Leadership Overview
Grimmway Farms has 5 executives leading key functions including operations, finance, human resources, potato category management, and sales and marketing.
Committed to sustainable agriculture, Grimmway Farms delivers high-quality organic and conventional produce to global markets while maintaining rigorous standards for crop production across the United States.
Committed to sustainable agriculture, Grimmway Farms delivers high-quality organic and conventional produce to global markets while maintaining rigorous standards for crop production across the United States.
Leadership Roles at Grimmway Farms
Kirsten Anderberg - Chief Financial Officer
Kirsten Anderberg, the Chief Financial Officer at Grimmway Farms, manages the fiscal health and long-term capital strategy of the enterprise. Overseeing financial planning, budgeting, and risk management, the Chief Financial Officer ensures the company maintains a robust balance sheet to support ongoing agricultural expansion. This leadership role involves analyzing market trends to guide investment in new farming technologies and infrastructure upgrades. By maintaining strict financial discipline, Kirsten Anderberg directly impacts the profitability and growth trajectory of the organization. Furthermore, Anderberg collaborates with the executive team to align capital expenditures with the broader mission of delivering premium organic and conventional produce. Through precise financial reporting and strategic resource management, the Chief Financial Officer provides the necessary stability for the company to navigate the complexities of the global agricultural market while sustaining its competitive position in the industry.

Todd Jones - Chief Operating Officer
Todd Jones, the Chief Operating Officer at Grimmway Farms, directs all internal production workflows and supply chain logistics for the organization. Overseeing the cultivation and processing of organic and conventional crops, the Chief Operating Officer ensures maximum efficiency across all domestic farming operations. This leadership role involves coordinating with regional agricultural teams to maintain consistent output quality while scaling production capacity to meet rising consumer demand. By optimizing resource allocation and implementing advanced harvesting technologies, Todd Jones directly impacts the operational excellence of the company. Furthermore, Jones manages the integration of sustainable farming practices into daily activities, ensuring that the entire supply chain adheres to strict environmental standards. Through rigorous oversight of field-to-table processes, the Chief Operating Officer secures the long-term viability of the company's extensive agricultural footprint across the United States.

Mark Knight - Incoming President, Potato Category
Mark Knight, the Incoming President, Potato Category at Grimmway Farms, directs the strategic growth and market positioning of the potato product line. Overseeing the development of new potato varieties and the expansion of distribution channels, the Incoming President, Potato Category ensures that this specific segment aligns with the company's broader commitment to high-quality produce. This leadership role involves analyzing consumer preferences and market demand to drive innovation in cultivation and packaging. By focusing on category-specific revenue growth, Mark Knight directly impacts the diversification of the company's agricultural portfolio. Furthermore, Knight coordinates with sales and marketing teams to enhance the visibility of potato products within the competitive retail landscape. Through targeted category management, the Incoming President, Potato Category secures a stronger market presence for the company, ensuring that potato offerings meet the same rigorous standards as the established carrot and organic crop lines.
Peter Vitarisi - Chief People Officer
Peter Vitarisi, the Chief People Officer at Grimmway Farms, directs all human capital strategies and organizational development initiatives. Overseeing talent acquisition, employee engagement, and workforce safety, the Chief People Officer ensures the company maintains a highly skilled and motivated team across all farming and processing facilities. This leadership role involves designing comprehensive training programs that emphasize agricultural expertise and operational safety standards. By fostering a culture of excellence and inclusivity, Peter Vitarisi directly impacts the productivity and retention rates of the workforce. Furthermore, Vitarisi aligns human resources policies with the company's core mission of sustainable production, ensuring that every employee contributes to the high quality of Cal-Organic Farms and Bunny-Luv brands. Through strategic workforce planning, the Chief People Officer secures the human infrastructure necessary to support the company's expansive operations throughout the United States.
Eric Proffitt - Executive VP, Sales & Marketing
Eric Proffitt, the Executive VP, Sales & Marketing at Grimmway Farms, directs all commercial activities and brand development strategies. Overseeing the promotion of Cal-Organic Farms and Bunny-Luv brands, the Executive VP, Sales & Marketing ensures that the company's produce reaches a diverse range of retail and wholesale partners across North America. This leadership role involves identifying emerging market opportunities and crafting campaigns that highlight the company's commitment to 100% USA-grown crops. By driving sales volume and strengthening brand loyalty, Eric Proffitt directly impacts the market share and revenue growth of the organization. Furthermore, Proffitt collaborates with production teams to ensure that marketing promises align with the actual output of the farms. Through strategic customer relationship management and innovative promotional tactics, the Executive VP, Sales & Marketing secures the company's reputation as a leader in the global agricultural sector.
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