Leadership Overview
Bacardi has 7 executives leading key functions including global brand strategy, regional financial oversight, marketing operations, and legal compliance.
Driven by a legacy of excellence, Bacardi maintains a commitment to premium spirits production while fostering international growth and sustainable market expansion across diverse global territories.
Driven by a legacy of excellence, Bacardi maintains a commitment to premium spirits production while fostering international growth and sustainable market expansion across diverse global territories.
Leadership Roles at Bacardi
Ah Clarke - Director - Chief Financial Officer Latin America and the Caribbean and Board Member
Ah Clarke, the Director - Chief Financial Officer Latin America and the Caribbean and Board Member at Bacardi, manages financial planning and fiscal governance across the Latin American and Caribbean regions. Overseeing regional capital allocation, the Director - Chief Financial Officer Latin America and the Caribbean and Board Member ensures operational efficiency and profitability. This leadership role involves providing strategic financial insights to the Board to guide long-term investment decisions. By monitoring economic indicators and market volatility, Ah Clarke mitigates financial risks while supporting regional growth initiatives. The Director - Chief Financial Officer Latin America and the Caribbean and Board Member coordinates with local leadership to optimize supply chain costs and revenue streams. Through disciplined financial oversight, Clarke maintains the fiscal health of regional operations. Ultimately, the Director - Chief Financial Officer Latin America and the Caribbean and Board Member drives sustainable value creation for the organization.
Ned Duggan - Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited
Ned Duggan, the Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited at Bacardi, leads the global brand strategy and oversees the management of the company's international spirits portfolio. Overseeing brand development and global marketing standards, the Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited ensures consistent brand identity across all markets. This leadership role involves setting the long-term vision for global brands and driving innovation in product development. By directing global marketing teams, Ned Duggan fosters a culture of creativity and excellence. The Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited collaborates with regional leaders to adapt global strategies for local success. Through strategic oversight of brand assets, Duggan maximizes the global impact of the spirits portfolio. Ultimately, the Chief Marketing Officer, Bacardi and President, Bacardi Global Brands Limited secures the company's status as a leader in the international spirits industry.
Raul Gonzalez - Chief Marketing Officer
Raul Gonzalez, the Chief Marketing Officer at Bacardi, directs global brand positioning and consumer engagement strategies. Overseeing the development of integrated marketing campaigns, the Chief Marketing Officer ensures brand consistency across international markets. This leadership role involves analyzing consumer trends to drive product innovation and market share growth. By aligning creative vision with commercial objectives, Raul Gonzalez optimizes the impact of the spirits portfolio. The Chief Marketing Officer collaborates with regional teams to execute high-level promotional activities that strengthen brand equity. Through rigorous performance tracking, the Chief Marketing Officer maintains a competitive edge in the global spirits industry. Gonzalez manages large-scale advertising budgets and media partnerships to maximize visibility. Ultimately, the Chief Marketing Officer secures long-term brand loyalty by delivering compelling narratives that resonate with diverse consumer demographics worldwide.
Roberto Faillace - Chief Marketing Officer, Latin America & Caribbean
Roberto Faillace, the Chief Marketing Officer, Latin America & Caribbean at Bacardi, architects regional marketing strategies tailored to the unique cultural landscapes of Latin America and the Caribbean. Overseeing brand activation and consumer outreach, the Chief Marketing Officer, Latin America & Caribbean ensures alignment with regional market dynamics. This leadership role involves developing localized campaigns that elevate the spirits portfolio within competitive retail environments. By leveraging consumer insights, Roberto Faillace drives brand preference and market penetration across these key territories. The Chief Marketing Officer, Latin America & Caribbean collaborates with regional sales teams to synchronize promotional efforts with distribution goals. Through innovative digital and experiential marketing, Faillace expands the reach of the brand. Ultimately, the Chief Marketing Officer, Latin America & Caribbean secures a dominant market position by fostering deep connections with regional consumers and trade partners.
Alex Tomlin - Senior Vice President and Regional Chief Marketing Officer, Bacardi North America
Alex Tomlin, the Senior Vice President and Regional Chief Marketing Officer, Bacardi North America at Bacardi, directs marketing initiatives across the North American market. Overseeing brand portfolio management, the Senior Vice President and Regional Chief Marketing Officer, Bacardi North America ensures that product messaging aligns with evolving consumer preferences in the region. This leadership role involves executing high-impact campaigns that drive volume and brand awareness. By analyzing competitive data, Alex Tomlin optimizes marketing spend and channel performance. The Senior Vice President and Regional Chief Marketing Officer, Bacardi North America coordinates with cross-functional teams to launch new products and sustain growth for core spirits brands. Through strategic partnerships and retail activations, Tomlin strengthens the company's footprint in North America. Ultimately, the Senior Vice President and Regional Chief Marketing Officer, Bacardi North America drives revenue growth and enhances brand equity through targeted, data-driven marketing strategies.
Kelly Feintech - Chief of Staff & Senior Director, Strategy (North America)
Kelly Feintech, the Chief of Staff & Senior Director, Strategy (North America) at Bacardi, facilitates strategic planning and operational alignment within the North American division. Overseeing the execution of corporate initiatives, the Chief of Staff & Senior Director, Strategy (North America) ensures that regional objectives support the broader organizational mission. This leadership role involves managing complex projects and coordinating communication between executive leadership and operational teams. By synthesizing market data and internal performance metrics, Kelly Feintech provides actionable insights that drive decision-making. The Chief of Staff & Senior Director, Strategy (North America) monitors progress on key strategic goals to ensure accountability and efficiency. Through proactive problem-solving and resource management, Feintech optimizes organizational workflows. Ultimately, the Chief of Staff & Senior Director, Strategy (North America) supports the successful implementation of growth strategies and maintains operational excellence across the North American business unit.
Todd Grice - Chief Legal Officer
Todd Grice, the Chief Legal Officer at Bacardi, directs the global legal strategy and ensures compliance with international regulations. Overseeing corporate governance and risk management, the Chief Legal Officer protects the company's intellectual property and operational interests. This leadership role involves navigating complex legal landscapes across multiple jurisdictions to support international distribution. By providing counsel on regulatory matters and contractual agreements, Todd Grice mitigates legal exposure and supports business continuity. The Chief Legal Officer manages relationships with external legal partners and oversees internal compliance programs. Through proactive legal oversight, Grice ensures that all business activities align with ethical standards and legal requirements. Ultimately, the Chief Legal Officer safeguards the company's reputation and assets, enabling the organization to pursue its strategic objectives with confidence and integrity in a highly regulated global market.
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