Leadership Overview
Ferrero has 6 executives leading key functions including financial strategy, regional operations, marketing, premium product development, and human resources.
Driven by a commitment to confectionery excellence, Ferrero maintains a global reputation for quality while focusing on sustainable growth and the continuous innovation of iconic chocolate brands across international markets.
Driven by a commitment to confectionery excellence, Ferrero maintains a global reputation for quality while focusing on sustainable growth and the continuous innovation of iconic chocolate brands across international markets.
Leadership Roles at Ferrero
Pietro Cornero - President & Chief Executive Officer (Mexico & Central America)
Pietro Cornero, the President & Chief Executive Officer (Mexico & Central America) at Ferrero, manages all commercial operations and supply chain logistics throughout the North American and Central American regions. Overseeing the distribution of branded chocolate products, the President & Chief Executive Officer (Mexico & Central America) ensures market penetration and brand loyalty in competitive retail environments. This leadership role involves coordinating with local manufacturing teams to maintain production efficiency and product freshness. By driving regional sales initiatives, Pietro Cornero directly impacts the growth of the company within these specific territories. Furthermore, the President & Chief Executive Officer (Mexico & Central America) fosters relationships with key retail partners to expand shelf presence. Through strategic oversight of regional market dynamics, Cornero strengthens the competitive position of the organization while delivering consistent value to consumers across the entire region.

Leonardo Limitone - President & Chief Executive Officer (South America)
Leonardo Limitone, the President & Chief Executive Officer (South America) at Ferrero, architects the regional business strategy and operational execution for the South American market. Overseeing the expansion of the confectionery footprint, the President & Chief Executive Officer (South America) ensures alignment with global quality standards while adapting to local consumer preferences. This leadership role involves managing complex distribution networks and navigating diverse regulatory landscapes to maintain consistent product availability. By optimizing regional sales channels, Leonardo Limitone directly impacts the revenue growth of the company in this critical territory. Furthermore, the President & Chief Executive Officer (South America) collaborates with cross-functional teams to implement marketing campaigns that resonate with local demographics. Through persistent focus on operational excellence, Limitone secures a dominant market share for the brand while driving sustainable development across the entire South American continent.
Jose Moreno - Chief Financial Officer, Area International
Jose Moreno, the Chief Financial Officer, Area International at Ferrero, directs all fiscal planning and capital allocation strategies across global markets. Overseeing complex financial reporting and risk management frameworks, the Chief Financial Officer, Area International ensures the long-term economic stability of the organization. This leadership role involves optimizing international tax structures and managing currency fluctuations to protect profit margins. By aligning budgetary resources with the broader manufacturing goals of the company, Jose Moreno directly impacts the scalability of confectionery production. Furthermore, the Chief Financial Officer, Area International collaborates with regional heads to evaluate investment opportunities in emerging markets. Through rigorous oversight of financial performance, Moreno secures the necessary capital to support the expansion of the global product portfolio while maintaining the high standards of quality associated with the brand.
Alessandro Rapali - Global President, Ferrero Premium Chocolate
Alessandro Rapali, the Global President, Ferrero Premium Chocolate at Ferrero, directs the worldwide strategy and product development for the premium chocolate segment. Overseeing the innovation pipeline and quality control for high-end offerings, the Global President, Ferrero Premium Chocolate ensures that the brand maintains its status as a leader in the luxury confectionery market. This leadership role involves managing global supply chains for premium ingredients and coordinating with research teams to launch new, sophisticated product lines. By driving the global premium strategy, Alessandro Rapali directly impacts the profitability and prestige of the company. Furthermore, the Global President, Ferrero Premium Chocolate collaborates with international marketing leads to ensure consistent brand messaging across all luxury channels. Through meticulous attention to detail and product craftsmanship, Rapali secures the long-term growth of the premium portfolio while setting industry benchmarks for quality and consumer experience.
Zoher Kapuswala - Chief Marketing Officer (India)
Zoher Kapuswala, the Chief Marketing Officer (India) at Ferrero, drives all brand positioning and consumer engagement strategies within the Indian market. Overseeing the development of localized advertising campaigns, the Chief Marketing Officer (India) ensures that the company maintains a strong emotional connection with a diverse consumer base. This leadership role involves analyzing market trends and competitor activity to refine product messaging and promotional tactics. By executing data-driven marketing initiatives, Zoher Kapuswala directly impacts the brand equity and market share of the organization in this high-growth region. Furthermore, the Chief Marketing Officer (India) coordinates with sales teams to ensure that marketing efforts translate into tangible retail performance. Through innovative digital and traditional media strategies, Kapuswala elevates the visibility of the product portfolio while reinforcing the premium status of the brand in the competitive Indian confectionery landscape.
Veronique Lesne - Drh
Veronique Lesne, the Drh at Ferrero, architects the human capital strategy and organizational development initiatives across the global enterprise. Overseeing talent acquisition, employee engagement, and leadership training, the Drh ensures that the workforce remains aligned with the core values and manufacturing objectives of the company. This leadership role involves designing performance management systems that foster a culture of excellence and continuous improvement. By optimizing organizational structures, Veronique Lesne directly impacts the operational efficiency and productivity of the global team. Furthermore, the Drh collaborates with executive leadership to implement diversity and inclusion programs that support a global, multi-cultural workforce. Through strategic workforce planning and the cultivation of internal talent, Lesne secures the human resources necessary to sustain the long-term growth and competitive advantage of the organization in the global food manufacturing industry.
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