Bacardi Executive and Leadership Team

Andres Clarke, the Director - Chief Financial Officer Latin America and the Caribbean and Board Member at Bacardi, manages financial planning and fiscal governance for the Latin American and Caribbean regions. Overseeing regional capital allocation, the Director - Chief Financial Officer Latin America and the Caribbean and Board Member ensures that financial resources support strategic growth initiatives. This leadership role involves providing critical oversight to the board regarding regional performance and risk management. By optimizing financial reporting processes, Andres Clarke maintains transparency and accountability across all regional operations. The Director - Chief Financial Officer Latin America and the Caribbean and Board Member collaborates with executive leadership to refine business models and improve profitability. Through the rigorous analysis of regional market data, Clarke supports informed decision-making that drives the long-term financial stability of the company within these key emerging markets.

Edward Duggan, the Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited at Bacardi, architects the overarching vision for the global brand portfolio. Overseeing the strategic direction of premium product lines, the Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited ensures that brand identity remains consistent with the heritage of the company. This leadership role involves managing the development of new product innovations and overseeing the lifecycle of existing spirits. By directing global brand teams, Edward Duggan fosters a culture of creativity and operational excellence. The Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited coordinates with the board to align brand strategy with long-term corporate objectives. Through the implementation of global marketing frameworks, Duggan drives sustainable growth and enhances the market impact of the entire portfolio across diverse international territories.

Raul Gonzalez, the Chief Marketing Officer at Bacardi, directs global brand positioning and consumer engagement strategies. Overseeing the development of premium spirits portfolios, the Chief Marketing Officer ensures consistent brand messaging across international markets. This leadership role involves analyzing consumer trends to drive market share expansion and long-term brand equity. By aligning creative campaigns with the core mission of Bacardi, Gonzalez optimizes the impact of global advertising investments. The Chief Marketing Officer collaborates with regional teams to maintain brand consistency while adapting to local market nuances. Through rigorous performance tracking, Raul Gonzalez evaluates the effectiveness of marketing initiatives, ensuring that every campaign supports the overarching growth objectives of the company. This strategic focus on brand excellence secures the competitive position of the organization within the global spirits industry.

Alex Tomlin, the Senior Vice President and Regional Chief Marketing Officer, Bacardi North America at Bacardi, manages all marketing operations across the North American market. Overseeing regional brand activations, the Senior Vice President and Regional Chief Marketing Officer, Bacardi North America ensures that product launches resonate with local consumer preferences. This leadership role involves coordinating with sales teams to maximize distribution efficiency and retail visibility. By leveraging data-driven insights, Alex Tomlin crafts targeted promotional strategies that increase market penetration. The Senior Vice President and Regional Chief Marketing Officer, Bacardi North America maintains close alignment with global brand standards while executing localized growth initiatives. Through the management of regional marketing budgets, Tomlin drives operational efficiency and supports the broader financial goals of the company. This focus on North American market dynamics strengthens the overall presence of the organization.

Roberto Faillace, the Chief Marketing Officer, Latin America & Caribbean at Bacardi, directs marketing strategies tailored to the unique cultural landscapes of the Latin American and Caribbean regions. Overseeing regional brand development, the Chief Marketing Officer, Latin America & Caribbean ensures that product messaging aligns with local consumer behaviors. This leadership role involves managing regional marketing teams to execute high-impact campaigns that drive brand awareness and loyalty. By analyzing regional market trends, Roberto Faillace identifies opportunities for growth and product expansion. The Chief Marketing Officer, Latin America & Caribbean coordinates with global leadership to ensure that regional efforts support the broader corporate mission. Through the effective management of marketing resources, Faillace optimizes the reach of the brand portfolio. This strategic focus on regional market dynamics enhances the competitive standing of the company across these vital geographic areas.

Kelly Feintech, the Chief of Staff & Senior Director, Strategy (North America) at Bacardi, facilitates the execution of strategic initiatives across the North American division. Overseeing cross-functional alignment, the Chief of Staff & Senior Director, Strategy (North America) ensures that operational activities remain consistent with the long-term goals of the company. This leadership role involves managing complex projects and providing analytical support to the executive team. By streamlining communication between departments, Kelly Feintech improves organizational efficiency and decision-making speed. The Chief of Staff & Senior Director, Strategy (North America) monitors market performance metrics to identify areas for strategic improvement. Through the coordination of internal resources, Feintech supports the implementation of growth strategies that strengthen the market position of the organization. This focus on operational strategy ensures that the company maintains a competitive edge in the North American spirits market.

Todd Grice, the Chief Legal Officer at Bacardi, directs the global legal and compliance framework for the organization. Overseeing regulatory affairs, the Chief Legal Officer ensures that all business operations adhere to international laws and industry standards. This leadership role involves managing intellectual property portfolios and mitigating legal risks associated with global distribution. By providing strategic counsel to the board, Todd Grice supports the ethical and legal integrity of the company. The Chief Legal Officer coordinates with external legal partners to resolve complex disputes and protect the interests of the organization. Through the development of robust compliance programs, Grice fosters a culture of accountability and transparency. This focus on legal excellence enables the company to navigate the complexities of the global spirits industry while maintaining a strong reputation for corporate responsibility and operational reliability.