Leadership Overview
Bacardi has 10 executives leading key functions including marketing, finance, legal, and regional operations.
Driven by a legacy of quality, Bacardi is dedicated to crafting premium spirits and fostering a culture of innovation, impacting the global beverage market through its diverse portfolio and commitment to responsible growth.
Driven by a legacy of quality, Bacardi is dedicated to crafting premium spirits and fostering a culture of innovation, impacting the global beverage market through its diverse portfolio and commitment to responsible growth.
Leadership Roles at Bacardi
Sebastian Deiros - Senior VP & Chief Financial Officer (North America)
Sebastian Deiros, the Senior VP & Chief Financial Officer (North America) at Bacardi, directs all financial operations and strategic fiscal planning for the North American market. Deiros oversees financial reporting, budgeting, forecasting, and risk management, ensuring robust financial health and compliance across the region. This critical role involves providing financial insights to support business decisions, driving profitability, and optimizing capital allocation. The Senior VP & Chief Financial Officer (North America) collaborates closely with regional leadership to align financial strategies with overarching business objectives, identifying opportunities for cost efficiencies and revenue enhancement. Sebastian Deiros's financial acumen is essential for navigating the complexities of the North American market, safeguarding the company's assets, and contributing to sustainable financial performance and growth for Bacardi in this significant territory.
Andres Clarke - Director - Chief Financial Officer Latin America and the Caribbean and Board Member
Andres Clarke, the Director - Chief Financial Officer Latin America and the Caribbean and Board Member at Bacardi, directs financial strategy and oversight for the Latin America and Caribbean regions, also serving on the Board. Clarke manages financial planning, reporting, and compliance, ensuring fiscal integrity and supporting strategic business objectives across these vital markets. This dual role involves providing critical financial insights to the Board and regional leadership, guiding investment decisions and optimizing financial performance. The Director - Chief Financial Officer Latin America and the Caribbean and Board Member is responsible for financial risk management and driving operational efficiencies to enhance profitability. Andres Clarke's comprehensive financial leadership and board-level perspective are essential for Bacardi's sustained growth and financial stability in the dynamic Latin American and Caribbean markets.
Ignacio del Valle Carrera-Justiz - Regional President (Latin America & Caribbean)
Ignacio del Valle Carrera-Justiz, the Regional President (Latin America & Caribbean) at Bacardi, directs overall business strategy and operational execution for the Latin America and Caribbean regions. Carrera-Justiz leads the regional leadership team, driving performance across sales, marketing, and distribution channels to achieve ambitious growth targets. This executive role involves identifying market opportunities, fostering strategic partnerships, and ensuring the successful implementation of Bacardi's global initiatives within these diverse territories. The Regional President (Latin America & Caribbean) is responsible for P&L management and cultivating a strong corporate culture aligned with Bacardi's values. Ignacio del Valle Carrera-Justiz's leadership is paramount in navigating the unique economic and cultural landscapes of the region, solidifying Bacardi's market leadership and driving sustained commercial success.
Raul Gonzalez - Chief Marketing Officer
Raul Gonzalez, the Chief Marketing Officer at Bacardi, directs global brand strategy and consumer engagement initiatives. Overseeing the development and execution of integrated marketing campaigns, Gonzalez ensures brand consistency and drives market penetration across diverse international territories. This leadership role involves close collaboration with regional marketing teams to tailor strategies to local market dynamics, leveraging consumer insights to enhance brand perception and loyalty. By championing innovative digital and traditional advertising approaches, Gonzalez strengthens Bacardi's market presence and supports revenue growth objectives. The Chief Marketing Officer's purview extends to managing significant marketing budgets and optimizing resource allocation for maximum impact. Raul Gonzalez's strategic direction is crucial for maintaining Bacardi's competitive edge in the dynamic spirits industry, focusing on building enduring brand equity and connecting with consumers on a global scale.
Roberto Faillace - Chief Marketing Officer, Latin America & Caribbean
Roberto Faillace, the Chief Marketing Officer, Latin America & Caribbean at Bacardi, spearheads marketing efforts tailored for the Latin America and Caribbean regions. Faillace develops and implements region-specific brand strategies, focusing on capturing market share and enhancing consumer engagement within these key growth areas. This involves deep understanding of regional consumer preferences and cultural nuances to craft resonant campaigns. The Chief Marketing Officer, Latin America & Caribbean works closely with local teams to ensure effective execution of marketing plans, driving brand visibility and sales performance. Faillace's responsibilities include managing regional marketing budgets and fostering strong relationships with distributors and retail partners to amplify brand presence. Roberto Faillace's leadership is vital for navigating the unique market landscapes of Latin America and the Caribbean, ensuring Bacardi's brands achieve sustained success and consumer connection in these vibrant markets.
