Bacardi Executive and Leadership Team

Sebastian Deiros, the Senior VP & Chief Financial Officer (North America) at Bacardi, manages all financial operations and strategic fiscal planning for the North American region. This executive oversees budgeting, forecasting, and financial reporting, ensuring fiscal discipline and profitability. Deiros's leadership involves optimizing financial performance and identifying cost-saving opportunities to enhance operational efficiency. By providing critical financial insights, Sebastian Deiros supports executive decision-making and drives sustainable growth within the North American market. The Senior VP & Chief Financial Officer (North America) role also encompasses managing investor relations and ensuring compliance with financial regulations across the territory.

Andres Clarke, the Director - Chief Financial Officer Latin America and the Caribbean and Board Member at Bacardi, oversees the financial health and strategic fiscal direction for the Latin America and Caribbean territories. This executive manages financial planning, analysis, and reporting, ensuring robust fiscal management and compliance. Clarke's responsibilities include driving financial performance, optimizing resource allocation, and mitigating financial risks within the region. By providing strategic financial guidance, Andres Clarke supports the board's decision-making and contributes to the company's overall profitability and growth objectives. The Director - Chief Financial Officer Latin America and the Caribbean and Board Member role integrates financial oversight with broader corporate governance.

Edward Duggan, the Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited at Bacardi, spearheads the strategic direction for Bacardi's global brand portfolio. This executive oversees the overarching marketing vision, ensuring alignment with the company's long-term objectives and market expansion goals. Duggan's responsibilities include fostering innovation in brand storytelling and consumer engagement across diverse international markets. By collaborating with regional marketing teams, Edward Duggan drives the implementation of impactful campaigns that resonate with global audiences. The President, Bacardi Global Brands Limited role emphasizes cultivating strong brand equity and driving market share through strategic brand management and product development.

Raul Gonzalez, the Chief Marketing Officer at Bacardi, directs global brand strategy and market penetration initiatives. Overseeing the development and execution of integrated marketing campaigns, Gonzalez ensures consistent brand messaging across all consumer touchpoints. This leadership role involves analyzing market trends and consumer behavior to identify new growth opportunities. By optimizing digital and traditional advertising channels, Raul Gonzalez drives brand awareness and consumer engagement. The Chief Marketing Officer's focus remains on strengthening Bacardi's market position through innovative promotional activities and strategic partnerships, ultimately contributing to sustained revenue growth and brand loyalty.

Roberto Faillace, the Chief Marketing Officer, Latin America & Caribbean at Bacardi, directs comprehensive marketing strategies tailored for the Latin America and Caribbean markets. This executive focuses on developing and executing region-specific campaigns that enhance brand visibility and consumer connection. Faillace's leadership involves understanding unique market dynamics and consumer preferences to drive product adoption and sales. By fostering strong relationships with local distributors and partners, Roberto Faillace ensures effective market penetration and brand positioning. The Chief Marketing Officer, Latin America & Caribbean role is critical for expanding Bacardi's footprint and solidifying its market leadership in these vibrant regions.

Alexander Tomlin, the Senior Vice President and Regional Chief Marketing Officer, Bacardi North America at Bacardi, leads marketing initiatives and brand development across the North American market. This executive is responsible for crafting and implementing data-driven marketing strategies that resonate with North American consumers. Tomlin's focus includes driving brand equity, increasing market share, and enhancing consumer engagement through innovative campaigns. By collaborating closely with sales and product development teams, Alexander Tomlin ensures cohesive brand experiences. The Senior Vice President and Regional Chief Marketing Officer, Bacardi North America role is pivotal in adapting global brand strategies to meet the specific demands and opportunities within the dynamic North American beverage alcohol sector.

Kelly Feintech, the Chief of Staff & Senior Director, Strategy (North America) at Bacardi, drives strategic planning and operational execution within the North American business unit. This executive supports senior leadership by developing and implementing strategic initiatives that align with corporate objectives. Feintech's role involves analyzing market opportunities, identifying key growth drivers, and facilitating cross-functional collaboration to ensure successful strategy deployment. By overseeing critical projects and providing strategic counsel, Kelly Feintech enhances organizational effectiveness and drives business performance. The Chief of Staff & Senior Director, Strategy (North America) position is integral to translating high-level strategy into actionable plans that foster innovation and competitive advantage.

Todd Grice, the Chief Legal Officer at Bacardi, provides comprehensive legal counsel and oversees all legal affairs for the global organization. This executive manages corporate governance, regulatory compliance, and risk management, ensuring adherence to all applicable laws and industry standards. Grice's responsibilities include advising the board of directors and executive leadership on critical legal matters, safeguarding the company's interests. By leading the legal department, Todd Grice ensures robust legal frameworks are in place to support business operations and strategic expansion. The Chief Legal Officer role is fundamental to maintaining Bacardi's integrity and mitigating legal exposure across its international operations.