Leadership Overview
Home Instead has 10 executives leading key functions including operations, strategic management, regional administration, and information systems.
Committed to enhancing the quality of life for seniors, Home Instead delivers compassionate, non-medical home care services that empower older adults to maintain independence and safety within their own residences.
Committed to enhancing the quality of life for seniors, Home Instead delivers compassionate, non-medical home care services that empower older adults to maintain independence and safety within their own residences.
Leadership Roles at Home Instead
Bob Cunningham - Owner & Chief Executive Officer (Erie County)
Bob Cunningham, the Owner & Chief Executive Officer (Erie County) at Home Instead, manages regional service delivery for older adults throughout the Erie County market. Cunningham architects local growth strategies that prioritize personalized companionship and household assistance for seniors. By supervising the local franchise team, the Chief Executive Officer (Erie County) ensures that all care plans align with the global mission of promoting independence. Bob Cunningham coordinates with community health partners to expand the reach of non-medical support services. This leadership role involves maintaining high standards for caregiver performance and client satisfaction. Through strategic resource management, the Chief Executive Officer (Erie County) fosters a culture of empathy and professional excellence. Cunningham secures the long-term viability of the local office by balancing operational demands with the specific needs of the aging population, thereby delivering peace of mind to families across the region.

Shelby Ganem - Chief Operating Officer
Shelby Ganem, the Chief Operating Officer at Home Instead, directs the daily execution of non-medical care services across the franchise network. Ganem oversees the implementation of standardized care protocols, ensuring that every client receives consistent support ranging from meal preparation to specialized dementia assistance. By optimizing operational workflows, the Chief Operating Officer drives efficiency within the caregiver recruitment and training pipelines. Shelby Ganem maintains close alignment with the broader Honor platform to integrate advanced technology into local service delivery models. This leadership focus supports the overarching goal of helping seniors remain comfortable in their own homes. Through rigorous oversight of service quality and resource allocation, the Chief Operating Officer strengthens the brand reputation. Ultimately, Ganem ensures that the organization meets the complex needs of aging populations while providing families with reliable, high-quality care solutions.
Charlea Grieco - Co Owner & Chief Operating Officer
Charlea Grieco, the Co Owner & Chief Operating Officer at Home Instead, manages the internal infrastructure and service logistics required to support senior care initiatives. Grieco focuses on scaling the operational capacity of the franchise, ensuring that specialized care for conditions like Alzheimers remains accessible to local families. By refining the administrative processes, the Co Owner & Chief Operating Officer improves the speed and reliability of transportation and personal care scheduling. Charlea Grieco collaborates with the ownership team to align regional service goals with the broader corporate mission of Home Instead. This leadership position involves monitoring key performance indicators to maintain high standards of client safety and comfort. Through the strategic deployment of caregiver resources, the Co Owner & Chief Operating Officer drives sustainable growth. Ultimately, Grieco ensures that the organization provides consistent, high-quality support that allows seniors to thrive in their own homes.

Margie Orth - President & Co-Owner (Austin Town)
Margie Orth, the President & Co-Owner (Austin Town) at Home Instead, leads the strategic direction and community engagement efforts for the Austin Town territory. Orth oversees the delivery of comprehensive in-home support, ensuring that seniors receive tailored care plans that address specific health and companionship needs. By fostering relationships with local healthcare providers, the President & Co-Owner (Austin Town) expands the visibility of non-medical care options. Margie Orth manages the recruitment and retention of skilled caregivers, which remains vital to maintaining service continuity. This leadership role involves balancing financial performance with the core mission of helping older adults remain independent. Through active participation in regional health networks, the President & Co-Owner (Austin Town) drives awareness of the benefits of home-based care. Orth ensures that the local franchise consistently meets the evolving demands of the community, providing families with the necessary support to maintain peace of mind.

