Grimmway Farms Executive and Leadership Team

July, 2026

Leadership Overview

Grimmway Farms has 4 executives leading key functions including finance, operations, people, and sales.

Driven by a commitment to quality, Grimmway Farms cultivates and delivers essential produce, impacting global food systems through sustainable agricultural practices and a dedication to consumer well-being.

Leadership Roles at Grimmway Farms

  • Chief Financial Officer - Kirsten Anderberg
  • Chief Operating Officer - Todd Jones
  • Chief People Officer - Peter Vitarisi
  • Executive VP, Sales & Marketing - Eric Proffitt
  • Kirsten Anderberg - Chief Financial Officer

    Kirsten Anderberg, the Chief Financial Officer at Grimmway Farms, directs all financial planning, management, and reporting activities. Overseeing fiscal strategy, Anderberg ensures robust financial health and optimizes capital allocation to support the company's expansive growth in carrot production. This leadership role involves managing budgets, forecasting financial performance, and maintaining strong relationships with financial institutions. By analyzing market trends and operational costs, Kirsten Anderberg drives profitability and secures the financial stability necessary for Grimmway Farms' continued success in the agriculture sector. The Chief Financial Officer's oversight extends to risk management and compliance, safeguarding company assets and ensuring adherence to all financial regulations across domestic and international operations.
    Kirsten Anderberg

    Todd Jones - Chief Operating Officer

    Todd Jones, the Chief Operating Officer at Grimmway Farms, orchestrates the company's extensive agricultural operations and supply chain management. Overseeing daily production, harvesting, and distribution, Jones ensures the efficient delivery of both organic and conventional carrot crops. This critical role involves optimizing farming techniques, managing farm resources, and implementing advanced agricultural technologies to enhance yield and quality. By streamlining operational processes, Todd Jones drives efficiency across all facets of Grimmway Farms' production cycle, from field to consumer. The Chief Operating Officer's focus includes maintaining rigorous quality control standards and ensuring the seamless integration of Cal-Organic Farms and Bunny-Luv brands into the market, directly supporting the company's mission to provide high-quality produce globally.
    Todd Jones

    Peter Vitarisi - Chief People Officer

    Peter Vitarisi, the Chief People Officer at Grimmway Farms, leads all human capital strategies and organizational development initiatives. Overseeing talent acquisition, employee engagement, and workforce development, Vitarisi cultivates a supportive and productive work environment across the organization. This position involves designing and implementing programs that foster employee growth, ensure competitive compensation and benefits, and uphold company culture. By championing employee well-being and professional advancement, Peter Vitarisi directly contributes to Grimmway Farms' operational excellence and its reputation as a premier employer in the agriculture industry. The Chief People Officer's strategic focus ensures a cohesive and motivated team, essential for sustaining the company's global production and distribution of carrots.
    Peter Vitarisi

    Eric Proffitt - Executive VP, Sales & Marketing

    Eric Proffitt, the Executive VP, Sales & Marketing at Grimmway Farms, directs the strategic development and execution of all sales and marketing initiatives. Overseeing brand management for Cal-Organic Farms and Bunny-Luv, Proffitt drives market penetration and revenue growth for the company's extensive carrot product lines. This role involves forging strong relationships with retail partners, analyzing consumer trends, and developing innovative marketing campaigns to enhance brand visibility and customer loyalty. By leading the sales and marketing teams, Eric Proffitt ensures alignment with the company's mission to deliver high-quality produce to consumers worldwide. The Executive VP's expertise in market dynamics and consumer engagement is crucial for expanding Grimmway Farms' footprint in both domestic and international markets.

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    Frequently Asked Questions Regarding Grimmway Farms Top Executives and Leadership Team

    Who leads Grimmway Farms?
    Grimmway Farms is led by Kirsten Anderberg (Chief Financial Officer), along with executives such as Todd Jones (Chief Operating Officer) and Peter Vitarisi (Chief People Officer).
    Who is part of Grimmway Farms’s executive team?
    The executive team of Grimmway Farms includes leaders such as Kirsten Anderberg (Chief Financial Officer), Todd Jones (Chief Operating Officer), Peter Vitarisi (Chief People Officer) and other senior executives.
    How many executives does Grimmway Farms have?
    Grimmway Farms has 4 executives leading key business areas.
    What roles are included in Grimmway Farms’s leadership team?
    The leadership team of Grimmway Farms includes roles such as Chief Financial Officer, Chief Operating Officer, Chief People Officer, Executive VP, Sales & Marketing.