Front Porch Executive and Leadership Team

October, 2026

Leadership Overview

Front Porch has 9 executives leading key functions including strategy, operations, finance, human resources, legal, and regional community management.

Dedicated to enhancing the lives of older adults, Front Porch fosters vibrant communities through a mission-driven approach that prioritizes independence, wellness, and meaningful social connection for every resident served.

Leadership Roles at Front Porch

  • Chief Executive Officer - Sean Kelly
  • Chief Financial Officer - Ed Salvador
  • Chief Operating Officer - Mary McMullin
  • President - Bill Jennings
  • President - Soraya Diaz
  • President, Front Porch Communities & Services - Roberta Jacobsen
  • President - Bob Peper
  • Chief Human Resources Officer - George Akopyan
  • Chief Legal Officer - Rachel Vranich
  • Sean Kelly - Chief Executive Officer

    Sean Kelly, the Chief Executive Officer at Front Porch, directs the overarching strategic vision for this nonprofit organization. Kelly architects long-term growth initiatives that expand the reach of senior living and healthcare services across the United States. By aligning organizational goals with the evolving needs of older adults, the Chief Executive Officer ensures that every community maintains high standards of wellness and dignity. Kelly collaborates with the Board to secure financial sustainability while promoting innovative aging programs. This leadership role involves overseeing the integration of residential services and community outreach to foster independence. Through consistent focus on mission-driven outcomes, Sean Kelly drives the organization toward greater impact in the senior services sector. Ultimately, the Chief Executive Officer maintains the integrity of the organizational philosophy, ensuring that respect and inclusion remain central to all operations.
    Sean Kelly

    Ed Salvador - Chief Financial Officer

    Ed Salvador, the Chief Financial Officer at Front Porch, governs the fiscal health and capital allocation strategies for the organization. Salvador directs financial planning, budgeting, and investment activities to support the expansion of senior services. By analyzing market trends and economic indicators, the Chief Financial Officer ensures that the nonprofit maintains a robust balance sheet capable of funding innovative aging programs. Salvador manages relationships with financial partners and oversees the audit processes to guarantee transparency and compliance. This leadership role involves balancing the costs of healthcare services with the mission of providing affordable housing. Through strategic financial modeling, Ed Salvador drives the sustainability of the organization. The Chief Financial Officer also provides critical data to the executive team, enabling informed decision-making regarding future community acquisitions and infrastructure investments. Salvador secures the financial future of the organization.

    Mary McMullin - Chief Operating Officer

    Mary McMullin, the Chief Operating Officer at Front Porch, manages the daily execution of senior living and healthcare operations. McMullin optimizes service delivery across the network of communities to ensure residents receive high-quality care. By streamlining administrative processes and clinical workflows, the Chief Operating Officer enhances operational efficiency throughout the organization. McMullin coordinates with regional leaders to implement standardized wellness protocols that support healthy aging. This role requires constant monitoring of facility performance and resident satisfaction metrics to maintain excellence. Through rigorous oversight of service quality, Mary McMullin drives the operational success of the entire nonprofit network. The Chief Operating Officer also manages resource allocation to support affordable housing initiatives, ensuring that the organization meets its commitment to accessible care. McMullin secures the operational foundation necessary for long-term community engagement and resident fulfillment.

    Bill Jennings - President

    Bill Jennings, the President at Front Porch, oversees the strategic development of specific residential communities and outreach programs. Jennings directs the implementation of service models that prioritize resident wellness and social connection. By focusing on the unique needs of older adults, the President ensures that each community maintains a vibrant and inclusive environment. Jennings coordinates with local leadership to enhance the quality of life for residents through innovative programming. This role involves driving growth in community engagement initiatives and expanding the reach of senior services. Through effective leadership, Bill Jennings supports the overall mission of the organization by fostering independence and dignity. The President also manages partnerships with community stakeholders to strengthen the presence of the organization in key markets. Jennings secures the operational success of the residential portfolio through consistent focus on resident-centered care.

