Leadership Overview
Grimmway Farms has 5 executives leading key functions including operations, financial strategy, human capital, sales and marketing, and potato category management.
Committed to sustainable agricultural excellence, Grimmway Farms delivers premium organic and conventional produce to global markets while maintaining rigorous standards for domestic crop cultivation and supply chain integrity.
Committed to sustainable agricultural excellence, Grimmway Farms delivers premium organic and conventional produce to global markets while maintaining rigorous standards for domestic crop cultivation and supply chain integrity.
Leadership Roles at Grimmway Farms
Kirsten Anderberg - Chief Financial Officer
Kirsten Anderberg, the Chief Financial Officer at Grimmway Farms, manages the fiscal health and capital allocation strategies for the entire organization. Anderberg oversees financial planning, budgeting, and risk management to ensure the long-term viability of the company's agricultural investments. By analyzing market trends and production costs, the Chief Financial Officer provides the data-driven insights necessary for strategic decision-making at the board level. Kirsten Anderberg directs the financial reporting processes, maintaining transparency and compliance across all business units. This role involves balancing the capital requirements of large-scale farming operations with the need for consistent profitability. Through rigorous oversight of financial assets, the Chief Financial Officer supports the expansion of the Cal-Organic Farms and Bunny-Luv brands. Anderberg drives fiscal discipline, ensuring that the company maintains the resources required to innovate within the competitive agricultural sector while delivering value to stakeholders.

Todd Jones - Chief Operating Officer
Todd Jones, the Chief Operating Officer at Grimmway Farms, directs all internal production workflows and supply chain logistics across the United States. Jones oversees the cultivation cycles for organic and conventional crops, ensuring that every harvest meets strict quality benchmarks. By optimizing processing facilities and distribution networks, the Chief Operating Officer maintains the efficiency required to support large-scale agricultural output. This leadership role involves close collaboration with the executive team to align operational capacity with market demand. Todd Jones manages the complex logistics of moving fresh produce from fields to retail partners, driving consistent growth through operational excellence. Through the implementation of advanced agricultural technologies, the Chief Operating Officer enhances productivity while upholding the environmental standards central to the company mission. Jones secures the operational foundation necessary for sustained market leadership in the carrot industry.

Mark Knight - Incoming President, Potato Category
Mark Knight, the Incoming President, Potato Category at Grimmway Farms, directs the strategic development and market expansion of the potato business unit. Knight oversees the end-to-end lifecycle of potato production, from field selection to final distribution, ensuring that the category meets the company's high standards for quality and sustainability. By focusing on operational improvements and product innovation, the Incoming President, Potato Category drives growth within this specific segment of the agricultural portfolio. Mark Knight manages the integration of new farming techniques to optimize yields and reduce waste across the supply chain. This leadership role involves collaborating with sales teams to penetrate new markets and strengthen existing retail partnerships. Through the implementation of targeted growth strategies, the Incoming President, Potato Category enhances the company's competitive advantage. Knight secures the long-term success of the potato division by aligning production capabilities with evolving consumer demand for fresh, high-quality produce.
Peter Vitarisi - Chief People Officer
Peter Vitarisi, the Chief People Officer at Grimmway Farms, architects the human capital strategy to support a diverse workforce across the United States. Vitarisi oversees talent acquisition, employee development, and organizational culture initiatives that align with the company's mission of agricultural excellence. By fostering a safe and productive work environment, the Chief People Officer ensures that the labor force remains capable of meeting the high demands of seasonal crop production. Peter Vitarisi manages complex labor relations and compliance requirements, providing the structural support necessary for operational stability. This leadership role involves partnering with department heads to identify skill gaps and implement training programs that enhance workforce efficiency. Through the cultivation of a strong corporate culture, the Chief People Officer drives employee engagement and retention. Vitarisi secures the human resources needed to maintain the company's position as a global leader in the production of organic and conventional carrots.
Eric Proffitt - Executive VP, Sales & Marketing
Eric Proffitt, the Executive VP, Sales & Marketing at Grimmway Farms, drives the commercial strategy for the Cal-Organic Farms and Bunny-Luv brands. Proffitt oversees national sales initiatives and marketing campaigns that connect fresh produce with retail and food service partners across North America. By analyzing consumer preferences and market shifts, the Executive VP, Sales & Marketing identifies new growth opportunities for the company's diverse product portfolio. Eric Proffitt manages relationships with key distributors, ensuring that the brand maintains a strong presence in the competitive agricultural marketplace. This leadership role involves coordinating with production teams to align supply with promotional activities and seasonal demand. Through the execution of targeted marketing strategies, the Executive VP, Sales & Marketing enhances brand visibility and customer loyalty. Proffitt secures the market share necessary for the company to continue its legacy as a premier producer of high-quality, domestically grown vegetables.
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