Macy's Executive and Leadership Team

September, 2026

Leadership Overview

Macy's has 4 executives leading key functions including marketing, beauty retail, and corporate operations.

Focused on omnichannel excellence, Macy's delivers a seamless shopping experience across physical stores and digital platforms while adapting merchandising strategies to meet evolving consumer preferences in the modern retail landscape.

Leadership Roles at Macy's

  • Chief Executive Officer, Bluemercury - Alexandre Choueiri
  • President - David Yunich
  • President - Marshall Macy
  • Chief Marketing Officer & Executive Vice President - Sharon Otterman
  • Alexandre Choueiri - Chief Executive Officer, Bluemercury

    Alexandre Choueiri, the Chief Executive Officer, Bluemercury at Macy's, manages the growth and operational strategy of the luxury beauty division. Choueiri drives expansion efforts for the Bluemercury brand, focusing on high-end skincare and cosmetic product curation to capture premium market segments. Overseeing the integration of beauty services within the broader retail ecosystem, the Chief Executive Officer, Bluemercury ensures that luxury consumer expectations remain met through personalized shopping experiences. Alexandre Choueiri coordinates with supply chain partners to maintain inventory excellence and product availability across the nationwide store footprint. This leadership role involves refining the in-store service model to differentiate the brand from mass-market competitors. By leveraging digital tools to enhance beauty consultations, Choueiri increases customer retention and lifetime value. The Chief Executive Officer, Bluemercury maintains a sharp focus on operational efficiency, ensuring that the beauty segment contributes significantly to the overall financial health and brand prestige of the parent organization.
    Alexandre Choueiri

    David Yunich - President

    David Yunich, the President at Macy's, oversees internal corporate operations and the execution of strategic business initiatives across the enterprise. Yunich directs the alignment of departmental goals with the overarching mission of maintaining a leading position in the American retail sector. By managing cross-functional teams, the President ensures that store formats and merchandising strategies adapt effectively to changing consumer trends. David Yunich monitors operational performance metrics to identify opportunities for efficiency gains and cost optimization within the nationwide network. This leadership role involves coordinating with other C-suite executives to implement long-term growth plans that integrate physical retail with mobile and web-based shopping experiences. Through rigorous oversight of organizational processes, Yunich supports the delivery of high-quality consumer goods and home furnishings. The President maintains a focus on scaling operational capabilities to meet the demands of a diverse customer base, ensuring that the company remains agile and responsive to shifts in the competitive retail landscape.

    Marshall Macy - President

    Marshall Macy, the President at Macy's, manages strategic partnerships and external business development to expand the reach of the company's iconic brands. Macy architects initiatives that strengthen the presence of Bloomingdales and other key assets within the competitive retail market. By fostering relationships with vendors and industry stakeholders, the President ensures a consistent supply of premium apparel and accessories. Marshall Macy oversees the implementation of customer-centric programs designed to enhance the shopping experience across all channels. This leadership role involves analyzing market data to identify emerging trends in consumer goods, allowing the organization to pivot its merchandising strategy with precision. Through the coordination of regional operations, the President drives initiatives that improve store performance and brand visibility. Macy focuses on long-term value creation by aligning corporate objectives with the evolving needs of the modern shopper, ensuring that the company maintains its status as a premier destination for fashion and home products.

    Sharon Otterman - Chief Marketing Officer & Executive Vice President

    Sharon Otterman, the Chief Marketing Officer & Executive Vice President at Macy's, directs all brand positioning and customer engagement initiatives across the national retail network. Otterman architects data-driven campaigns that bridge the gap between physical department store experiences and robust digital platforms. By analyzing consumer behavior patterns, the Chief Marketing Officer & Executive Vice President optimizes marketing spend to increase customer loyalty and drive traffic to both brick-and-mortar locations and e-commerce channels. Sharon Otterman collaborates with merchandising teams to ensure promotional messaging aligns with current inventory trends and seasonal demand. This leadership role involves managing large-scale brand transformations that maintain relevance in a competitive omnichannel environment. Through strategic oversight of advertising and digital outreach, Otterman strengthens the market position of the company, ensuring consistent brand identity across all consumer touchpoints while maximizing return on investment for every marketing dollar spent.
    Sharon Otterman

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    Frequently Asked Questions Regarding Macy's Top Executives and Leadership Team

    Who leads Macy's?
    Macy's is led by Alexandre Choueiri (Chief Executive Officer, Bluemercury), along with executives such as David Yunich (President) and Marshall Macy (President).
    Who is part of Macy's’s executive team?
    The executive team of Macy's includes leaders such as Alexandre Choueiri (Chief Executive Officer, Bluemercury), David Yunich (President), Marshall Macy (President) and other senior executives.
    How many executives does Macy's have?
    Macy's has 4 executives leading key business areas.
    What roles are included in Macy's’s leadership team?
    The leadership team of Macy's includes roles such as Chief Executive Officer, Bluemercury, President, President, Chief Marketing Officer & Executive Vice President.