Lehigh Valley Health Network Executive and Leadership Team

Gerald Hertkorn, the Chief Financial Officer, Non-Acute Operations at Lehigh Valley Health Network, manages the financial health and strategic fiscal planning for the network's non-acute care services. This executive leadership role encompasses budgeting, financial analysis, revenue cycle management, and capital allocation for facilities outside the main hospital settings. Hertkorn ensures financial sustainability and growth by identifying cost-saving opportunities and maximizing revenue streams across outpatient centers, physician practices, and other non-acute care entities. The Chief Financial Officer, Non-Acute Operations plays a pivotal part in maintaining the financial integrity of these vital community health resources. Gerald Hertkorn's financial acumen directly supports the network's mission to provide accessible and affordable healthcare across Pennsylvania.

Holly Badali, the Chief Operating Officer - Neighborhood Hospitals at Lehigh Valley Health Network, directs the operational strategy and execution for the network's community-based hospital facilities. This leadership position involves optimizing patient care delivery models, ensuring efficient resource allocation, and driving performance improvements across multiple sites. Badali's oversight extends to enhancing the patient experience and fostering strong relationships with local communities served by these neighborhood hospitals. The role demands a deep understanding of regional healthcare needs and the ability to implement innovative solutions that align with the network's broader mission. By focusing on operational excellence, Holly Badali directly contributes to the accessibility and quality of care provided throughout the Pennsylvania region.

Luis Puentes, the Chief Operating Officer CC, 17th, and Tilghman at Lehigh Valley Health Network, directs the operational management and strategic development of key hospital campuses, specifically the Cedar Crest, 17th Street, and Tilghman sites. This executive position involves overseeing daily operations, ensuring optimal patient flow, managing departmental performance, and implementing initiatives to enhance clinical efficiency and patient satisfaction. Puentes collaborates with clinical leaders to align operational strategies with the network's commitment to high-quality patient care. The Chief Operating Officer CC, 17th, and Tilghman is responsible for driving operational excellence and fostering a culture of continuous improvement within these critical facilities. Luis Puentes' leadership ensures these flagship locations effectively serve the healthcare needs of the Allentown region and beyond.

Edward Rosenfeld, the President at Lehigh Valley Health Network, provides overarching executive leadership and strategic vision for the entire organization. This paramount role involves guiding the network's growth, financial performance, and commitment to community health across Pennsylvania. Rosenfeld works closely with the Board of Trustees and the senior leadership team to set organizational priorities and ensure alignment with the network's mission of advancing health and wellness. The President oversees all major strategic initiatives, including expansion efforts, clinical program development, and operational efficiencies. By directing the network's trajectory, Edward Rosenfeld ensures Lehigh Valley Health Network continues to deliver exceptional, patient-centered care and remains a trusted healthcare leader in the region.

Gregg Zahour, the Vice President - Chief Technology Officer at Lehigh Valley Health Network, architects and executes the organization's comprehensive technology strategy. This critical role involves overseeing all aspects of information technology, including infrastructure, cybersecurity, data management, and digital innovation. Zahour drives the adoption of advanced technological solutions to enhance patient care, streamline administrative processes, and support clinical research initiatives. The Chief Technology Officer ensures that technology investments align with the network's strategic goals, promoting interoperability and data security across all platforms. By leading technological advancements, Gregg Zahour empowers the network to deliver cutting-edge healthcare services and maintain a competitive edge in the evolving digital landscape of healthcare.

Richard Levy, the Senior Vice President and Chief Marketing Officer at Lehigh Valley Health Network, leads the strategic development and execution of all marketing, communications, and brand management initiatives. This executive role involves shaping the network's public image, driving patient engagement, and promoting the full spectrum of healthcare services offered across Pennsylvania. Levy oversees market research, advertising campaigns, digital marketing efforts, and public relations to enhance the network's reputation and market position. The Chief Marketing Officer ensures consistent brand messaging and effective outreach to diverse patient populations and referring physicians. By championing innovative marketing strategies, Richard Levy significantly contributes to patient acquisition and retention, reinforcing Lehigh Valley Health Network's standing as a leading healthcare provider.

Lynn K. Turner, the Senior Vice President and Chief Human Resources Officer at Lehigh Valley Health Network, directs all human capital strategies and operations. This executive leadership position encompasses talent acquisition, employee relations, compensation and benefits, organizational development, and workforce planning. Turner is instrumental in cultivating a positive and productive work environment that supports the network's mission and values. The Chief Human Resources Officer ensures compliance with labor laws, promotes diversity and inclusion, and develops programs to attract, retain, and engage a high-performing workforce across all network facilities. By focusing on employee well-being and professional growth, Lynn K. Turner strengthens the foundation of Lehigh Valley Health Network, enabling exceptional patient care.

Jonathan Goldner, the Chief Medical Officer at Lehigh Valley Health Network, provides critical clinical leadership and strategic direction for all medical affairs. This executive role involves ensuring the highest standards of patient care quality, safety, and clinical outcomes across the network. Goldner collaborates closely with physicians, nurses, and administrative leaders to implement evidence-based practices and drive clinical innovation. The Chief Medical Officer oversees medical staff credentialing, peer review processes, and the development of clinical protocols. By championing clinical excellence and fostering a culture of continuous learning, Jonathan Goldner significantly impacts the patient experience and the overall effectiveness of healthcare delivery throughout Pennsylvania. This leadership ensures the network remains at the forefront of medical practice.

Robert Murphy, the Associate Chief Medical Officer at Lehigh Valley Health Network, supports the Chief Medical Officer in ensuring the highest standards of clinical quality and patient safety. This executive role involves assisting in the oversight of medical staff activities, clinical performance improvement initiatives, and the implementation of best practices across the network's facilities. Murphy collaborates with clinical departments to enhance patient care delivery, streamline workflows, and promote a culture of safety and continuous learning. The Associate Chief Medical Officer plays a key part in developing and executing clinical strategies that align with the network's mission. By contributing to clinical governance, Robert Murphy directly supports the delivery of exceptional healthcare services throughout the Allentown area and surrounding regions.

Denise Kaplan, the Senior Vice President, Chief Administrative Officer at Lehigh Valley Health Network, oversees a broad range of essential administrative functions that support the network's operational efficiency and strategic objectives. This executive position encompasses areas such as legal affairs, compliance, risk management, and corporate governance, ensuring adherence to regulatory standards and ethical practices. Kaplan works to optimize internal processes, manage organizational policies, and facilitate effective communication across departments. The Chief Administrative Officer plays a vital role in maintaining the integrity and smooth functioning of the network's infrastructure. By managing critical administrative operations, Denise Kaplan ensures Lehigh Valley Health Network operates effectively and upholds its commitment to providing high-quality healthcare services.