Jollibee Foods Executive and Leadership Team

July, 2026

Leadership Overview

Jollibee Foods has 10 executives leading key functions including strategy, finance, marketing, human resources, and regional operations.

Driven by a commitment to superior taste, Jollibee Foods aims to spread joy through its diverse food offerings, targeting a wide audience who values quality and enjoyable dining experiences while actively engaging in sustainability efforts.

Leadership Roles at Jollibee Foods

  • Chief Executive Officer - Nathaniel Smith
  • Chief Financial Officer & Compliance Officer - Ysmael Baysa
  • President, Jollibee (Philippines) - Fernando Yu
  • President, Supply Chain (Philippines) - Michael Ong
  • President - Greenwich Pizza - Popoy Roderos
  • Group President, Jollibee & Yonghe King (China) - Louie Liu
  • Executive Secretary To Chief Technology Officer and CDO and CSO and Global Digital Coordinator - Precious Carait
  • Global Chief Human Resources Officer - Arsenio Sabado
  • Head Global Chief Marketing Officer, Digital Marketing - David Beal
  • Nathaniel Smith - Chief Executive Officer

    Nathaniel Smith, the Chief Executive Officer at Jollibee Foods, directs the overarching corporate strategy and operational execution. Smith guides the company's mission to serve great-tasting food and bring joy through dining experiences across its diverse portfolio. This leadership role involves ensuring alignment with organizational values and driving market expansion. By focusing on quality and enjoyable dining, Nathaniel Smith ensures Jollibee Foods maintains its competitive edge. The Chief Executive Officer's oversight extends to fostering innovation within product development and enhancing customer engagement strategies. Smith's strategic direction is critical for achieving sustained growth and reinforcing the company's commitment to sustainability initiatives. This executive's influence shapes the company's global presence and its dedication to superior taste.

    Ysmael Baysa - Chief Financial Officer & Compliance Officer

    Ysmael Baysa, the Chief Financial Officer & Compliance Officer at Jollibee Foods, manages the company's financial health and ensures adherence to all regulatory standards. Baysa oversees financial planning, reporting, and risk management, supporting Jollibee Foods' mission to serve great-tasting food while maintaining robust operational integrity. This critical role ensures the financial stability necessary for expanding the company's reach and upholding its commitment to sustainability. By guiding fiscal strategy, Ysmael Baysa enables Jollibee Foods to invest in quality and innovation, thereby enhancing the joy of eating for its customers. The Chief Financial Officer & Compliance Officer's diligence safeguards the company's assets and reputation, reinforcing trust among stakeholders. Baysa's leadership ensures that financial operations align with the company's core values and strategic objectives for sustained growth.
    Ysmael Baysa

    Fernando Yu - President, Jollibee (Philippines)

    Fernando Yu, the President, Jollibee (Philippines) at Jollibee Foods, directs the strategic operations and market leadership for the flagship Jollibee brand within the Philippines. Yu is responsible for driving growth, enhancing customer satisfaction, and ensuring the consistent delivery of great-tasting food that brings joy to Filipino consumers. This executive role is pivotal in maintaining Jollibee's strong brand presence and operational excellence within its home market. By focusing on local market dynamics and consumer preferences, Fernando Yu ensures the brand's continued success and alignment with the company's core values. The President, Jollibee (Philippines)'s leadership supports initiatives that reinforce superior taste and enjoyable dining experiences. Yu's oversight is crucial for executing strategies that uphold Jollibee Foods' commitment to quality and its mission of spreading joy through food across the Philippines.

    Michael Ong - President, Supply Chain (Philippines)

    Michael Ong, the President, Supply Chain (Philippines) at Jollibee Foods, oversees the critical logistics and procurement operations that ensure the consistent availability of high-quality ingredients. Ong drives efficiency and innovation within the supply chain to support Jollibee Foods' mission of serving great-tasting food across the Philippines. This leadership position is fundamental to maintaining product quality and operational integrity, directly impacting the company's ability to deliver enjoyable dining experiences. By optimizing sourcing and distribution networks, Michael Ong ensures that Jollibee Foods upholds its commitment to superior taste and operational excellence. The President, Supply Chain (Philippines)'s strategic management is vital for cost-effectiveness and sustainability within the food service industry. Ong's focus on robust supply chain practices underpins the company's capacity to spread joy through food consistently.