Bradley Wolfe - Owner - President
Bradley Wolfe, the Owner - President at Home Instead, directs the overall business strategy and service philosophy for the organization. Wolfe architects the long-term vision for delivering non-medical home care, ensuring that every client receives personalized attention and professional support. By overseeing the executive team, the Owner - President maintains alignment with the global standards of the franchise network. Bradley Wolfe focuses on market expansion and the continuous improvement of care delivery models, particularly for seniors requiring specialized assistance. This leadership role involves managing high-level partnerships and ensuring that the company remains a trusted provider in the home care sector. Through the strategic allocation of capital and human resources, the Owner - President drives organizational growth and operational excellence. Wolfe ensures that the company mission of helping seniors remain safe and comfortable in their own homes remains the primary driver of all business decisions and service outcomes.
Robert Schweidel - President & Owner (Somerset County)
Robert Schweidel, the President & Owner (Somerset County) at Home Instead, manages the regional operations and service quality for the Somerset County market. Schweidel directs the implementation of personalized care programs, including meal preparation and household assistance, to support the independence of older adults. By supervising the local staff, the President & Owner (Somerset County) ensures that all caregivers adhere to the highest standards of safety and compassion. Robert Schweidel engages with local community organizations to promote the value of non-medical home care. This leadership role involves monitoring financial health and operational efficiency to sustain long-term service delivery. Through the strategic management of client relationships, the President & Owner (Somerset County) fosters trust and reliability among families. Schweidel ensures that the local office remains a cornerstone of support for seniors, consistently delivering the high-quality care that defines the Home Instead brand across the global network.

Jennifer Bassett - Owner and President of Operations
Jennifer Bassett, the Owner and President of Operations at Home Instead, oversees the functional execution of all home care services and administrative processes. Bassett directs the development of operational policies that govern caregiver deployment and client intake, ensuring that every service interaction meets the company's rigorous quality benchmarks. By managing the day-to-day business activities, the Owner and President of Operations optimizes the delivery of specialized care for conditions such as dementia. Jennifer Bassett collaborates with the leadership team to refine service models that enhance the independence of seniors. This leadership role involves balancing the needs of the franchise with the broader goals of the organization. Through the strategic oversight of operational performance, the Owner and President of Operations drives efficiency and service excellence. Bassett ensures that the company remains a leader in the home care industry by consistently providing reliable, compassionate support to families and their aging loved ones.
David D'Alliessi - President & Owner (Waretown)
David D'Alliessi, the President & Owner (Waretown) at Home Instead, leads the regional service strategy and business development for the Waretown area. D'Alliessi oversees the provision of non-medical care, ensuring that seniors receive the necessary support to remain safe and comfortable in their own homes. By managing the local franchise operations, the President & Owner (Waretown) maintains high standards for caregiver performance and client satisfaction. David D'Alliessi coordinates with local health networks to integrate home care services into the broader continuum of senior support. This leadership role involves strategic planning to address the specific needs of the aging population in the region. Through the effective management of resources and personnel, the President & Owner (Waretown) drives growth and service quality. D'Alliessi ensures that the organization remains a trusted partner for families, consistently delivering the personalized care that allows seniors to maintain their independence and dignity.
Richard Southard - President (Riverside, CA)
Richard Southard, the President (Riverside, CA) at Home Instead, manages the strategic operations and service delivery for the Riverside market. Southard directs the implementation of personalized care plans, focusing on companionship, personal care, and specialized support for seniors. By supervising the local team, the President (Riverside, CA) ensures that all services align with the company's mission of promoting independence and safety. Richard Southard engages with community stakeholders to expand the reach of non-medical home care services. This leadership role involves monitoring operational metrics to maintain high standards of quality and efficiency. Through the strategic management of caregiver resources, the President (Riverside, CA) drives service excellence and client trust. Southard ensures that the local franchise consistently meets the complex needs of the aging population, providing families with peace of mind and reliable support that allows seniors to remain comfortable in their own homes.
Jean Lapierre - Information
Jean Lapierre, the Information at Home Instead, manages the data systems and technological infrastructure that support the organization's global care network. Lapierre directs the integration of digital tools that facilitate efficient communication between caregivers, families, and the administrative team. By overseeing the information architecture, the Information ensures that client records and care plans remain secure and accessible. Jean Lapierre collaborates with the leadership team to leverage data insights for improving service delivery and operational efficiency. This leadership role involves maintaining the integrity of the technology platforms that underpin the company's non-medical home care services. Through the strategic management of information systems, the Information drives the digital transformation of the franchise network. Lapierre ensures that the organization remains at the forefront of the industry by utilizing technology to enhance the quality of care and support provided to seniors and their families worldwide.
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