farber, the Chief Executive Officer at Lojas Riachuelo, directs the overarching corporate strategy for the organization. Farber manages the expansion of the retail footprint across South American markets while ensuring alignment with the parent company, Grupo Guararapes. By overseeing the integration of textile production and retail distribution, the Chief Executive Officer optimizes supply chain efficiency. Andre Farber maintains constant communication with the Board to drive long-term profitability and market share growth. This leadership role involves navigating complex economic landscapes to sustain competitive advantages in the fashion sector. Through rigorous oversight of operational performance, Farber secures the financial health of the enterprise. The Chief Executive Officer prioritizes sustainable growth initiatives that enhance the customer experience across all 300 department stores. Ultimately, Farber drives the strategic vision required to maintain the position of the company as a dominant force in the Brazilian retail industry.

Miguel Cafruni, the Chief Financial Officer, Iro at Lojas Riachuelo, manages the fiscal health and capital allocation strategies for the company. Cafruni oversees financial reporting, budgeting, and risk management processes to ensure long-term stability. By directing the financial planning for the extensive retail operations, the Chief Financial Officer, Iro maintains strict control over operational expenditures and investment returns. Miguel Cafruni coordinates with the executive team to evaluate the financial viability of new store openings and infrastructure upgrades. This leadership role involves maintaining transparency with stakeholders and ensuring compliance with regulatory standards in the Brazilian market. Through the optimization of cash flow and debt management, Cafruni supports the strategic growth objectives of the organization. The Chief Financial Officer, Iro analyzes economic indicators to mitigate potential financial risks. Ultimately, Cafruni provides the fiscal foundation necessary for the company to thrive in a competitive retail environment.

Cathyelle Schroeder, the Chief Marketing Officer at Lojas Riachuelo, architects the brand identity and consumer engagement strategies for the entire retail network. Schroeder directs multi-channel advertising campaigns that resonate with diverse demographics across the Brazilian market. By analyzing consumer behavior data, the Chief Marketing Officer refines promotional tactics to increase foot traffic and digital sales. Cathyelle Schroeder collaborates with the merchandising teams to ensure marketing efforts reflect current fashion trends and seasonal inventory shifts. This leadership role involves managing brand positioning to differentiate the company from competitors in the department store space. Through the implementation of loyalty programs and digital marketing initiatives, Schroeder drives customer retention and brand affinity. The Chief Marketing Officer monitors market trends to adapt communication strategies for maximum impact. Ultimately, Schroeder elevates the public perception of the brand while supporting the broader revenue goals of the organization.

Murilo Gaze, the Diretor De TI at Lojas Riachuelo, architects the digital infrastructure and technological roadmap for the entire retail enterprise. Gaze directs the implementation of scalable software solutions that support inventory management, point-of-sale systems, and e-commerce platforms. By overseeing the cybersecurity protocols and data analytics capabilities, the Diretor De TI ensures the protection of sensitive consumer information and operational data. Murilo Gaze collaborates with other C-suite leaders to integrate advanced technology into the customer experience, driving digital transformation across all department stores. This leadership role involves managing the IT budget and leading the technical teams responsible for system maintenance and innovation. Through the deployment of cloud-based tools and automated processes, Gaze improves operational efficiency and reduces downtime. The Diretor De TI monitors emerging technologies to maintain a competitive edge in the retail sector. Ultimately, Gaze secures the technological backbone required for the company to scale effectively.