KIND Snacks Executive and Leadership Team

Jonathan Craig, the Chief Financial Officer, Kind (North America) at KIND Snacks, manages all financial operations and strategic planning for the North American region. Overseeing fiscal health and resource allocation, Craig ensures robust financial controls and drives profitability. This critical position involves detailed financial analysis, budgeting, forecasting, and investor relations, directly supporting KIND Snacks' expansion and operational efficiency. By optimizing financial strategies, Jonathan Craig enables the company to invest in product innovation and market development, reinforcing its commitment to providing wholesome snacks. The Chief Financial Officer's responsibilities include managing risk, ensuring compliance, and identifying opportunities for financial growth, all vital to sustaining KIND Snacks' market leadership and mission.

Juan Martin, the Global President, KIND and Nature’s Bakery at KIND Snacks, leads the overarching strategic direction and operational execution for both brands globally. Overseeing synergistic growth and market expansion, Martin drives innovation and operational excellence across diverse product portfolios. This executive position involves aligning business objectives with market opportunities, ensuring both KIND Snacks and Nature's Bakery achieve their full potential. By fostering cross-functional collaboration and strategic partnerships, Juan Martin enhances the global reach and impact of wholesome snacking options. The Global President's responsibilities encompass P&L management, international market development, and championing the distinct missions of each brand, all critical to KIND Snacks' sustained global leadership and commitment to consumer well-being.

Osher Hoberman, the Chief Marketing Officer at KIND Snacks, directs all brand strategy and consumer engagement initiatives. Overseeing global marketing campaigns, Hoberman ensures consistent brand messaging across all platforms, driving market penetration and consumer loyalty. This leadership role involves developing innovative marketing approaches that resonate with health-conscious consumers, aligning with KIND Snacks' mission to create a kinder world through simple, delicious, and wholesome food. By analyzing market trends and consumer behavior, Osher Hoberman shapes the company's product positioning and promotional activities, directly impacting sales growth and brand equity. The Chief Marketing Officer's purview extends to digital marketing, public relations, and partnership development, all aimed at amplifying KIND Snacks' presence and positive influence in the competitive snack food sector.

Julie Ash, the Chief People Officer at KIND Snacks, directs all human capital strategies and organizational development initiatives. Overseeing talent acquisition, employee engagement, and culture cultivation, Ash ensures a supportive and dynamic work environment aligned with KIND Snacks' core values. This leadership role focuses on fostering employee growth and well-being, crucial for maintaining the company's innovative spirit and operational excellence. By championing people-centric policies, Julie Ash strengthens the internal foundation that supports the creation and distribution of wholesome snack products. The Chief People Officer's purview includes leadership development, compensation and benefits, and ensuring a diverse and inclusive workforce, all contributing to KIND Snacks' long-term success and positive impact.