    Soraya Diaz - President

    Soraya Diaz, the President at Front Porch, manages the expansion and operational excellence of specialized aging services and community outreach. Diaz directs the development of programs that address the evolving needs of older adults, including wellness and social engagement initiatives. By overseeing the implementation of these services, the President ensures that the organization remains at the forefront of the senior living industry. Diaz collaborates with cross-functional teams to integrate healthcare and housing solutions effectively. This leadership role involves driving the success of community-based programs that promote healthy aging. Through strategic oversight, Soraya Diaz supports the mission of creating meaningful lives for all participants. The President also monitors the impact of these programs on resident satisfaction and community health. Diaz secures the long-term viability of outreach initiatives through careful planning and execution.
    Soraya Diaz

    Roberta Jacobsen - President, Front Porch Communities & Services

    Roberta Jacobsen, the President, Front Porch Communities & Services at Front Porch, directs the comprehensive management of the organization's residential portfolio. Jacobsen oversees the daily operations of multiple senior living communities, ensuring that each location adheres to the mission of fostering independence and dignity. By implementing standardized service protocols, the President, Front Porch Communities & Services enhances the quality of care provided to residents. Jacobsen coordinates with facility directors to optimize staffing and resource utilization. This role involves driving the strategic growth of the residential network while maintaining high standards of wellness. Through consistent leadership, Roberta Jacobsen supports the overall organizational goal of creating vibrant, connected environments. The President, Front Porch Communities & Services also manages the integration of new communities into the existing network. Jacobsen secures the operational stability of the residential services division.
    Roberta Jacobsen

    Bob Peper - President

    Bob Peper, the President at Front Porch, manages the strategic initiatives related to affordable housing and community development. Peper directs the planning and execution of projects that provide accessible living options for older adults. By focusing on the intersection of housing and healthcare, the President ensures that residents have access to necessary support services. Peper collaborates with government agencies and community partners to secure funding and resources for housing initiatives. This leadership role involves driving the development of sustainable environments that promote social connection and wellness. Through effective project management, Bob Peper supports the mission of the organization by expanding the availability of quality housing. The President also oversees the maintenance and improvement of existing properties to ensure resident safety and comfort. Peper secures the growth of the affordable housing portfolio through diligent oversight.

    George Akopyan - Chief Human Resources Officer

    George Akopyan, the Chief Human Resources Officer at Front Porch, architects the talent acquisition and workforce development strategies for the organization. Akopyan directs initiatives focused on recruiting skilled healthcare professionals and community staff who embody the mission of the nonprofit. By implementing comprehensive training programs, the Chief Human Resources Officer fosters a culture of lifelong learning and professional growth. Akopyan manages employee relations and benefits administration to ensure a supportive work environment across all locations. This role involves aligning human capital strategies with the operational needs of senior living communities. Through effective talent management, George Akopyan drives high levels of staff engagement and retention. The Chief Human Resources Officer also oversees diversity and inclusion efforts, ensuring that the workforce reflects the values of respect and individuality. Akopyan secures the human infrastructure required for delivering exceptional care.
    George Akopyan
    Rachel Vranich, the Chief Legal Officer at Front Porch, manages all regulatory compliance and legal risk mitigation for the organization. Vranich directs the legal strategy regarding healthcare operations, housing regulations, and corporate governance. By providing counsel on complex aging-related service laws, the Chief Legal Officer ensures that the nonprofit adheres to all federal and state requirements. Vranich oversees contract negotiations and protects the intellectual property of the organization. This leadership role involves collaborating with the executive team to navigate the legal landscape of senior living and community engagement. Through proactive legal oversight, Rachel Vranich drives the protection of organizational assets and reputation. The Chief Legal Officer also manages litigation and internal investigations to maintain ethical standards. Vranich secures the legal framework that allows the organization to focus on its mission of serving older adults with dignity.
    Rachel Vranich

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    Frequently Asked Questions Regarding Front Porch Top Executives and Leadership Team

    Who leads Front Porch?
    Front Porch is led by Sean Kelly (Chief Executive Officer), along with executives such as Ed Salvador (Chief Financial Officer) and Mary McMullin (Chief Operating Officer).
    Who is part of Front Porch’s executive team?
    The executive team of Front Porch includes leaders such as Sean Kelly (Chief Executive Officer), Ed Salvador (Chief Financial Officer), Mary McMullin (Chief Operating Officer) and other senior executives.
    How many executives does Front Porch have?
    Front Porch has 9 executives leading key business areas.
    What roles are included in Front Porch’s leadership team?
    The leadership team of Front Porch includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President.