Lightricks Executive and Leadership Team

Zeev Farbman, the Co-Founder & Chief Executive Officer at Lightricks, directs the overarching vision for mobile creative software development. Overseeing the strategic roadmap for flagship products like Facetune, the Co-Founder & Chief Executive Officer ensures alignment between technical innovation and market demand. This leadership role involves managing cross-functional teams to maintain a competitive edge in the global image editing sector. By fostering a culture of rapid iteration, Zeev Farbman drives the company toward sustainable growth and technological excellence. The Co-Founder & Chief Executive Officer coordinates with the board to secure long-term investment while expanding the reach of creative tools across international markets. Through rigorous oversight of product development cycles, the Co-Founder & Chief Executive Officer guarantees that every application meets high performance standards. Ultimately, Farbman secures the market position of the organization as a leader in mobile content creation technology.

Shaul Meridor, the Chief Financial Officer at Lightricks, oversees all fiscal planning, capital allocation, and financial reporting for the organization. Managing the economic health of the company, the Chief Financial Officer directs budgeting strategies that support the development of innovative mobile editing applications. This leadership role involves analyzing market trends to inform investment decisions and ensuring the financial stability required for global expansion. By optimizing revenue streams and controlling operational costs, Shaul Meridor strengthens the balance sheet and supports sustainable scaling. The Chief Financial Officer collaborates with other executives to align financial resources with product development goals, ensuring that the company maintains a robust competitive advantage. Through precise financial modeling and risk management, the Chief Financial Officer provides the necessary foundation for long-term success. Meridor secures the fiscal integrity of the business, enabling continued investment in cutting-edge technology and user-focused creative tools.

Aaron Kalman, the Chief of Staff at Lightricks, manages internal operations and facilitates communication across executive departments. Coordinating high-level projects, the Chief of Staff ensures that strategic initiatives align with the broader mission of developing advanced video and image editing software. This role involves streamlining decision-making processes and optimizing resource allocation to support the executive team. By managing complex workflows, Aaron Kalman improves organizational efficiency and operational agility. The Chief of Staff monitors progress on key performance indicators, providing actionable insights to leadership to maintain focus on core business objectives. Through the facilitation of cross-departmental collaboration, the Chief of Staff bridges gaps between technical teams and administrative functions. Kalman maintains a clear view of operational health, ensuring that the company remains responsive to the fast-paced demands of the mobile app industry while supporting the long-term growth trajectory of the organization.

Oren Horin, the Vice President, Information Technology & Chief Information Officer at Lightricks, architects the digital infrastructure required to support high-scale mobile application development. Overseeing data security, cloud architecture, and internal systems, the Vice President, Information Technology & Chief Information Officer ensures that the technical environment remains resilient and scalable. This role involves implementing advanced IT solutions that facilitate seamless collaboration across global teams. By maintaining robust network performance, Oren Horin supports the rapid deployment of image and video editing features to millions of users. The Vice President, Information Technology & Chief Information Officer manages the integration of new technologies to enhance operational productivity and data integrity. Through strategic oversight of the IT landscape, the Vice President, Information Technology & Chief Information Officer protects intellectual property and ensures compliance with international standards. Horin drives the digital transformation of the company, providing the backbone for all creative software operations.

Noa Rosenberg-Segalovitz, the Chief Human Resources Officer at Lightricks, directs talent acquisition, organizational development, and employee engagement strategies. Overseeing the recruitment of top-tier engineering and creative talent, the Chief Human Resources Officer ensures that the workforce possesses the skills necessary to innovate in the mobile software space. This role involves designing performance management systems that reward excellence and foster professional growth. By cultivating a high-performance culture, Noa Rosenberg-Segalovitz aligns human capital with the strategic goals of the company. The Chief Human Resources Officer manages internal communications and workplace policies to maintain a cohesive and productive environment across all regional operations. Through the implementation of comprehensive training programs, the Chief Human Resources Officer supports the continuous development of the team. Rosenberg-Segalovitz secures the long-term success of the organization by building a resilient, diverse, and highly motivated workforce capable of delivering world-class creative tools.

Nir Pochter, the Co-Founder & Chief Marketing Officer at Lightricks, architects the global brand strategy and user acquisition campaigns for the company's suite of mobile apps. Overseeing market positioning, the Co-Founder & Chief Marketing Officer drives the growth of the user base through data-driven advertising and creative storytelling. This role involves analyzing consumer behavior to refine the messaging for products like Facetune, ensuring maximum market penetration. By managing large-scale marketing budgets, Nir Pochter optimizes the return on investment across diverse digital channels. The Co-Founder & Chief Marketing Officer collaborates with product teams to align feature launches with promotional cycles, creating a unified market presence. Through the development of brand identity, the Co-Founder & Chief Marketing Officer establishes the company as a premier provider of creative technology. Pochter secures the visibility of the brand, ensuring that the software remains at the forefront of the global mobile editing market.

Bnaya E., the Deputy Chief Marketing Officer at Lightricks, executes tactical marketing operations and manages regional growth initiatives. Overseeing the implementation of localized campaigns, the Deputy Chief Marketing Officer ensures that the brand message resonates with diverse audiences across international markets. This role involves monitoring campaign performance metrics and adjusting strategies to improve user retention and engagement. By managing day-to-day marketing activities, Bnaya E. supports the broader objectives of the marketing department and enhances the efficiency of promotional efforts. The Deputy Chief Marketing Officer collaborates with creative teams to produce high-impact content that highlights the unique capabilities of the company's editing tools. Through the analysis of market feedback, the Deputy Chief Marketing Officer identifies new opportunities for expansion and user acquisition. E. drives the operational success of marketing programs, ensuring that the company maintains a strong and consistent presence in the competitive mobile software landscape.