MyHeritage Executive and Leadership Team

September, 2026

Leadership Overview

MyHeritage has 5 executives leading key functions including financial strategy, human resources, conversion optimization, product development, and marketing.

Focused on connecting families through advanced genealogy technology, MyHeritage empowers users to discover ancestral history via innovative web and mobile platforms while maintaining a global commitment to data-driven heritage research.

Leadership Roles at MyHeritage

  • Chief Financial Officer - Raviv Adler
  • Chief People Officer - Neta Levitan
  • Chief People Officer & Chief Product Officer - Itamar Fabian
  • Manager, Conversion Rate Optimization - Adi Almog
  • Marknadschef - Aviram Levi
  • Raviv Adler - Chief Financial Officer

    Raviv Adler, the Chief Financial Officer at MyHeritage, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the online genealogy platform, the Chief Financial Officer ensures sustainable growth across international markets. This leadership role involves managing complex budgetary requirements for web and mobile software development. By optimizing resource distribution, Raviv Adler directly impacts the long-term viability of the company. The Chief Financial Officer maintains rigorous oversight of fiscal reporting, ensuring alignment with corporate objectives. Through careful analysis of market trends, the Chief Financial Officer secures the necessary funding for technological advancements. This position requires constant collaboration with the board to evaluate investment opportunities in genealogy services. Ultimately, the Chief Financial Officer strengthens the financial foundation of the organization, enabling continued expansion of the digital family tree ecosystem while maintaining operational efficiency across all global business units.

    Neta Levitan - Chief People Officer

    Neta Levitan, the Chief People Officer at MyHeritage, architects the organizational culture and talent acquisition strategies. Overseeing the recruitment of top-tier engineering and research talent, the Chief People Officer ensures the company maintains a competitive edge in the genealogy software industry. This leadership role involves designing comprehensive professional development programs that foster innovation within the product teams. By cultivating a high-performance environment, Neta Levitan directly impacts the retention of specialized staff. The Chief People Officer manages internal communications and employee engagement initiatives across the global workforce. Through strategic workforce planning, the Chief People Officer aligns human capital with the evolving needs of the online platform. This position requires close coordination with department heads to identify skill gaps and implement training solutions. Ultimately, the Chief People Officer drives the cultural evolution of the organization, ensuring the workforce remains equipped to deliver cutting-edge family history tools to millions of users worldwide.

    Itamar Fabian - Chief People Officer & Chief Product Officer

    Itamar Fabian, the Chief People Officer & Chief Product Officer at MyHeritage, directs the dual mandate of organizational development and product innovation. Overseeing the roadmap for Family Tree Builder and mobile applications, the Chief People Officer & Chief Product Officer ensures the alignment of product features with user needs. This leadership role involves bridging the gap between human capital capabilities and technical product requirements. By integrating talent management with product lifecycle strategies, Itamar Fabian directly impacts the speed of feature deployment. The Chief People Officer & Chief Product Officer manages cross-functional teams to deliver high-quality genealogy services. Through strategic oversight of product design, the Chief People Officer & Chief Product Officer maintains the platform's market position. This position requires constant interaction with engineering leads to prioritize development tasks. Ultimately, the Chief People Officer & Chief Product Officer drives the product vision, ensuring the organization possesses the necessary talent to build world-class family history software.

    Adi Almog - Manager, Conversion Rate Optimization

    Adi Almog, the Manager, Conversion Rate Optimization at MyHeritage, directs the analytical efforts to improve user engagement across web and mobile platforms. Overseeing the testing of landing pages and subscription funnels, the Manager, Conversion Rate Optimization ensures maximum efficiency in user acquisition. This leadership role involves interpreting complex data sets to refine the customer journey within the genealogy software. By implementing rigorous A/B testing protocols, Adi Almog directly impacts the revenue growth of the platform. The Manager, Conversion Rate Optimization collaborates with the product team to streamline the user experience for family tree building. Through continuous monitoring of conversion metrics, the Manager, Conversion Rate Optimization identifies friction points in the digital service delivery. This position requires deep technical expertise in web analytics and user behavior modeling. Ultimately, the Manager, Conversion Rate Optimization optimizes the digital interface, ensuring the platform effectively converts visitors into active participants in the global genealogy community.

    Aviram Levi - Marknadschef

    Aviram Levi, the Marknadschef at MyHeritage, directs all brand positioning and customer outreach initiatives. Overseeing the execution of global marketing campaigns, the Marknadschef ensures the platform reaches diverse audiences interested in genealogy research. This leadership role involves managing digital advertising spend and public relations to increase brand awareness. By analyzing market penetration across different regions, Aviram Levi directly impacts the growth of the user base. The Marknadschef collaborates with the product team to highlight new features in promotional materials. Through strategic content creation, the Marknadschef communicates the value of the company's software services to potential subscribers. This position requires constant monitoring of competitive dynamics in the genealogy sector. Ultimately, the Marknadschef drives the external perception of the organization, ensuring the brand remains the primary choice for individuals seeking to explore their family history through advanced digital tools and comprehensive historical databases.

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    Frequently Asked Questions Regarding MyHeritage Top Executives and Leadership Team

    Who leads MyHeritage?
    MyHeritage is led by Raviv Adler (Chief Financial Officer), along with executives such as Neta Levitan (Chief People Officer) and Itamar Fabian (Chief People Officer & Chief Product Officer).
    Who is part of MyHeritage’s executive team?
    The executive team of MyHeritage includes leaders such as Raviv Adler (Chief Financial Officer), Neta Levitan (Chief People Officer), Itamar Fabian (Chief People Officer & Chief Product Officer) and other senior executives.
    How many executives does MyHeritage have?
    MyHeritage has 5 executives leading key business areas.
    What roles are included in MyHeritage’s leadership team?
    The leadership team of MyHeritage includes roles such as Chief Financial Officer, Chief People Officer, Chief People Officer & Chief Product Officer, Manager, Conversion Rate Optimization, Marknadschef.