Leadership Overview
The Channel Company has 5 executives leading key functions including strategy, finance, people operations, events, and agency services.
Driven by a commitment to empowering the technology channel, The Channel Company provides essential business and marketing services, fostering growth and connection within the global IT ecosystem through expert insights and industry-leading platforms.
Driven by a commitment to empowering the technology channel, The Channel Company provides essential business and marketing services, fostering growth and connection within the global IT ecosystem through expert insights and industry-leading platforms.
Leadership Roles at The Channel Company
Matthew Yorke - Chief Executive Officer
Matthew Yorke, the Chief Executive Officer at The Channel Company, directs the overarching strategy and operational execution for the global technology channel ecosystem. Yorke's leadership ensures the company's comprehensive suite of services, including content marketing, channel strategy consulting, and partner marketing, directly addresses the evolving needs of IT vendors, solution providers, and distributors. Overseeing the company's market intelligence initiatives, Yorke drives the development of AI-powered marketing solutions and data analytics that empower clients. This executive role involves fostering strategic partnerships and ensuring the continued growth and relevance of flagship brands like CRN across international markets, including CRN UK, Computing, and Channel Partner Insight. By championing innovation in channel communication and enablement, Matthew Yorke solidifies The Channel Company's position as the premier provider of business services for the technology channel.

Gary Bannett - Chief Financial Officer
Gary Bannett, the Chief Financial Officer at The Channel Company, manages all financial operations and fiscal strategy, ensuring robust economic health and sustainable growth. Bannett's responsibilities encompass financial planning, budgeting, forecasting, and risk management, directly supporting the company's diverse service offerings in media, marketing, and events. This executive oversees the financial integrity of operations across North America and international markets, including CRN UK and Channel Partner Insight. By optimizing resource allocation and driving financial efficiency, Gary Bannett enables The Channel Company to invest in cutting-edge solutions like AI-powered marketing and advanced data analytics. The Chief Financial Officer's strategic guidance is crucial for maintaining profitability and supporting the expansion of industry-leading events such as XChange conferences. Bannett's financial acumen ensures the company's continued ability to serve the global technology channel ecosystem effectively.

William Jones - President, Events & Media
William Jones, the President, Events & Media at The Channel Company, directs the strategy and execution for the company's prominent media properties and industry-leading events. Jones oversees the operations of CRN, CRN UK, Computing, and Channel Partner Insight, ensuring these platforms deliver critical news, analysis, and insights to the global technology channel. This executive is responsible for the strategic development and successful execution of major events, including the XChange conferences and the Women of the Channel platform, fostering engagement and networking opportunities for IT vendors and solution providers. By driving content innovation and event excellence, William Jones enhances the company's market intelligence and channel communication services. The President, Events & Media ensures these platforms effectively support partner recruitment, enablement, and demand generation initiatives for clients. Jones's leadership solidifies The Channel Company's position as a central hub for the technology channel ecosystem.

Jade Surrette - President, Agency Services
Jade Surrette, the President, Agency Services at The Channel Company, leads the comprehensive suite of marketing and consulting services tailored for the technology channel. Surrette directs the delivery of content marketing, full-service partner marketing, and channel strategy consulting, ensuring clients achieve their recruitment, enablement, and demand generation objectives. This executive oversees the application of data and analytics, alongside AI-powered marketing solutions, to provide clients with actionable market intelligence. By focusing on strategic partner engagement, Jade Surrette drives the development and implementation of effective marketing campaigns that resonate within the global IT vendor and solution provider landscape. The President, Agency Services ensures that The Channel Company's agency offerings are at the forefront of industry best practices, supporting clients in navigating the complexities of the technology channel ecosystem. Surrette's leadership enhances the value proposition for partners seeking expert marketing and strategic guidance.

Erika McGrath - Chief People Officer
Erika McGrath, the Chief People Officer at The Channel Company, leads all human capital strategies, fostering a dynamic and supportive organizational culture. McGrath's purview includes talent acquisition, employee development, compensation and benefits, and ensuring a positive work environment across the company's global operations. This executive champions initiatives that enhance employee engagement and retention, critical for maintaining the high performance of teams supporting media, marketing, and events services. Overseeing the development of talent pipelines, Erika McGrath ensures the company attracts and retains top professionals essential for delivering market intelligence and channel enablement services. The Chief People Officer plays a vital role in supporting the Women of the Channel platform, reinforcing the company's commitment to diversity and inclusion within the technology industry. McGrath's strategic focus on people operations directly contributes to The Channel Company's ability to innovate and serve the technology channel ecosystem.

Explore Leadership Teams in Advertising Networks
Founded in 2005, Aleph Holding is a leading global enabler of digital advertising by connecting the largest digital platforms with thousands of advertisers.
Company Leadership JS
GT
GF
Marshall Associates offers a full suite of retail solutions including strategic account partnerships, eCommerce, insights and analytics, strategic business development, and creative services. The company is headquartered in Chicago, Illinois with support offices in East Dundee, Illinois; Atlanta, Georgia; Minneapolis, Minnesota; Grand Rapids, Michigan; Charlotte, North Carolina; and Oakland, New Jersey.
Company Leadership
RM
JM
DG
Ignite Visibility is a premier full-service digital marketing agency headquartered in San Diego, California, with additional offices in Orlando, Florida. Founded in 2013 by co-founders John Lincoln and Krish Coughran, the company specializes in providing performance-based digital marketing solutions for enterprise brands, franchise businesses, and multi-location companies. Ignite Visibility offers comprehensive services including search engine optimization, pay-per-click advertising, social media marketing, content marketing, digital public relations, email marketing, website design and development, online reputation management, and AI-powered search optimization. The agency works with over 90 franchise brands and 2,500 franchise locations, employing a national-to-local execution model that drives measurable results and ROI. Recognized as a Google Premier Partner and part of the top three percent of Google's digital marketing partners, Ignite Visibility also holds premium partnerships with Meta and TikTok. The company has received numerous industry accolades including six-time Inc. 5000 recognition, multiple W3 and OMMA Awards, and has been named one of the Best Places to Work. In 2023, Ignite Visibility partnered with Mountaingate Capital, a private equity firm, and has since expanded through strategic acquisitions including EverConnect in 2025. The agency emphasizes transparency, data-driven strategies, and high-touch customer service while maintaining a commitment to ethical business practices and community philanthropy.
Company Leadership

JM
Since 2012, weve grown from six people with a dream to over 600 employees across nine global offices. They became a part of the kyu collective alongside IDEO, Sid Lee and SYP. They joined forces with Infectious Media to create a seamless global offering. And they established ourselves as the trusted partner for some of the most innovative marketers in the world.
Company Leadership
SS
GB
JM