League Executive and Leadership Team

Michael Serbinis, the Founder & Chief Executive Officer at League, architects the overarching strategy and vision for the digital health platform. Serbinis directs the company's expansion and market positioning, ensuring alignment with the mission to connect people to comprehensive health services and benefits. This leadership role involves guiding product development and fostering innovation within the Canadian market. By setting the strategic direction, Michael Serbinis drives the company's growth and its impact on the health and benefits industry. The Founder & Chief Executive Officer ensures the platform's continued evolution to meet user needs.

Danielle Cerisano, the Chief Financial Officer at League, manages all financial operations and strategic fiscal planning. Cerisano oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and sustainability. This role involves securing capital, managing investor relations, and optimizing financial performance to support League's growth objectives. By implementing robust financial controls, Danielle Cerisano safeguards company assets and drives profitability. The Chief Financial Officer's expertise is critical for navigating the complex financial landscape of the digital health sector and supporting expansion initiatives across North America.

Daniel Leibu, the Co-founder & Chief Operating Officer at League, manages the day-to-day operational functions and ensures seamless execution of business strategies. Leibu oversees the operational efficiency of the digital health platform, optimizing processes to enhance user experience and service delivery. This position involves leading cross-functional teams to achieve operational excellence and support company-wide objectives. By streamlining workflows and implementing best practices, Daniel Leibu drives productivity and scalability across the organization. The Co-founder & Chief Operating Officer's focus on operational integrity is vital for League's sustained growth and market impact.

Christopher Smith, the President at League, holds a senior leadership position overseeing key strategic initiatives and operational segments. Smith drives the execution of business plans and fosters collaboration across departments to achieve corporate objectives. This role involves guiding the company's growth trajectory and ensuring alignment with the overall mission of connecting people to health services. By championing operational excellence and strategic partnerships, Christopher Smith contributes significantly to League's market presence and expansion. The President's leadership is instrumental in translating strategic vision into tangible business outcomes.

Christopher Lyon, the Chief Revenue Officer at League, directs all revenue-generating activities and sales strategies. Lyon oversees the global sales teams, driving market penetration and expanding the customer base for the digital health platform. This position involves developing and executing strategies to increase revenue streams and achieve ambitious growth targets. By fostering strong client relationships and identifying new market opportunities, Christopher Lyon ensures sustained financial success. The Chief Revenue Officer's leadership is pivotal in scaling League's operations and solidifying its position within the competitive health technology landscape.

Colin Bettam, the Chief Marketing Officer at League, leads all marketing initiatives and brand development efforts. Bettam oversees the creation and execution of campaigns designed to enhance market awareness and drive customer acquisition for the digital health platform. This role involves defining the company's brand narrative and ensuring consistent messaging across all channels. By analyzing market trends and customer insights, Colin Bettam shapes strategies that resonate with target audiences. The Chief Marketing Officer's focus on strategic communication and market positioning is essential for League's continued growth and industry leadership.

Mishkin Berteig, the Principal, AI Transformation and Agility (Office of the Chief Technology Officer) at League, spearheads the integration of artificial intelligence and agile methodologies across technology operations. Berteig drives initiatives to enhance platform capabilities and operational efficiency through advanced AI solutions. This position involves fostering a culture of continuous improvement and innovation within the technology department. By championing agile practices, Mishkin Berteig ensures rapid adaptation to evolving market demands and technological advancements. The Principal's expertise is crucial for leveraging AI to optimize the digital health platform and maintain a competitive edge.

Dan Galperin, the Co-Founder & Chief Technology Officer at League, directs the company's technological vision and infrastructure development. Galperin oversees the engineering teams, ensuring the robust and scalable architecture of the digital health platform. This role involves driving innovation in technology solutions and maintaining the integrity of the platform's systems. By guiding the development of cutting-edge features, Dan Galperin supports League's mission to connect users with health services. The Co-Founder & Chief Technology Officer's technical leadership is fundamental to the platform's performance and its ability to adapt to future technological advancements.

Muneeb Yusuf, the Chief Legal Officer at League, provides strategic legal counsel and oversees all legal affairs for the company. Yusuf ensures compliance with relevant regulations and manages all legal aspects of League's operations, including contracts, intellectual property, and corporate governance. This role involves mitigating legal risks and advising leadership on legal implications of business decisions. By safeguarding the company's legal interests, Muneeb Yusuf supports League's mission and its expansion into new markets. The Chief Legal Officer's expertise is critical for navigating the complex legal landscape of the health technology sector.