Leadership Overview
Liftoff has 4 executives leading key functions including operations, marketing, finance, and strategy.
Driven by AI-driven advertising optimization, Liftoff connects advertisers, publishers, and app developers through a comprehensive platform designed to maximize ad revenue and user engagement in the mobile app economy.
Driven by AI-driven advertising optimization, Liftoff connects advertisers, publishers, and app developers through a comprehensive platform designed to maximize ad revenue and user engagement in the mobile app economy.
Leadership Roles at Liftoff
Pat Hurley - Deputy Chief Financial Officer
Pat Hurley, the Deputy Chief Financial Officer at Liftoff, supports the financial strategy and operational integrity of the performance marketing and monetization platform. Hurley assists in managing the company's financial resources, ensuring fiscal responsibility across global operations. This role involves contributing to financial planning, budgeting, and analysis to support Liftoff's growth objectives within the mobile app economy. The Deputy Chief Financial Officer works closely with the Chief Financial Officer to oversee all financial reporting and compliance activities. By focusing on efficient resource allocation, Pat Hurley aids in optimizing the company's financial performance and supporting its AI-driven advertising optimization initiatives. This contribution is vital for maintaining the financial health and strategic direction of Liftoff's mobile growth infrastructure.
Tarek Kutrieh - President & Chief Financial Officer
Tarek Kutrieh, the President & Chief Financial Officer at Liftoff, directs the overarching financial strategy and corporate governance for the mobile app economy's performance marketing and monetization platform. Kutrieh oversees all financial operations, including budgeting, forecasting, and capital management, ensuring the company's fiscal health and sustainable growth. This leadership position involves guiding Liftoff's strategic financial decisions to support its AI-driven advertising optimization and user acquisition initiatives. The President & Chief Financial Officer works in tandem with other executives to align financial objectives with the company's mission of maximizing ad revenue and engagement for app developers globally. Tarek Kutrieh's responsibilities extend to managing investor relations and ensuring compliance with financial regulations across all operational regions. This critical role underpins Liftoff's expansion and its commitment to providing robust mobile growth infrastructure.
Andre Tutundjian - Chief Operating Officer
Andre Tutundjian, the Chief Operating Officer at Liftoff, directs the operational execution of the company's performance marketing and monetization platform. Tutundjian oversees the day-to-day functions that enable app developers to acquire users, enhance engagement, and maximize ad revenue through AI-driven optimization. This leadership role involves ensuring the seamless integration of Liftoff's tools for user acquisition, ad monetization, creative optimization, and analytics across its global operations. By focusing on the efficiency and scalability of the mobile growth infrastructure, Andre Tutundjian drives the core processes that support Liftoff's mission. The Chief Operating Officer ensures that the platform's machine learning and AI capabilities are effectively deployed to deliver measurable results for advertisers and publishers worldwide. This strategic oversight guarantees operational excellence and supports the company's expansion within the competitive mobile app economy.
Sergey Zhemerkin - Chief Marketing Officer
Sergey Zhemerkin, the Chief Marketing Officer at Liftoff, architects the global marketing strategies that amplify the company's position as a leader in the mobile app economy. Zhemerkin directs all marketing initiatives, focusing on communicating the value of Liftoff's AI-driven advertising optimization and monetization platform to app developers, advertisers, and publishers. This involves overseeing brand development, demand generation, and market positioning to drive user acquisition and engagement for Liftoff's services. The Chief Marketing Officer ensures that marketing efforts align with the company's core mission of empowering mobile growth. By leveraging data insights and market trends, Sergey Zhemerkin crafts campaigns that highlight Liftoff's technological advantages and its impact on ad revenue maximization. This leadership function is critical for expanding Liftoff's reach and solidifying its reputation as an essential partner in the performance marketing ecosystem.
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