Leadership Overview
Five Iron Golf has 4 executives leading key functions including strategic project management, brand marketing, golf operations, and commercial growth.
Focused on modernizing the sport through advanced simulator technology, Five Iron Golf delivers an accessible, community-oriented entertainment experience that bridges the gap between professional instruction and social hospitality for diverse global audiences.
Focused on modernizing the sport through advanced simulator technology, Five Iron Golf delivers an accessible, community-oriented entertainment experience that bridges the gap between professional instruction and social hospitality for diverse global audiences.
Leadership Roles at Five Iron Golf
Chase Rogan - Chief Executive Officer, Swing Project
Chase Rogan, the Chief Executive Officer, Swing Project at Five Iron Golf, directs the strategic expansion of specialized simulator initiatives. Rogan architects the integration of advanced golf technology into the broader hospitality framework, ensuring that every venue maintains high standards for both casual players and serious athletes. By overseeing the development of proprietary swing analysis tools, the Chief Executive Officer, Swing Project drives innovation across the entire portfolio. Chase Rogan manages cross-functional teams to align technical capabilities with the company's mission of accessible entertainment. This leadership role involves constant evaluation of market trends to maintain a competitive edge in the global golf industry. Through rigorous oversight of project timelines and resource allocation, Rogan secures the operational success of new facility launches. The Chief Executive Officer, Swing Project ultimately fosters a culture of continuous improvement, ensuring that the brand remains at the forefront of the intersection between sports and social leisure.
Daniel Boockvar - President, Commercial
Daniel Boockvar, the President, Commercial at Five Iron Golf, directs the company's overall business development and revenue-generating partnerships. Boockvar architects the financial strategies that support rapid scaling and the opening of new entertainment venues. Overseeing the commercial viability of the entire portfolio, the President, Commercial ensures that private events, corporate sponsorships, and membership programs align with long-term growth objectives. Daniel Boockvar manages relationships with key investors and strategic partners to secure the resources necessary for market expansion. This leadership role involves analyzing real estate opportunities and operational efficiencies to maximize profitability across all regions. By driving the commercial agenda, the President, Commercial enables the company to maintain its position as a leader in the golf and entertainment sector. Boockvar focuses on building sustainable revenue streams that support the brand's mission of delivering an engaging, community-oriented golf experience to a growing global customer base.

Jed Lewis - Chief Marketing Officer
Jed Lewis, the Chief Marketing Officer at Five Iron Golf, directs all brand positioning and consumer engagement strategies. Lewis architects comprehensive campaigns that highlight the unique blend of simulator technology and hospitality-driven social environments. Overseeing national brand awareness, the Chief Marketing Officer ensures consistent messaging across all digital and physical touchpoints. Jed Lewis manages the acquisition of new league members and private event bookings by leveraging data-driven insights into customer behavior. This leadership role involves close collaboration with regional managers to tailor marketing efforts to specific market demographics. By optimizing the customer journey from initial discovery to repeat visits, the Chief Marketing Officer directly impacts revenue growth and brand loyalty. Lewis maintains a focus on expanding the company's footprint in key urban centers, ensuring that the brand remains synonymous with modern, accessible golf entertainment for diverse audiences seeking high-quality social experiences.
Mike Doyle - Chief Golf Officer
Mike Doyle, the Chief Golf Officer at Five Iron Golf, directs the quality and delivery of all golf-related services, including instruction, club fitting, and league management. Doyle architects the training programs that define the company's reputation for professional-grade coaching within a social setting. Overseeing the technical standards for simulator accuracy and equipment maintenance, the Chief Golf Officer ensures a premium experience for every guest. Mike Doyle manages the recruitment and development of top-tier golf instructors to maintain excellence across all locations. This leadership role involves constant coordination with the operations team to refine the balance between competitive play and recreational enjoyment. By standardizing the golf curriculum, the Chief Golf Officer supports the company's mission to make the game more accessible to beginners while challenging experienced players. Doyle drives the strategic vision for golf programming, ensuring that every venue provides a consistent, high-performance environment that attracts a wide range of enthusiasts.
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