Lightricks Executive and Leadership Team

Zeev Farbman, the Co-Founder & Chief Executive Officer at Lightricks, directs the company's overarching strategy and vision. Farbman guides the development of video and image editing mobile applications, including the prominent Facetune app. Overseeing global operations from Jerusalem, Israel, the Chief Executive Officer ensures alignment with market demands and technological advancements. This leadership role involves fostering innovation across all departments, driving product evolution, and solidifying Lightricks' position as a leader in creative software. By championing a culture of continuous improvement, Zeev Farbman directly impacts the company's expansion and its ability to deliver cutting-edge tools to a worldwide user base. Ultimately, Farbman secures the long-term growth and market relevance of Lightricks.

Shaul Meridor, the Chief Financial Officer at Lightricks, manages all financial operations and strategic fiscal planning. Meridor oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and sustainable growth. Directing the finance department, the Chief Financial Officer supports investment decisions and resource allocation critical to developing video and image editing apps. This executive role involves managing capital, optimizing financial performance, and ensuring compliance with all relevant financial regulations. By maintaining robust financial controls, Shaul Meridor directly contributes to the company's ability to fund research and development for innovative features. Ultimately, Meridor safeguards the financial stability that underpins Lightricks' market leadership.

Aaron Kalman, the Chief of Staff at Lightricks, facilitates strategic initiatives and operational efficiency across the organization. Kalman supports the executive team by managing key projects and ensuring seamless communication between departments. Overseeing cross-functional projects, the Chief of Staff drives the execution of strategic priorities related to the company's video and image editing mobile apps. This critical role involves streamlining processes, enhancing internal collaboration, and translating high-level objectives into actionable plans. By coordinating efforts and removing operational roadblocks, Aaron Kalman directly supports the company's ability to innovate and deliver market-leading creative tools. Ultimately, Kalman ensures that strategic vision translates into tangible business outcomes for Lightricks.

Nir Pochter, the Co-Founder & Chief Marketing Officer at Lightricks, shapes the global brand strategy and market presence for the company's suite of creative applications. Pochter directs all marketing efforts, including user acquisition, brand development, and go-to-market strategies for video and image editing apps like Facetune. Overseeing the marketing division, the Chief Marketing Officer ensures effective communication of Lightricks' value proposition to a worldwide audience. This leadership position involves analyzing market trends, identifying growth opportunities, and executing campaigns that resonate with creators. By driving brand awareness and customer engagement, Nir Pochter directly fuels the expansion of Lightricks' user base. Ultimately, Pochter solidifies the company's reputation as an innovator in the mobile creative space.

Oren Horin, the Vice President, Information Technology & Chief Information Officer at Lightricks, leads the company's technology infrastructure and information systems strategy. Horin oversees the development and maintenance of robust IT systems that support the creation and distribution of video and image editing mobile apps. Directing the IT department, the Chief Information Officer ensures data security, system reliability, and technological innovation across the organization. This executive function involves managing hardware, software, and network resources to optimize operational efficiency and support product development. By implementing advanced technological solutions, Oren Horin directly enhances the company's capacity for innovation and secure data management. Ultimately, Horin ensures that Lightricks' technological foundation supports its global business objectives.

Noa Rosenberg-Segalovitz, the Chief Human Resources Officer at Lightricks, directs the company's talent management and organizational development strategies. Rosenberg-Segalovitz oversees all human resources functions, including recruitment, employee relations, compensation, and benefits, ensuring a supportive and productive work environment. Leading the HR department, the Chief Human Resources Officer cultivates a strong company culture aligned with Lightricks' mission of empowering creators. This pivotal role involves developing programs that attract, retain, and develop top talent essential for creating innovative video and image editing apps. By fostering employee growth and engagement, Noa Rosenberg-Segalovitz directly contributes to the company's sustained success and innovation. Ultimately, Rosenberg-Segalovitz ensures that Lightricks' workforce is equipped to drive the company forward.

Bnaya E., the Deputy Chief Marketing Officer at Lightricks, supports the strategic direction and execution of global marketing initiatives. E. collaborates with the Chief Marketing Officer to enhance brand visibility and drive user acquisition for the company's portfolio of creative mobile applications. Overseeing specific marketing campaigns and channels, the Deputy Chief Marketing Officer ensures alignment with overall business objectives for video and image editing software. This role involves analyzing market performance data, identifying emerging trends, and implementing data-driven strategies to optimize marketing spend. By contributing to the development and execution of impactful campaigns, Bnaya E. directly supports Lightricks' market penetration and growth. Ultimately, E. plays a key part in reinforcing Lightricks' position as a leader in the creative technology sector.