Vetsource Executive and Leadership Team

May, 2026

Leadership Overview

Vetsource has 6 executives leading key functions including strategy, operations, finance, revenue, technology, and artificial intelligence.

Driven by a commitment to advancing veterinary care, Vetsource provides innovative pharmacy, technology, and business services, solidifying its position as a leader in health care information technology.

Leadership Roles at Vetsource

  • Chief Executive Officer - Gerardo Poli
  • Founder & Chief Executive Officer & Chief AI Officer - Brenda Murphy
  • Chief Financial Officer - Erin Moloney
  • Chief Operating Officer - Sara Barstow
  • Chief Revenue Officer - Asa Pogrelis
  • Chief Technology Officer & Founder, Technical - Craig Sutter
  • Gerardo Poli - Chief Executive Officer

    Gerardo Poli, the Chief Executive Officer at Vetsource, directs the company's overarching strategy and operational execution. Poli guides Vetsource's mission to deliver innovative pharmacy, technology, and business services to veterinarians, ensuring alignment with market demands and industry advancements. This leadership role involves fostering a culture of innovation and driving sustainable growth across all business units. Poli's strategic vision ensures Vetsource maintains its competitive edge in the health care information technology sector. Overseeing key strategic initiatives, Gerardo Poli focuses on expanding Vetsource's service offerings and enhancing client value. The Chief Executive Officer's responsibilities include managing stakeholder relationships and championing the company's commitment to veterinary professionals.

    Brenda Murphy - Founder & Chief Executive Officer & Chief AI Officer

    Brenda Murphy, the Founder & Chief Executive Officer & Chief AI Officer at Vetsource, spearheads the company's strategic direction and its pioneering integration of artificial intelligence. Murphy's dual role as CEO and Chief AI Officer drives Vetsource's commitment to providing cutting-edge pharmacy, technology, and business services to veterinarians. This leadership position involves shaping the company's future by leveraging AI to enhance operational efficiency and develop novel solutions. Brenda Murphy's vision as Founder ensures the company's core values are maintained while pushing technological boundaries. The Chief AI Officer's focus extends to exploring new AI applications that can revolutionize veterinary practice management and patient care. Murphy's influence is critical in positioning Vetsource at the forefront of health care information technology innovation.

    Erin Moloney - Chief Financial Officer

    Erin Moloney, the Chief Financial Officer at Vetsource, directs the company's financial strategy, planning, and management. Moloney oversees all fiscal operations, including budgeting, financial reporting, and investment strategies, ensuring Vetsource's financial health and stability. This critical role supports the company's mission to provide innovative pharmacy, technology, and business services by managing resources effectively. Erin Moloney's expertise is vital for driving profitable growth and maintaining financial compliance within the health care information technology sector. The Chief Financial Officer's responsibilities encompass risk management, capital allocation, and optimizing financial performance. Moloney's strategic financial guidance enables Vetsource to pursue new opportunities and sustain its market leadership.

    Sara Barstow - Chief Operating Officer

    Sara Barstow, the Chief Operating Officer at Vetsource, manages the day-to-day operations and ensures the efficient delivery of pharmacy, technology, and business services to veterinarians. Barstow oversees the operational infrastructure that supports Vetsource's innovative health care information technology solutions. This role involves optimizing internal processes, enhancing service delivery, and ensuring seamless integration of new technologies. Sara Barstow's leadership focuses on operational excellence and scalability, crucial for meeting the evolving needs of veterinary practices. The Chief Operating Officer drives initiatives aimed at improving customer satisfaction and operational efficiency across all departments. Barstow's responsibilities include managing cross-functional teams to achieve strategic business objectives and maintain Vetsource's high standards of service.

    Asa Pogrelis - Chief Revenue Officer

    Asa Pogrelis, the Chief Revenue Officer at Vetsource, leads all revenue-generating activities and sales strategies for the company. Pogrelis is responsible for driving market expansion and increasing revenue streams through innovative sales approaches and client relationship management. This role is central to Vetsource's objective of delivering advanced pharmacy, technology, and business services to veterinarians. Asa Pogrelis's focus on revenue growth and market penetration strengthens Vetsource's position in the health care information technology industry. The Chief Revenue Officer oversees the sales, marketing, and customer success teams, ensuring cohesive efforts towards achieving financial targets. Pogrelis's strategic leadership cultivates new business opportunities and maximizes client value.
    Asa Pogrelis

    Craig Sutter - Chief Technology Officer & Founder, Technical

    Craig Sutter, the Chief Technology Officer & Founder, Technical at Vetsource, architects the company's technological vision and infrastructure. Sutter leads the development and implementation of innovative technology solutions that underpin Vetsource's pharmacy, technology, and business services for veterinarians. As a technical founder, Craig Sutter brings deep expertise in driving technological advancements and ensuring the robustness of the company's health care information technology platforms. This role involves overseeing all aspects of technology strategy, including software development, IT operations, and cybersecurity. Sutter's leadership ensures Vetsource remains at the cutting edge of technological innovation, supporting its mission to empower veterinary professionals. The Chief Technology Officer's focus is on building scalable, secure, and efficient systems.

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    Frequently Asked Questions Regarding Vetsource Top Executives and Leadership Team

    Who leads Vetsource?
    Vetsource is led by Gerardo Poli (Chief Executive Officer), along with executives such as Brenda Murphy (Founder & Chief Executive Officer & Chief AI Officer) and Erin Moloney (Chief Financial Officer).
    Who is part of Vetsource’s executive team?
    The executive team of Vetsource includes leaders such as Gerardo Poli (Chief Executive Officer), Brenda Murphy (Founder & Chief Executive Officer & Chief AI Officer), Erin Moloney (Chief Financial Officer) and other senior executives.
    How many executives does Vetsource have?
    Vetsource has 6 executives leading key business areas.
    What roles are included in Vetsource’s leadership team?
    The leadership team of Vetsource includes roles such as Chief Executive Officer, Founder & Chief Executive Officer & Chief AI Officer, Chief Financial Officer, Chief Operating Officer, Chief Revenue Officer.