Coney Park Executive and Leadership Team

September, 2026

Leadership Overview

Coney Park has 4 executives leading key functions including strategy, financial oversight, marketing, and digital operations.

Focused on delivering premier family entertainment, Coney Park maintains a commitment to creating memorable experiences across diverse regional markets through innovative gaming and arcade activities.

Leadership Roles at Coney Park

  • Executive Chairman & Group Chief Executive Officer, Coney Park Peru & Chile Happy City Colombia A Carlyle Company - Lee Pitts
  • Chief Financial Officer, Colombia - Wilson Duarte Cuervo
  • Chief Financial Officer, Peru - Zintia Avellaneda
  • Chief Marketing Officer & Marketing Chief & Group Digital - Lorena Arrese
  • Lee Pitts - Executive Chairman & Group Chief Executive Officer, Coney Park Peru & Chile Happy City Colombia A Carlyle Company

    Lee Pitts, the Executive Chairman & Group Chief Executive Officer, Coney Park Peru & Chile Happy City Colombia A Carlyle Company at Coney Park, directs the overarching strategic vision for entertainment centers across South America. Overseeing operations in Peru, Chile, and Colombia, the Chief Executive Officer ensures alignment between regional business units and corporate growth objectives. This leadership role involves managing complex stakeholder relationships and driving expansion within the competitive hospitality sector. By optimizing operational efficiency across 70 locations, Lee Pitts secures long-term market dominance. The Chief Executive Officer monitors performance metrics to maintain high standards of service quality. Through rigorous oversight of capital allocation and brand development, the Chief Executive Officer fosters a culture of innovation. Ultimately, the Chief Executive Officer positions the organization as a leader in the amusement industry, ensuring consistent value delivery for families and investors throughout the entire regional footprint.

    Wilson Duarte Cuervo - Chief Financial Officer, Colombia

    Wilson Duarte Cuervo, the Chief Financial Officer, Colombia at Coney Park, manages all fiscal operations and financial planning for the Colombian market. Overseeing budgetary compliance and revenue reporting, the Chief Financial Officer ensures the financial health of regional entertainment centers. This leadership role involves analyzing market trends to support strategic investment decisions and cost-management initiatives. By implementing robust accounting frameworks, Wilson Duarte Cuervo mitigates financial risk while maximizing operational profitability. The Chief Financial Officer collaborates with regional leadership to align fiscal goals with the broader corporate mission of providing high-quality gaming experiences. Through precise financial forecasting and resource allocation, the Chief Financial Officer supports the expansion of the brand across shopping malls. Ultimately, the Chief Financial Officer maintains the fiscal integrity required to sustain growth and operational excellence within the competitive Colombian amusement landscape.

    Zintia Avellaneda - Chief Financial Officer, Peru

    Zintia Avellaneda, the Chief Financial Officer, Peru at Coney Park, directs the financial strategy and economic performance for the Peruvian market. Overseeing capital expenditure and operational budgeting, the Chief Financial Officer, Peru ensures the efficient allocation of resources across numerous game locations. This leadership role involves monitoring cash flow and financial performance to support the expansion of arcade and gaming activities. By maintaining strict financial controls, Zintia Avellaneda optimizes profitability and ensures sustainable growth within the local hospitality industry. The Chief Financial Officer, Peru collaborates with the executive team to align financial objectives with the overarching mission of delivering high-quality entertainment. Through meticulous financial analysis and reporting, the Chief Financial Officer, Peru provides the necessary insights to navigate market fluctuations. Ultimately, the Chief Financial Officer, Peru secures the financial foundation required to maintain the company as a premier destination for families.

    Lorena Arrese - Chief Marketing Officer & Marketing Chief & Group Digital

    Lorena Arrese, the Chief Marketing Officer & Marketing Chief & Group Digital at Coney Park, architects the brand identity and digital engagement strategies across all regional operations. Overseeing multi-channel marketing campaigns and digital transformation initiatives, the Chief Marketing Officer & Marketing Chief & Group Digital ensures consistent brand messaging in shopping malls throughout Peru. This leadership role involves leveraging data analytics to enhance customer acquisition and retention within the amusement sector. By integrating modern gaming experiences into the digital ecosystem, Lorena Arrese drives increased foot traffic and brand loyalty. The Chief Marketing Officer & Marketing Chief & Group Digital coordinates with regional teams to execute promotional activities that resonate with diverse demographics. Through strategic digital innovation and creative brand positioning, the Chief Marketing Officer & Marketing Chief & Group Digital strengthens the market presence of the company, ensuring memorable moments for families everywhere.
    Lorena Arrese

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    Frequently Asked Questions Regarding Coney Park Top Executives and Leadership Team

    Who leads Coney Park?
    Coney Park is led by Lee Pitts (Executive Chairman & Group Chief Executive Officer, Coney Park Peru & Chile Happy City Colombia A Carlyle Company), along with executives such as Wilson Duarte Cuervo (Chief Financial Officer, Colombia) and Zintia Avellaneda (Chief Financial Officer, Peru).
    Who is part of Coney Park’s executive team?
    The executive team of Coney Park includes leaders such as Lee Pitts (Executive Chairman & Group Chief Executive Officer, Coney Park Peru & Chile Happy City Colombia A Carlyle Company), Wilson Duarte Cuervo (Chief Financial Officer, Colombia), Zintia Avellaneda (Chief Financial Officer, Peru) and other senior executives.
    How many executives does Coney Park have?
    Coney Park has 4 executives leading key business areas.
    What roles are included in Coney Park’s leadership team?
    The leadership team of Coney Park includes roles such as Executive Chairman & Group Chief Executive Officer, Coney Park Peru & Chile Happy City Colombia A Carlyle Company, Chief Financial Officer, Colombia, Chief Financial Officer, Peru, Chief Marketing Officer & Marketing Chief & Group Digital.