Leadership Overview
League has 5 executives leading key functions including marketing, technology, operations, AI transformation, and corporate strategy.
Focused on revolutionizing digital health connectivity, League delivers a comprehensive platform that integrates health services and benefits to improve user outcomes across North American markets.
Focused on revolutionizing digital health connectivity, League delivers a comprehensive platform that integrates health services and benefits to improve user outcomes across North American markets.
Leadership Roles at League
Daniel Leibu - Co-founder & Chief Operating Officer
Daniel Leibu, the Co-founder & Chief Operating Officer at League, manages internal business processes and operational efficiency. Overseeing the execution of corporate strategy, the Co-founder & Chief Operating Officer ensures that the organization maintains high performance across all departments. This leadership role involves streamlining workflows to support the rapid scaling of the digital health platform. By optimizing resource allocation, Daniel Leibu directly impacts the operational agility of the company. Leibu also works closely with the executive leadership to align daily activities with long-term growth objectives. Through the implementation of robust operational frameworks, Leibu supports the delivery of seamless health services to users. Ultimately, Leibu secures the stability of the business model, ensuring that the organization remains well-positioned to meet the increasing demand for integrated health benefits and services.

Christopher Smith - President
Christopher Smith, the President at League, directs the overall corporate strategy and business development initiatives. Overseeing the expansion of the digital health platform, the President ensures that the organization achieves its growth targets while maintaining high standards of service delivery. This leadership role involves managing relationships with key stakeholders and partners to broaden the reach of the health services network. By aligning departmental goals with the company mission, Christopher Smith directly impacts the long-term success of the enterprise. Smith also coordinates with the executive team to navigate the complexities of the health-tech industry. Through strategic oversight of market expansion, Smith secures the competitive position of the company, ensuring that the platform continues to provide value to users and clients across the broader health benefits landscape.
Colin Bettam - Chief Marketing Officer
Colin Bettam, the Chief Marketing Officer at League, directs all brand positioning and customer acquisition strategies. Overseeing the growth of the digital health platform, the Chief Marketing Officer ensures that market messaging aligns with the core mission of connecting users to comprehensive health services. This leadership role involves managing cross-functional campaigns that expand the reach of the platform across diverse demographics. By analyzing market trends and user engagement data, Colin Bettam optimizes the conversion funnel to drive sustainable growth. Bettam also collaborates with the executive team to refine the value proposition, ensuring that the brand remains competitive within the evolving software health sector. Through strategic oversight of marketing operations, Bettam secures long-term visibility and strengthens the market presence of the organization, ultimately fostering deeper connections between individuals and the health benefits ecosystem.

Dan Galperin - Co-Founder & Chief Technology Officer
Dan Galperin, the Co-Founder & Chief Technology Officer at League, architects the technical infrastructure supporting the digital health platform. Overseeing the engineering teams, the Co-Founder & Chief Technology Officer ensures the scalability and security of the software services provided to users. This leadership role involves driving innovation in health-tech integration, ensuring that the platform remains at the forefront of industry standards. By managing the development lifecycle, Dan Galperin directly impacts the reliability and performance of the digital health ecosystem. Galperin also coordinates with the product team to translate complex health data into intuitive user experiences. Through rigorous technical oversight, Galperin maintains the integrity of the platform, supporting the company mission to simplify access to health benefits while ensuring robust data protection across all digital touchpoints.

Mishkin Berteig - Principal, AI Transformation and Agility (Office of the Chief Technology Officer)
Mishkin Berteig, the Principal, AI Transformation and Agility (Office of the Chief Technology Officer) at League, drives the integration of artificial intelligence into the core digital health platform. Overseeing the adoption of agile methodologies, the Principal, AI Transformation and Agility (Office of the Chief Technology Officer) ensures that technical teams remain responsive to changing market needs. This leadership role involves architecting AI-driven solutions that enhance the personalization of health services for users. By fostering a culture of continuous improvement, Mishkin Berteig directly impacts the speed and quality of software delivery. Berteig also collaborates with the technology leadership to align AI initiatives with the broader product roadmap. Through the application of advanced data analytics, Berteig optimizes platform intelligence, ensuring that the organization leverages cutting-edge technology to provide superior health benefits and service connectivity.
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