Bacardi Executive and Leadership Team

September, 2026

Leadership Overview

Bacardi has 7 executives leading key functions including global brand strategy, regional marketing, financial oversight, and legal operations.

Driven by a commitment to premium spirits excellence, Bacardi maintains a legacy of quality while expanding international market reach through innovative distribution and consumer engagement strategies.

Leadership Roles at Bacardi

  • Director - Chief Financial Officer Latin America and the Caribbean and Board Member - Ah Clarke
  • Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited - Ned Duggan
  • Chief Marketing Officer - Raul Gonzalez
  • Chief Marketing Officer, Latin America & Caribbean - Roberto Faillace
  • Senior Vice President and Regional Chief Marketing Officer, Bacardi North America - Alex Tomlin
  • Chief of Staff & Senior Director, Strategy (North America) - Kelly Feintech
  • Chief Legal Officer - Todd Grice
  • Ah Clarke - Director - Chief Financial Officer Latin America and the Caribbean and Board Member

    Ah Clarke, the Director - Chief Financial Officer Latin America and the Caribbean and Board Member at Bacardi, manages financial planning and fiscal governance for the Latin American and Caribbean operations. Overseeing capital allocation and budgetary controls, the Director - Chief Financial Officer Latin America and the Caribbean and Board Member ensures financial stability and regulatory compliance. This leadership role involves providing strategic guidance to the Board regarding regional investment opportunities and risk management. By optimizing financial processes, Ah Clarke drives operational efficiency and supports sustainable growth. The Director - Chief Financial Officer Latin America and the Caribbean and Board Member collaborates with executive leadership to align financial performance with the global goals of Bacardi. Through rigorous analysis of regional economic indicators, the Director - Chief Financial Officer Latin America and the Caribbean and Board Member mitigates financial exposure. This focus ensures the long-term viability of regional business units. Ultimately, the Director - Chief Financial Officer Latin America and the Caribbean and Board Member secures fiscal health through disciplined financial management.

    Ned Duggan - Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited

    Ned Duggan, the Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited at Bacardi, directs the global brand portfolio and oversees international brand development. Overseeing the strategic direction of core product lines, the Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited ensures that brand identity remains consistent across all global markets. This leadership role involves managing high-level partnerships and driving innovation in product design and marketing. By setting the global agenda for brand growth, Ned Duggan drives market expansion and enhances the reputation of the company. The Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited collaborates with regional leaders to ensure that global strategies translate into local success. Through effective leadership of the global brands division, the Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited maintains the premium status of the portfolio. This focus supports the mission of Bacardi to deliver exceptional spirits globally. Ultimately, the Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited secures long-term brand value through visionary leadership.

    Raul Gonzalez - Chief Marketing Officer

    Raul Gonzalez, the Chief Marketing Officer at Bacardi, directs global brand positioning and consumer outreach initiatives. Overseeing the development of integrated marketing campaigns, the Chief Marketing Officer ensures brand consistency across diverse international markets. This leadership role involves analyzing consumer trends to refine product messaging and enhance market penetration. By aligning creative output with long-term business objectives, Raul Gonzalez drives significant growth in the premium spirits sector. The Chief Marketing Officer collaborates with regional teams to optimize advertising spend and maximize return on investment. Through rigorous performance tracking, the Chief Marketing Officer maintains a competitive edge in the global marketplace. This strategic focus supports the overall mission of Bacardi to deliver high-quality products to a worldwide audience. Ultimately, the Chief Marketing Officer secures brand loyalty by fostering deep connections with consumers through impactful storytelling and innovative digital experiences.

    Roberto Faillace - Chief Marketing Officer, Latin America & Caribbean

    Roberto Faillace, the Chief Marketing Officer, Latin America & Caribbean at Bacardi, manages regional brand strategy and consumer engagement across the Latin American and Caribbean markets. Overseeing localized marketing efforts, the Chief Marketing Officer, Latin America & Caribbean ensures that brand messaging resonates with specific cultural nuances and regional preferences. This leadership role involves coordinating with local distribution partners to expand market share and increase brand visibility. By leveraging regional insights, Roberto Faillace drives growth through targeted promotional activities and event-based marketing. The Chief Marketing Officer, Latin America & Caribbean monitors competitive dynamics to adjust tactical approaches in real-time. Through effective resource allocation, the Chief Marketing Officer, Latin America & Caribbean supports the broader international objectives of Bacardi. This operational focus strengthens the presence of the company in key emerging markets. Ultimately, the Chief Marketing Officer, Latin America & Caribbean builds sustainable brand equity through consistent regional execution.