    Popoy Roderos - President - Greenwich Pizza

    Popoy Roderos, the President - Greenwich Pizza at Jollibee Foods, leads the strategic direction and operational management for the Greenwich Pizza brand. Roderos focuses on enhancing the brand's market position by delivering delicious and enjoyable pizza offerings that bring joy to customers. This executive role is key to driving innovation in product development and ensuring a superior dining experience for Greenwich Pizza patrons. By understanding consumer preferences, Popoy Roderos guides the brand's growth and reinforces Jollibee Foods' commitment to quality and taste. The President - Greenwich Pizza's leadership ensures operational efficiency and brand consistency across all touchpoints. Roderos's efforts are instrumental in maintaining Greenwich Pizza's reputation for great-tasting food and contributing to the overall success of Jollibee Foods' diverse portfolio.
    Popoy Roderos

    Louie Liu - Group President, Jollibee & Yonghe King (China)

    Louie Liu, the Group President, Jollibee & Yonghe King (China) at Jollibee Foods, directs the strategic expansion and operational oversight for both the Jollibee and Yonghe King brands within the Chinese market. Liu is responsible for adapting the company's mission of serving great-tasting food to local tastes and preferences, ensuring widespread joy and customer satisfaction. This leadership role is crucial for navigating the complexities of the Chinese food service industry and driving sustainable growth for both brands. By implementing tailored strategies, Louie Liu ensures Jollibee Foods maintains its commitment to superior taste and quality in China. The Group President's focus on market penetration and operational excellence supports the company's global ambitions. Liu's leadership is vital for establishing strong brand presence and delivering enjoyable dining experiences across China.

    Precious Carait - Executive Secretary To Chief Technology Officer and CDO and CSO and Global Digital Coordinator

    Precious Carait, the Executive Secretary To Chief Technology Officer and CDO and CSO and Global Digital Coordinator at Jollibee Foods, provides critical administrative and operational support. Carait facilitates the coordination of digital initiatives and ensures seamless communication across technology, data, and strategy departments. This role is essential for the efficient execution of global digital strategies and the smooth functioning of key executive operations. By managing schedules and information flow, Precious Carait supports the leadership's efforts to drive innovation and maintain Jollibee Foods' commitment to superior taste and customer experience. The Executive Secretary's involvement ensures that digital transformation projects advance effectively, contributing to the company's overall mission of spreading joy through food.

    Arsenio Sabado - Global Chief Human Resources Officer

    Arsenio Sabado, the Global Chief Human Resources Officer at Jollibee Foods, architects the human capital strategy to support the company's mission of spreading joy through great-tasting food. Sabado oversees talent acquisition, development, and retention programs across Jollibee Foods' global operations, ensuring a motivated and skilled workforce. This leadership position is vital for cultivating a strong organizational culture aligned with Jollibee Foods' values and commitment to sustainability. By fostering employee engagement and professional growth, Arsenio Sabado drives operational excellence and enhances the dining experience for customers. The Global Chief Human Resources Officer's focus on people empowers teams to deliver superior taste and service, reinforcing Jollibee Foods' market position. Sabado's strategic initiatives ensure the company attracts and retains top talent essential for continued expansion and success.

    David Beal - Head Global Chief Marketing Officer, Digital Marketing

    David Beal, the Head Global Chief Marketing Officer, Digital Marketing at Jollibee Foods, spearheads the brand's global marketing initiatives with a strong emphasis on digital channels. Beal drives strategies to enhance customer engagement and expand market reach, ensuring Jollibee Foods' message of joy and superior taste resonates worldwide. This executive role is crucial for translating the company's commitment to quality dining experiences into compelling marketing campaigns. By leveraging digital platforms, David Beal ensures Jollibee Foods connects effectively with diverse audiences and reinforces its dedication to sustainability. The Head Global Chief Marketing Officer's leadership guides the development of innovative marketing approaches that support business growth and customer loyalty. Beal's expertise in digital marketing is instrumental in communicating the joy of eating and the superior taste of Jollibee Foods' offerings to a global customer base.

    Explore Leadership Teams in Hospitality

    Frequently Asked Questions Regarding Jollibee Foods Top Executives and Leadership Team

    Who leads Jollibee Foods?
    Jollibee Foods is led by Nathaniel Smith (Chief Executive Officer), along with executives such as Ysmael Baysa (Chief Financial Officer & Compliance Officer) and Fernando Yu (President, Jollibee (Philippines)).
    Who is part of Jollibee Foods’s executive team?
    The executive team of Jollibee Foods includes leaders such as Nathaniel Smith (Chief Executive Officer), Ysmael Baysa (Chief Financial Officer & Compliance Officer), Fernando Yu (President, Jollibee (Philippines)) and other senior executives.
    How many executives does Jollibee Foods have?
    Jollibee Foods has 9 executives leading key business areas.
    What roles are included in Jollibee Foods’s leadership team?
    The leadership team of Jollibee Foods includes roles such as Chief Executive Officer, Chief Financial Officer & Compliance Officer, President, Jollibee (Philippines), President, Supply Chain (Philippines), President - Greenwich Pizza.