MyHeritage Executive and Leadership Team

Raviv Adler, the Chief Financial Officer at MyHeritage, directs all fiscal planning and capital allocation strategies for the organization. Overseeing the financial health of the genealogy platform, the Chief Financial Officer ensures sustainable growth across international markets. This leadership role involves managing complex budgetary requirements for web and mobile software development. By optimizing resource distribution, Raviv Adler directly impacts the long-term viability of the company's digital services. Adler maintains rigorous oversight of financial reporting, ensuring transparency for stakeholders while supporting the expansion of the platform's user base. Through precise fiscal management, the Chief Financial Officer secures the necessary capital to fuel ongoing innovation in family history research tools. Ultimately, Adler drives the financial stability required to maintain the company's competitive position within the global genealogy industry.

Neta Levitan, the Chief People Officer at MyHeritage, directs all human capital initiatives and organizational culture development. Overseeing talent acquisition and employee retention, the Chief People Officer ensures the workforce remains aligned with the company's mission of connecting families worldwide. This leadership role involves designing comprehensive professional development programs that support the technical teams building genealogy software. By fostering an inclusive and high-performance environment, Neta Levitan directly impacts the company's ability to attract top-tier engineering talent. Levitan manages internal communications and performance management systems to maintain operational excellence across the organization. Through strategic workforce planning, the Chief People Officer supports the scaling of operations in diverse geographic regions. Ultimately, Levitan cultivates a workplace culture that drives innovation and sustains the company's commitment to excellence in the genealogy sector.

Itamar Fabian, the Chief People Officer & Chief Product Officer at MyHeritage, directs the intersection of product innovation and organizational structure. Overseeing the development lifecycle of genealogy applications, the Chief People Officer & Chief Product Officer ensures that product roadmaps align with user needs for family tree building. This leadership role involves bridging the gap between technical product requirements and the human resources necessary to execute complex software projects. By streamlining product development workflows, Itamar Fabian directly impacts the speed and quality of new feature releases. Fabian manages cross-functional teams to ensure that software products remain at the forefront of the genealogy market. Through the integration of product strategy and talent management, the Chief People Officer & Chief Product Officer optimizes the company's capacity for continuous technological advancement. Ultimately, Fabian drives the evolution of the platform's digital services.

Aviram Levi, the Marknadschef at MyHeritage, directs all global marketing campaigns and brand positioning strategies. Overseeing the acquisition of new users for the genealogy platform, the Marknadschef ensures that the company's value proposition reaches diverse audiences across international markets. This leadership role involves managing digital advertising budgets and public relations efforts to increase brand awareness. By analyzing market trends and consumer behavior, Aviram Levi directly impacts the growth of the user base for mobile and web products. Levi coordinates with creative teams to produce compelling content that highlights the utility of family history research tools. Through data-driven marketing initiatives, the Marknadschef optimizes customer engagement and conversion rates. Ultimately, Levi drives the expansion of the company's market presence, ensuring that the brand remains the premier choice for individuals seeking to discover their ancestral heritage.

Adi Almog, the Manager, Conversion Rate Optimization at MyHeritage, directs the analytical efforts to improve user experience and subscription sign-ups. Overseeing the testing of web and mobile interfaces, the Manager, Conversion Rate Optimization ensures that the platform's design facilitates seamless user journeys. This leadership role involves conducting A/B testing and analyzing user data to identify friction points in the genealogy software. By implementing data-backed design changes, Adi Almog directly impacts the efficiency of the sales funnel and overall revenue generation. Almog collaborates with product and marketing teams to refine the user interface, ensuring that visitors easily access family tree building tools. Through continuous experimentation and performance monitoring, the Manager, Conversion Rate Optimization drives higher engagement levels across the platform. Ultimately, Almog secures improved business outcomes by maximizing the effectiveness of the company's digital touchpoints.