Leadership Overview
League has 6 executives leading key functions including strategy, marketing, technology, AI transformation, operations, and corporate leadership.
Focused on revolutionizing digital health access, League delivers a comprehensive platform connecting individuals to essential health services and benefits across North American markets.
Focused on revolutionizing digital health access, League delivers a comprehensive platform connecting individuals to essential health services and benefits across North American markets.
Leadership Roles at League
Michael Serbinis - Founder & Chief Executive Officer
Michael Serbinis, the Founder & Chief Executive Officer at League, directs the overarching vision for the digital health platform. Serbinis architects the strategic roadmap for connecting users to comprehensive health services and benefits. By aligning corporate goals with market demands, the Founder & Chief Executive Officer ensures the platform maintains a competitive edge in the evolving health technology sector. Serbinis drives innovation across all departments, fostering a culture of agility and growth. Collaborating closely with the Board, the Founder & Chief Executive Officer secures the necessary resources to scale operations effectively. Michael Serbinis maintains a focus on long-term sustainability, ensuring the platform delivers measurable value to members. Through consistent leadership, Serbinis navigates complex regulatory landscapes while expanding the reach of the digital health ecosystem. This executive leadership ensures the company remains a leader in modernizing health benefits delivery.
Daniel Leibu - Co-founder & Chief Operating Officer
Daniel Leibu, the Co-founder & Chief Operating Officer at League, directs the internal operations and organizational efficiency of the company. Leibu architects the processes that support the delivery of health services and benefits to a growing member base. Overseeing cross-functional workflows, the Co-founder & Chief Operating Officer ensures alignment between product development, customer success, and administrative functions. Daniel Leibu manages the operational scale, ensuring the platform maintains high performance as the user count increases. By collaborating with the executive team, the Co-founder & Chief Operating Officer optimizes resource allocation to support long-term business objectives. Leibu drives initiatives that improve service delivery and operational reliability. This leadership role involves managing the day-to-day execution of the company's strategy, ensuring all departments function in harmony. Through rigorous operational oversight, Leibu secures the stability and scalability required to maintain the company's position as a leader in digital health.
Christopher Smith - President
Christopher Smith, the President at League, directs the execution of the company's business strategy and commercial growth. Smith architects the expansion of the platform's reach, focusing on strengthening partnerships with health service providers and enterprise clients. Overseeing the commercial divisions, the President ensures the company meets its revenue targets while delivering exceptional value to members. Christopher Smith collaborates with the executive leadership to refine the business model and identify new market opportunities. By driving high-level initiatives, the President fosters a culture of accountability and performance across the organization. Smith manages the strategic relationships that underpin the platform's success in the health technology sector. This leadership role involves balancing immediate commercial needs with the long-term mission of improving health access. Through decisive leadership, Smith ensures the company maintains its trajectory of growth and innovation within the competitive digital health landscape.
Colin Bettam - Chief Marketing Officer
Colin Bettam, the Chief Marketing Officer at League, directs all brand positioning and market engagement strategies. Bettam architects high-impact campaigns that communicate the value of the digital health platform to diverse audiences. Overseeing the growth of the user base, the Chief Marketing Officer ensures consistent messaging across all digital channels. Colin Bettam analyzes market trends to refine outreach efforts, driving increased adoption of health services and benefits. By collaborating with the product and sales teams, the Chief Marketing Officer aligns marketing initiatives with the broader corporate mission. Bettam manages the brand identity, ensuring the platform resonates with both enterprise clients and individual members. This leadership role involves optimizing the customer acquisition funnel to support rapid expansion. Through data-driven decision-making, Bettam secures a strong market presence, ultimately increasing the visibility and impact of the digital health solutions provided by the company.
Dan Galperin - Co-Founder & Chief Technology Officer
Dan Galperin, the Co-Founder & Chief Technology Officer at League, directs the engineering and development of the core digital health platform. Galperin architects scalable software solutions that facilitate seamless connections between users and health service providers. Overseeing the technical infrastructure, the Co-Founder & Chief Technology Officer ensures high availability and security for all platform data. Dan Galperin manages the engineering teams, fostering innovation in health technology and user experience design. By collaborating with other C-suite leaders, the Co-Founder & Chief Technology Officer aligns technical capabilities with the strategic goals of the organization. Galperin drives the implementation of new features that enhance the accessibility of health benefits. This leadership role involves maintaining a robust, future-proof architecture that supports the company's growth. Through technical excellence, Galperin ensures the platform remains a reliable, efficient tool for managing health services in a digital-first environment.
Mishkin Berteig - Principal, AI Transformation and Agility (Office of the Chief Technology Officer)
Mishkin Berteig, the Principal, AI Transformation and Agility (Office of the Chief Technology Officer) at League, directs the integration of artificial intelligence into the digital health platform. Berteig architects frameworks for operational agility, ensuring the engineering teams adapt quickly to new technological advancements. Overseeing the implementation of AI-driven features, the Principal, AI Transformation and Agility (Office of the Chief Technology Officer) enhances the personalization of health service recommendations. Mishkin Berteig collaborates with the technology leadership to optimize development processes and improve system efficiency. By driving the adoption of modern agile methodologies, the Principal, AI Transformation and Agility (Office of the Chief Technology Officer) supports the rapid delivery of high-quality software. Berteig focuses on leveraging data to improve user outcomes within the health ecosystem. This leadership role involves bridging the gap between complex AI research and practical, user-facing applications that define the company's competitive advantage.
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Frequently Asked Questions Regarding League Top Executives and Leadership Team
