Bacardi Executive and Leadership Team

Andres Clarke, the Director - Chief Financial Officer Latin America and the Caribbean and Board Member at Bacardi, directs the financial strategy and operations for the Latin America and Caribbean region. Clarke oversees all aspects of financial planning, analysis, reporting, and treasury functions, ensuring fiscal discipline and driving profitable growth. This leadership role involves providing strategic financial guidance to regional management and contributing to board-level discussions on financial performance and investment opportunities. The Director - Chief Financial Officer Latin America and the Caribbean and Board Member plays a crucial part in managing financial risks, optimizing capital allocation, and ensuring compliance with regulatory requirements across the diverse markets within the region. Andres Clarke's financial stewardship is essential for maintaining Bacardi's financial health and supporting its strategic expansion initiatives in Latin America and the Caribbean.

Sebastian Deiros, the Senior VP & Chief Financial Officer (North America) at Bacardi, leads the financial operations and strategy for the critical North American market. Deiros is responsible for financial planning, budgeting, forecasting, and performance analysis, ensuring robust financial management and driving profitable growth. This executive function involves close collaboration with regional leadership to align financial strategies with business objectives and to identify opportunities for cost optimization and revenue enhancement. The Senior VP & Chief Financial Officer (North America) also oversees capital allocation, investment decisions, and risk management within the region. Sebastian Deiros's financial expertise and strategic insights are vital for navigating the dynamic North American market and supporting Bacardi's sustained success and expansion in this key territory. This role ensures financial integrity and strategic fiscal direction.

Edward Duggan, the Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited at Bacardi, holds a dual leadership position overseeing global marketing strategy and the performance of Bacardi's core global brands. Duggan directs the overarching marketing vision for the company, ensuring that all brand initiatives align with corporate objectives and drive global brand equity. This includes setting the strategic direction for brand development, innovation, and communication across all international markets. The Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited also leads the P&L for Bacardi Global Brands, focusing on maximizing profitability and market share for these key assets. Edward Duggan's comprehensive oversight ensures that Bacardi's most significant brands maintain their competitive edge and continue to capture consumer interest worldwide. This leadership function is pivotal for sustained global brand success and financial performance.

Vijay Subramaniam, the Global Regional President, Middle, Africa & Travel Retail (Asia, East) at Bacardi, directs business operations and strategic growth across a vast and diverse geographical expanse. Subramaniam is responsible for driving performance, market penetration, and brand development in key regions including Asia, the Middle East, Africa, and global travel retail channels. This leadership role involves overseeing sales, marketing, and operational strategies tailored to the unique market dynamics of each territory. The Global Regional President, Middle, Africa & Travel Retail (Asia, East) collaborates with local teams to ensure alignment with global objectives while capitalizing on regional opportunities. Vijay Subramaniam's extensive experience and strategic vision are critical for navigating complex international markets and achieving Bacardi's ambitious growth targets across these significant global territories. This role ensures cohesive regional strategy and execution.

Raul Gonzalez, the Chief Marketing Officer at Bacardi, directs global brand strategy and execution. Overseeing the development and implementation of integrated marketing campaigns, Gonzalez ensures brand consistency and drives consumer engagement across all markets. This leadership role involves close collaboration with regional marketing teams to adapt global strategies to local preferences, maximizing market penetration and brand loyalty. By analyzing market trends and consumer insights, Gonzalez shapes the future direction of Bacardi's iconic brands, fostering innovation in product positioning and communication. The Chief Marketing Officer's efforts directly contribute to Bacardi's sustained growth and market leadership. Raul Gonzalez champions a data-driven approach to marketing, optimizing campaign performance and resource allocation for maximum impact. This strategic oversight ensures that Bacardi's marketing investments yield significant returns and strengthen the company's competitive advantage in the global spirits industry.

Alexander Tomlin, the Senior Vice President and Regional Chief Marketing Officer, Bacardi North America at Bacardi, spearheads marketing initiatives across the United States and Canada. Tomlin directs the strategic planning and execution of all brand marketing activities within the North American region, focusing on driving volume, market share, and brand equity. This involves deep engagement with consumer insights, competitive analysis, and the development of localized campaigns that resonate with North American consumers. The Senior Vice President and Regional Chief Marketing Officer, Bacardi North America collaborates closely with sales teams to ensure marketing efforts are aligned with commercial objectives, facilitating effective go-to-market strategies. Alexander Tomlin's leadership ensures that Bacardi's portfolio of brands achieves optimal performance and visibility in one of the company's most critical markets. This role demands a nuanced understanding of regional consumer behavior and a proactive approach to market challenges, ensuring sustained brand relevance and growth.

Roberto Faillace, the Chief Marketing Officer, Latin America & Caribbean at Bacardi, leads all marketing operations for this vital region. Faillace is responsible for crafting and executing comprehensive marketing strategies that enhance brand presence and drive sales across diverse Latin American and Caribbean markets. This includes overseeing brand positioning, advertising, digital marketing, and consumer engagement initiatives tailored to the unique cultural landscapes of the region. The Chief Marketing Officer, Latin America & Caribbean works to strengthen Bacardi's connection with consumers, fostering brand loyalty and expanding market reach. Roberto Faillace's strategic direction ensures that Bacardi's brands achieve significant growth and competitive advantage within these dynamic markets. This leadership function is critical for navigating regional complexities and capitalizing on emerging opportunities, solidifying Bacardi's leadership position.

Kelly Feintech, the Chief of Staff & Senior Director, Strategy (North America) at Bacardi, provides critical strategic support and operational guidance for the North American business unit. Feintech drives strategic planning processes, identifies key growth opportunities, and oversees the execution of strategic initiatives across various functions. This role involves close collaboration with senior leadership to ensure alignment on strategic priorities and to facilitate effective decision-making. The Chief of Staff & Senior Director, Strategy (North America) also manages cross-functional projects, enhances organizational efficiency, and supports the development of long-term business plans. Kelly Feintech's strategic acumen and operational oversight are instrumental in navigating the complexities of the North American market and achieving Bacardi's ambitious growth objectives. This position ensures strategic coherence and operational excellence throughout the region.

Todd Grice, the Chief Legal Officer at Bacardi, oversees all legal affairs and provides strategic counsel across the global organization. Grice manages the company's legal framework, ensuring compliance with international laws and regulations, and mitigating legal risks associated with business operations. This leadership position involves advising senior management on corporate governance, contracts, intellectual property, and litigation matters. The Chief Legal Officer plays a pivotal role in shaping corporate policy and safeguarding Bacardi's interests worldwide. Todd Grice's legal expertise and strategic guidance are essential for navigating the complex legal landscapes in which Bacardi operates, supporting the company's global expansion and maintaining its reputation for integrity. This function is critical for ensuring operational legality and ethical conduct.

Sebastian Servoin, the Managing Director (South America) at Bacardi, leads the company's strategic direction and operational execution throughout the South American continent. Servoin is tasked with driving business growth, expanding market share, and enhancing brand presence across diverse South American markets. This executive role involves overseeing sales, marketing, distribution, and supply chain functions to ensure seamless operations and optimal performance. The Managing Director (South America) works closely with regional teams to implement effective strategies that resonate with local consumers and address market-specific challenges. Sebastian Servoin's leadership is crucial for capitalizing on opportunities within South America and solidifying Bacardi's position as a leading spirits provider in the region. This function ensures robust regional performance and strategic market development.