AJE Executive and Leadership Team

June, 2026

Leadership Overview

AJE has 5 executives leading key functions including strategy, finance, marketing, and new business development.

Driven by innovation, AJE manufactures, distributes, and sells alcoholic and nonalcoholic beverages, impacting markets across Peru and beyond with a commitment to quality and accessibility.

Leadership Roles at AJE

  • Chief Executive Officer Adjunto - Augusto Bauer
  • Chief Financial Officer, Role At Ice Beverages - Indranil Dey
  • Chief Financial Officer, Corporate Vicepresidente Finanzas & Gerente General Toquea (Fintech Grupo Aje) - Raimundo Kirsten
  • Global Chief Marketing Officer & Chief Marketing Officer - Alexander Nano
  • Global Chief Marketing Officer, Nuevos Negocios Aje - Maricruz Arbaiza
  • Augusto Bauer - Chief Executive Officer Adjunto

    Augusto Bauer, the Chief Executive Officer Adjunto at AJE, directs the overarching strategic vision and operational execution for the company's diverse beverage portfolio. Bauer oversees the integration of business units, ensuring alignment with AJE's mission to provide high-quality alcoholic and nonalcoholic beverages to a broad consumer base. This leadership position involves driving growth initiatives across manufacturing, distribution, and sales channels, particularly focusing on expanding market penetration within Peru and other key regions. Bauer's strategic guidance ensures operational efficiency and fosters innovation in product development, directly supporting the company's established market presence. The Chief Executive Officer Adjunto's role is critical in navigating the competitive beverage landscape, maintaining AJE's commitment to accessibility and consumer satisfaction. Augusto Bauer's influence extends to optimizing supply chain logistics and enhancing distribution networks to meet dynamic market demands.
    Augusto Bauer

    Indranil Dey - Chief Financial Officer, Role At Ice Beverages

    Indranil Dey, the Chief Financial Officer, Role At Ice Beverages at AJE, manages the comprehensive financial operations and fiscal strategy for the company's beverage sector. Dey oversees financial planning, budgeting, and forecasting, ensuring robust fiscal health and sustainable growth across all beverage-related activities. This role involves rigorous analysis of financial performance, identifying opportunities for cost optimization and revenue enhancement within the manufacturing and distribution segments. The Chief Financial Officer's responsibilities include managing capital allocation, investor relations, and ensuring compliance with financial regulations across AJE's operational geographies. Indranil Dey's expertise is vital in guiding financial decisions that support AJE's market expansion and product diversification strategies. By maintaining stringent financial controls, Dey safeguards the company's assets and drives profitability, reinforcing AJE's position as a leading beverage provider.

    Raimundo Kirsten - Chief Financial Officer, Corporate Vicepresidente Finanzas & Gerente General Toquea (Fintech Grupo Aje)

    Raimundo Kirsten, the Chief Financial Officer, Corporate Vicepresidente Finanzas & Gerente General Toquea (Fintech Grupo Aje) at AJE, holds dual responsibilities encompassing corporate finance leadership and the strategic direction of the group's fintech ventures. Kirsten oversees the financial health and strategic investment decisions for AJE's core beverage operations while simultaneously driving the growth and operational management of its fintech arm, Toquea. This multifaceted role requires a deep understanding of both traditional financial management and the innovative landscape of financial technology. The Chief Financial Officer, Corporate Vicepresidente Finanzas & Gerente General Toquea (Fintech Grupo Aje)'s purview includes managing capital structures, risk assessment, and ensuring financial compliance across all group entities. Raimundo Kirsten's leadership is pivotal in optimizing financial performance and fostering synergistic growth between AJE's established beverage business and its forward-looking fintech initiatives.

    Alexander Nano - Global Chief Marketing Officer & Chief Marketing Officer

    Alexander Nano, the Global Chief Marketing Officer & Chief Marketing Officer at AJE, spearheads the global marketing strategy and brand development initiatives for the company's extensive beverage offerings. Nano directs the creation and execution of integrated marketing campaigns designed to enhance brand visibility and consumer engagement across diverse markets. This leadership role encompasses market research, product positioning, and the development of innovative promotional activities that resonate with target demographics. The Global Chief Marketing Officer's purview includes overseeing advertising, digital marketing, and public relations efforts to strengthen AJE's brand equity. Alexander Nano's strategic vision is instrumental in driving market share growth and fostering brand loyalty for both alcoholic and nonalcoholic beverages. By analyzing consumer trends and competitive landscapes, Nano ensures AJE's marketing efforts remain impactful and aligned with business objectives.
    Alexander Nano

    Maricruz Arbaiza - Global Chief Marketing Officer, Nuevos Negocios Aje

    Maricruz Arbaiza, the Global Chief Marketing Officer, Nuevos Negocios Aje at AJE, focuses on pioneering marketing strategies for new business ventures and emerging product lines within the AJE group. Arbaiza leads the identification and development of market opportunities, driving the launch of innovative beverage concepts and expanding the company's portfolio into new segments. This role involves extensive market analysis, consumer insights generation, and the formulation of go-to-market plans for novel products. The Global Chief Marketing Officer, Nuevos Negocios Aje's responsibilities include building strategic partnerships and cultivating brand awareness for AJE's latest business initiatives. Maricruz Arbaiza's expertise is crucial in navigating the complexities of new market entry and establishing a strong competitive foothold for emerging ventures. By championing innovation, Arbaiza ensures AJE remains at the forefront of beverage industry evolution.

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    Frequently Asked Questions Regarding AJE Top Executives and Leadership Team

    Who leads AJE?
    AJE is led by Augusto Bauer (Chief Executive Officer Adjunto), along with executives such as Indranil Dey (Chief Financial Officer, Role At Ice Beverages) and Raimundo Kirsten (Chief Financial Officer, Corporate Vicepresidente Finanzas & Gerente General Toquea (Fintech Grupo Aje)).
    Who is part of AJE’s executive team?
    The executive team of AJE includes leaders such as Augusto Bauer (Chief Executive Officer Adjunto), Indranil Dey (Chief Financial Officer, Role At Ice Beverages), Raimundo Kirsten (Chief Financial Officer, Corporate Vicepresidente Finanzas & Gerente General Toquea (Fintech Grupo Aje)) and other senior executives.
    How many executives does AJE have?
    AJE has 5 executives leading key business areas.
    What roles are included in AJE’s leadership team?
    The leadership team of AJE includes roles such as Chief Executive Officer Adjunto, Chief Financial Officer, Role At Ice Beverages, Chief Financial Officer, Corporate Vicepresidente Finanzas & Gerente General Toquea (Fintech Grupo Aje), Global Chief Marketing Officer & Chief Marketing Officer, Global Chief Marketing Officer, Nuevos Negocios Aje.