Leadership Overview
Code and Theory has 4 executives leading key functions including operations, network management, human resources, and corporate strategy.
By blending culture, thought, and creativity, Code and Theory delivers digital-first product design and brand experiences that redefine the modern media landscape for global clients.
By blending culture, thought, and creativity, Code and Theory delivers digital-first product design and brand experiences that redefine the modern media landscape for global clients.
Leadership Roles at Code and Theory
Andrea Catellier - Chief Operating Officer
Andrea Catellier, the Chief Operating Officer at Code and Theory, directs internal scaling and operational efficiency across the agency. Overseeing the integration of cross-functional teams, the Chief Operating Officer ensures that product design workflows remain agile and responsive to client demands. This leadership role involves optimizing resource allocation to support the delivery of high-impact brand experiences for global partners. By refining internal processes, Andrea Catellier directly impacts the agency's ability to maintain its status as a top-tier creative firm. Catellier manages the infrastructure necessary to support over 375 employees, ensuring that operational frameworks align with the company's digital-first mission. Through rigorous oversight of project delivery standards, the Chief Operating Officer maintains the quality of output across all platforms. Ultimately, Catellier secures the operational stability required for sustained growth in the competitive marketing services industry.
Larry Muller - Chief Operating Officer, Network
Larry Muller, the Chief Operating Officer, Network at Code and Theory, manages supply chain logistics and the expansion of the agency's global network footprint. Overseeing the coordination between international offices, the Chief Operating Officer, Network ensures that regional operations in London, Manila, and North America function as a cohesive unit. This leadership role involves architecting scalable systems that allow the agency to handle complex, multi-platform brand campaigns. By streamlining communication channels across the network, Larry Muller directly impacts the efficiency of global service delivery. Muller drives the strategic expansion of the agency's physical and digital presence, ensuring that the network remains capable of supporting large-scale media clients. Through the management of cross-border operational protocols, the Chief Operating Officer, Network maintains the consistency of the agency's creative output. Ultimately, Muller strengthens the global infrastructure necessary for the agency to thrive in diverse international markets.
Jj Schmuckler - President
Jj Schmuckler, the President at Code and Theory, directs the overarching corporate strategy and market positioning of the agency. Overseeing the executive team, the President ensures that all departments remain focused on delivering high-value brand experiences for clients like Bloomberg and Maybelline New York. This leadership role involves driving business development and identifying new opportunities within the digital-first landscape. By setting the strategic vision for the agency, Jj Schmuckler directly impacts the firm's ability to redefine media standards. Schmuckler manages the relationship between the agency and its diverse client base, ensuring that creative output consistently meets the highest industry benchmarks. Through the coordination of long-term growth initiatives, the President maintains the agency's competitive edge in the global marketing services sector. Ultimately, Schmuckler secures the strategic direction required for the agency to continue its trajectory as a leader in design and product innovation.

Pamela Del Bene - Chief People Officer
Pamela Del Bene, the Chief People Officer at Code and Theory, directs talent acquisition, organizational culture, and employee development initiatives. Overseeing the recruitment of top-tier creative talent, the Chief People Officer ensures that the agency maintains a workforce capable of delivering innovative design solutions. This leadership role involves fostering an environment where culture, thought, and creativity thrive, directly supporting the agency's reputation as a top innovator. By implementing comprehensive professional development programs, Pamela Del Bene directly impacts employee retention and long-term engagement. Del Bene manages the human capital strategy that supports over 375 staff members across multiple global locations. Through the alignment of talent management with the agency's broader business goals, the Chief People Officer ensures that the workforce remains agile and prepared for evolving market challenges. Ultimately, Del Bene cultivates the internal environment necessary for the agency to sustain its creative excellence.
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