Heritage Senior Living Executive and Leadership Team

June, 2026

Leadership Overview

Heritage Senior Living has 5 executives leading key functions including strategy, finance, operations, and market expansion.

Driven by a commitment to compassionate care, Heritage Senior Living provides comprehensive senior living solutions, fostering independence and well-being across Wisconsin.

Leadership Roles at Heritage Senior Living

  • Chairman & Chief Executive Officer - Kevin McCollum
  • Chief Financial Officer - Beatie Love
  • Chief Operating Officer - Tammy Schafer
  • President & Chief Operating Officer - Matthew Hayden
  • President - David Lovitz
  • Kevin McCollum - Chairman & Chief Executive Officer

    Kevin McCollum, the Chairman & Chief Executive Officer at Heritage Senior Living, directs the overarching corporate strategy and vision. McCollum guides the organization's expansion efforts and ensures alignment with its mission of providing exceptional senior care across Wisconsin. Overseeing all major business decisions, Kevin McCollum drives the company's growth trajectory and market positioning within the senior living sector. This leadership role involves setting long-term objectives and fostering a culture of excellence throughout the organization. By championing innovative approaches to care, McCollum ensures Heritage Senior Living remains a leader in assisted living and memory care services. The Chairman & Chief Executive Officer's strategic direction impacts every facet of operations, from resident services to financial performance, solidifying the company's reputation for quality and compassionate support.
    Kevin McCollum

    Beatie Love - Chief Financial Officer

    Beatie Love, the Chief Financial Officer at Heritage Senior Living, manages all financial operations and fiscal strategy. Love oversees budgeting, financial planning, and resource allocation to support the company's diverse care offerings, including Independent Living, Enhanced Assisted Living, Assisted Living, and Memory Care. This critical role ensures the financial health and sustainability of Heritage Senior Living's operations across Wisconsin. By implementing robust financial controls and reporting mechanisms, Beatie Love provides essential insights for strategic decision-making. The Chief Financial Officer's expertise is vital in navigating the complex financial landscape of the healthcare sector, optimizing revenue streams, and managing expenditures effectively. Through diligent financial oversight, Love supports the organization's mission to deliver high-quality, accessible senior care services.

    Tammy Schafer - Chief Operating Officer

    Tammy Schafer, the Chief Operating Officer at Heritage Senior Living, directs daily operational activities and service delivery across all facilities. Schafer ensures the seamless execution of care protocols, from Independent Living to Memory Care, maintaining high standards of resident well-being and satisfaction. This position involves optimizing operational efficiency and resource management throughout the organization's Wisconsin locations. By focusing on process improvement and staff training, Tammy Schafer enhances the quality of care provided. The Chief Operating Officer's responsibilities include overseeing facility management, ensuring regulatory compliance, and fostering a supportive environment for both residents and staff. Schafer's leadership drives operational excellence, directly contributing to Heritage Senior Living's reputation for dependable and compassionate senior home care.

    Matthew Hayden - President & Chief Operating Officer

    Matthew Hayden, the President & Chief Operating Officer at Heritage Senior Living, spearheads strategic initiatives and operational oversight across the enterprise. Hayden manages the integration of various care levels, including Independent Living, Enhanced Assisted Living, Assisted Living, and Memory Care, ensuring consistent quality and service delivery throughout Wisconsin. This dual role involves driving business development and refining operational processes to enhance resident experiences and organizational efficiency. Matthew Hayden's leadership focuses on expanding the company's reach and impact within the senior care market. The President & Chief Operating Officer champions innovation in care delivery and facility management, ensuring Heritage Senior Living remains at the forefront of the industry. Hayden's strategic vision and operational acumen are crucial for sustained growth and maintaining the highest standards of care.
    Matthew Hayden

    David Lovitz - President

    David Lovitz, the President at Heritage Senior Living, guides strategic growth and market presence for the organization. Lovitz focuses on expanding the company's footprint and enhancing its service offerings across Wisconsin, ensuring accessibility to quality senior living solutions. This leadership position involves cultivating key partnerships and exploring new avenues for service development. David Lovitz plays a pivotal role in shaping the company's future direction and reinforcing its commitment to resident well-being. The President's strategic insights are instrumental in navigating market dynamics and identifying opportunities for innovation within the senior care sector. Lovitz's dedication to excellence drives the organization's mission to provide comprehensive and compassionate care for seniors.

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    Frequently Asked Questions Regarding Heritage Senior Living Top Executives and Leadership Team

    Who leads Heritage Senior Living?
    Heritage Senior Living is led by Kevin McCollum (Chairman & Chief Executive Officer), along with executives such as Beatie Love (Chief Financial Officer) and Tammy Schafer (Chief Operating Officer).
    Who is part of Heritage Senior Living’s executive team?
    The executive team of Heritage Senior Living includes leaders such as Kevin McCollum (Chairman & Chief Executive Officer), Beatie Love (Chief Financial Officer), Tammy Schafer (Chief Operating Officer) and other senior executives.
    How many executives does Heritage Senior Living have?
    Heritage Senior Living has 5 executives leading key business areas.
    What roles are included in Heritage Senior Living’s leadership team?
    The leadership team of Heritage Senior Living includes roles such as Chairman & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President & Chief Operating Officer, President.