Lightricks Executive and Leadership Team

Zeev Farbman, the Co-Founder & Chief Executive Officer at Lightricks, directs the overarching vision and strategic trajectory of the organization. Overseeing the development of industry-leading mobile applications like Facetune, the Co-Founder & Chief Executive Officer ensures that product innovation remains at the forefront of the company mission. This leadership role involves constant collaboration with the Board to scale operations across international markets while maintaining a competitive edge in the creator economy. By fostering a culture of technical excellence, Zeev Farbman drives the expansion of the software portfolio to meet evolving user demands. The Chief Executive Officer monitors key performance indicators to guarantee long-term sustainability and market dominance. Through rigorous oversight of product roadmaps and resource allocation, the executive maintains the company position as a premier provider of creative software solutions for millions of users worldwide.

Shaul Meridor, the Chief Financial Officer at Lightricks, directs all fiscal planning, capital allocation, and financial reporting activities. Overseeing the economic health of the organization, the Chief Financial Officer ensures that investment strategies align with the long-term growth objectives of the mobile app portfolio. This leadership role involves managing investor relations and evaluating potential market opportunities to expand the global footprint of the company. By implementing robust financial controls and risk management frameworks, Shaul Meridor drives sustainable profitability and operational efficiency. The Chief Financial Officer collaborates with other C-suite leaders to secure the necessary funding for research and development in image editing technology. Through precise financial forecasting and analysis, the executive supports the strategic scaling of the business. This role provides the necessary fiscal foundation for the company to continue delivering high-quality creative tools to users.

Aaron Kalman, the Chief of Staff at Lightricks, manages internal communications and coordinates cross-functional initiatives to streamline organizational efficiency. Overseeing the alignment of departmental goals with the broader corporate strategy, the Chief of Staff facilitates seamless execution of high-priority projects. This leadership role involves bridging gaps between executive leadership and operational teams to ensure consistent progress on key business objectives. By optimizing internal workflows and managing complex administrative processes, Aaron Kalman drives productivity across the entire company. The Chief of Staff monitors project timelines and resource distribution to support the rapid development of image and video editing applications. Through proactive problem-solving and strategic planning, the executive ensures that all internal operations support the company mission of empowering creators. This role remains vital for maintaining organizational agility in a fast-paced software environment.

Nir Pochter, the Co-Founder & Chief Marketing Officer at Lightricks, architects the global brand strategy and user acquisition campaigns for the company suite of mobile applications. Overseeing the creative direction of marketing initiatives, the Co-Founder & Chief Marketing Officer ensures that the brand resonates with diverse creator communities across international markets. This leadership role involves analyzing user behavior data to optimize conversion funnels and increase market penetration for products like Facetune. By leveraging digital channels and influencer partnerships, Nir Pochter drives brand awareness and user engagement on a massive scale. The Chief Marketing Officer collaborates with product teams to align marketing messaging with new feature releases. Through innovative storytelling and data-driven campaigns, the executive maintains the company status as a leader in the creative software industry. This role focuses on maximizing the reach and impact of the company technology.

Oren Horin, the Vice President, Information Technology & Chief Information Officer at Lightricks, directs the digital infrastructure and cybersecurity protocols that support the company software development lifecycle. Overseeing the implementation of scalable cloud solutions, the Vice President, Information Technology & Chief Information Officer ensures that all technical systems remain secure and highly available for global users. This leadership role involves managing the internal IT architecture and data privacy standards to protect intellectual property and user information. By integrating advanced technology stacks, Oren Horin drives operational efficiency and supports the rapid deployment of new app features. The Chief Information Officer collaborates with engineering teams to optimize server performance and infrastructure reliability. Through strategic technology investments, the executive ensures that the company maintains a robust foundation for its image and video editing platforms. This role guarantees the technical stability required for continuous innovation.

Noa Rosenberg-Segalovitz, the Chief Human Resources Officer at Lightricks, directs talent acquisition, organizational development, and employee engagement strategies. Overseeing the recruitment of top-tier technical and creative talent, the Chief Human Resources Officer ensures that the company maintains a high-performance culture capable of driving innovation in the mobile app sector. This leadership role involves designing comprehensive training programs and performance management systems to support professional growth across the organization. By fostering an inclusive and collaborative work environment, Noa Rosenberg-Segalovitz drives employee retention and organizational health. The Chief Human Resources Officer collaborates with executive leadership to align workforce planning with the strategic goals of the company. Through effective human capital management, the executive ensures that the business possesses the necessary expertise to remain competitive in the global software market. This role remains essential for sustaining the company mission through its people.