MyHeritage Executive and Leadership Team

November, 2026

Leadership Overview

MyHeritage has 5 executives leading key functions including financial strategy, human resources, product development, conversion optimization, and marketing.

Focused on connecting families through advanced genealogy technology, MyHeritage empowers users to discover their heritage by providing innovative web, mobile, and software tools that simplify complex historical research and DNA analysis.

Leadership Roles at MyHeritage

  • Chief Financial Officer - Raviv Adler
  • Chief People Officer - Neta Levitan
  • Chief People Officer & Chief Product Officer - Itamar Fabian
  • Manager, Conversion Rate Optimization - Adi Almog
  • Marknadschef - Aviram Levi
  • Raviv Adler - Chief Financial Officer

    Raviv Adler, the Chief Financial Officer at MyHeritage, directs all global financial operations and fiscal planning. Overseeing capital allocation and budgetary discipline, the Chief Financial Officer ensures the company maintains a robust balance sheet to support ongoing genealogy platform development. This leadership role involves managing investor relations and optimizing revenue streams across international markets. By implementing rigorous financial controls, Raviv Adler directly impacts the long-term sustainability of the organization. Adler monitors market trends to guide investment in new software capabilities, ensuring alignment with the broader corporate mission. Through precise financial forecasting, the Chief Financial Officer secures the resources necessary for scaling operations across diverse geographic regions. Ultimately, Adler drives the fiscal health required to maintain the competitive edge of the platform in the global genealogy sector.

    Neta Levitan - Chief People Officer

    Neta Levitan, the Chief People Officer at MyHeritage, directs all human capital strategies and organizational development initiatives. Overseeing talent acquisition and employee engagement, the Chief People Officer ensures the workforce remains aligned with the mission of providing advanced genealogy services. This leadership role involves fostering a culture of innovation and professional growth across all departments. By implementing comprehensive training programs, Neta Levitan directly impacts the operational efficiency of the company. Levitan manages internal communications and performance management systems to maintain high standards of excellence. Through strategic workforce planning, the Chief People Officer supports the expansion of the platform into new global markets. Ultimately, Levitan cultivates a high-performing environment that enables the team to deliver cutting-edge software solutions to millions of users worldwide.

    Itamar Fabian - Chief People Officer & Chief Product Officer

    Itamar Fabian, the Chief People Officer & Chief Product Officer at MyHeritage, directs the intersection of product innovation and organizational culture. Overseeing the development of genealogy software and mobile applications, the Chief People Officer & Chief Product Officer ensures that user-centric design remains at the core of the platform. This leadership role involves bridging the gap between technical product roadmaps and the talent required to execute those visions. By aligning product features with market demands, Itamar Fabian directly impacts the growth of the user base. Fabian manages cross-functional teams to deliver seamless experiences across web and mobile interfaces. Through strategic product lifecycle management, the Chief People Officer & Chief Product Officer drives the evolution of the company's core offerings. Ultimately, Fabian ensures the product suite remains the industry standard for family history research.

    Adi Almog - Manager, Conversion Rate Optimization

    Adi Almog, the Manager, Conversion Rate Optimization at MyHeritage, directs all efforts to enhance user engagement and subscription growth across the platform. Overseeing data-driven testing and interface refinement, the Manager, Conversion Rate Optimization ensures that every touchpoint on the website and mobile app encourages user participation. This leadership role involves analyzing complex user behavior patterns to improve the efficiency of the sales funnel. By implementing targeted A/B testing and personalization strategies, Adi Almog directly impacts the revenue performance of the company. Almog collaborates with the product and marketing teams to optimize the user journey from initial discovery to long-term engagement. Through continuous monitoring of conversion metrics, the Manager, Conversion Rate Optimization drives significant improvements in user acquisition. Ultimately, Almog secures the growth of the platform by maximizing the value delivered to every visitor.

    Aviram Levi - Marknadschef

    Aviram Levi, the Marknadschef at MyHeritage, directs all global marketing campaigns and brand positioning strategies. Overseeing customer acquisition and market expansion, the Marknadschef ensures the company maintains a strong presence in the competitive genealogy software industry. This leadership role involves crafting compelling narratives that resonate with diverse audiences across international markets. By leveraging data analytics to refine advertising spend, Aviram Levi directly impacts the visibility and reach of the platform. Levi manages relationships with media partners and coordinates promotional activities to drive traffic to the company's web and mobile products. Through strategic brand management, the Marknadschef supports the growth of the user base in key regions. Ultimately, Levi drives the market impact of the organization by effectively communicating the value of family history discovery to a global audience.

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    Frequently Asked Questions Regarding MyHeritage Top Executives and Leadership Team

    Who leads MyHeritage?
    MyHeritage is led by Raviv Adler (Chief Financial Officer), along with executives such as Neta Levitan (Chief People Officer) and Itamar Fabian (Chief People Officer & Chief Product Officer).
    Who is part of MyHeritage’s executive team?
    The executive team of MyHeritage includes leaders such as Raviv Adler (Chief Financial Officer), Neta Levitan (Chief People Officer), Itamar Fabian (Chief People Officer & Chief Product Officer) and other senior executives.
    How many executives does MyHeritage have?
    MyHeritage has 5 executives leading key business areas.
    What roles are included in MyHeritage’s leadership team?
    The leadership team of MyHeritage includes roles such as Chief Financial Officer, Chief People Officer, Chief People Officer & Chief Product Officer, Manager, Conversion Rate Optimization, Marknadschef.