Kelly Feintech - Chief of Staff & Senior Director, Strategy (North America)
Kelly Feintech, the Chief of Staff & Senior Director, Strategy (North America) at Bacardi, provides strategic leadership and operational support for North American initiatives. Feintech facilitates the execution of key strategic projects, ensuring alignment across departments and driving progress towards organizational goals. This role involves close coordination with executive leadership to translate strategic vision into actionable plans and operational efficiencies. The Chief of Staff & Senior Director, Strategy (North America) also plays a pivotal part in enhancing internal communication and fostering a cohesive strategic approach throughout the region. Kelly Feintech's contributions are instrumental in optimizing operational effectiveness and advancing Bacardi's strategic priorities within the competitive North American landscape, ensuring seamless execution and impactful business outcomes.
Alexander Tomlin - Senior Vice President and Regional Chief Marketing Officer, Bacardi North America
Alexander Tomlin, the Senior Vice President and Regional Chief Marketing Officer, Bacardi North America at Bacardi, leads marketing strategy and execution for the North American region. Tomlin oversees the development and implementation of innovative brand campaigns designed to resonate with North American consumers and drive market growth. This leadership position involves managing a diverse portfolio of brands, ensuring their distinct positioning and appeal within the competitive spirits market. The Senior Vice President and Regional Chief Marketing Officer, Bacardi North America works collaboratively with sales and operational teams to achieve commercial objectives and enhance brand equity. Alexander Tomlin's expertise is critical in adapting global marketing initiatives to local market nuances, fostering consumer loyalty, and solidifying Bacardi's strong presence across the United States and Canada.
Todd Grice - Chief Legal Officer
Todd Grice, the Chief Legal Officer at Bacardi, oversees all legal affairs and ensures regulatory compliance across the company's global operations. Grice provides strategic counsel on a wide range of legal matters, including corporate governance, intellectual property, litigation, and international law, safeguarding Bacardi's interests worldwide. This executive role involves managing the legal department, advising the executive leadership team, and mitigating legal risks associated with business activities. The Chief Legal Officer plays a crucial part in shaping corporate policy and ensuring adherence to ethical standards and legal frameworks. Todd Grice's expertise is indispensable for navigating the complex legal landscapes in which Bacardi operates, protecting the company's assets and reputation while facilitating its strategic objectives and international expansion.
Jacques Tortoroli - Chief Administrative Officer
Jacques Tortoroli, the Chief Administrative Officer at Bacardi, manages critical administrative functions and operational support services that underpin the company's global business. Tortoroli oversees areas such as human resources, IT, procurement, and facilities management, ensuring efficient and effective operations across all divisions. This leadership position is vital for optimizing internal processes, fostering a productive work environment, and supporting the strategic goals of the executive team. The Chief Administrative Officer plays a key role in driving organizational efficiency and implementing best practices in administrative management. Jacques Tortoroli's comprehensive oversight ensures that Bacardi's operational infrastructure is robust and aligned with the company's mission, facilitating seamless business execution and supporting long-term strategic initiatives.
Sebastian Servoin - Managing Director (South America)
Sebastian Servoin, the Managing Director (South America) at Bacardi, spearheads the company's operations and strategic direction within the South American market. Servoin oversees all aspects of the business in the region, including sales, distribution, marketing, and financial performance, aiming to maximize market share and profitability. This leadership role involves developing and executing tailored strategies that address the specific dynamics and consumer preferences of South American countries. The Managing Director (South America) works closely with local teams to foster a high-performance culture and ensure alignment with Bacardi's global objectives. Sebastian Servoin's deep understanding of the South American business environment is critical for driving growth, strengthening brand presence, and achieving sustained success for Bacardi across this vital continent.
Explore Leadership Teams in Food & Beverage
Founded in 1913, Wells Enterprises is a family-owned and managed ice cream manufacturer and maker of Blue Bunny ice cream, Chilly Cow, Halo Top, Bomb Pop, and Blue Ribbon. The company is headquartered in Le Mars, Iowa.
Company Leadership RS
AD
Standard Meat is a family-owned company based in Texas, specializing in custom meat processing, portioning, cooking, and packaging solutions. They deliver innovative protein solutions to leading brands across the foodservice industry, retail, e-commerce partners, and meal-kit companies. With a focus on strong relationships and integrity, Standard Meat leverages the latest technologies and culinary trends to meet specific client needs. Established in 1935, the company prides itself on its core values and commitment to excellence.
Company Leadership JO
AB
RM
Golestan Company, established in 1950, specializes in the production and packaging of high-quality food products, including tea, rice, nuts, spices, and herbal extracts. The company is committed to delivering premium products that enhance the quality of life for its consumers. With a focus on customer satisfaction and innovative marketing strategies, Golestan aims to maintain its reputation for excellence in the food industry. The company also engages in social responsibility initiatives to address community issues and improve living conditions.
Company Leadership MG
PY
MF
Founded in 1916, Agri-Mark produces, supplies, and markets dairy products. The company offers milk, cheese, butter, whey protein concentrates, dairy product solids, sour cream, and yogurt, as well as provides condensed blends for ice-cream and bakery items. The company is headquartered in Andover, Massachusetts.
Company Leadership WB
ET

PJ