Leadership Overview
The Channel Company has 4 executives leading key functions including strategy, financial operations, human capital, and agency services.
Focused on empowering the global technology channel ecosystem, The Channel Company delivers essential marketing, media, and event services to drive growth for IT vendors and solution providers worldwide.
Focused on empowering the global technology channel ecosystem, The Channel Company delivers essential marketing, media, and event services to drive growth for IT vendors and solution providers worldwide.
Leadership Roles at The Channel Company
Matthew Yorke - Chief Executive Officer
Matthew Yorke, the Chief Executive Officer at The Channel Company, directs the overarching strategic vision for the global technology channel ecosystem. Overseeing the integration of media, marketing, and event services, the Chief Executive Officer ensures alignment across all international business units. This leadership role involves scaling the reach of flagship properties like CRN while expanding market intelligence capabilities for IT vendors and distributors. By fostering innovation in AI-powered marketing solutions, Matthew Yorke drives long-term value for partners and stakeholders. The Chief Executive Officer maintains a focus on operational excellence, ensuring the organization remains the premier provider of channel communication and enablement services. Through consistent engagement with industry leaders, Yorke secures the company's position as a central hub for technology insights and demand generation, ultimately shaping the future of the global channel landscape.

Gary Bannett - Chief Financial Officer
Gary Bannett, the Chief Financial Officer at The Channel Company, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures the company maintains the resources necessary to support its diverse portfolio of media and event properties. This leadership role involves optimizing revenue streams from content marketing and channel consulting services to sustain growth across North American and international markets. By implementing rigorous data-driven financial controls, Gary Bannett supports the executive team in executing long-term business objectives. The Chief Financial Officer collaborates with department heads to align budgetary priorities with the company's mission of serving the technology channel ecosystem. Through disciplined fiscal oversight, Bannett strengthens the organization's ability to invest in new technologies and market intelligence platforms, ensuring sustained profitability and operational stability for the entire enterprise.

Jade Surrette - President, Agency Services
Jade Surrette, the President, Agency Services at The Channel Company, directs the delivery of comprehensive marketing and demand generation solutions for the technology channel. Overseeing the agency's full-service partner marketing, content strategy, and consulting operations, the President, Agency Services ensures clients achieve measurable growth through targeted channel communication. This leadership role involves managing complex campaigns that connect IT vendors with solution providers, leveraging the company's deep market intelligence and media reach. By optimizing service delivery models, Jade Surrette drives revenue expansion and enhances client satisfaction across global markets. The President, Agency Services collaborates with the broader leadership team to integrate AI-powered marketing tools into the agency's service suite, maintaining a competitive edge in the industry. Through a focus on strategic partner enablement, Surrette ensures the agency remains a vital resource for companies seeking to navigate the complexities of the technology channel ecosystem.

Erika McGrath - Chief People Officer
Erika McGrath, the Chief People Officer at The Channel Company, architects the human capital strategy to attract and retain top talent within the media and marketing sectors. Overseeing organizational culture, professional development, and talent acquisition, the Chief People Officer ensures the workforce remains aligned with the company's mission of supporting the global technology channel. This leadership role involves cultivating an inclusive environment, particularly through initiatives like the Women of the Channel platform, which celebrates leadership diversity. By implementing robust performance management systems, Erika McGrath drives employee engagement and operational efficiency across all departments. The Chief People Officer collaborates with the executive team to foster a high-performance culture that supports the company's rapid innovation in AI-powered marketing and event production. Through strategic workforce planning, McGrath ensures the organization possesses the expertise required to deliver exceptional value to IT vendors and solution providers worldwide.

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