Grimmway Farms Executive and Leadership Team

Kirsten Anderberg, the Chief Financial Officer at Grimmway Farms, manages the company's comprehensive financial strategy and fiscal operations. Overseeing all aspects of financial planning, budgeting, and reporting, Anderberg ensures robust financial health and sustainable growth. This critical role involves analyzing market trends, managing investment portfolios, and securing capital to support Grimmway Farms' expansive operations, including its 100% US-based organic and conventional crop production. By providing strategic financial guidance, Kirsten Anderberg supports key business decisions, optimizes resource allocation, and enhances profitability across the organization. Anderberg's leadership ensures financial stability and facilitates the company's ongoing expansion and market leadership in the global carrot industry.

Todd Jones, the Chief Operating Officer at Grimmway Farms, directs all operational facets of the company's extensive agricultural and processing activities. Overseeing the daily functions of carrot cultivation, harvesting, and packaging, Jones ensures maximum efficiency and adherence to stringent quality standards across all production lines. This leadership role involves optimizing supply chain logistics to maintain the freshness and integrity of both organic and conventional crops grown in the USA. By implementing advanced operational strategies, Todd Jones drives productivity and cost-effectiveness, directly supporting Grimmway Farms' position as a global producer of carrots and its commitment to delivering high-quality produce under brands like Cal-Organic Farms and Bunny-Luv. Jones's focus remains on scalable growth and operational excellence throughout the North American market.

Russell Hamlin, the President, Farming Operations at Grimmway Farms, directs the core agricultural activities that form the foundation of the company's produce. Overseeing the cultivation, planting, and harvesting of all organic and conventional carrot crops grown exclusively in the USA, Hamlin ensures the highest standards of agricultural practice and yield optimization. This leadership position involves managing vast farmlands and implementing innovative farming techniques to maximize crop quality and sustainability. By focusing on efficient land use and resource management, Russell Hamlin directly supports Grimmway Farms' commitment to producing premium carrots for its brands, including Cal-Organic Farms and Bunny-Luv. Hamlin's expertise in large-scale agriculture is pivotal to the company's ongoing success and its reputation as a leading global producer.

Peter Vitarisi, the Chief People Officer at Grimmway Farms, leads all human capital initiatives and organizational development strategies. Overseeing talent acquisition, employee relations, and comprehensive benefits programs, Vitarisi cultivates a positive and productive work environment essential for the company's agricultural operations. This role focuses on fostering a strong company culture that supports the dedicated workforce responsible for growing 100% of Grimmway Farms' organic and conventional crops in the USA. By developing and implementing effective HR policies, Peter Vitarisi ensures employee engagement, retention, and professional growth, directly contributing to the operational success of brands like Cal-Organic Farms and Bunny-Luv. Vitarisi's strategic approach to people management underpins the company's commitment to its employees and its overall mission.

Eric Proffitt, the Executive VP, Sales & Marketing at Grimmway Farms, spearheads the commercial strategy and market penetration for the company's extensive product lines. Overseeing all sales channels and marketing initiatives, Proffitt drives revenue growth and brand visibility for Grimmway Farms' organic and conventional carrots. This role involves developing and executing go-to-market strategies, managing key customer relationships, and identifying new market opportunities across the USA and internationally. By leveraging deep market insights and innovative promotional campaigns, Eric Proffitt ensures that brands like Cal-Organic Farms and Bunny-Luv resonate with consumers and maintain a competitive edge. Proffitt's leadership in sales and marketing is crucial for expanding market share and reinforcing Grimmway Farms' position as a global leader in the produce industry.