Grupo Lala Executive and Leadership Team

May, 2026

Leadership Overview

Grupo Lala has 5 executives leading key functions including operations, technology, digital information, marketing, and US operations.

Driven by a commitment to quality, Grupo Lala crafts nutritious food items loved by families across Mexico, building on a legacy of trust and deep roots in food production to deliver healthy and tasty products nationwide.

Leadership Roles at Grupo Lala

  • Chief Operating Officer - Mariano Perotti
  • Chief Operating Officer (US) - Rafael Trujillo
  • Chief Technology Officer - Byron Padilla
  • Digital Information Chief & (Cdo Officer & Chief Information Officer - Claudia Avelar
  • Jefe De Mercadotecnia - Wendy Couto
  • Mariano Perotti - Chief Operating Officer

    Mariano Perotti, the Chief Operating Officer at Grupo Lala, directs the company's extensive operational framework. Overseeing daily production and supply chain logistics, Perotti ensures the efficient delivery of milk, dairy, and nutritious food items to families throughout Mexico. This leadership role involves optimizing manufacturing processes and maintaining the high standards of quality that define Grupo Lala's trusted brand. Perotti's focus on operational excellence directly supports the company's mission to provide healthy and tasty products. By managing the intricate network of production facilities and distribution channels, Mariano Perotti guarantees that Grupo Lala's commitment to freshness and nutritional value is consistently met across all product lines. The Chief Operating Officer's strategic oversight extends to implementing best practices that enhance productivity and reduce waste, solidifying the company's position as a national leader in food production.

    Rafael Trujillo - Chief Operating Officer (US)

    Rafael Trujillo, the Chief Operating Officer (US) at Grupo Lala, directs all operational activities within the United States market. Trujillo oversees the strategic implementation of Grupo Lala's product lines, ensuring that the company's commitment to healthy and tasty food items resonates with US consumers. This involves managing production, distribution, and sales operations to meet regional demand for nutritious dairy and food products. The Chief Operating Officer (US)'s leadership focuses on expanding Grupo Lala's presence and market share within the United States. Rafael Trujillo's operational expertise is key to adapting the company's trusted brand and quality standards to the specific dynamics of the US market. By driving efficiency and fostering strong regional partnerships, Trujillo ensures the successful delivery of Grupo Lala's mission to provide quality food across North America.

    Byron Padilla - Chief Technology Officer

    Byron Padilla, the Chief Technology Officer at Grupo Lala, architects the company's technological infrastructure and digital transformation initiatives. Padilla drives innovation by integrating advanced systems that support Grupo Lala's mission of delivering healthy and tasty products. This involves overseeing the development and implementation of cutting-edge solutions across manufacturing, distribution, and customer engagement platforms. The Chief Technology Officer's strategic vision ensures that technology enhances operational efficiency and product quality. Byron Padilla's leadership is crucial in leveraging data analytics and digital tools to optimize production processes and expand market reach. By championing technological advancements, Padilla strengthens Grupo Lala's competitive edge and its ability to meet evolving consumer demands for nutritious food items. The CTO's role is central to maintaining the integrity and scalability of the company's technological backbone.

    Claudia Avelar - Digital Information Chief & (Cdo Officer & Chief Information Officer

    Claudia Avelar, the Digital Information Chief & (Cdo Officer & Chief Information Officer at Grupo Lala, spearheads the company's digital information strategy and data governance. Avelar directs the integration of digital tools and information systems to enhance operational transparency and decision-making across the organization. This role is pivotal in ensuring that Grupo Lala's commitment to producing healthy and tasty products is supported by robust data management and digital insights. The Chief Information Officer's responsibilities include overseeing the company's IT infrastructure, cybersecurity, and digital transformation projects. Claudia Avelar's leadership ensures that information systems effectively support the company's growth and its mission to provide trusted, nutritious food items to families. By optimizing data utilization, Avelar contributes significantly to Grupo Lala's operational efficiency and market responsiveness.

    Wendy Couto - Jefe De Mercadotecnia

    Wendy Couto, the Jefe De Mercadotecnia at Grupo Lala, leads the marketing and brand strategy initiatives for the company. Couto directs the development and execution of campaigns that highlight Grupo Lala's dedication to producing healthy and tasty products for families. This role involves understanding consumer preferences and market trends to effectively communicate the value of the company's milk, dairy, and nutritious food items. The Jefe De Mercadotecnia's focus is on strengthening brand loyalty and expanding market reach through innovative marketing approaches. Wendy Couto's strategic insights are essential in positioning Grupo Lala as a trusted provider of quality food. By overseeing all aspects of marketing, Couto ensures that the company's mission of delivering nutritious options is effectively conveyed to consumers across Mexico.

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    Frequently Asked Questions Regarding Grupo Lala Top Executives and Leadership Team

    Who leads Grupo Lala?
    Grupo Lala is led by Mariano Perotti (Chief Operating Officer), along with executives such as Rafael Trujillo (Chief Operating Officer (US)) and Byron Padilla (Chief Technology Officer).
    Who is part of Grupo Lala’s executive team?
    The executive team of Grupo Lala includes leaders such as Mariano Perotti (Chief Operating Officer), Rafael Trujillo (Chief Operating Officer (US)), Byron Padilla (Chief Technology Officer) and other senior executives.
    How many executives does Grupo Lala have?
    Grupo Lala has 5 executives leading key business areas.
    What roles are included in Grupo Lala’s leadership team?
    The leadership team of Grupo Lala includes roles such as Chief Operating Officer, Chief Operating Officer (US), Chief Technology Officer, Digital Information Chief & (Cdo Officer & Chief Information Officer, Jefe De Mercadotecnia.