Leadership Overview
Heritage Senior Living has 5 executives leading key functions including strategy, operations, finance, and market expansion.
Driven by a commitment to compassionate care, Heritage Senior Living provides comprehensive senior home care services, offering multiple levels of assistance to clients across Wisconsin, including Independent Living, Enhanced Assisted Living, Assisted Living, and Memory Care.
Driven by a commitment to compassionate care, Heritage Senior Living provides comprehensive senior home care services, offering multiple levels of assistance to clients across Wisconsin, including Independent Living, Enhanced Assisted Living, Assisted Living, and Memory Care.
Leadership Roles at Heritage Senior Living
Kevin McCollum - Chairman & Chief Executive Officer
Kevin McCollum, the Chairman & Chief Executive Officer at Heritage Senior Living, directs the overarching strategic vision and corporate governance. McCollum guides the organization's expansion initiatives and ensures alignment with its mission of providing exceptional senior home care. This leadership role involves setting long-term objectives for all service lines, including Independent Living, Enhanced Assisted Living, Assisted Living, and Memory Care. By focusing on sustainable growth and operational excellence, Kevin McCollum drives the company's market position and financial health. The Chairman & Chief Executive Officer's responsibilities extend to fostering a culture of quality care and innovation throughout the organization's Wisconsin locations.
Beatie Love - Chief Financial Officer
Beatie Love, the Chief Financial Officer at Heritage Senior Living, manages all financial operations and fiscal strategy. Love is responsible for financial planning, budgeting, and ensuring the fiscal health of the organization. This executive function involves overseeing revenue streams from various care levels, including Independent Living and Memory Care, and managing expenditures to maintain profitability. Beatie Love's strategic financial oversight supports the company's growth objectives and its ability to invest in enhanced care services. The Chief Financial Officer's role is pivotal in maintaining financial stability and driving long-term economic viability for Heritage Senior Living across its Wisconsin operations.
Tammy Schafer - Chief Operating Officer
Tammy Schafer, the Chief Operating Officer at Heritage Senior Living, oversees the day-to-day operational execution across all facilities. Schafer ensures the seamless delivery of care services, managing the implementation of operational policies and procedures that uphold the company's standards. This critical role involves optimizing resource allocation and enhancing operational efficiency to support the diverse care levels offered, from Independent Living to Memory Care. Tammy Schafer's focus remains on maintaining high standards of resident well-being and staff performance. The Chief Operating Officer's responsibilities include driving operational improvements that directly impact the quality of life for seniors residing in Heritage Senior Living communities throughout Wisconsin.
Matthew Hayden - President & Chief Operating Officer
Matthew Hayden, the President & Chief Operating Officer at Heritage Senior Living, directs both strategic leadership and operational management. Hayden's dual role ensures that the company's strategic objectives are effectively translated into operational realities across all service lines, from Independent Living to Memory Care. This position involves driving operational excellence, fostering innovation in care delivery, and ensuring the highest standards of resident satisfaction. Matthew Hayden's leadership focuses on enhancing the overall resident experience and optimizing the operational framework to support the company's mission. The President & Chief Operating Officer's responsibilities encompass guiding the organization's growth and operational efficiency throughout Wisconsin.

David Lovitz - President
David Lovitz, the President at Heritage Senior Living, provides executive leadership and strategic direction for the organization. Lovitz's role involves guiding the company's vision and ensuring its continued success in delivering comprehensive senior home care. This leadership position focuses on advancing the company's mission and expanding its reach within the senior living sector. David Lovitz's oversight contributes to the strategic development and implementation of services, including Independent Living, Enhanced Assisted Living, Assisted Living, and Memory Care. The President's influence is critical in shaping the company's future growth and maintaining its reputation for quality care across Wisconsin.
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