Leadership Overview
Home Instead has 10 executives leading key functions including strategy, operations, franchise management, and senior care delivery.
Committed to enhancing the quality of life for aging populations, Home Instead provides comprehensive non-medical support services. This organization empowers seniors to maintain independence through personalized care solutions while fostering peace of mind for families worldwide.
Committed to enhancing the quality of life for aging populations, Home Instead provides comprehensive non-medical support services. This organization empowers seniors to maintain independence through personalized care solutions while fostering peace of mind for families worldwide.
Leadership Roles at Home Instead
James Trisch - Chief Executive Officer & Franchise Owner (Sherman Oaks)
James Trisch, the Chief Executive Officer & Franchise Owner (Sherman Oaks) at Home Instead, leads local market operations with a focus on high-touch senior care. Trisch manages the delivery of specialized services, including dementia support and companionship, within the Sherman Oaks territory. The Chief Executive Officer & Franchise Owner (Sherman Oaks) ensures that local care teams adhere to the global standards of the organization while addressing the unique requirements of the community. By fostering strong relationships with families and healthcare providers, Trisch drives local growth and service excellence. James Trisch executes strategic plans that prioritize the safety and comfort of seniors, ensuring that the franchise remains a trusted resource for home-based support. Through active management of local staff and client engagement, the Chief Executive Officer & Franchise Owner (Sherman Oaks) contributes to the overall mission of the company by maintaining high levels of service quality and operational efficiency.

Anil Yadav - Group Chief Executive Officer
Anil Yadav, the Group Chief Executive Officer at Home Instead, directs the global strategic trajectory of the organization. Yadav oversees the integration of the franchise network with the broader Honor platform, ensuring that technological advancements enhance the delivery of non-medical home care. The Group Chief Executive Officer drives long-term growth by identifying new market opportunities and strengthening the brand presence worldwide. By coordinating with other executive leaders, Yadav ensures that the mission of supporting seniors remains central to all corporate decisions. Anil Yadav executes high-level initiatives that improve the efficiency of care services, from personal support to specialized dementia assistance. Through the management of global operations, the Group Chief Executive Officer maintains the company's position as a leader in the elderly health services industry, ensuring that families receive reliable, compassionate care for their loved ones while seniors enjoy increased independence.
Tony Marchi - Franchise Owner & Chief Executive Officer,
Tony Marchi, the Franchise Owner & Chief Executive Officer, at Home Instead, manages the strategic and operational functions of the franchise. Marchi directs the implementation of personalized care plans, focusing on the specific needs of seniors requiring companionship and household assistance. The Franchise Owner & Chief Executive Officer, oversees the recruitment and training of caregivers to ensure that the quality of service meets the rigorous standards of the organization. By driving local market engagement, Marchi ensures that families have access to reliable, non-medical support for their aging relatives. Tony Marchi executes business strategies that prioritize client safety and independence, fostering a culture of care within the local community. Through the management of daily operations and long-term planning, the Franchise Owner & Chief Executive Officer, contributes to the overall success of the company by delivering consistent, high-quality care that helps seniors remain comfortable in their own homes.
Bob Cunningham - Owner & Chief Executive Officer (Erie County)
Bob Cunningham, the Owner & Chief Executive Officer (Erie County) at Home Instead, leads the delivery of non-medical home care services within the Erie County region. Cunningham manages the local team of caregivers, ensuring that every client receives tailored support for daily living, including meal preparation and transportation. The Owner & Chief Executive Officer (Erie County) drives the implementation of specialized care programs for seniors, particularly those managing Alzheimers or dementia. By maintaining strong ties with local families, Cunningham ensures that the organization provides essential peace of mind through reliable and compassionate service. Bob Cunningham executes operational strategies that focus on client safety and independence, ensuring that the franchise remains a vital resource for the community. Through the management of local resources and staff, the Owner & Chief Executive Officer (Erie County) supports the broader mission of the company by delivering high-quality care that allows seniors to thrive in their own homes.

Kelee King - Chief Operating Officer
Kelee King, the Chief Operating Officer at Home Instead, manages the daily execution of non-medical care services across the franchise network. King architects efficient workflows for meal preparation, transportation, and household assistance, ensuring that caregivers deliver reliable support to seniors. The Chief Operating Officer monitors operational performance indicators to guarantee that every client receives personalized attention tailored to specific needs. By streamlining communication between corporate headquarters and local offices, King enhances the scalability of the care platform. Kelee King drives initiatives that improve caregiver retention and training, which directly impacts the quality of life for older adults. Through the management of complex logistics and service delivery models, the Chief Operating Officer ensures that the organization meets its mission of helping seniors remain safe and independent in their own homes while providing families with consistent peace of mind.

