Leadership Overview
Playtika has 6 executives leading key functions including marketing, financial strategy, technological infrastructure, organizational management, information systems, and human resources.
Focused on delivering immersive mobile entertainment, Playtika designs and publishes free-to-play games that reach millions of users worldwide through a robust, scalable digital platform.
Focused on delivering immersive mobile entertainment, Playtika designs and publishes free-to-play games that reach millions of users worldwide through a robust, scalable digital platform.
Leadership Roles at Playtika
Arik Sandler - Chief Financial Officer
Arik Sandler, the Chief Financial Officer at Playtika, manages the financial health and capital allocation strategies for the global video game developer. Overseeing fiscal planning, the Chief Financial Officer ensures that the company maintains a strong balance sheet to support ongoing investments in game development and technological infrastructure. This role involves rigorous oversight of revenue streams from social casino and casual gaming titles, ensuring alignment with long-term growth objectives. Arik Sandler directs investor relations and financial reporting, providing transparency regarding the company's performance in international markets. By optimizing cost structures and capital efficiency, the Chief Financial Officer supports the expansion of the gaming portfolio. Sandler monitors market trends to identify potential acquisition opportunities that enhance the company's competitive position. Through disciplined financial management, the Chief Financial Officer secures the resources necessary for sustained innovation and operational excellence across all digital entertainment platforms.
Nir Korczak - Chief Marketing Officer
Nir Korczak, the Chief Marketing Officer at Playtika, directs global user acquisition strategies for the company's diverse portfolio of mobile and social casino games. By leveraging data-driven insights, the Chief Marketing Officer optimizes advertising spend across international markets to maximize player engagement and retention. This leadership role involves close collaboration with product teams to align promotional campaigns with new game launches and live-ops events. Nir Korczak manages complex marketing funnels that drive consistent growth in the competitive free-to-play sector. Through the implementation of advanced analytics, the Chief Marketing Officer ensures that marketing initiatives remain highly efficient and scalable. Korczak maintains a sharp focus on brand positioning, ensuring that the company's digital entertainment products resonate with audiences across various global regions. By refining acquisition channels, the Chief Marketing Officer secures a dominant market presence for the entire gaming catalog.

Uri Rubin - Chief Technology Officer
Uri Rubin, the Chief Technology Officer at Playtika, architects the scalable cloud infrastructure required to support high-traffic mobile gaming operations. By directing engineering teams, the Chief Technology Officer ensures that the company's games deliver seamless, high-performance experiences to players across multiple international markets. This leadership role involves the integration of advanced backend systems that handle massive concurrent user loads and real-time data processing. Uri Rubin oversees the development of proprietary gaming platforms that enable rapid deployment of new features and content updates. Through the implementation of cutting-edge software solutions, the Chief Technology Officer maintains the stability and security of the company's digital entertainment products. Rubin collaborates with other C-suite leaders to align technical roadmaps with business goals, ensuring that the technological foundation supports long-term growth. By prioritizing innovation in game engine capabilities, the Chief Technology Officer keeps the company at the forefront of the mobile gaming industry.
Amir Jackoby - Chief of Staff
Amir Jackoby, the Chief of Staff at Playtika, coordinates strategic initiatives and operational workflows across the executive leadership team. By facilitating communication between departments, the Chief of Staff ensures that the company's mission of creating immersive mobile games remains the primary focus of all organizational activities. This role involves managing high-priority projects that span multiple international markets, ensuring that cross-functional teams remain aligned with corporate objectives. Amir Jackoby monitors the execution of strategic plans, providing the necessary support to resolve bottlenecks and improve operational efficiency. Through the oversight of internal processes, the Chief of Staff enables the leadership team to make informed decisions that drive growth in the competitive free-to-play sector. Jackoby acts as a central point of contact for complex business challenges, ensuring that resources are allocated effectively to support the company's gaming portfolio. By streamlining executive operations, the Chief of Staff enhances the overall agility of the organization.
Yevgeni Lepa - Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director
Yevgeni Lepa, the Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director at Playtika, oversees the integration of information systems and advanced management protocols to optimize gaming operations. By directing the company's IT strategy, the Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director ensures that data security and infrastructure reliability remain at the highest standards. This role involves managing the technological lifecycle of digital entertainment products, from initial development to global distribution. Yevgeni Lepa leads initiatives that leverage data analytics to improve game performance and user experience across all platforms. Through the coordination of technical and management teams, the Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director supports the company's expansion into new international markets. Lepa maintains a focus on operational efficiency, ensuring that information systems provide the necessary insights for strategic decision-making. By aligning technology with business goals, the Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director drives sustainable growth.
Gili Brudno - Chief Human Resources Officer
Gili Brudno, the Chief Human Resources Officer at Playtika, directs talent acquisition and organizational development strategies to support the company's global workforce. By fostering a culture of innovation, the Chief Human Resources Officer ensures that the company attracts and retains top-tier talent capable of designing world-class mobile games. This role involves managing performance management systems, leadership development programs, and employee engagement initiatives across international offices. Gili Brudno oversees the implementation of human capital strategies that align with the company's business model of creating free-to-play entertainment. Through the development of inclusive workplace policies, the Chief Human Resources Officer supports the diverse needs of a global team. Brudno collaborates with the executive team to ensure that organizational structure remains agile and responsive to market changes. By prioritizing professional growth and employee well-being, the Chief Human Resources Officer builds a resilient workforce that drives the company's long-term success in the digital gaming industry.
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