Leadership Overview
Code and Theory has 6 executives leading key functions including operations, technology, network management, human resources, business leadership, and communications.
By prioritizing digital-first creative solutions, Code and Theory transforms brand experiences across global platforms to redefine the modern media landscape.
By prioritizing digital-first creative solutions, Code and Theory transforms brand experiences across global platforms to redefine the modern media landscape.
Leadership Roles at Code and Theory
Andrea Catellier - Chief Operating Officer
Andrea Catellier, the Chief Operating Officer at Code and Theory, directs internal business processes and organizational efficiency. Overseeing the agency's cross-functional workflows, the Chief Operating Officer ensures that creative output aligns with client expectations across North American markets. This leadership role involves managing resource allocation to support the delivery of digital products for major media partners. By optimizing internal systems, Andrea Catellier directly impacts the agency's ability to scale operations while maintaining high standards of design excellence. Catellier collaborates with the executive team to refine project management methodologies, ensuring that the agency remains agile in a competitive landscape. Through rigorous oversight of daily business functions, the Chief Operating Officer secures the operational foundation necessary for sustained growth and innovation within the digital-first creative sector.
Larry Muller - Chief Operating Officer, Network
Larry Muller, the Chief Operating Officer, Network at Code and Theory, manages the integration and performance of the agency's global office network. Overseeing the coordination between regional hubs, the Chief Operating Officer, Network ensures consistent service delivery across international markets. This leadership role involves streamlining communication channels and operational protocols to maintain a unified agency culture. By synchronizing resources across diverse geographic locations, Larry Muller facilitates seamless collaboration on large-scale client projects. Muller monitors network-wide performance metrics to identify opportunities for operational improvement and efficiency gains. Through the strategic alignment of regional capabilities, the Chief Operating Officer, Network supports the agency's mission to provide cohesive, high-impact creative solutions that resonate with audiences on a global scale.
Jj Schmuckler - President
Jj Schmuckler, the President at Code and Theory, drives the overall strategic direction and business growth of the agency. Overseeing the executive team, the President ensures that the agency's creative vision translates into measurable market impact for clients. This leadership role involves identifying new business opportunities and strengthening relationships with key partners in the media and consumer goods sectors. By championing a digital-first approach, Jj Schmuckler guides the agency through complex market shifts and technological advancements. Schmuckler works closely with the board to define long-term objectives and maintain the agency's reputation for innovation. Through decisive leadership and a focus on client success, the President secures the agency's position as a leader in the design and creative services industry.

David DiCamillo - Chief Technology Officer
David DiCamillo, the Chief Technology Officer at Code and Theory, architects the technical infrastructure that powers digital products and brand experiences. Overseeing the engineering teams, the Chief Technology Officer drives the implementation of emerging technologies to solve complex client challenges. This leadership role involves bridging the gap between creative vision and technical execution for global brands. By fostering a culture of innovation, David DiCamillo ensures that the agency remains at the forefront of the digital landscape. DiCamillo manages the development of scalable platforms that support high-traffic media environments, ensuring reliability and performance. Through strategic investment in new tools and development frameworks, the Chief Technology Officer enables the agency to deliver cutting-edge solutions that connect brands with consumers across diverse digital touchpoints.
Pamela Del Bene - Chief People Officer
Pamela Del Bene, the Chief People Officer at Code and Theory, directs talent acquisition, employee development, and organizational culture initiatives. Overseeing the human resources strategy, the Chief People Officer ensures that the agency attracts and retains top-tier creative talent. This leadership role involves designing programs that foster professional growth and inclusivity within the workforce. By cultivating an environment where creativity thrives, Pamela Del Bene directly impacts the agency's ability to deliver innovative work for clients. Del Bene collaborates with leadership to align workforce capabilities with the evolving needs of the digital-first business model. Through the implementation of comprehensive talent management strategies, the Chief People Officer strengthens the organizational foundation, ensuring that the agency maintains its status as a premier destination for industry-leading professionals.
Ken Hein - Chief Communications Officer (Cco)
Ken Hein, the Chief Communications Officer (Cco) at Code and Theory, manages the agency's public image, brand messaging, and external communications strategy. Overseeing the dissemination of the agency's thought leadership, the Chief Communications Officer (Cco) ensures that the market understands the value of the agency's creative output. This leadership role involves crafting narratives that highlight the agency's innovative work for high-profile clients. By maintaining strong relationships with media outlets and industry influencers, Ken Hein amplifies the agency's presence in the global marketplace. Hein coordinates with internal teams to ensure that all external messaging aligns with the core mission of the agency. Through strategic communication efforts, the Chief Communications Officer (Cco) builds brand equity and supports the agency's growth by articulating its unique position in the digital-first creative landscape.
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