Hudl Executive and Leadership Team

June, 2026

Leadership Overview

Hudl has 7 executives leading key functions including strategy, operations, technology, and engineering.

Driven by innovation, Hudl is dedicated to empowering athletes and coaches with cutting-edge video analysis tools, shaping the future of sports performance globally.

Leadership Roles at Hudl

  • Chief Executive Officer - David Graff
  • Chairman & Chief Executive Officer - Gavin Debose
  • President and CEO - Pierre-Luc Auclair
  • Chief Operating Officer - Matthew Mueller
  • Chief Technology Officer - Sheetal Tiwari
  • Vice President - Corporate Operations and Chief of Staff - Mark Ketcham
  • Principal Engineer & Chief Technology Officer, Ml & Ai Office of - Austin Basye
  • David Graff - Chief Executive Officer

    David Graff, the Chief Executive Officer at Hudl, directs the company's overarching strategy and market positioning. Graff guides the executive team in expanding Hudl's reach across diverse sports, ensuring product development aligns with user needs in football, basketball, and beyond. This leadership role involves fostering innovation within the video analysis software sector, driving growth through strategic partnerships and market penetration. By optimizing operational efficiency, David Graff ensures the company maintains its competitive edge in the sports technology landscape. The Chief Executive Officer's focus remains on advancing the company's mission to provide essential tools for athletic improvement.

    Gavin Debose - Chairman & Chief Executive Officer

    Gavin Debose, the Chairman & Chief Executive Officer at Hudl, sets the strategic vision and governance framework for the organization. Debose oversees the long-term direction of the video analysis software company, ensuring alignment with its founding principles and market opportunities. This executive position involves guiding the board and leadership team to achieve sustained growth and impact within the sports technology industry. By championing the company's mission, Gavin Debose drives initiatives that enhance Hudl's offerings for athletes and coaches across numerous sports. The Chairman & Chief Executive Officer's influence extends to shaping the company's culture and its commitment to innovation.

    Pierre-Luc Auclair - President and CEO

    Pierre-Luc Auclair, the President and CEO at Hudl, spearheads the company's operational execution and strategic growth initiatives. Auclair directs the integration of advanced video analysis capabilities into Hudl's product suite, serving sports like football, basketball, and soccer. This leadership position involves optimizing global operations and ensuring the delivery of high-value solutions to a broad user base. By fostering cross-functional collaboration, Pierre-Luc Auclair drives efficiency and innovation across departments. The President and CEO's mandate includes expanding market share and solidifying Hudl's position as a leader in sports performance technology.

    Matthew Mueller - Chief Operating Officer

    Matthew Mueller, the Chief Operating Officer at Hudl, manages the day-to-day operations and ensures the efficient delivery of video analysis software solutions. Mueller oversees the scaling of internal processes and infrastructure to support Hudl's expanding global user base across various sports. This role involves optimizing resource allocation and driving operational excellence to enhance product reliability and customer satisfaction. By streamlining workflows, Matthew Mueller directly contributes to the company's ability to innovate and adapt to market demands. The Chief Operating Officer's focus is on maintaining high standards of service and operational integrity.

    Sheetal Tiwari - Chief Technology Officer

    Sheetal Tiwari, the Chief Technology Officer at Hudl, architects the company's technological vision and oversees the development of its core video analysis platforms. Tiwari leads the engineering teams in building scalable, robust software solutions that empower athletes and coaches in sports such as football, basketball, and baseball. This executive position involves driving innovation in areas like data processing, cloud infrastructure, and user interface design. By ensuring technological advancement, Sheetal Tiwari supports Hudl's mission to provide cutting-edge tools for performance improvement. The Chief Technology Officer's strategic direction is crucial for maintaining Hudl's competitive advantage in the software industry.

    Mark Ketcham - Vice President - Corporate Operations and Chief of Staff

    Mark Ketcham, the Vice President - Corporate Operations and Chief of Staff at Hudl, directs critical operational functions and provides strategic support to the executive leadership. Ketcham oversees the efficiency of corporate processes, ensuring seamless integration of business objectives with operational execution across the organization. This role involves managing key initiatives and facilitating communication between departments to drive strategic alignment. By optimizing internal operations, Mark Ketcham enhances the company's capacity for growth and innovation in the sports video analysis market. The Vice President - Corporate Operations and Chief of Staff's purview includes ensuring the smooth functioning of the company's administrative and operational frameworks.

    Austin Basye - Principal Engineer & Chief Technology Officer, Ml & Ai Office of

    Austin Basye, the Principal Engineer & Chief Technology Officer, Ml & Ai Office of at Hudl, spearheads the advancement of machine learning and artificial intelligence within the company's technology stack. Basye leads the development of sophisticated AI-driven features for video analysis, enhancing insights for athletes and coaches across various sports. This critical role involves architecting and implementing cutting-edge ML/AI models to improve product capabilities and user experience. By driving innovation in AI, Austin Basye ensures Hudl remains at the forefront of sports technology. The Principal Engineer & Chief Technology Officer, Ml & Ai Office of's expertise is vital for unlocking new levels of performance analysis.

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    Frequently Asked Questions Regarding Hudl Top Executives and Leadership Team

    Who leads Hudl?
    Hudl is led by David Graff (Chief Executive Officer), along with executives such as Gavin Debose (Chairman & Chief Executive Officer) and Pierre-Luc Auclair (President and CEO).
    Who is part of Hudl’s executive team?
    The executive team of Hudl includes leaders such as David Graff (Chief Executive Officer), Gavin Debose (Chairman & Chief Executive Officer), Pierre-Luc Auclair (President and CEO) and other senior executives.
    How many executives does Hudl have?
    Hudl has 7 executives leading key business areas.
    What roles are included in Hudl’s leadership team?
    The leadership team of Hudl includes roles such as Chief Executive Officer, Chairman & Chief Executive Officer, President and CEO, Chief Operating Officer, Chief Technology Officer.