Leadership Overview
CBC has 10 executives leading key functions including strategy, operations, staff management, financial oversight, and revenue generation.
Committed to delivering comprehensive digital news and cultural content, CBC maintains a vast online presence that serves as a primary information source for millions of Canadians across the country.
Committed to delivering comprehensive digital news and cultural content, CBC maintains a vast online presence that serves as a primary information source for millions of Canadians across the country.
Leadership Roles at CBC
Kevin Piggee - Chief Executive Officer
Kevin Piggee, the Chief Executive Officer at CBC, directs the overarching strategic vision for the national broadcaster. Piggee oversees the alignment of digital content delivery with the evolving media consumption habits of the Canadian public. By managing high-level relationships with government stakeholders and industry partners, the Chief Executive Officer ensures the long-term sustainability of the organization. This leadership role involves constant evaluation of market trends to maintain the competitive edge of the platform. Kevin Piggee drives the transformation of traditional broadcasting into a modern, multi-platform digital experience. Through rigorous oversight of organizational goals, the Chief Executive Officer secures the future of the network as a cornerstone of national identity. Piggee prioritizes innovation in content distribution to reach diverse audiences across North America, ensuring that the mission of providing accessible, high-quality information remains the primary focus of the entire enterprise.
Tabitha Bell - Chief Financial Officer
Tabitha Bell, the Chief Financial Officer at CBC, manages the fiscal health and budgetary planning for the national media organization. Bell oversees the allocation of resources to support digital content creation and infrastructure maintenance. By analyzing financial data, the Chief Financial Officer provides the insights necessary for informed decision-making at the executive level. This role involves maintaining strict compliance with regulatory standards while optimizing the use of public and commercial funding. Tabitha Bell drives the development of long-term financial strategies that ensure the stability of the network. Through the rigorous monitoring of expenditures, the Chief Financial Officer protects the economic interests of the organization. Bell coordinates with other leaders to align financial goals with the strategic mission of the broadcaster, ensuring that every dollar spent contributes to the delivery of high-quality information to the Canadian audience.
Judith Purves - Executive Vice President & Chief Financial Officer
Judith Purves, the Executive Vice President & Chief Financial Officer at CBC, directs the comprehensive financial strategy and corporate development initiatives. Purves oversees the long-term investment planning required to modernize the digital assets of the network. By managing the capital structure, the Executive Vice President & Chief Financial Officer ensures that the organization possesses the necessary resources to compete in a global media landscape. This role involves high-level oversight of financial reporting and risk management. Judith Purves drives the alignment of fiscal policy with the overarching mission of the broadcaster. Through the strategic management of assets, the Executive Vice President & Chief Financial Officer supports the growth of the digital service. Purves works closely with the board to ensure that financial performance meets the expectations of stakeholders, maintaining the integrity and reliability of the national media institution.

Steve Carnal - Chief Operating Officer
Steve Carnal, the Chief Operating Officer at CBC, manages the daily operational workflows that sustain the massive digital infrastructure of the network. Carnal coordinates the technical and administrative teams responsible for maintaining over one million pages of content. By optimizing internal processes, the Chief Operating Officer improves the efficiency of content production and distribution across all digital channels. This role requires constant collaboration with department heads to ensure that operational capacity matches the ambitious goals of the organization. Steve Carnal executes complex logistical strategies to support the seamless delivery of news and cultural programming. Through the implementation of scalable technology solutions, the Chief Operating Officer strengthens the backbone of the digital service. Carnal monitors performance metrics to identify areas for improvement, ensuring that the operational framework supports the broader mission of providing reliable information to the Canadian public.
Al Bouzeliffa - President
Al Bouzeliffa, the President at CBC, provides the ultimate leadership and guidance for the entire national broadcasting organization. Bouzeliffa oversees the execution of the corporate mission, ensuring that all divisions work in harmony to serve the Canadian public. By setting the tone for the organizational culture, the President fosters an environment of innovation and journalistic integrity. This role involves representing the network in high-level discussions regarding the future of public media. Al Bouzeliffa drives the strategic initiatives that keep the broadcaster relevant in an increasingly digital world. Through the careful oversight of all executive functions, the President ensures that the organization meets its mandate of providing high-quality information and cultural content. Bouzeliffa remains committed to the long-term success of the network, guiding the institution through the challenges of the modern media environment while upholding the values of public service.
