Leadership Overview
League has 5 executives leading key functions including marketing, technology, AI transformation, operations, and corporate strategy.
Focused on revolutionizing digital health access, League delivers a comprehensive platform connecting individuals to essential health services and benefits across the North American market.
Focused on revolutionizing digital health access, League delivers a comprehensive platform connecting individuals to essential health services and benefits across the North American market.
Leadership Roles at League
Daniel Leibu - Co-founder & Chief Operating Officer
Daniel Leibu, the Co-founder & Chief Operating Officer at League, directs the daily operational functions and internal business processes of the digital health platform. Overseeing the execution of corporate strategy, the Co-founder & Chief Operating Officer ensures that all departments remain aligned with the mission of connecting people to health services. This leadership role involves managing resource allocation and optimizing workflows to support rapid growth. By streamlining operational procedures, Daniel Leibu directly impacts the efficiency of service delivery across the organization. Furthermore, the Co-founder & Chief Operating Officer collaborates with the Board to monitor financial health and operational performance metrics. Through the management of cross-functional teams, Leibu maintains a focus on achieving sustainable business outcomes. The Co-founder & Chief Operating Officer ensures that the platform operates with the necessary agility to meet the evolving demands of the health benefits market.

Christopher Smith - President
Christopher Smith, the President at League, oversees the overarching business strategy and market expansion efforts for the digital health platform. Directing the executive team, the President ensures that the company maintains its position as a leader in the health services sector. This leadership role involves identifying new growth opportunities and fostering strategic partnerships that enhance the platform's value proposition. By guiding the long-term vision, Christopher Smith directly impacts the trajectory of the organization. Furthermore, the President collaborates with other C-suite leaders to ensure that operational and technical goals support the broader corporate mission. Through the cultivation of high-level relationships, Smith secures the resources necessary for continued innovation. The President focuses on driving revenue growth and expanding the footprint of the platform, ensuring that the company effectively connects individuals to comprehensive health benefits and services across the region.
Colin Bettam - Chief Marketing Officer
Colin Bettam, the Chief Marketing Officer at League, directs all brand positioning and market engagement strategies. Overseeing the growth of the digital health platform, the Chief Marketing Officer ensures that messaging resonates with diverse user demographics across Canada. This leadership role involves architecting multi-channel campaigns that highlight the value of integrated health services. By analyzing consumer behavior and market trends, Colin Bettam directly impacts the acquisition and retention rates of the platform. Furthermore, the Chief Marketing Officer collaborates with product teams to align marketing initiatives with new feature rollouts. Through consistent brand communication, Bettam secures a competitive advantage in the crowded health technology sector. The Chief Marketing Officer maintains a focus on expanding the reach of the platform while fostering trust among users seeking reliable health benefits and service connections.

Dan Galperin - Co-Founder & Chief Technology Officer
Dan Galperin, the Co-Founder & Chief Technology Officer at League, architects the technical infrastructure supporting the digital health platform. Overseeing the engineering department, the Co-Founder & Chief Technology Officer ensures the scalability and security of the software ecosystem. This leadership role involves driving innovation in health data integration and user experience design. By managing the development lifecycle, Dan Galperin directly impacts the reliability of the services provided to users. Furthermore, the Co-Founder & Chief Technology Officer collaborates with the executive team to align technical roadmaps with long-term business objectives. Through rigorous oversight of software architecture, Galperin maintains high performance standards across the platform. The Co-Founder & Chief Technology Officer focuses on building robust systems that facilitate seamless connections between individuals and their health benefits, ensuring the platform remains at the forefront of the digital health industry.

Mishkin Berteig - Principal, AI Transformation and Agility (Office of the Chief Technology Officer)
Mishkin Berteig, the Principal, AI Transformation and Agility (Office of the Chief Technology Officer) at League, drives the integration of artificial intelligence into the core digital health platform. Overseeing the adoption of agile methodologies, the Principal, AI Transformation and Agility (Office of the Chief Technology Officer) ensures that development teams maintain high velocity and efficiency. This leadership role involves architecting frameworks that allow for rapid experimentation and deployment of machine learning models. By optimizing internal processes, Mishkin Berteig directly impacts the speed at which new health service features reach the market. Furthermore, the Principal, AI Transformation and Agility (Office of the Chief Technology Officer) collaborates with engineering leads to refine the technical strategy. Through the implementation of advanced AI solutions, Berteig enhances the personalization of health benefits for users. The Principal, AI Transformation and Agility (Office of the Chief Technology Officer) focuses on maintaining a culture of continuous improvement and technological excellence.
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