    Alex Tomlin - Senior Vice President and Regional Chief Marketing Officer, Bacardi North America

    Alex Tomlin, the Senior Vice President and Regional Chief Marketing Officer, Bacardi North America at Bacardi, architects marketing strategies for the North American region. Overseeing large-scale brand activations and consumer-facing programs, the Senior Vice President and Regional Chief Marketing Officer, Bacardi North America ensures alignment with corporate growth targets. This leadership role involves managing complex relationships with retail partners and media agencies to optimize brand presence. By implementing data-driven marketing solutions, Alex Tomlin drives revenue expansion and strengthens market position. The Senior Vice President and Regional Chief Marketing Officer, Bacardi North America coordinates with cross-functional teams to launch new product lines effectively. Through strategic oversight of regional budgets, the Senior Vice President and Regional Chief Marketing Officer, Bacardi North America maximizes operational efficiency. This focus supports the long-term vision of Bacardi to lead the spirits industry in North America. Ultimately, the Senior Vice President and Regional Chief Marketing Officer, Bacardi North America secures market dominance through innovative consumer engagement.

    Kelly Feintech - Chief of Staff & Senior Director, Strategy (North America)

    Kelly Feintech, the Chief of Staff & Senior Director, Strategy (North America) at Bacardi, coordinates strategic initiatives and operational planning for the North American division. Overseeing the execution of key business projects, the Chief of Staff & Senior Director, Strategy (North America) ensures that departmental goals align with the broader corporate strategy. This leadership role involves facilitating communication between executive leadership and operational teams to streamline decision-making processes. By analyzing market data and internal performance metrics, Kelly Feintech drives improvements in operational efficiency. The Chief of Staff & Senior Director, Strategy (North America) supports the development of long-term growth plans for the North American market. Through effective project management, the Chief of Staff & Senior Director, Strategy (North America) ensures that strategic priorities receive necessary resources. This focus supports the overall mission of Bacardi to maintain a competitive advantage. Ultimately, the Chief of Staff & Senior Director, Strategy (North America) secures organizational alignment through disciplined strategic oversight.
    Todd Grice, the Chief Legal Officer at Bacardi, directs all legal affairs and corporate governance for the international spirits organization. Overseeing regulatory compliance and intellectual property protection, the Chief Legal Officer ensures that business operations adhere to global legal standards. This leadership role involves managing complex litigation and providing counsel on mergers, acquisitions, and international trade regulations. By mitigating legal risks, Todd Grice drives the stability and security of the company. The Chief Legal Officer collaborates with the Board and executive leadership to navigate the evolving regulatory landscape of the spirits industry. Through proactive legal strategy, the Chief Legal Officer protects the brand assets and reputation of Bacardi. This focus supports the mission of the company to operate with integrity and transparency across all markets. Ultimately, the Chief Legal Officer secures the legal foundation of the business through expert counsel and rigorous oversight of all corporate legal matters.

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    Frequently Asked Questions Regarding Bacardi Top Executives and Leadership Team

    Who leads Bacardi?
    Bacardi is led by Ah Clarke (Director - Chief Financial Officer Latin America and the Caribbean and Board Member), along with executives such as Ned Duggan (Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited) and Raul Gonzalez (Chief Marketing Officer).
    Who is part of Bacardi’s executive team?
    The executive team of Bacardi includes leaders such as Ah Clarke (Director - Chief Financial Officer Latin America and the Caribbean and Board Member), Ned Duggan (Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited), Raul Gonzalez (Chief Marketing Officer) and other senior executives.
    How many executives does Bacardi have?
    Bacardi has 7 executives leading key business areas.
    What roles are included in Bacardi’s leadership team?
    The leadership team of Bacardi includes roles such as Director - Chief Financial Officer Latin America and the Caribbean and Board Member, Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited, Chief Marketing Officer, Chief Marketing Officer, Latin America & Caribbean, Senior Vice President and Regional Chief Marketing Officer, Bacardi North America.