Leadership Overview
Fortna has 7 executives leading key functions including strategy, finance, human resources, and operations.
Driven by innovation, Fortna is dedicated to delivering transformative, data-driven distribution solutions that optimize performance, address disruption, and increase profitability for the world's leading brands.
Driven by innovation, Fortna is dedicated to delivering transformative, data-driven distribution solutions that optimize performance, address disruption, and increase profitability for the world's leading brands.
Leadership Roles at Fortna
Robert McKeel - Chief Executive Officer
Robert McKeel, the Chief Executive Officer at Fortna, directs the company's overall strategic vision and operational execution. McKeel guides Fortna's commitment to delivering transformative, data-driven distribution solutions for leading global brands. Overseeing all facets of the business, the Chief Executive Officer ensures alignment with the company's mission to optimize performance, address market disruptions, and enhance client profitability. This leadership role involves fostering innovation and driving growth across all service offerings. By championing a culture of excellence, Robert McKeel ensures Fortna maintains its position as a premier end-to-end design-build firm, empowering clients to achieve peak operational efficiency and increased profitability through intelligent, optimized distribution strategies.

Ronald Fontes - President & Chief Executive Officer
Ronald Fontes, the President & Chief Executive Officer at Fortna, spearheads the company's strategic direction and global operations. Fontes drives Fortna's mission to provide data-driven distribution solutions that enhance performance and profitability for premier brands worldwide. This executive leadership position involves overseeing all business units, ensuring seamless integration of design and build capabilities. The President & Chief Executive Officer champions initiatives that address market disruptions and optimize client operations. By fostering strong client relationships and driving operational excellence, Ronald Fontes ensures Fortna consistently delivers transformative results, solidifying its reputation as a leader in intelligent distribution solutions and increasing overall market impact.
Ravi Ramanujam - Chief Financial Officer
Ravi Ramanujam, the Chief Financial Officer at Fortna, directs the company's financial strategy and fiscal management. Ramanujam oversees all financial operations, including budgeting, forecasting, and investment planning, ensuring the financial health and sustainability of Fortna's transformative distribution solutions. This executive position is pivotal in driving profitability and managing financial risks associated with global operations. The Chief Financial Officer provides critical financial insights to support strategic decision-making, enabling the company to optimize performance and address market challenges effectively. By maintaining rigorous financial discipline, Ravi Ramanujam ensures Fortna's continued capacity to deliver value and drive increased profitability for its clients.

Matthijs Laat - President & Chairman, The Works Council
Matthijs Laat, the President & Chairman, The Works Council at Fortna, leads strategic initiatives and represents employee interests within the organization. Laat oversees the operational framework and ensures alignment between management directives and the workforce's collective voice. This dual role focuses on driving operational efficiency and fostering a collaborative environment essential for delivering transformative distribution solutions. The President & Chairman, The Works Council champions initiatives that enhance productivity and address operational challenges across various business units. By bridging executive strategy with employee representation, Matthijs Laat contributes to Fortna's ability to optimize performance and maintain strong client relationships.
Sheila Benny - President
Sheila Benny, the President at Fortna, directs key operational segments and drives strategic growth initiatives. Benny oversees the execution of Fortna's data-driven distribution solutions, ensuring optimal performance and client satisfaction. This leadership position focuses on enhancing service delivery and expanding market reach for the company's transformative offerings. The President champions innovation and operational excellence across all managed departments. By fostering strong team collaboration and strategic alignment, Sheila Benny ensures Fortna effectively addresses market disruptions and increases profitability for its global clientele, reinforcing the company's commitment to delivering intelligent solutions.
Mark Rapier - Chief Information Officer
Mark Rapier, the Chief Information Officer at Fortna, architects the company's technology strategy and digital infrastructure. Rapier oversees the development and implementation of robust IT systems that support Fortna's data-driven distribution solutions. This critical role ensures the security, scalability, and efficiency of all information technology operations, directly impacting the delivery of intelligent solutions to clients. The Chief Information Officer drives innovation in technology adoption, enhancing the company's ability to optimize performance and address market disruptions. By managing the technological backbone, Mark Rapier enables Fortna to provide clients with cutting-edge tools that increase profitability and streamline distribution processes, reinforcing the firm's commitment to data-driven excellence.
Keith Bauer - Chief Human Resources Officer
Keith Bauer, the Chief Human Resources Officer at Fortna, shapes the company's talent strategy and organizational development. Bauer oversees all human resources functions, including recruitment, employee relations, and performance management, ensuring Fortna cultivates a high-performing workforce capable of delivering cutting-edge distribution solutions. This leadership role is essential for fostering a culture that supports innovation and client success. The Chief Human Resources Officer drives initiatives that enhance employee engagement and align human capital with the company's strategic objectives. By developing and retaining top talent, Keith Bauer ensures Fortna possesses the expertise needed to optimize performance and address the complex needs of the world's leading brands.
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