Leadership Overview
Liftoff has 6 executives leading key functions including operations, marketing, finance, people, and legal.
Driven by innovation, Liftoff is dedicated to empowering the mobile app economy through advanced performance marketing and monetization solutions, leveraging AI to connect advertisers, publishers, and developers globally.
Driven by innovation, Liftoff is dedicated to empowering the mobile app economy through advanced performance marketing and monetization solutions, leveraging AI to connect advertisers, publishers, and developers globally.
Leadership Roles at Liftoff
Tarek Kutrieh - President & Chief Financial Officer
Tarek Kutrieh, the President & Chief Financial Officer at Liftoff, directs the company's financial strategy and overall business operations. Kutrieh oversees all fiscal activities, ensuring financial health and driving profitable growth for the performance marketing and monetization platform. This leadership position involves managing financial planning, analysis, and reporting, while also contributing to strategic decision-making that supports Liftoff's mission in the mobile app economy. As President, Kutrieh provides executive leadership across various departments, ensuring alignment with the company's goals of leveraging AI and machine learning for user acquisition and ad revenue maximization. Tarek Kutrieh's financial acumen is critical in guiding the company's expansion and investment in mobile growth infrastructure. The President & Chief Financial Officer also plays a key part in fostering relationships with stakeholders and ensuring the platform effectively connects advertisers, publishers, and app developers globally.
Pat Hurley - Deputy Chief Financial Officer
Pat Hurley, the Deputy Chief Financial Officer at Liftoff, supports the Chief Financial Officer in managing the company's financial operations and strategic planning. Hurley assists in overseeing fiscal activities, including financial analysis, budgeting, and forecasting, crucial for Liftoff's performance marketing and monetization platform. This role is integral to maintaining the financial stability and growth required for the company's AI-driven advertising optimization and mobile growth infrastructure. The Deputy Chief Financial Officer contributes to ensuring that financial resources are effectively allocated to support user acquisition, engagement, and ad revenue maximization for mobile app developers. Pat Hurley's responsibilities include supporting initiatives that enhance the platform's ability to connect advertisers, publishers, and developers globally. This support is vital for Liftoff's continued success in the competitive mobile app economy.
Andre Tutundjian - Chief Operating Officer
Andre Tutundjian, the Chief Operating Officer at Liftoff, directs the company's operational strategies and execution across its global performance marketing and monetization platform. Overseeing day-to-day business functions, Tutundjian ensures the seamless integration of machine learning and AI technologies that drive user acquisition, engagement, and ad revenue for mobile app developers. This leadership role involves optimizing the platform's infrastructure to support its worldwide operations, connecting advertisers, publishers, and developers through robust tools for user acquisition, ad monetization, creative optimization, and analytics. Andre Tutundjian's focus remains on enhancing operational efficiency and scalability, directly supporting Liftoff's mission to provide AI-driven advertising optimization and build essential mobile growth infrastructure. The Chief Operating Officer's oversight extends to refining processes that maximize ad revenue and improve user engagement, solidifying Liftoff's position in the mobile app economy.
Sergey Zhemerkin - Chief Marketing Officer
Sergey Zhemerkin, the Chief Marketing Officer at Liftoff, spearheads the company's global marketing initiatives and brand strategy. Zhemerkin drives the communication of Liftoff's value proposition as a leading performance marketing and monetization platform for the mobile app economy. This involves articulating how the company's machine learning and AI capabilities empower app developers to acquire users, enhance engagement, and maximize ad revenue. The Chief Marketing Officer oversees the development and execution of campaigns that highlight Liftoff's comprehensive suite of tools for user acquisition, ad monetization, creative optimization, and analytics. Sergey Zhemerkin's strategic direction ensures Liftoff's market presence is strong, emphasizing its role in AI-driven advertising optimization and mobile growth infrastructure. By shaping the narrative around Liftoff's innovative solutions, Zhemerkin supports the platform's connection between advertisers, publishers, and app developers worldwide.
Kristin Seuell - Vice President, People
Kristin Seuell, the Vice President, People at Liftoff, leads the human resources and talent management functions for the global performance marketing and monetization platform. Seuell is responsible for cultivating a strong company culture that supports Liftoff's focus on AI-driven advertising optimization and mobile growth infrastructure. This involves developing strategies for talent acquisition, employee development, and retention, ensuring the company has the skilled workforce necessary to drive innovation in user acquisition, engagement, and ad revenue maximization. The Vice President, People oversees initiatives that foster employee well-being and professional growth, aligning human capital with the company's strategic objectives. Kristin Seuell's leadership ensures Liftoff attracts and retains top talent, critical for maintaining its competitive edge and supporting the connections between advertisers, publishers, and app developers worldwide.
Susan Hansen - General Counsel
Susan Hansen, the General Counsel at Liftoff, provides comprehensive legal guidance and oversees all legal affairs for the performance marketing and monetization platform. Hansen ensures compliance with global regulations and manages legal risks associated with Liftoff's operations, including its AI-driven advertising optimization and mobile growth infrastructure. This role is critical in supporting the company's mission to help app developers acquire users, improve engagement, and maximize ad revenue. The General Counsel advises on corporate governance, intellectual property, and contractual matters, safeguarding Liftoff's interests as it connects advertisers, publishers, and app developers worldwide. Susan Hansen's legal expertise is fundamental to navigating the complexities of the mobile app economy and maintaining the integrity of the platform's services.
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