Leadership Overview
Hudl has 6 executives leading key functions including strategy, global operations, corporate efficiency, machine learning innovation, and technical infrastructure.
Focused on revolutionizing sports performance through advanced video technology, Hudl empowers athletes and coaches worldwide by providing a comprehensive ecosystem for analysis, recruitment, and tactical development across diverse athletic disciplines.
Focused on revolutionizing sports performance through advanced video technology, Hudl empowers athletes and coaches worldwide by providing a comprehensive ecosystem for analysis, recruitment, and tactical development across diverse athletic disciplines.
Leadership Roles at Hudl
David Graff - Chief Executive Officer
David Graff, the Chief Executive Officer at Hudl, directs the overarching strategic vision for the global sports technology enterprise. Graff architects the long-term growth trajectory, ensuring the platform remains the industry standard for performance analysis and video capture. By aligning product development with the evolving needs of youth, collegiate, and professional organizations, the Chief Executive Officer maintains a competitive edge in the international market. David Graff fosters a culture of innovation, driving the integration of smart camera hardware and cloud-based analytics into a unified ecosystem. This leadership role involves constant collaboration with the board to scale operations across North American and international territories. Through rigorous focus on market expansion and user engagement, Graff secures the company's position as a leader in the sports SaaS sector, ultimately delivering high-value tools that transform how teams scout, recruit, and compete on the field.
Pierre-Luc Auclair - President and CEO
Pierre-Luc Auclair, the President and CEO at Hudl, manages the execution of high-level business objectives and operational excellence. Auclair oversees the alignment of internal departments to ensure the seamless delivery of video breakdown software and tactical scouting tools to global sports organizations. Pierre-Luc Auclair drives the company's mission by optimizing resource allocation and streamlining cross-functional workflows. This leadership role requires constant monitoring of performance metrics to ensure the platform meets the complex demands of professional and amateur sports teams. By coordinating with other executive leaders, the President and CEO facilitates the rapid deployment of new features and hardware solutions. Auclair maintains a sharp focus on sustainable growth, ensuring that the organization remains agile while scaling its footprint in the competitive sports technology landscape. Through strategic oversight, the President and CEO guarantees that every product iteration enhances the overall user experience for coaches and athletes.
Courtney Rodgers - Chief Operating Officer
Courtney Rodgers, the Chief Operating Officer at Hudl, directs the internal business processes and operational infrastructure required to support a global SaaS enterprise. Rodgers oversees the scaling of support systems, ensuring that the platform's video capture and recruitment tools function reliably for millions of users. Courtney Rodgers drives efficiency by optimizing the supply chain for smart camera hardware and refining the delivery of cloud-based services. This leadership role involves managing the day-to-day operations that sustain the company's rapid growth across diverse sports markets. By implementing robust operational frameworks, the Chief Operating Officer ensures that internal teams remain synchronized with the broader corporate strategy. Rodgers monitors key performance indicators to identify opportunities for process improvement, ultimately enhancing the scalability of the entire ecosystem. Through meticulous management of resources and workflows, the Chief Operating Officer supports the company's commitment to providing high-quality performance analysis tools to teams at every level of competition.

Mark Ketcham - Vice President - Corporate Operations and Chief of Staff
Mark Ketcham, the Vice President - Corporate Operations and Chief of Staff at Hudl, coordinates the strategic initiatives and administrative functions that drive organizational performance. Ketcham oversees the integration of corporate goals across various departments, ensuring that the company's mission remains central to all operational activities. Mark Ketcham facilitates communication between the executive team and the broader organization, streamlining decision-making processes to enhance agility. This leadership role involves managing complex projects that support the company's expansion into new sports markets and geographic regions. By aligning internal resources with the long-term vision, the Vice President - Corporate Operations and Chief of Staff ensures that the enterprise maintains its focus on delivering cutting-edge video and scouting solutions. Ketcham monitors operational health, identifying bottlenecks and implementing solutions that improve overall productivity. Through this dedicated oversight, the Vice President - Corporate Operations and Chief of Staff supports the company's ability to innovate and compete effectively in the global sports technology industry.
Austin Basye - Principal Engineer & Chief Technology Officer, Ml & Ai Office of
Austin Basye, the Principal Engineer & Chief Technology Officer, Ml & Ai Office of at Hudl, architects the machine learning and artificial intelligence frameworks that power the company's automated video analysis tools. Basye oversees the development of advanced algorithms capable of processing complex sports data, enabling coaches to gain deeper tactical insights. Austin Basye drives innovation by integrating cutting-edge AI into the existing cloud-based platform, ensuring that the software remains at the forefront of sports technology. This leadership role involves leading technical teams in the creation of automated highlight generation and player tracking features. By focusing on the intersection of data science and athletic performance, the Principal Engineer & Chief Technology Officer, Ml & Ai Office of enhances the utility of the company's smart camera hardware. Basye collaborates with other technical leaders to ensure that these sophisticated tools are scalable and accessible to teams ranging from youth leagues to professional organizations, ultimately revolutionizing the way sports are analyzed and understood.
Brian Kaiser - Chief Technology Officer, At Hudl
Brian Kaiser, the Chief Technology Officer, At Hudl, directs the technical strategy and infrastructure development for the entire software ecosystem. Kaiser oversees the engineering teams responsible for maintaining the reliability and performance of the cloud-based video breakdown software. Brian Kaiser drives the evolution of the platform's architecture, ensuring that the system can handle the massive data requirements of global sports organizations. This leadership role involves setting the technical roadmap for future product releases and ensuring that all software solutions meet the highest standards of security and speed. By fostering a culture of technical excellence, the Chief Technology Officer, At Hudl enables the company to deliver seamless experiences to coaches and athletes worldwide. Kaiser collaborates with other executives to align technical capabilities with market demands, ensuring that the platform remains a robust and indispensable tool for performance analysis. Through continuous innovation in software development, the Chief Technology Officer, At Hudl supports the company's mission to provide world-class technology to the sports community.
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