Heritage Senior Living Executive and Leadership Team

May, 2026

Leadership Overview

Heritage Senior Living has 5 executives leading key functions including strategy, operations, finance, and market expansion.

Driven by a commitment to compassionate care, Heritage Senior Living provides comprehensive senior home care services, offering multiple levels of assistance to clients across Wisconsin, including Independent Living, Enhanced Assisted Living, Assisted Living, and Memory Care.

Leadership Roles at Heritage Senior Living

  • Chairman & Chief Executive Officer - Kevin McCollum
  • Chief Financial Officer - Beatie Love
  • Chief Operating Officer - Tammy Schafer
  • President & Chief Operating Officer - Matthew Hayden
  • President - David Lovitz
  • Kevin McCollum - Chairman & Chief Executive Officer

    Kevin McCollum, the Chairman & Chief Executive Officer at Heritage Senior Living, directs the overarching strategic vision and corporate governance. McCollum guides the organization's expansion initiatives and ensures alignment with its mission of providing exceptional senior home care. This leadership role involves setting long-term objectives for all service lines, including Independent Living, Enhanced Assisted Living, Assisted Living, and Memory Care. By focusing on sustainable growth and operational excellence, Kevin McCollum drives the company's market position and financial health. The Chairman & Chief Executive Officer's responsibilities extend to fostering a culture of quality care and innovation throughout the organization's Wisconsin locations.
    Kevin McCollum

    Beatie Love - Chief Financial Officer

    Beatie Love, the Chief Financial Officer at Heritage Senior Living, manages all financial operations and fiscal strategy. Love is responsible for financial planning, budgeting, and ensuring the fiscal health of the organization. This executive function involves overseeing revenue streams from various care levels, including Independent Living and Memory Care, and managing expenditures to maintain profitability. Beatie Love's strategic financial oversight supports the company's growth objectives and its ability to invest in enhanced care services. The Chief Financial Officer's role is pivotal in maintaining financial stability and driving long-term economic viability for Heritage Senior Living across its Wisconsin operations.

    Tammy Schafer - Chief Operating Officer

    Tammy Schafer, the Chief Operating Officer at Heritage Senior Living, oversees the day-to-day operational execution across all facilities. Schafer ensures the seamless delivery of care services, managing the implementation of operational policies and procedures that uphold the company's standards. This critical role involves optimizing resource allocation and enhancing operational efficiency to support the diverse care levels offered, from Independent Living to Memory Care. Tammy Schafer's focus remains on maintaining high standards of resident well-being and staff performance. The Chief Operating Officer's responsibilities include driving operational improvements that directly impact the quality of life for seniors residing in Heritage Senior Living communities throughout Wisconsin.

    Matthew Hayden - President & Chief Operating Officer

    Matthew Hayden, the President & Chief Operating Officer at Heritage Senior Living, directs both strategic leadership and operational management. Hayden's dual role ensures that the company's strategic objectives are effectively translated into operational realities across all service lines, from Independent Living to Memory Care. This position involves driving operational excellence, fostering innovation in care delivery, and ensuring the highest standards of resident satisfaction. Matthew Hayden's leadership focuses on enhancing the overall resident experience and optimizing the operational framework to support the company's mission. The President & Chief Operating Officer's responsibilities encompass guiding the organization's growth and operational efficiency throughout Wisconsin.
    Matthew Hayden

    David Lovitz - President

    David Lovitz, the President at Heritage Senior Living, provides executive leadership and strategic direction for the organization. Lovitz's role involves guiding the company's vision and ensuring its continued success in delivering comprehensive senior home care. This leadership position focuses on advancing the company's mission and expanding its reach within the senior living sector. David Lovitz's oversight contributes to the strategic development and implementation of services, including Independent Living, Enhanced Assisted Living, Assisted Living, and Memory Care. The President's influence is critical in shaping the company's future growth and maintaining its reputation for quality care across Wisconsin.

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    Frequently Asked Questions Regarding Heritage Senior Living Top Executives and Leadership Team

    Who leads Heritage Senior Living?
    Heritage Senior Living is led by Kevin McCollum (Chairman & Chief Executive Officer), along with executives such as Beatie Love (Chief Financial Officer) and Tammy Schafer (Chief Operating Officer).
    Who is part of Heritage Senior Living’s executive team?
    The executive team of Heritage Senior Living includes leaders such as Kevin McCollum (Chairman & Chief Executive Officer), Beatie Love (Chief Financial Officer), Tammy Schafer (Chief Operating Officer) and other senior executives.
    How many executives does Heritage Senior Living have?
    Heritage Senior Living has 5 executives leading key business areas.
    What roles are included in Heritage Senior Living’s leadership team?
    The leadership team of Heritage Senior Living includes roles such as Chairman & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President & Chief Operating Officer, President.