Rotana Executive and Leadership Team

June, 2026

Leadership Overview

Rotana has 5 executives leading key functions including strategy, operations, finance, media services, and content production.

Driven by a commitment to cultural relevance, Rotana delivers a diverse range of television channels and programs, resonating deeply with Saudi and GCC audiences through its comprehensive entertainment platform.

Leadership Roles at Rotana

  • Chief Executive Officer - Same Ahmad
  • Deputy Chief Executive Officer - Rami Damanhouri
  • Chief Financial Officer - Mohamed Kharbash
  • President, Rotana Media Services - Nezar Nagro
  • President Rotana Studios - Hala Sarhan
  • Same Ahmad - Chief Executive Officer

    Same Ahmad, the Chief Executive Officer at Rotana, directs the overarching strategy and operational framework for the MENA region's leading entertainment network. Ahmad's leadership ensures the cohesive execution of Rotana's mission to provide culturally resonant content across its diverse television channels and programming. This involves guiding the network's expansion and maintaining its appeal to Saudi and GCC audiences through a blend of movie channels, comedy, dramas, and music. The Chief Executive Officer's role is pivotal in shaping the company's market position and driving its growth within the competitive media landscape. Ahmad's strategic vision underpins the network's ability to offer a comprehensive entertainment platform, reflecting audience interests and societal issues. By overseeing all major initiatives, Same Ahmad ensures Rotana remains a dominant force in Arab world entertainment, fostering innovation and audience engagement.

    Rami Damanhouri - Deputy Chief Executive Officer

    Rami Damanhouri, the Deputy Chief Executive Officer at Rotana, supports the Chief Executive Officer in executing the company's strategic objectives and managing daily operations. Damanhouri's responsibilities encompass ensuring the efficient delivery of Rotana's diverse entertainment offerings, including free-to-air Arabic movie channels, comedy shows, and contemporary dramas. The Deputy Chief Executive Officer plays a critical part in maintaining the network's appeal to Saudi and GCC audiences by ensuring content aligns with cultural interests and societal nuances. This leadership position involves close collaboration with various departments to optimize programming schedules and enhance viewer engagement across music channels and educational content. Rami Damanhouri's operational oversight is essential for Rotana's function as a comprehensive entertainment platform for the Arab world, driving operational excellence and supporting the network's expansive reach.

    Mohamed Kharbash - Chief Financial Officer

    Mohamed Kharbash, the Chief Financial Officer at Rotana, manages the financial health and strategic fiscal planning for the leading entertainment network in the MENA region. Kharbash oversees all financial operations, including budgeting, forecasting, and investment strategies, ensuring the sustainability and profitability of Rotana's diverse media offerings. The Chief Financial Officer's role is critical in supporting the network's expansion and its ability to deliver culturally relevant programming to Saudi and GCC audiences. This involves securing funding for new content development, managing revenue streams from advertising and subscriptions, and optimizing operational expenditures across movie channels, comedy shows, and dramas. Mohamed Kharbash's financial acumen is essential for maintaining Rotana's position as a comprehensive entertainment platform, enabling continued investment in music channels and educational content while ensuring fiscal responsibility.

    Nezar Nagro - President, Rotana Media Services

    Nezar Nagro, the President, Rotana Media Services at Rotana, spearheads the commercial and strategic partnerships for the prominent entertainment network in the MENA region. Nagro directs the sales and marketing efforts, driving revenue generation through advertising and media rights across Rotana's extensive portfolio of television channels and programs. The President, Rotana Media Services' focus is on maximizing the commercial potential of content appealing to Saudi and GCC audiences, including Arabic movie channels, comedy shows, and contemporary dramas. This involves cultivating relationships with advertisers and clients, ensuring Rotana's offerings are effectively positioned as a comprehensive entertainment platform. Nezar Nagro's leadership is crucial for expanding market reach and securing lucrative deals that support the network's ongoing production of music channels and educational content, solidifying Rotana's commercial dominance.
    Nezar Nagro

    Hala Sarhan - President Rotana Studios

    Hala Sarhan, the President Rotana Studios at Rotana, leads the creative and production arm of the leading entertainment network in the MENA region. Sarhan oversees the development and execution of all television channels and programs, ensuring the creation of high-quality content that resonates with diverse audiences, particularly in Saudi and GCC markets. The President Rotana Studios' mandate includes guiding the production of Arabic movie channels, comedy shows, classic films, and contemporary dramas, reflecting cultural interests and societal issues. This leadership role is vital for maintaining Rotana's reputation for compelling storytelling and engaging entertainment. Hala Sarhan's strategic direction ensures the studios remain at the forefront of content innovation, supporting the network's function as a comprehensive entertainment platform that includes music channels and educational content, driving creative excellence.

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    Frequently Asked Questions Regarding Rotana Top Executives and Leadership Team

    Who leads Rotana?
    Rotana is led by Same Ahmad (Chief Executive Officer), along with executives such as Rami Damanhouri (Deputy Chief Executive Officer) and Mohamed Kharbash (Chief Financial Officer).
    Who is part of Rotana’s executive team?
    The executive team of Rotana includes leaders such as Same Ahmad (Chief Executive Officer), Rami Damanhouri (Deputy Chief Executive Officer), Mohamed Kharbash (Chief Financial Officer) and other senior executives.
    How many executives does Rotana have?
    Rotana has 5 executives leading key business areas.
    What roles are included in Rotana’s leadership team?
    The leadership team of Rotana includes roles such as Chief Executive Officer, Deputy Chief Executive Officer, Chief Financial Officer, President, Rotana Media Services, President Rotana Studios.