Leadership Overview
Build-A-Bear Workshop has 4 executives leading key functions including revenue generation, financial management, technology infrastructure, and human capital development.
Focused on delivering interactive retail experiences, Build-A-Bear Workshop creates lasting memories through customizable plush products while expanding global market reach across diverse digital and physical channels.
Focused on delivering interactive retail experiences, Build-A-Bear Workshop creates lasting memories through customizable plush products while expanding global market reach across diverse digital and physical channels.
Leadership Roles at Build-A-Bear Workshop
Voin Todorovic - Chief Financial Officer
Voin Todorovic, the Chief Financial Officer at Build-A-Bear Workshop, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing financial reporting, budgeting, and investor relations, the Chief Financial Officer ensures transparency and operational efficiency across the Direct-to-Consumer and International Franchising segments. This leadership role involves evaluating the profitability of plush product lines and accessory collections to guide investment decisions. By monitoring economic trends in the United States, Canada, and the United Kingdom, Todorovic mitigates financial risks associated with global retail operations. The Chief Financial Officer coordinates with the Board to maintain robust liquidity and support long-term growth initiatives. Through disciplined cost management and strategic resource distribution, Voin Todorovic directly impacts the company's ability to scale its unique retail model. Ultimately, Todorovic secures the financial foundation necessary for continued innovation in the interactive toy industry.

David Henderson - Chief Revenue Officer
David Henderson, the Chief Revenue Officer at Build-A-Bear Workshop, directs all global sales initiatives across the Direct-to-Consumer and Commercial segments. Overseeing the integration of e-commerce platforms with third-party marketplaces, the Chief Revenue Officer ensures consistent growth in plush animal sales. This leadership role involves optimizing pricing strategies for clothing, accessories, and novelty items to maximize profitability. By analyzing consumer purchasing patterns in North America and international markets, Henderson drives revenue expansion through targeted promotional campaigns. The Chief Revenue Officer collaborates with marketing teams to align product launches with seasonal demand cycles. Through rigorous performance monitoring of retail channels, Henderson secures long-term financial health for the organization. This strategic oversight maintains the competitive edge of the brand in the global toy market while fostering sustainable revenue streams across all operational territories.
Dara Meath - Senior Vice President, Chief Technology Officer
Dara Meath, the Senior Vice President, Chief Technology Officer at Build-A-Bear Workshop, architects the digital infrastructure supporting the company's multi-channel retail ecosystem. Overseeing the development of e-commerce sites and internal data systems, the Senior Vice President, Chief Technology Officer ensures seamless integration between online platforms and physical store operations. This leadership role involves implementing advanced cybersecurity measures to protect consumer data while enhancing the digital shopping experience for plush products and accessories. By driving technological innovation across North American and international markets, Meath optimizes supply chain visibility and inventory management. The Senior Vice President, Chief Technology Officer collaborates with cross-functional teams to deploy scalable software solutions that support business growth. Through the modernization of digital tools, Dara Meath directly impacts the efficiency of the organization. Ultimately, Meath maintains the technological agility required to thrive in the competitive global toy retail landscape.

Roz Johnson - Senior Vice President, Chief People Officer
Roz Johnson, the Senior Vice President, Chief People Officer at Build-A-Bear Workshop, directs human capital strategies to foster a high-performance culture across all retail and corporate locations. Overseeing talent acquisition, employee development, and organizational design, the Senior Vice President, Chief People Officer ensures alignment between workforce capabilities and the company's mission of creating interactive experiences. This leadership role involves implementing training programs that emphasize customer service excellence for staff handling plush products and novelty items. By managing labor relations across the United States, Canada, and international regions, Johnson supports operational consistency in every store. The Senior Vice President, Chief People Officer collaborates with executive leadership to cultivate an inclusive environment that attracts top talent. Through the execution of comprehensive engagement initiatives, Roz Johnson directly impacts employee retention and productivity. Ultimately, Johnson secures the human resources necessary to sustain the brand's unique market position.
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