Rotana Executive and Leadership Team

Nada Makhzoum, the Chief Executive Officer at Rotana, directs the overarching strategic vision for the entire entertainment network. Overseeing the expansion of Arabic movie channels and comedy programming, the Chief Executive Officer ensures that all content remains culturally relevant to the diverse demographics within the MENA region. This leadership role involves constant collaboration with the Board to refine the long-term growth trajectory of the network. By prioritizing high-quality production standards, Nada Makhzoum maintains the competitive edge of the platform against global media entities. The Chief Executive Officer also manages high-level partnerships that secure the distribution of classic films and contemporary dramas across the GCC. Through rigorous oversight of the network's creative output, Makhzoum guarantees that the brand identity aligns with the evolving interests of Arab viewers while driving sustainable profitability across all broadcast channels.

Rami Damanhouri, the Deputy Chief Executive Officer at Rotana, executes the daily operational mandates that support the network's expansive media portfolio. Focusing on the integration of music channels and educational content, the Deputy Chief Executive Officer optimizes the programming schedule to maximize viewer engagement across the Arab world. This role requires constant coordination with department heads to ensure that the operational workflow supports the strategic goals set by the executive leadership. Rami Damanhouri monitors the performance metrics of various television channels to identify opportunities for audience growth and content diversification. By streamlining internal processes, the Deputy Chief Executive Officer enhances the efficiency of the production pipeline for comedy shows and dramas. Damanhouri maintains a sharp focus on operational excellence, ensuring that the network consistently delivers culturally resonant entertainment that meets the high expectations of the Saudi and GCC markets.

Mohamed Kharbash, the Chief Financial Officer at Rotana, manages the fiscal health and capital allocation strategies for the entire entertainment network. Overseeing the budgeting process for new studio productions and channel acquisitions, the Chief Financial Officer ensures that financial resources align with the company's mission to provide premium Arabic content. This leadership role involves rigorous analysis of revenue streams from advertising and distribution across the MENA region. Mohamed Kharbash directs the financial planning required to sustain the network's diverse portfolio of movie channels and music platforms. By implementing robust cost-control measures, the Chief Financial Officer protects the bottom line while enabling investment in contemporary dramas and classic film restoration. Kharbash provides the necessary financial transparency to the Board, facilitating informed decision-making regarding future market expansion and technological upgrades within the broadcasting infrastructure to maintain a dominant position in the competitive media landscape.

Michael Cairns, the Chief Operating Officer at Rotana, directs the technical and logistical infrastructure that powers the network's broadcasting capabilities. Overseeing the deployment of digital assets and the maintenance of high-definition transmission standards, the Chief Operating Officer ensures seamless delivery of content to audiences across the GCC and beyond. This role involves managing the complex supply chain of media assets, from acquisition to final broadcast. Michael Cairns coordinates with technical teams to implement innovative solutions that enhance the viewer experience on both traditional television and digital platforms. By optimizing the operational framework, the Chief Operating Officer supports the rapid distribution of comedy shows and educational programming. Cairns drives the modernization of the network's broadcast technology, ensuring that the infrastructure remains scalable and resilient. Through this focus on operational reliability, the Chief Operating Officer enables the network to maintain its status as a premier entertainment destination.

Nezar Nagro, the President, Rotana Media Services at Rotana, leads the commercial arm responsible for monetizing the network's extensive content library. Overseeing advertising sales and brand partnerships, the President, Rotana Media Services ensures that the network's diverse channels attract top-tier sponsors and advertisers. This role involves developing innovative marketing strategies that connect brands with the specific cultural interests of Saudi and GCC audiences. Nezar Nagro directs the sales teams to maximize the value of the network's movie channels and contemporary drama slots. By fostering strong relationships with regional agencies, the President, Rotana Media Services secures the revenue necessary to fund future content development. Nagro monitors market trends to adjust advertising packages, ensuring that the network remains the preferred choice for brands targeting the Arab world. Through strategic commercial leadership, Nagro drives the financial success of the media services division while upholding the brand's reputation for quality entertainment.

Hala Sarhan, the President Rotana Studios at Rotana, directs the creative development and production of original content that defines the network's identity. Overseeing the entire lifecycle of film and television projects, the President Rotana Studios ensures that every production reflects the cultural nuances and societal interests of the MENA region. This leadership role involves scouting talent, managing production budgets, and supervising the creative vision for new comedy shows and contemporary dramas. Hala Sarhan fosters a collaborative environment where writers and directors produce content that resonates with both young and adult viewers. By maintaining high artistic standards, the President Rotana Studios elevates the quality of the network's classic film library and original series. Sarhan works closely with the executive team to align studio output with the broader mission of the network. Through this creative stewardship, Sarhan ensures that the studio remains a powerhouse of authentic and engaging Arabic storytelling.