Catherine Lefrancois - Chief of Staff
Catherine Lefrancois, the Chief of Staff at CBC, facilitates communication and strategic coordination between the executive leadership team and various operational departments. Lefrancois manages the flow of information to the office of the CEO, ensuring that critical decisions receive timely attention and support. By streamlining administrative workflows, the Chief of Staff enhances the productivity of the senior management group. This role involves overseeing special projects that align with the long-term objectives of the organization. Catherine Lefrancois drives the execution of corporate initiatives by maintaining clear lines of accountability across the leadership structure. Through the careful management of internal resources, the Chief of Staff supports the overall mission of the network. Lefrancois ensures that all executive actions remain consistent with the core values of the broadcaster, fostering a culture of transparency and efficiency throughout the entire corporate hierarchy.
Kenny Yum - Strategy, Cbc News Chief of Staff
Kenny Yum, the Strategy, Cbc News Chief of Staff at CBC, architects the strategic direction for the news division. Yum oversees the integration of digital storytelling techniques into the daily news cycle to maximize audience engagement. By coordinating between editorial teams and technical staff, the Strategy, Cbc News Chief of Staff ensures that the news platform remains at the forefront of digital innovation. This role involves identifying emerging trends in media consumption and adapting the news strategy accordingly. Kenny Yum drives the implementation of new content formats that enhance the reach of the network. Through the careful analysis of audience data, the Strategy, Cbc News Chief of Staff refines the editorial approach to better serve the Canadian public. Yum supports the broader mission of the organization by ensuring that the news division remains agile, relevant, and committed to journalistic excellence.
Hisham Ghostine - Chief Revenue Officer & General Manager
Hisham Ghostine, the Chief Revenue Officer & General Manager at CBC, leads the commercial strategy and revenue generation efforts for the digital platform. Ghostine oversees the sales teams responsible for advertising partnerships and commercial growth. By developing innovative monetization models, the Chief Revenue Officer & General Manager ensures that the network maintains a sustainable revenue stream. This role involves managing the commercial operations of the website to maximize value for advertisers while preserving the editorial independence of the content. Hisham Ghostine drives the expansion of market reach by identifying new opportunities for commercial collaboration. Through the effective management of revenue channels, the Chief Revenue Officer & General Manager supports the continued investment in high-quality digital journalism. Ghostine ensures that all commercial activities align with the public service mandate of the organization, balancing profitability with the core mission of the broadcaster.
Jeff Keay - Chief of Staff & Executive VP, Office of The, English Services
Jeff Keay, the Chief of Staff & Executive VP, Office of The, English Services at CBC, manages the administrative and strategic functions for the English-language division. Keay oversees the coordination of programming and operational activities to ensure consistency across all English services. By facilitating communication between the executive office and the production teams, the Chief of Staff & Executive VP, Office of The, English Services improves the overall efficiency of the division. This role involves managing complex projects that support the delivery of content to a diverse national audience. Jeff Keay drives the implementation of strategic goals that enhance the impact of English-language programming. Through the careful oversight of departmental resources, the Chief of Staff & Executive VP, Office of The, English Services ensures that the division remains focused on its mission of providing informative and engaging content to the public.
Rachel Desjourdy - Chief of Staff To the Executive Vice President Corporate Development
Rachel Desjourdy, the Chief of Staff To the Executive Vice President Corporate Development at CBC, coordinates the strategic planning and business development efforts for the organization. Desjourdy oversees the research and analysis required to identify new growth opportunities in the media sector. By managing the workflow of the corporate development office, the Chief of Staff To the Executive Vice President Corporate Development ensures that strategic initiatives move forward with precision. This role involves collaborating with various departments to align development goals with the broader mission of the network. Rachel Desjourdy drives the execution of projects that expand the digital footprint of the broadcaster. Through the effective management of internal and external partnerships, the Chief of Staff To the Executive Vice President Corporate Development supports the long-term evolution of the organization, ensuring that the network remains a leader in the Canadian media landscape.
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