Charlea Grieco - Co Owner & Chief Operating Officer
Charlea Grieco, the Co Owner & Chief Operating Officer at Home Instead, manages the internal processes and service delivery systems that support senior care. Grieco directs the operational infrastructure, ensuring that caregivers have the tools and training necessary to provide exceptional companionship and personal care. The Co Owner & Chief Operating Officer oversees the coordination of household assistance and transportation services, optimizing the daily schedules of the care team. By focusing on operational efficiency, Grieco ensures that the organization maintains high standards of service for seniors and their families. Charlea Grieco drives initiatives that improve the quality of care delivery, ensuring that every client receives personalized attention. Through the management of daily business functions, the Co Owner & Chief Operating Officer supports the company's mission by creating a reliable and effective care environment that allows seniors to remain safe and independent in their own homes.

Donald Pierce - Franchise President, Home Instead Long Beach
Donald Pierce, the Franchise President, Home Instead Long Beach at Home Instead, leads the strategic direction and service operations for the Long Beach territory. Pierce manages the delivery of non-medical home care, ensuring that seniors receive high-quality companionship and personal support. The Franchise President, Home Instead Long Beach oversees the development of local care programs, including specialized assistance for those with dementia. By driving community outreach and family engagement, Pierce ensures that the franchise remains a trusted partner for those seeking home-based care solutions. Donald Pierce executes operational plans that prioritize the safety and independence of clients, ensuring that the team meets the specific needs of the local population. Through the management of staff and service quality, the Franchise President, Home Instead Long Beach contributes to the company's mission by providing consistent, compassionate care that allows seniors to remain comfortable and secure in their own homes.
Carlette Howell - Owner & President, Home Instead Senior Care
Carlette Howell, the Owner & President, Home Instead Senior Care at Home Instead, directs the strategic and operational activities of the senior care division. Howell manages the delivery of personalized services, including meal preparation, transportation, and companionship, to ensure that seniors maintain their independence. The Owner & President, Home Instead Senior Care oversees the recruitment and development of caregivers, ensuring that the team provides high-quality, compassionate support. By driving local market growth and service excellence, Howell ensures that families have access to reliable care solutions. Carlette Howell executes business strategies that focus on the safety and comfort of clients, fostering a supportive environment for those with specialized needs. Through the management of daily operations and long-term planning, the Owner & President, Home Instead Senior Care contributes to the company's mission by delivering consistent, high-quality care that helps seniors remain safe and comfortable in their own homes.
David Nance - President (Lafayette)
David Nance, the President (Lafayette) at Home Instead, leads the operational and strategic functions for the Lafayette region. Nance directs the delivery of non-medical home care services, ensuring that seniors receive personalized support for daily living. The President (Lafayette) oversees the management of the local caregiver team, focusing on the delivery of companionship, personal care, and specialized assistance for conditions such as Alzheimers. By driving local engagement and family support, Nance ensures that the franchise remains a reliable resource for the community. David Nance executes operational plans that prioritize the safety and independence of clients, ensuring that the team meets the specific needs of the local population. Through the management of staff and service quality, the President (Lafayette) contributes to the company's mission by providing consistent, compassionate care that allows seniors to remain comfortable and secure in their own homes.

Colin Macdonald - Managing Director
Colin Macdonald, the Managing Director at Home Instead, directs the overarching strategic vision for regional service delivery. Macdonald oversees the expansion of non-medical home care initiatives, ensuring that franchise networks maintain high standards of companionship and personal support for older adults. By aligning operational goals with the broader mission of the Honor platform, the Managing Director optimizes resource allocation across diverse markets. Macdonald drives the implementation of specialized care protocols for conditions such as Alzheimers and dementia, ensuring consistent quality across the global footprint. Through rigorous oversight of service metrics, the Managing Director maintains the integrity of the brand while scaling support for seniors. Colin Macdonald fosters collaboration between corporate leadership and local franchise partners to enhance the safety and comfort of clients in their own homes, ultimately securing the long-term sustainability of the organization.
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