Hilan Executive and Leadership Team

October, 2026

Leadership Overview

Hilan has 5 executives leading key functions including strategy, technology, finance, operations, and security.

Driven by a commitment to human capital excellence, Hilan delivers comprehensive SaaS solutions that streamline payroll, HR, and pension management for over 1,800 organizations across all Israeli business sectors.

Leadership Roles at Hilan

  • Chief Executive Officer Hilan Value - Assaf Avrahami
  • Chief Financial Officer - Coby Cohen
  • President - Karl Hofmann
  • Chief Technology Officer - Margalit Werner
  • Chief Information Security Officer & Assistant - Shani Yamin
  • Assaf Avrahami - Chief Executive Officer Hilan Value

    Assaf Avrahami, the Chief Executive Officer Hilan Value at Hilan, directs the overarching corporate strategy and long-term vision for the enterprise human capital management platform. Overseeing the integration of payroll, HR, and pension modules, the Chief Executive Officer Hilan Value ensures that the company maintains its market-leading position across all Israeli business sectors. This leadership role involves constant collaboration with the Board to drive sustainable growth and operational excellence. By focusing on the entire employee lifecycle from recruitment to retirement, Assaf Avrahami optimizes the value delivered to over a million employees. The Chief Executive Officer Hilan Value also manages the expansion of subsidiary operations, specifically targeting advancements in IT infrastructure and data management. Through rigorous oversight of organizational performance, Avrahami secures the company's reputation as the premier SaaS provider for complex human capital needs.
    Assaf Avrahami

    Coby Cohen - Chief Financial Officer

    Coby Cohen, the Chief Financial Officer at Hilan, manages the fiscal health and strategic financial planning for the organization. Overseeing capital allocation and revenue growth initiatives, the Chief Financial Officer ensures that the company maintains its robust market position within the Israeli SaaS landscape. This leadership role involves rigorous analysis of financial performance across all business sectors, providing the necessary data to support executive decision-making. By optimizing cost structures and investment in IT infrastructure, Coby Cohen drives long-term profitability and shareholder value. The Chief Financial Officer also coordinates with other C-suite leaders to align financial goals with the broader mission of managing the employee lifecycle. Through disciplined financial governance, Cohen supports the expansion of subsidiary operations and the continued development of human capital management tools. Ultimately, Cohen secures the financial stability required to sustain innovation for over a million employees.

    Karl Hofmann - President

    Karl Hofmann, the President at Hilan, directs the daily operational execution and market expansion efforts for the enterprise human capital management business. Overseeing the delivery of payroll and HR services, the President ensures that the company consistently meets the high standards expected by over 1,800 organizations. This role involves managing cross-functional teams to streamline the employee lifecycle from recruitment to retirement. By fostering strong relationships with key stakeholders across all Israeli business sectors, Karl Hofmann drives customer satisfaction and retention. The President also works closely with the executive team to implement best practices derived from decades of industry experience. Through active management of operational workflows, Hofmann enhances the efficiency of the SaaS platform. Ultimately, the President maintains a sharp focus on scaling the business while upholding the quality and reliability that define the company's market presence.

    Margalit Werner - Chief Technology Officer

    Margalit Werner, the Chief Technology Officer at Hilan, architects the technical roadmap for the company's comprehensive SaaS suite. Managing the development of innovative modules for time and attendance, the Chief Technology Officer drives the evolution of the core software platform to meet modern enterprise demands. This role requires close coordination with product teams to ensure that all HR and payroll solutions remain scalable and secure. By leveraging five decades of industry experience, Werner translates complex business requirements into high-performance digital tools. Margalit Werner also oversees the integration of new technologies across the broader Hilan ecosystem, ensuring seamless data flow for clients. The Chief Technology Officer maintains a focus on technical agility, allowing the organization to adapt quickly to changing market conditions. Ultimately, Werner guarantees that the technological foundation supports the diverse needs of over 1,800 organizations.

    Shani Yamin - Chief Information Security Officer & Assistant

    Shani Yamin, the Chief Information Security Officer & Assistant at Hilan, architects the security framework protecting sensitive human capital data for over a million employees. Overseeing the implementation of advanced information security protocols, the Chief Information Security Officer & Assistant ensures that all SaaS modules remain compliant with rigorous industry standards. This role involves constant monitoring of IT infrastructures to mitigate risks and prevent unauthorized access to payroll and HR information. By collaborating with technical teams, Yamin integrates security measures directly into the development lifecycle of new software solutions. Shani Yamin also manages the governance of data management practices across all subsidiaries, ensuring a unified security posture. The Chief Information Security Officer & Assistant provides critical oversight to protect the integrity of the company's digital assets. Through proactive threat detection and response, Yamin maintains the trust of the diverse client base served by the organization.

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    Frequently Asked Questions Regarding Hilan Top Executives and Leadership Team

    Who leads Hilan?
    Hilan is led by Assaf Avrahami (Chief Executive Officer Hilan Value), along with executives such as Coby Cohen (Chief Financial Officer) and Karl Hofmann (President).
    Who is part of Hilan’s executive team?
    The executive team of Hilan includes leaders such as Assaf Avrahami (Chief Executive Officer Hilan Value), Coby Cohen (Chief Financial Officer), Karl Hofmann (President) and other senior executives.
    How many executives does Hilan have?
    Hilan has 5 executives leading key business areas.
    What roles are included in Hilan’s leadership team?
    The leadership team of Hilan includes roles such as Chief Executive Officer Hilan Value, Chief Financial Officer, President, Chief Technology Officer, Chief Information Security Officer & Assistant.